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Compare Optimizely Content Marketing Platform and Salsify PXM 
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At a Glance
Market Segments
Enterprise (48.7% of reviews)
Mid-Market (56.8% of reviews)
Entry-Level Pricing
Custom Pricing
No pricing available
Optimizely Content Marketing Platform
Star Rating
(81)4.3 out of 5
Market Segments
Enterprise (48.7% of reviews)
Pros & Cons
Entry-Level Pricing
Custom Pricing
Learn more about Optimizely Content Marketing PlatformSalsify PXM
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (56.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Salsify PXMSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the Content Creation Tools in Optimizely Content Marketing Platform score an impressive 8.6, allowing for robust content development, while Salsify PXM offers a slightly lower score of 8.0, indicating that users find Optimizely's tools more effective for their content needs.
- Reviewers mention that Salsify PXM excels in Import/Export capabilities with a score of 8.8, making it easier for users to manage product data across platforms, whereas Optimizely's score of 7.1 suggests room for improvement in this area.
- G2 users highlight that the Search functionality in Salsify PXM is rated at 8.1, providing a more efficient way to find content and assets, compared to Optimizely's lower score of 6.7, which indicates a less satisfactory experience in locating information.
- Users on G2 report that the File Preview feature in Salsify PXM, scoring 8.5, enhances their ability to review assets before publication, while Optimizely's score of 7.4 suggests that its preview capabilities may not be as user-friendly or comprehensive.
- Reviewers mention that both platforms have strong Quality of Support, each scoring 8.8, but users report that Optimizely's support is particularly responsive, making it a preferred choice for those who prioritize customer service.
- Users say that Salsify PXM shines in Digital Rights Management with a score of 7.8, which is crucial for managing content usage rights, while Optimizely's score of 7.8 indicates that both platforms are on par, but Salsify's additional features in this area may provide a slight edge.
Pricing
Entry-Level Pricing
Optimizely Content Marketing Platform
All Pricing is Custom
Custom Pricing
Please contact us at NewsCred.com or call at (212) 989 4100 for US and +44 (0) 203 701 0401 for UK
Salsify PXM
No pricing availableFree Trial
Optimizely Content Marketing Platform
Free Trial is available
Salsify PXM
No trial information availableRatings
Meets Requirements
8.8
60
8.4
102
Ease of Use
8.5
61
8.4
104
Ease of Setup
8.0
38
7.9
58
Ease of Admin
8.9
27
8.5
58
Quality of Support
8.9
50
8.8
96
Has the product been a good partner in doing business?
9.1
27
9.0
59
Product Direction (% positive)
9.6
61
8.6
99
Features by Category
Interface and Performance
7.8
17
|
Verified
8.8
71
|
Verified
8.1
17
|
Verified
8.4
70
|
Verified
7.7
18
|
Verified
8.1
71
|
Verified
7.9
17
|
Verified
8.4
64
|
Verified
7.4
16
5.7
5
Asset Management
8.6
19
|
Verified
9.0
72
|
Verified
8.2
14
|
Verified
8.5
59
|
Verified
7.7
17
|
Verified
8.5
59
|
Verified
8.5
17
|
Verified
7.9
44
|
Verified
8.5
14
|
Verified
7.8
32
|
Verified
Feature Not Available
7.5
28
|
Verified
Feature Not Available
7.9
16
|
Verified
8.2
18
7.8
6
Media Types
7.8
15
|
Verified
8.6
55
|
Verified
7.9
13
|
Verified
8.5
21
|
Verified
8.5
17
|
Verified
9.2
75
|
Verified
Administration
8.8
19
|
Verified
7.9
54
|
Verified
8.4
19
|
Verified
8.5
41
|
Verified
8.1
16
8.7
54
|
Verified
7.4
16
|
Verified
7.4
21
|
Verified
8.0
16
|
Verified
7.9
17
|
Verified
Agentic AI - Digital Asset Management
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.6
13
Not enough data
8.3
14
Not enough data
8.4
15
Not enough data
9.0
13
Not enough data
8.7
10
Not enough data
8.6
13
Not enough data
8.9
16
Optimization
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
9.2
8
Analytics
Not enough data
8.8
7
Not enough data
8.1
8
Not enough data
8.3
9
Platform Basics
8.1
12
Not enough data
8.3
12
Not enough data
8.3
13
Not enough data
8.1
12
Not enough data
8.3
13
Not enough data
8.3
13
Not enough data
Content Planning
8.6
13
Not enough data
9.0
13
Not enough data
8.5
13
Not enough data
Marketing Campaign Performance
7.7
13
Not enough data
8.1
13
Not enough data
Agentic AI - Marketing Calendar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Other Features
7.3
11
Not enough data
8.0
11
Not enough data
Automation
8.5
17
Not enough data
8.5
17
Not enough data
8.1
14
Not enough data
Administration
8.2
17
Not enough data
8.3
15
Not enough data
8.6
17
Not enough data
Project management
8.5
18
Not enough data
7.9
17
Not enough data
8.1
17
Not enough data
8.2
15
Not enough data
7.9
15
Not enough data
7.9
12
Not enough data
7.3
14
Not enough data
Workload
7.7
14
Not enough data
8.0
15
Not enough data
7.8
13
Not enough data
7.7
13
Not enough data
Communication & Collaboration
8.7
15
Not enough data
8.5
17
Not enough data
8.3
17
Not enough data
Cost Management
6.8
14
Not enough data
6.8
13
Not enough data
7.4
12
Not enough data
Integration
7.0
11
Not enough data
7.1
11
Not enough data
6.4
12
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Work Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Communication
Feature Not Available
Not enough data
8.3
22
Not enough data
7.6
18
Not enough data
Feature Not Available
Not enough data
7.3
16
Not enough data
Content & Documents
8.6
23
Not enough data
8.9
19
Not enough data
7.4
21
Not enough data
7.9
21
Not enough data
Controls
8.6
19
Not enough data
8.6
16
Not enough data
8.6
18
Not enough data
7.7
18
Not enough data
8.1
16
Not enough data
Project Management
9.0
22
Not enough data
8.7
21
Not enough data
8.7
20
Not enough data
7.3
17
Not enough data
Remote Collaboration
8.8
20
Not enough data
8.9
19
Not enough data
8.8
17
Not enough data
Feature Not Available
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Project Collaboration
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.3
17
Not enough data
Publishing
7.9
17
Not enough data
Social Media
7.6
17
Not enough data
Planning
8.6
34
Not enough data
Generative AI
7.5
16
Not enough data
7.5
16
Not enough data
7.4
16
Not enough data
7.1
16
Not enough data
Feature Not Available
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data management - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Product catalogs - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics and Reporting - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Catalog Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
8.6
34
Not enough data
Tools
Feature Not Available
Not enough data
7.6
12
Not enough data
7.4
11
Not enough data
Metrics
7.9
8
Not enough data
8.2
10
Not enough data
8.0
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
6.4
11
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Content Marketing Platform and Salsify PXM are categorized as Digital Asset Management
Unique Categories
Optimizely Content Marketing Platform is categorized as Work Management, Marketing Calendar, Content Creation, Content Analytics, Marketing Resource Management, Content Distribution, and Project Collaboration
Salsify PXM is categorized as Product Information Management (PIM) and Catalog Management
Reviews
Reviewers' Company Size
Optimizely Content Marketing Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salsify PXM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
14.1%
Marketing and Advertising
12.8%
Financial Services
12.8%
Telecommunications
5.1%
Insurance
5.1%
Other
50.0%
Consumer Goods
34.5%
Wholesale
8.8%
Retail
8.8%
Sporting Goods
5.3%
Marketing and Advertising
3.5%
Other
38.9%
Alternatives
Discussions
Optimizely Content Marketing Platform has no discussions with answers
Salsify PXM has no discussions with answers
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