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At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Small-Business (70.1% of reviews)
Entry-Level Pricing
No pricing available
Free
Optimizely Content Management System
Star Rating
(196)4.0 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemWebflow
Star Rating
(956)4.4 out of 5
Market Segments
Small-Business (70.1% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Webflow excels in customization options, scoring 9.1 compared to Optimizely's 7.7. Reviewers mention that Webflow's intuitive design interface allows for extensive personalization, making it easier to create unique websites without extensive coding knowledge.
- Reviewers mention that Webflow's ease of setup is significantly better, with a score of 8.5 versus Optimizely's 7.2. Users say that Webflow's straightforward onboarding process and user-friendly tutorials make it accessible for beginners.
- Users on G2 highlight that Webflow offers a broader range of pre-built templates, scoring 8.0 compared to Optimizely's 6.4. Reviewers say that this variety allows for quicker project launches and less time spent on design.
- Reviewers mention that Webflow's mobile responsiveness is superior, with a score of 8.5 against Optimizely's 7.2. Users report that Webflow's mobile design tools make it easy to ensure websites look great on all devices.
- G2 users indicate that Webflow has a more active user community, scoring 8.9 compared to Optimizely's 7.3. Reviewers say that this vibrant community provides valuable resources, support, and inspiration for users.
- Users report that Webflow's SEO capabilities are more robust, with a score of 8.4 versus Optimizely's 7.7. Reviewers mention that Webflow's built-in SEO tools help optimize content effectively, improving visibility in search engines.
Pricing
Entry-Level Pricing
Optimizely Content Management System
No pricing availableWebflow
Starter
Free
For those getting started with Webflow.
- Webflow.io domain
- 2 pages
- 20 CMS collections
Free Trial
Optimizely Content Management System
No trial information availableWebflow
No trial information availableRatings
Meets Requirements
8.2
168
8.6
772
Ease of Use
7.9
170
8.1
813
Ease of Setup
7.3
125
8.4
523
Ease of Admin
7.5
109
8.7
365
Quality of Support
7.8
149
8.5
684
Has the product been a good partner in doing business?
8.1
98
8.9
348
Product Direction (% positive)
7.8
156
8.8
749
Features by Category
Content
8.3
143
|
Verified
8.6
305
|
Verified
8.0
143
|
Verified
7.8
312
|
Verified
8.0
137
|
Verified
7.4
215
7.2
135
|
Verified
7.4
285
7.7
127
|
Verified
7.5
205
7.9
135
|
Verified
7.6
270
|
Verified
7.6
136
|
Verified
7.8
302
|
Verified
6.9
139
|
Verified
7.3
283
|
Verified
7.9
134
|
Verified
8.1
294
|
Verified
Design
6.4
119
|
Verified
7.9
284
|
Verified
7.1
123
|
Verified
8.4
296
|
Verified
7.5
120
|
Verified
8.7
296
|
Verified
7.8
130
|
Verified
9.1
307
|
Verified
Platform
7.2
126
8.8
289
7.7
131
8.5
300
|
Verified
7.8
133
|
Verified
8.5
294
|
Verified
8.0
137
|
Verified
7.8
292
|
Verified
8.2
116
|
Verified
7.9
273
|
Verified
8.2
120
|
Verified
7.6
255
6.9
125
|
Verified
6.9
251
7.7
125
|
Verified
7.7
270
|
Verified
Agentic AI - Web Content Management
Not enough data
5.6
45
Not enough data
Feature Not Available
Analytics
Not enough data
8.0
27
Not enough data
7.6
27
Not enough data
7.7
27
Not enough data
7.5
27
Not enough data
7.8
27
Not enough data
8.2
27
Content Management
Not enough data
8.1
26
Not enough data
8.6
27
Not enough data
8.2
27
Design & Development
Not enough data
8.3
27
Not enough data
8.7
27
Not enough data
9.1
27
Agentic AI - Digital Experience Platforms
Not enough data
5.8
10
Not enough data
6.5
10
Not enough data
6.2
10
Not enough data
6.2
10
Not enough data
6.3
10
Functionality
7.3
13
Not enough data
6.3
12
Not enough data
7.2
13
Not enough data
Management
7.6
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
Support
7.4
14
Not enough data
7.8
12
Not enough data
7.4
13
Not enough data
Publishing
8.2
14
Not enough data
8.8
14
Not enough data
6.4
14
Not enough data
Development
7.8
15
Not enough data
7.7
14
Not enough data
7.4
14
Not enough data
7.9
15
Not enough data
Analytics
8.2
15
Not enough data
8.0
15
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Translation Support
Not enough data
7.9
36
Not enough data
7.6
35
Not enough data
6.5
33
Not enough data
6.2
35
Not enough data
6.4
32
Visitor Customization
Not enough data
7.4
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
7.7
33
Generative AI
Not enough data
6.2
21
Not enough data
Feature Not Available
Page Customization
Not enough data
8.3
242
Not enough data
8.0
240
Not enough data
8.6
242
Not enough data
8.3
239
Page Optimization
Not enough data
6.9
207
Not enough data
8.9
244
Not enough data
7.1
224
Not enough data
8.1
238
Integrations
Not enough data
6.2
205
Not enough data
6.8
209
Not enough data
8.4
223
Generative AI
Not enough data
6.4
168
Agentic AI - Landing Page Builders
Not enough data
6.0
45
Computing
Not enough data
8.1
43
Not enough data
6.9
45
Not enough data
8.0
46
Experimental Design
Not enough data
8.6
46
Not enough data
8.8
47
Not enough data
8.7
45
Analytics
Not enough data
7.5
48
Not enough data
6.2
40
Agentic AI - A/B Testing
Not enough data
7.7
8
Not enough data
7.7
8
Not enough data
6.5
8
Not enough data
6.0
8
Platform Basics
Not enough data
8.0
278
Not enough data
8.5
283
Not enough data
8.4
289
Not enough data
8.2
281
Platform Additional Functionalities
Not enough data
7.7
259
Not enough data
7.5
256
Not enough data
7.5
267
Agentic AI - Web Design
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Personalization
Not enough data
5.6
14
Not enough data
6.4
14
Not enough data
5.8
14
Not enough data
Feature Not Available
Not enough data
5.7
14
Not enough data
5.6
14
Customizations
Not enough data
8.1
322
Not enough data
8.3
343
Not enough data
8.5
341
Not enough data
8.5
323
Growth
Not enough data
8.1
336
Not enough data
6.8
314
Not enough data
7.0
306
Not enough data
5.8
288
Not enough data
8.5
325
Content
Not enough data
6.6
289
Not enough data
8.6
343
Not enough data
8.0
316
Not enough data
5.4
253
Support
Not enough data
8.2
314
Categories
Categories
Shared Categories
Optimizely Content Management System and Webflow are categorized as Web Content Management
Unique Categories
Optimizely Content Management System is categorized as Headless CMS and WebOps Platforms
Webflow is categorized as Personalization, Digital Experience Platforms (DXP), Landing Page Builders, A/B Testing, Website Builder, Web Design, Managed Hosting, and Website Translation Tools
Reviews
Reviewers' Company Size
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webflow
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
19.0%
Computer Software
8.9%
Marketing and Advertising
5.6%
Financial Services
5.6%
Higher Education
5.0%
Other
55.9%
Design
18.2%
Marketing and Advertising
13.7%
Computer Software
11.8%
Information Technology and Services
10.7%
Financial Services
4.6%
Other
40.9%
Alternatives
Discussions
Does Episerver offer product education?
2 Comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
How do I get email notifications about purchases sent to my client and not to me?
2 Comments
KB
Go to your admin settings and you can select the email you want to see notifs from!Read more
What framework does Webflow use?
2 Comments
MG
Webflow has it's own unique framework that leverages it's own breakpoints, CSS grid, flexbox, etc. At the end of the day, the code generated is just clean...Read more
Is Webflow good for developers?
2 Comments
PL
Yes, if you're not a fan of coding the front end looks it cuts that time down quite a bit.Read more
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