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Compare Optimizely Content Marketing Platform and Sitecore Content Hub 
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At a Glance
Market Segments
Enterprise (48.7% of reviews)
Enterprise (48.0% of reviews)
Entry-Level Pricing
Custom Pricing
No pricing available
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformSitecore Content Hub
Star Rating
(27)4.3 out of 5
Market Segments
Enterprise (48.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Sitecore Content HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the Content Creation Tools in Sitecore Content Hub are rated higher (9.0) compared to Optimizely (8.6), indicating that Sitecore offers more robust features for creating content efficiently.
- Reviewers mention that the Search functionality in Sitecore (9.2) significantly outperforms Optimizely (6.7), making it easier for users to find and manage their content.
- G2 users highlight that the File Preview feature in Sitecore (8.9) is superior to Optimizely (7.4), providing a better user experience when reviewing content before publication.
- Users on G2 report that Sitecore's Versioning capabilities (9.0) are more advanced than those in Optimizely (8.8), allowing for better control over content revisions and history.
- Reviewers say that the Analytics tools in Sitecore (8.0) are more comprehensive than those in Optimizely (7.9), offering deeper insights into content performance and user engagement.
- Users mention that the Integration with Marketing Software is rated higher in Sitecore (8.6) compared to Optimizely (8.3), suggesting that Sitecore provides better connectivity with other marketing tools.
Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Sitecore Content Hub
No pricing availableFree Trial
Optimizely Content Marketing Platform
Free Trial is available
Sitecore Content Hub
No trial information availableRatings
Meets Requirements
8.8
60
8.4
19
Ease of Use
8.5
61
7.6
21
Ease of Setup
8.0
38
7.0
15
Ease of Admin
8.9
27
7.7
13
Quality of Support
8.9
50
8.5
17
Has the product been a good partner in doing business?
9.1
27
8.6
12
Product Direction (% positive)
9.6
61
9.4
18
Features by Category
Interface and Performance
7.8
17
|
Verified
9.0
14
8.1
17
|
Verified
8.7
15
7.7
18
|
Verified
9.2
14
7.9
17
|
Verified
8.9
12
7.4
16
8.0
11
Asset Management
8.6
19
|
Verified
9.0
12
8.2
14
|
Verified
8.6
12
7.7
17
|
Verified
8.5
12
8.5
17
|
Verified
9.0
13
8.5
14
|
Verified
8.5
12
Feature Not Available
8.8
11
Feature Not Available
9.1
11
8.2
18
9.2
12
Media Types
7.8
15
|
Verified
9.2
12
7.9
13
|
Verified
8.8
12
8.5
17
|
Verified
9.4
12
Administration
8.8
19
|
Verified
8.7
13
8.4
19
|
Verified
8.3
13
8.1
16
8.8
13
7.4
16
|
Verified
8.3
13
8.0
16
|
Verified
8.6
13
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
Content Planning
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
Marketing Campaign Performance
7.7
13
Not enough data
8.1
13
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
11
Not enough data
8.0
11
Not enough data
Automation
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Not enough data
Administration
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Not enough data
Project management
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Not enough data
Workload
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
Communication & Collaboration
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Not enough data
Cost Management
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Not enough data
Integration
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
Content & Documents
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Not enough data
Controls
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Not enough data
Project Management
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Not enough data
Remote Collaboration
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.3
17
8.8
8
Publishing
7.9
17
9.0
8
Social Media
7.6
17
8.1
7
Planning
8.6
34
8.7
14
Generative AI
7.5
16
8.3
5
7.5
16
8.3
5
7.4
16
8.3
5
7.1
16
7.3
5
Feature Not Available
7.2
6
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
8.7
14
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Sitecore Content Hub are categorized as Content Creation and Digital Asset Management
Unique Categories
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Analytics, Marketing Resource Management, Content Distribution, and Project Collaboration
Sitecore Content Hub is categorized as WebOps Platforms
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sitecore Content Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Information Technology and Services
20.0%
Financial Services
20.0%
Hospital & Health Care
8.0%
Computer Software
8.0%
Consulting
4.0%
Other
40.0%
Discussions
Optimizely Content Marketing Platform has no discussions with answers
Sitecore Content Hub has no discussions with answers
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