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Compare Optimizely Content Management System and Squiz DXP 
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At a Glance
Market Segments
Mid-Market (46.7% of reviews)
Mid-Market (44.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Optimizely Content Management System
Star Rating
(196)4.0 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Optimizely Content Management SystemSquiz DXP
Star Rating
(26)4.3 out of 5
Market Segments
Mid-Market (44.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Squiz DXPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the content authoring capabilities in Squiz DXP are superior, with a score of 9.5 compared to Optimizely's 8.2. Reviewers mention that Squiz's rich text editor and versioning features are particularly robust, making it easier to manage content revisions.
- Reviewers mention that Squiz DXP excels in quality of support, scoring 9.0, while Optimizely's support is rated at 7.6. Users on G2 highlight that Squiz's customer service is responsive and knowledgeable, which enhances the overall user experience.
- Users say that the approval process in Squiz DXP is more streamlined, with a score of 8.5 compared to Optimizely's 7.3. Reviewers appreciate the clarity and efficiency of the workflow, which helps in managing content approvals effectively.
- G2 users report that Squiz DXP offers better asset management features, scoring 9.0 against Optimizely's 7.4. Reviewers mention that Squiz provides a more organized approach to handling digital assets, which is crucial for content-heavy organizations.
- Users on G2 highlight that Squiz DXP's customization options are extensive, with a score of 9.3, while Optimizely's customization is rated at 7.6. Reviewers say that the ability to tailor the platform to specific needs is a significant advantage for businesses looking for flexibility.
- Reviewers mention that while both platforms offer decent mobile support, Squiz DXP edges out with a score of 7.7 compared to Optimizely's 7.3. Users appreciate the mobile responsiveness of Squiz, which is essential for on-the-go content management.
Pricing
Entry-Level Pricing
Optimizely Content Management System
No pricing availableSquiz DXP
No pricing availableFree Trial
Optimizely Content Management System
No trial information availableSquiz DXP
No trial information availableRatings
Meets Requirements
8.2
168
8.9
25
Ease of Use
7.9
170
8.7
25
Ease of Setup
7.3
125
6.9
18
Ease of Admin
7.5
109
7.7
19
Quality of Support
7.8
149
9.0
24
Has the product been a good partner in doing business?
8.1
98
8.6
18
Product Direction (% positive)
7.8
156
9.1
25
Features by Category
Content
8.3
143
|
Verified
9.5
10
|
Verified
8.0
143
|
Verified
9.2
10
|
Verified
8.0
137
|
Verified
9.0
7
|
Verified
7.2
135
|
Verified
7.8
9
|
Verified
7.7
127
|
Verified
8.5
9
|
Verified
7.9
135
|
Verified
9.0
8
|
Verified
7.6
136
|
Verified
9.0
8
|
Verified
6.9
139
|
Verified
8.3
10
|
Verified
7.9
134
|
Verified
8.7
9
|
Verified
Design
6.4
119
|
Verified
5.5
7
|
Verified
7.1
123
|
Verified
7.7
10
|
Verified
7.5
120
|
Verified
8.1
7
|
Verified
7.8
130
|
Verified
9.3
9
|
Verified
Platform
7.2
126
7.4
9
|
Verified
7.7
131
8.7
10
|
Verified
7.8
133
|
Verified
8.5
9
|
Verified
8.0
137
|
Verified
9.1
9
|
Verified
8.2
116
|
Verified
Not enough data
8.2
120
|
Verified
8.8
7
6.9
125
|
Verified
6.9
9
|
Verified
7.7
125
|
Verified
9.3
9
|
Verified
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design & Development
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
7.3
13
Not enough data
6.3
12
Not enough data
7.2
13
Not enough data
Management
7.6
14
Not enough data
8.3
14
Not enough data
7.7
13
Not enough data
Support
7.4
14
Not enough data
7.8
12
Not enough data
7.4
13
Not enough data
Publishing
8.2
14
Not enough data
8.8
14
Not enough data
6.4
14
Feature Not Available
Development
7.8
15
Not enough data
7.7
14
Not enough data
7.4
14
Not enough data
7.9
15
Not enough data
Analytics
8.2
15
Not enough data
8.0
15
Not enough data
Agentic AI - Headless CMS
Not enough data
Not enough data
Agentic AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Search Experience Management - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI - Site Search
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Optimizely Content Management System and Squiz DXP are categorized as Web Content Management and Headless CMS
Unique Categories
Optimizely Content Management System is categorized as WebOps Platforms
Squiz DXP is categorized as Digital Experience Platforms (DXP), Website Builder, and Site Search Software
Reviews
Reviewers' Company Size
Optimizely Content Management System
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Squiz DXP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
19.0%
Computer Software
8.9%
Marketing and Advertising
5.6%
Financial Services
5.6%
Higher Education
5.0%
Other
55.9%
Higher Education
26.9%
Education Management
19.2%
Oil & Energy
7.7%
Public Policy
3.8%
Online Media
3.8%
Other
38.5%
Alternatives
Discussions
Does Episerver offer product education?
2 Comments
EN
I am also interested in resolving this issue. Thank you for your request. Indeed, this product seems to me to be quite effective for learning. I also often...Read more
Is Episerver open source?
1 Comment
JB
The main product itself is closed source; however, there are open-source first and third-party addons.Read more
Squiz DXP has no discussions with answers
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