Compare Opticks and Singular 
At a Glance
Market Segments
Small-Business (56.3% of reviews)
Mid-Market (53.7% of reviews)
Entry-Level Pricing
$60.00 1 users Per Month
Free
Opticks
Star Rating
(16)4.7 out of 5
Market Segments
Small-Business (56.3% of reviews)
Pros & Cons
Entry-Level Pricing
$60.00 1 users Per Month
Browse all 3 pricing plansSingular
Star Rating
(508)4.5 out of 5
Market Segments
Mid-Market (53.7% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Singular excels in its reporting capabilities, with users highlighting how it simplifies the processes of install, click, and revenue attributions. This ease of use is a significant advantage for teams looking to streamline their analytics.
- Users say that Opticks provides detailed and visual data that aids in making informed marketing decisions. Reviewers appreciate the tool's ability to detect ad fraud effectively, which is crucial for optimizing PPC campaigns.
- According to verified reviews, Singular's fraud detection suite is highly rated, with users noting its effectiveness in managing and significantly reducing fraud. This feature is particularly beneficial for businesses that prioritize security in their advertising efforts.
- Reviewers mention that while Opticks has a strong focus on customer support, with a dedicated team ready to assist, Singular also matches this level of support, ensuring users feel supported in their journey with the software.
- G2 reviewers highlight that Singular has a more extensive user base, reflected in its higher total number of reviews. This suggests a broader range of experiences and insights, making it a more reliable choice for potential buyers.
- Users report that while both products have their strengths, Singular's ease of setup and overall user satisfaction are slightly lower compared to Opticks, which is praised for its intuitive onboarding process, making it easier for new users to get started.
Pricing
Entry-Level Pricing
Opticks
Lite
$60.00
1 users Per Month
Learn everything about the quality of your traffic
- Up to 10k monthly scans
- Detection only
- Real-time Analytics for all your traffic channels
Singular
Free
Free
Ideal for teams in the early stages of building their customer bases and user journeys who need a holistic data collection, standardization and measurement tool.
- 15,000 paid conversions
- Best-in-class Mobile Attribution
- Superior ROI Analytics
Free Trial
Opticks
Free Trial is available
Singular
Free Trial is available
Ratings
Meets Requirements
9.1
11
8.8
418
Ease of Use
9.4
11
8.7
425
Ease of Setup
9.2
8
8.4
269
Ease of Admin
9.6
8
8.9
179
Quality of Support
9.4
11
9.4
416
Has the product been a good partner in doing business?
9.8
8
9.2
185
Product Direction (% positive)
8.3
7
9.1
399
Features by Category
User Identification
Not enough data
Feature Not Available
Not enough data
8.3
164
Not enough data
8.6
165
Tracking & Reporting
Not enough data
9.0
182
Not enough data
8.0
172
Not enough data
8.9
185
Not enough data
8.6
189
Not enough data
8.1
129
Not enough data
8.0
113
Metrics
Not enough data
8.4
150
Not enough data
Feature Not Available
Not enough data
8.3
151
Not enough data
8.3
144
Not enough data
8.9
158
Authoring Tools
Not enough data
5.4
8
Not enough data
5.2
8
Not enough data
4.5
7
Not enough data
5.7
7
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
6.7
8
Not enough data
6.3
8
Publishing Tools
Not enough data
5.4
8
Not enough data
6.9
8
Not enough data
4.3
7
Trading
Not enough data
7.2
40
Feature Not Available
7.4
31
8.3
6
8.7
46
Threat Detection
Not enough data
7.9
40
8.3
5
8.3
38
8.7
5
8.1
37
Not enough data
8.4
36
Blocking
8.7
5
8.2
34
8.1
6
8.2
37
Not enough data
8.2
34
Agentic AI - Click Fraud
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
8.7
79
Not enough data
8.3
72
Functionality
Not enough data
8.7
69
Not enough data
8.4
65
Not enough data
8.5
70
Not enough data
8.9
67
Not enough data
8.9
68
Platform Basics
Not enough data
8.9
220
Not enough data
8.5
191
Not enough data
8.6
185
Not enough data
8.8
191
Not enough data
8.5
189
Not enough data
8.5
166
Platform Data
Not enough data
8.1
184
Not enough data
8.4
198
Not enough data
8.7
220
Not enough data
8.6
200
Not enough data
8.7
196
Not enough data
8.6
186
Agentic AI - Value Selling Tools
Not enough data
7.5
26
Not enough data
7.6
28
Not enough data
7.1
26
Not enough data
7.3
25
Not enough data
7.2
27
Not enough data
7.9
28
Marketing Operations
Not enough data
8.6
247
|
Verified
Not enough data
8.9
265
|
Verified
Not enough data
7.8
219
|
Verified
Not enough data
9.1
245
|
Verified
Not enough data
8.6
210
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
253
|
Verified
Not enough data
8.7
273
|
Verified
Not enough data
8.0
211
|
Verified
Not enough data
8.7
235
|
Verified
Not enough data
7.6
200
|
Verified
Not enough data
6.9
184
Agentic AI - Marketing Analytics
Not enough data
6.0
24
Not enough data
7.4
29
Not enough data
6.5
24
API Construction
Not enough data
8.1
30
Not enough data
8.2
29
Not enough data
8.9
31
Not enough data
8.6
32
API Management
Not enough data
8.2
29
Not enough data
8.3
29
Not enough data
8.0
30
Not enough data
7.8
28
Not enough data
7.9
28
Data Integration
Not enough data
9.0
28
Not enough data
8.9
28
Not enough data
8.0
26
Audience Targeting
Not enough data
5.4
8
Not enough data
8.1
8
Not enough data
7.7
8
Analytics
Not enough data
9.8
8
Not enough data
9.5
10
Not enough data
9.8
7
Agentic AI - Business Continuity Management
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.4
150
Not enough data
Feature Not Available
Not enough data
8.3
151
Not enough data
8.3
144
Not enough data
8.9
158
Categories
Categories
Shared Categories
Opticks and Singular are categorized as Click Fraud
Unique Categories
Opticks is categorized as Bot Detection and Mitigation
Singular is categorized as Mobile Attribution, Creative Management Platforms, ETL Tools, API Management, Marketing Analytics, Mobile App Analytics, and Smart Link
Reviews
Reviewers' Company Size
Opticks
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Singular
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.8%
Internet
12.5%
Telecommunications
6.3%
Hospitality
6.3%
Higher Education
6.3%
Other
25.0%
Computer Games
25.7%
Financial Services
11.1%
Marketing and Advertising
10.9%
Entertainment
9.8%
Retail
5.2%
Other
37.4%
Discussions
Opticks has no discussions with answers
What are the new features and preparations for the Cookieless future?
1 Comment
G2
Yes it is possible to retrieve your stolen bitcoins. I never believed in bitcoin recovery because I was made to understand that it is not possible. But...Read more
What is the benchmark you usually define for Install Validation fraud percentage with your affilliate partners?
1 Comment
Official Response from Singular
Fraud is constantly evolving and it's highly dependant on the markets in which your business operates. Our customer success team advises their customers on...Read more
How can Singular help on media planning and forecast?
1 Comment
Official Response from Singular
Singular provides marketers with visibility into True ROI for marketing campaigns so you can make better decisions about which media sources are driving...Read more
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