Introducing G2.ai, the future of software buying.Try now
Compare OpenX and Quantcast Platform 
Featured Products
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Opti Digital
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
Adcredo
Visit Website
Sponsored
You’re seeing this ad based on the product’s relevance to this page. Sponsored content does not receive preferential treatment in any of G2’s ratings.
consumr.ai
Visit Website
At a Glance
Market Segments
Small-Business (40.0% of reviews)
Mid-Market (40.4% of reviews)
Entry-Level Pricing
No pricing available
For Pricing
OpenX
Star Rating
(19)3.2 out of 5
Market Segments
Small-Business (40.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about OpenXQuantcast Platform
Star Rating
(169)4.2 out of 5
Market Segments
Mid-Market (40.4% of reviews)
Pros & Cons
Entry-Level Pricing
For Pricing
Free Trial is available
Learn more about Quantcast PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OpenX has a lower star rating of 3.2 compared to Quantcast Platform's 4.2, indicating a general preference for the latter among users.
- Reviewers mention that OpenX struggles with ease of setup, scoring only 6.5, while Quantcast Platform excels with a score of 8.4, making it a more user-friendly option for new users.
- G2 users highlight that the quality of support for Quantcast Platform is significantly better, with a score of 8.8, compared to OpenX's 6.5, suggesting that users may find more reliable assistance with Quantcast.
- Users on G2 report that OpenX's audience insights feature scores 8.7, which is impressive, but Quantcast Platform's overall audience segmentation capabilities are noted to be more robust, leading to better targeting strategies.
- Reviewers say that while both platforms offer campaign management features, Quantcast Platform's campaign dashboard and optimization tools are rated higher, providing users with more effective tools for managing their advertising efforts.
- Users report that OpenX's mobile functionality is rated at 8.1, which is commendable, but Quantcast Platform's overall performance and reliability score of 8.1 suggests a more consistent experience across devices.
Pricing
Entry-Level Pricing
OpenX
No pricing availableFree Trial
OpenX
No trial information availableQuantcast Platform
Free Trial is available
Ratings
Meets Requirements
6.6
18
8.0
147
Ease of Use
7.6
18
8.3
154
Ease of Setup
6.5
8
8.3
106
Ease of Admin
7.5
6
8.1
71
Quality of Support
6.5
16
8.9
133
Has the product been a good partner in doing business?
6.9
7
8.8
70
Product Direction (% positive)
5.6
16
8.2
146
Features by Category
Metrics
Not enough data
8.2
47
Not enough data
7.9
47
Not enough data
7.7
44
Not enough data
8.4
47
Not enough data
7.9
43
Not enough data
7.8
44
Not enough data
7.8
44
Not enough data
7.9
47
Not enough data
7.6
41
Reporting
Not enough data
6.9
26
Not enough data
7.9
48
Not enough data
8.0
42
Not enough data
8.2
49
Not enough data
7.7
45
Not enough data
7.5
43
Not enough data
7.7
48
Other
Not enough data
8.0
49
Not enough data
8.1
45
Not enough data
7.8
35
Not enough data
8.5
40
Not enough data
8.0
38
Not enough data
7.3
37
Not enough data
7.9
37
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.9
35
Not enough data
7.9
36
Not enough data
7.8
41
Not enough data
8.0
40
Channel Functionality
Not enough data
8.5
66
Platform Interoperability
Not enough data
7.1
38
Agentic AI - Display Advertising
Not enough data
7.1
11
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
7.3
11
Not enough data
7.0
11
Not enough data
7.4
11
Campaign Management
Not enough data
8.3
83
Not enough data
7.8
82
Not enough data
8.3
82
Not enough data
6.9
73
Not enough data
7.4
66
Not enough data
8.2
75
Not enough data
7.7
72
Not enough data
7.9
76
Not enough data
8.2
78
Not enough data
7.5
73
Not enough data
7.3
64
Not enough data
7.1
63
Not enough data
7.2
60
Targeting
Not enough data
8.2
78
Not enough data
8.6
74
Not enough data
8.2
72
Not enough data
8.4
68
Platform
Not enough data
7.1
64
Not enough data
7.7
71
Not enough data
7.9
66
Not enough data
8.1
72
Not enough data
7.7
62
Not enough data
7.3
65
Not enough data
7.7
63
Not enough data
7.7
62
Not enough data
7.5
64
Platform Interoperability
Not enough data
6.9
7
Mobile Functionality
Not enough data
8.1
19
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
83
Not enough data
7.8
82
Not enough data
8.3
82
Not enough data
6.9
73
Not enough data
7.4
66
Not enough data
8.2
75
Not enough data
7.7
72
Not enough data
7.9
76
Not enough data
8.2
78
Not enough data
7.5
73
Not enough data
7.3
64
Not enough data
7.1
63
Not enough data
7.2
60
Targeting
Not enough data
8.2
78
Not enough data
8.6
74
Not enough data
8.2
72
Not enough data
8.4
68
Mobile
Not enough data
7.8
16
Not enough data
7.1
63
Not enough data
7.2
60
Platform
Not enough data
7.1
64
Not enough data
7.7
71
Not enough data
7.9
66
Not enough data
8.1
72
Not enough data
7.7
62
Not enough data
7.3
65
Not enough data
7.7
63
Not enough data
7.7
62
Not enough data
7.5
64
Platform Interoperability
Not enough data
6.6
17
Video Functionality
Not enough data
7.7
27
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.3
83
Not enough data
7.8
82
Not enough data
8.3
82
Not enough data
6.9
73
Not enough data
7.4
66
Not enough data
8.2
75
Not enough data
7.7
72
Not enough data
7.9
76
Not enough data
8.2
78
Not enough data
7.5
73
Not enough data
7.3
64
Not enough data
7.1
63
Not enough data
7.2
60
Targeting
Not enough data
8.2
78
Not enough data
8.6
74
Not enough data
8.2
72
Not enough data
8.4
68
Platform
Not enough data
7.1
64
Not enough data
7.7
71
Not enough data
7.9
66
Not enough data
8.1
72
Not enough data
7.7
62
Not enough data
7.3
65
Not enough data
7.7
63
Not enough data
7.7
62
Not enough data
7.5
64
Audiences
Not enough data
8.3
6
Not enough data
5.8
6
Not enough data
7.5
6
Not enough data
7.5
6
Data Analysis
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
7.2
6
Administration
Not enough data
7.5
6
Not enough data
8.1
6
Not enough data
7.8
6
Agentic AI - Audience Intelligence Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
7.4
41
Agentic AI - Demand Side Platform (DSP)
Not enough data
6.9
7
Not enough data
6.4
7
Not enough data
6.9
7
Not enough data
6.7
7
Not enough data
6.4
7
Not enough data
6.7
7
Campaign Management
Not enough data
8.3
83
Not enough data
7.8
82
Not enough data
8.3
82
Not enough data
6.9
73
Not enough data
7.4
66
Not enough data
8.2
75
Not enough data
7.7
72
Not enough data
7.9
76
Not enough data
8.2
78
Not enough data
7.5
73
Not enough data
7.3
64
Not enough data
7.1
63
Not enough data
7.2
60
Targeting
Not enough data
8.2
78
Not enough data
8.6
74
Not enough data
8.2
72
Not enough data
8.4
68
Demand Side Platforms
Not enough data
8.3
43
Not enough data
7.7
43
Not enough data
8.0
42
Platform
Not enough data
7.1
64
Not enough data
7.7
71
Not enough data
7.9
66
Not enough data
8.1
72
Not enough data
7.7
62
Not enough data
7.3
65
Not enough data
7.7
63
Not enough data
7.7
62
Not enough data
7.5
64
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
6.8
10
Not enough data
SSP
7.3
11
Not enough data
6.8
10
Not enough data
8.5
11
Not enough data
8.0
10
Not enough data
6.5
10
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
7.8
9
Not enough data
8.0
10
Not enough data
8.0
9
Not enough data
7.5
8
Not enough data
7.8
10
Not enough data
6.7
8
Campaign Activity
Not enough data
8.5
11
Not enough data
8.7
10
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
8.1
8
Not enough data
6.5
8
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
OpenX and Quantcast Platform are categorized as Publisher Ad Server and Connected TV (CTV) Advertising Platforms
Unique Categories
OpenX is categorized as App Monetization Platforms and Supply Side Platform (SSP)
Quantcast Platform is categorized as Demand Side Platform (DSP), Display Advertising, Cross-Channel Advertising, Native Advertising, Digital Audio Advertising, Video Advertising, Mobile Advertising, Audience Intelligence Platforms, Marketing Analytics, and Digital Analytics
Reviews
Reviewers' Company Size
OpenX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Quantcast Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.3%
Internet
11.8%
Publishing
5.9%
Public Relations and Communications
5.9%
Online Media
5.9%
Other
35.3%
Marketing and Advertising
42.2%
Retail
4.3%
Online Media
3.7%
Information Technology and Services
3.7%
Entertainment
3.7%
Other
42.2%
Alternatives
Discussions
OpenX has no discussions with answers
What is Quantcast Measure?
1 Comment
G2
Quantcast Measure provides free, accurate and dependable audience insights for over 100 million web and mobile destinations. With detailed demographic,...Read more
Quantcast Platform has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
