# Opinio vs Qualtrics Strategy & Research Comparison --- ## AI Generated Summary - **G2 reviewers report** that Qualtrics Strategy & Research excels in providing a user-friendly interface, making it easy to create detailed surveys. Users appreciate the ability to link to other tools, enhancing their workflow and overall experience. - **Users say** that Opinio stands out for its simplicity and clarity, allowing for quick survey designs. Many find it easy to customize questions, which helps in gathering honest feedback efficiently. - **Reviewers mention** that while both platforms have similar star ratings, Qualtrics Strategy & Research has a significantly higher G2 Score, indicating greater overall satisfaction among users. This suggests that users feel more positively about their experience with Qualtrics. - **According to verified reviews** , Qualtrics Strategy & Research is praised for its flexibility in survey setup, with users noting how easy it is to add various question types. This flexibility is a key advantage for those needing to tailor surveys to specific needs. - **G2 reviewers highlight** that Opinio is particularly effective for small businesses, as it caters well to their needs with straightforward survey creation. However, some users feel it may lack the depth and advanced features that larger enterprises might require. - **Users report** that while both products offer good support, Qualtrics Strategy & Research has a slight edge in quality of support, with users noting responsive assistance that enhances their overall experience with the platform. | | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | | **Total Reviews** | 22 | 3,017 | | **Largest Market Segment** | Small-Business (45.0% of reviews) | Enterprise (45.0% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Opinio Pros: - Ease of Use (5 reviews) - Ease of Creation (2 reviews) Cons: - Limited Customization (1 reviews) - Limited Data Analysis (1 reviews) ### Qualtrics Strategy & Research Pros: - Ease of Use (295 reviews) - Survey Creation (246 reviews) Cons: - Survey Issues (79 reviews) - Survey Limitations (62 reviews) --- ## Ratings Comparison | Rating | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Meets Requirements** | 9.1 (17 reviews) | 8.9 (2516 reviews) | | **Ease of Use** | 9.1 (17 reviews) | 8.5 (2521 reviews) | | **Ease of Setup** | 9.2 (6 reviews) | 8.3 (1070 reviews) | | **Ease of Admin** | Not enough data | 8.4 (1036 reviews) | | **Quality of Support** | 8.5 (16 reviews) | 8.7 (2190 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.7 (964 reviews) | | **Product Direction (% positive)** | 10.0 (16 reviews) | 8.1 (2428 reviews) | --- ## Pricing ### Opinio #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Qualtrics Strategy & Research #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### User Research | Product | Score | Reviews | |---|---|---| | **Opinio** | N/A | N/A | | **Qualtrics Strategy & Research** | 7.6/10 | 20 | #### User Response Methods | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Survey** | Not enough data | 8.8 (15 reviews) | | **Video Snippets** | Not enough data | 6.3 (8 reviews) | | **Video Interview** | Not enough data | 5.7 (7 reviews) | | **Photo Submission** | Not enough data | 7.3 (8 reviews) | | **Text/Notes** | Not enough data | 8.3 (9 reviews) | #### Participant Selection | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **In-App** | Not enough data | 6.9 (9 reviews) | | **In-Store** | Not enough data | 6.9 (8 reviews) | | **On-Site** | Not enough data | 7.5 (8 reviews) | | **Recruitment Pool** | Not enough data | 8.1 (8 reviews) | #### Insights | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Analytics** | Not enough data | 9.0 (13 reviews) | | **Collaboration** | Not enough data | 8.0 (9 reviews) | | **Sorting** | Not enough data | 8.8 (10 reviews) | #### Generative AI | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **AI Text Summarization** | Not enough data | 7.3 (8 reviews) | ### Statistical Analysis | Product | Score | Reviews | |---|---|---| | **Opinio** | N/A | N/A | | **Qualtrics Strategy & Research** | 8.0/10 | 14 | #### Administration | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Quality Control** | Not enough data | 8.5 (12 reviews) | | **Data Sampling** | Not enough data | 8.2 (12 reviews) | | **Collaboration** | Not enough data | 8.9 (12 reviews) | #### Capabilities | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Data Visualization** | Not enough data | 8.3 (12 reviews) | | **Survival Analysis** | Not enough data | 8.5 (12 reviews) | | **Risk Data Attributes** | Not enough data | 8.3 (11 reviews) | | **Cost Analysis** | Not enough data | 8.1 (12 reviews) | #### Methodology | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **ANOVA Support** | Not enough data | 8.3 (10 reviews) | | **Regression** | Not enough data | 7.0 (10 reviews) | | **Time Series Analysis** | Not enough data | 7.1 (11 reviews) | #### Generative AI | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **AI Text Generation** | Not enough data | 7.4 (9 reviews) | | **AI Text Summarization** | Not enough data | 7.7 (10 reviews) | ### Experience Management | Product | Score | Reviews | |---|---|---| | **Opinio** | N/A | N/A | | **Qualtrics Strategy & Research** | 7.5/10 | 12 | #### Analytics | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Net Promoter Score (NPS)** | Not enough data | 8.3 (8 reviews) | | **Customer Satisfaction (CSAT) Score** | Not enough data | 8.7 (9 reviews) | | **Customer Effort Score (CES)** | Not enough data | 8.3 (8 reviews) | | **Gamification** | Not enough data | 7.3 (8 reviews) | #### Customization | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Stakeholder Management** | Not enough data | 7.9 (8 reviews) | | **Multilanguage Support** | Not enough data | 7.8 (9 reviews) | | **Multiple Branding Support** | Not enough data | 8.1 (7 reviews) | | **Vertical-specific Solutions** | Not enough data | 8.6 (7 reviews) | #### Generative AI | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **AI Text Generation** | Not enough data | 6.4 (7 reviews) | | **AI Text Summarization** | Not enough data | 6.4 (7 reviews) | #### Agentic AI - Experience Management | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | 6.3 (5 reviews) | | **Natural Language Interaction** | Not enough data | 5.7 (5 reviews) | | **Proactive Assistance** | Not enough data | Not enough data | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Opinio** | N/A | N/A | | **Qualtrics Strategy & Research** | 6.9/10 | 11 | #### Data collection | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Natural Language Processing (NLP)** | Not enough data | 7.1 (7 reviews) | | **Data Sources** | Not enough data | 7.4 (7 reviews) | | **Custom Research Sources** | Not enough data | 8.1 (7 reviews) | | **Lead Enrichment** | Not enough data | 6.9 (6 reviews) | | **Advanced Data Collection** | Not enough data | 6.9 (7 reviews) | #### Segment Trending | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Web** | Not enough data | 6.0 (7 reviews) | | **Social** | Not enough data | 6.1 (6 reviews) | | **Benchmarks** | Not enough data | 7.4 (7 reviews) | | **Finance ** | Not enough data | 5.7 (7 reviews) | #### Analysis | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Custom Dashboards** | Not enough data | 7.2 (9 reviews) | | **Reports** | Not enough data | 7.7 (8 reviews) | | **Integrations** | Not enough data | 5.8 (8 reviews) | #### Platform | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Search** | Not enough data | 7.0 (9 reviews) | | **User, Role, And Access Management** | Not enough data | 6.9 (8 reviews) | | **Mobile User Support** | Not enough data | 6.9 (9 reviews) | | **Alerts** | Not enough data | 6.0 (8 reviews) | | **Collaboration** | Not enough data | 7.1 (8 reviews) | | **Compliance** | Not enough data | 7.1 (8 reviews) | #### Agentic AI - Market Intelligence | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Survey | Product | Score | Reviews | |---|---|---| | **Opinio** | 7.9/10 | 7 | | **Qualtrics Strategy & Research** | 8.5/10 | 511 | #### Survey Management | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Survey Builder** | 8.6 (6 reviews) | 9.0 (458 reviews) | | **Question Types** | 7.7 (5 reviews) | 9.1 (455 reviews) | | **Templates** | 7.7 (5 reviews) | 8.4 (398 reviews) | | **Survey Distribution** | 7.7 (5 reviews) | 8.9 (451 reviews) | #### Survey Customization | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Branching/Skip Logic** | 8.3 (5 reviews) | 8.9 (434 reviews) | | **Branding** | 7.0 (5 reviews) | 8.5 (395 reviews) | | **Multimedia Support** | 7.7 (5 reviews) | 8.5 (359 reviews) | | **Multilingual Surveys** | 8.0 (5 reviews) | 8.6 (313 reviews) | #### Survey Insights | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Reporting & Analytics** | 7.7 (5 reviews) | 8.5 (453 reviews) | | **BI Tools Integration** | 8.0 (5 reviews) | 8.4 (291 reviews) | | **Data Exporting** | 8.0 (5 reviews) | 8.7 (440 reviews) | | **Permissions** | Not enough data | 8.5 (386 reviews) | #### Agentic AI - Survey | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Adaptive Learning** | Not enough data | 7.6 (12 reviews) | | **Proactive Assistance** | Not enough data | 7.6 (12 reviews) | | **Decision Making** | Not enough data | 8.3 (14 reviews) | ### Brand Intelligence | Product | Score | Reviews | |---|---|---| | **Opinio** | N/A | N/A | | **Qualtrics Strategy & Research** | 8.7/10 | 83 | #### Brand Signals | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Comparison** | Not enough data | 8.8 (66 reviews) | | **AI** | Not enough data | 8.2 (65 reviews) | | **Brand Health** | Not enough data | 9.0 (65 reviews) | #### Brand Analytics | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Trend Analysis** | Not enough data | 8.8 (68 reviews) | | **Tracking** | Not enough data | 8.7 (69 reviews) | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Opinio** | N/A | N/A | | **Qualtrics Strategy & Research** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Rapid Research** | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Survey Software](https://www.g2.com/categories/survey) **Unique to Qualtrics Strategy & Research (6):** [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence), [Experience Management Software](https://www.g2.com/categories/experience-management), [Statistical Analysis Software](https://www.g2.com/categories/statistical-analysis), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [User Research Tools](https://www.g2.com/categories/user-research), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) --- ## Reviewer Demographics ### By Company Size | Segment | Opinio | Qualtrics Strategy & Research | |---|---|---| | **Small-Business** | 45.0% | 21.7% | | **Mid-Market** | 25.0% | 33.4% | | **Enterprise** | 30.0% | 45.0% | ### By Industry #### Opinio - **Research:** 10.0% - **Marketing and Advertising:** 10.0% - **Insurance:** 10.0% - **Information Technology and Services:** 10.0% - **Entertainment:** 10.0% - **Retail:** 5.0% - **Mining & Metals:** 5.0% - **International Affairs:** 5.0% - **Hospital & Health Care:** 5.0% - **Government Relations:** 5.0% - **Other:** 25.0% #### Qualtrics Strategy & Research - **Higher Education:** 21.1% - **Education Management:** 11.7% - **Research:** 7.7% - **Information Technology and Services:** 6.7% - **Market Research:** 4.3% - **Hospital & Health Care:** 3.6% - **Marketing and Advertising:** 3.3% - **Financial Services:** 2.7% - **Computer Software:** 2.6% - **Non-Profit Organization Management:** 2.4% - **Other:** 33.9% --- ## Alternatives ### Alternatives to Opinio - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (952 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1142 reviews) - [SurveyLegend](https://www.g2.com/products/surveylegend/reviews) — 4.4/5 stars (560 reviews) - [Google Workspace](https://www.g2.com/products/google-workspace/reviews) — 4.6/5 stars (48063 reviews) - [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7398 reviews) - [Microsoft 365](https://www.g2.com/products/microsoft365/reviews) — 4.6/5 stars (5830 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5521 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5424 reviews) ### Alternatives to Qualtrics Strategy & Research - [SurveySparrow](https://www.g2.com/products/surveysparrow/reviews) — 4.4/5 stars (2063 reviews) - [QuestionPro](https://www.g2.com/products/questionpro/reviews) — 4.5/5 stars (1142 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews) - [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23551 reviews) - [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews) - [Zoho Survey](https://www.g2.com/products/zoho-survey/reviews) — 4.4/5 stars (1037 reviews) - [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1004 reviews) - [Alchemer Survey](https://www.g2.com/products/alchemer-survey/reviews) — 4.4/5 stars (952 reviews) - [IBM SPSS Statistics](https://www.g2.com/products/ibm-spss-statistics/reviews) — 4.2/5 stars (928 reviews) - [Microsoft Forms](https://www.g2.com/products/microsoft-forms/reviews) — 4.4/5 stars (472 reviews) --- ## Top Discussions ### Opinio - Title: [What is Opinio used for?](https://www.g2.com/discussions/what-is-opinio-used-for) — 1 comment, 1 upvote > **Top comment:** "Opinio is a cloud-based platform for surveys. It is used by business , organization and educational institutions for collection of feedback from their..." ### Qualtrics Strategy & Research - Title: [Is qualtrics better than SurveyMonkey?](https://www.g2.com/discussions/is-qualtrics-better-than-surveymonkey) — 3 comments, 1 upvote > **Top comment:** "Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the..." - Title: [Is there a possibility of adding customer support in IST time?](https://www.g2.com/discussions/49676-is-there-a-possibility-of-adding-customer-support-in-ist-time) — 3 comments, 1 upvote > **Top comment:** "need id" - Title: [What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project](https://www.g2.com/discussions/what-would-be-the-best-way-to-restart-on-the-basics-as-i-am-having-a-little-trouble-on-trying-to-get-and-start-an-existing-project) — 3 comments, 1 upvote > **Top comment:** "Qualtrics has great training. Check out the help section located in the top right of your account after you log in." - Title: [What is Qualtrics CoreXM used for?](https://www.g2.com/discussions/what-is-qualtrics-corexm-used-for) — 2 comments, 2 upvotes > **Top comment:** "The CoreXM product is used to build, optimize and analyze market research surveys. It includes tools to optimize, share, and report on results." - Title: [How can I use Qualtrics Research Core more at my University?](https://www.g2.com/discussions/15594-how-can-i-use-qualtrics-research-core-more-at-my-university) — 2 comments, 1 upvote > **Top comment:** "Does your University have a subscription to Qualtrics. We have faculty who use it for research all the time." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/opinio-vs-qualtrics-strategy-research)