# &Open vs Tango Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Tango excels in user satisfaction, reflected in its higher overall G2 Score compared to &Open. Users appreciate the platform's **ease of use** and the variety of gift card options available, making it a popular choice for small businesses.
- **According to verified reviews** , Tango has a significantly larger number of reviews, indicating a more established user base. This volume of feedback suggests that users have had more opportunities to share their experiences, leading to a more reliable assessment of the product.
- **Users say** that Tango's implementation process is seamless, with many highlighting the **intuitive onboarding** and helpful support from account advisers. This contrasts with &Open, where users noted the convenience of the user interface but did not emphasize the same level of support during setup.
- **Reviewers mention** that while both platforms offer good customization options, &Open stands out for its ability to tailor gifting solutions to specific brand needs. Users have praised the team for creating bespoke gifting options that align closely with their branding goals.
- **According to recent user feedback** , Tango's tracking capabilities for gift transactions are a significant advantage, allowing users to monitor when rewards are redeemed or need to be resent. This feature enhances the overall user experience, making it easier to manage rewards effectively.
- **G2 reviewers highlight** that while both platforms have strong support ratings, &Open received slightly higher scores for quality of support. Users appreciated the personalized attention from the &Open team, which helped them navigate their gifting strategies more effectively.



| | &Open | Tango | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 36 | 525 | 
| **Largest Market Segment** | Small-Business (57.1% of reviews) | Small-Business (43.0% of reviews) | 
| **Entry Level Price** | Contact Us | No pricing available | 

---
## Top Pros & Cons

### &Open

Pros:
- Ease of Use (2 reviews)
- Easy Sending (2 reviews)

Cons:
- Budget Management (1 reviews)
- Delay Issues (1 reviews)

### Tango

Pros:
- Ease of Use (61 reviews)
- Simple (19 reviews)

Cons:
- Usage Difficulty (7 reviews)
- Slow Delivery (6 reviews)

---
## Ratings Comparison
| Rating | &Open | Tango | 
|---|---|---|
  | **Meets Requirements** | 9.2 (32 reviews) | 9.4 (392 reviews) | 
  | **Ease of Use** | 9.4 (33 reviews) | 9.2 (397 reviews) | 
  | **Ease of Setup** | 9.4 (20 reviews) | 9.0 (317 reviews) | 
  | **Ease of Admin** | 9.5 (14 reviews) | 9.2 (276 reviews) | 
  | **Quality of Support** | 9.5 (31 reviews) | 9.2 (359 reviews) | 
  | **Has the product been a good partner in doing business?** | 10.0 (14 reviews) | 9.4 (295 reviews) | 
  | **Product Direction (% positive)** | 8.9 (33 reviews) | 9.0 (372 reviews) | 

---
## Pricing

### &Open

#### Entry-Level Pricing

Plan: &Open Enterprise

Price: Contact Us

Description: When it comes to sending hundreds or thousands of gifts, make it special (and easy) with advanced performance tracking and fully branded experiences.

Key Features:
- Execute campaigns, at any scale, in 180+ countries
- Customize gifts, packaging and platform UX
- Gain dedicated support from our Client Success team

[Browse all 2 editions](https://www.g2.com/products/open-2023-06-07/pricing)

#### Free Trial

Yes

### Tango

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

---
## Features Comparison By Category

### Direct Mail Automation

| Product | Score | Reviews |
|---|---|---|
| **&Open** | N/A | N/A |
| **Tango** | N/A | N/A |

#### Logistics

| Feature | &Open | Tango | 
|---|---|---|
| **Direct Mail Design** | Not enough data | Not enough data | 
| **CRM & Marketing Automation Integration** | Not enough data | Not enough data | 
| **Custom Batch Sizes** | Not enough data | Not enough data | 
| **Delivery Speed** | Not enough data | Not enough data | 

#### Testing & Tracking

| Feature | &Open | Tango | 
|---|---|---|
| **Mailing List Management** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 

#### Agentic AI - Direct Mail Automation

| Feature | &Open | Tango | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Promotional Product Management

| Product | Score | Reviews |
|---|---|---|
| **&Open** | N/A | N/A |
| **Tango** | N/A | N/A |

#### Platform Basics

| Feature | &Open | Tango | 
|---|---|---|
| **Warehousing** | Not enough data | Not enough data | 
| **Procurement** | Not enough data | Not enough data | 
| **Fulfillment** | Not enough data | Not enough data | 
| **Inventory Management** | Not enough data | Not enough data | 

#### Reporting

| Feature | &Open | Tango | 
|---|---|---|
| **Spend** | Not enough data | Not enough data | 
| **Conversion Rates** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | &Open | Tango | 
|---|---|---|
| **Proof Portal** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Other Integrations** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customer Advocacy Integration** | Not enough data | Not enough data | 
| **Swag Stores** | Not enough data | Not enough data | 

### Account-Based Direct Mail

| Product | Score | Reviews |
|---|---|---|
| **&Open** | N/A | N/A |
| **Tango** | N/A | N/A |

#### Platform Basics

| Feature | &Open | Tango | 
|---|---|---|
| **Gift Status Tracking** | Not enough data | Not enough data | 
| **Budgeting** | Not enough data | Not enough data | 

#### Platform Data

| Feature | &Open | Tango | 
|---|---|---|
| **Conversion Rate Measurement** | Not enough data | Not enough data | 

#### Platform Additional Functionality

| Feature | &Open | Tango | 
|---|---|---|
| **Inventory Management** | Not enough data | Not enough data | 
| **Warehouse and Fulfillment** | Not enough data | Not enough data | 

### Rewards and Incentives

| Product | Score | Reviews |
|---|---|---|
| **&Open** | 9.1/10 | 19 |
| **Tango** | 8.9/10 | 286 |

#### Rewards & Incentives

| Feature | &Open | Tango | 
|---|---|---|
| **Reward Catalog** | 9.0 (17 reviews) | 9.5 (272 reviews) | 
| **Customization** | 9.8 (15 reviews) | 8.9 (250 reviews) | 
| **Bulk Ordering** | 9.7 (11 reviews) | 9.2 (255 reviews) | 
| **Budget Management** | 8.7 (10 reviews) | 8.8 (241 reviews) | 
| **Dashboard** | 9.1 (15 reviews) | 8.9 (261 reviews) | 
| **Analytics & Reporting** | 8.8 (13 reviews) | 8.4 (248 reviews) | 
| **User, Role, and Access Management** | 8.8 (13 reviews) | 9.0 (250 reviews) | 
| **Integrations** | 8.8 (8 reviews) | 8.4 (212 reviews) | 
| **Reward API** | 8.9 (6 reviews) | 8.6 (215 reviews) | 

#### Agentic AI - Rewards and Incentives

| Feature | &Open | Tango | 
|---|---|---|
| **Cross-system Integration** | Not enough data | 8.8 (22 reviews) | 
| **Proactive Assistance** | Not enough data | 9.1 (22 reviews) | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **&Open** | N/A | N/A |
| **Tango** | N/A | N/A |

#### Marketing Distribution

| Feature | &Open | Tango | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | &Open | Tango | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | &Open | Tango | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Rewards and Incentives Software](https://www.g2.com/categories/rewards-and-incentives)

**Unique to &Open (3):** [Direct Mail Automation Software](https://www.g2.com/categories/direct-mail-automation), [Promotional Product Management Software](https://www.g2.com/categories/promotional-product-management), [Account-Based Direct Mail Software](https://www.g2.com/categories/account-based-direct-mail)



---
## Reviewer Demographics

### By Company Size

| Segment | &Open | Tango | 
|---|---|---|
| **Small-Business** | 57.1% | 43.0% | 
| **Mid-Market** | 40.0% | 38.2% | 
| **Enterprise** | 2.9% | 18.8% | 

### By Industry

#### &Open

- **Information Technology and Services:** 22.9%
- **Marketing and Advertising:** 20.0%
- **Computer Software:** 8.6%
- **Venture Capital & Private Equity:** 5.7%
- **Health, Wellness and Fitness:** 5.7%
- **Information Services:** 5.7%
- **Broadcast Media:** 2.9%
- **Business Supplies and Equipment:** 2.9%
- **Design:** 2.9%
- **Financial Services:** 2.9%
- **Other:** 20.0%

#### Tango

- **Computer Software:** 9.9%
- **Marketing and Advertising:** 6.7%
- **Information Technology and Services:** 5.6%
- **Research:** 5.6%
- **Non-Profit Organization Management:** 5.2%
- **Higher Education:** 5.0%
- **Market Research:** 4.6%
- **Hospital & Health Care:** 4.0%
- **Financial Services:** 3.4%
- **Insurance:** 3.2%
- **Other:** 47.0%

---
## Alternatives

### Alternatives to &Open

- [Reachdesk](https://www.g2.com/products/reachdesk/reviews) — 4.5/5 stars (1070 reviews)
- [Sendoso](https://www.g2.com/products/sendoso/reviews) — 4.5/5 stars (1264 reviews)
- [GroupGreeting](https://www.g2.com/products/groupgreeting/reviews) — 4.8/5 stars (1314 reviews)
- [Tremendous](https://www.g2.com/products/tremendous/reviews) — 4.8/5 stars (1227 reviews)
- [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) — 4.7/5 stars (550 reviews)
- [Stadium I Snackmagic I Swagmagic](https://www.g2.com/products/stadium-i-snackmagic-i-swagmagic/reviews) — 4.8/5 stars (2199 reviews)
- [Postal by Sendoso](https://www.g2.com/products/postal-by-sendoso/reviews) — 4.5/5 stars (408 reviews)
- [Swag Pro (by Swag.com)](https://www.g2.com/products/swag-pro-by-swag-com/reviews) — 4.4/5 stars (360 reviews)
- [Achievers](https://www.g2.com/products/achievers/reviews) — 4.6/5 stars (9579 reviews)
- [Nectar](https://www.g2.com/products/nectar/reviews) — 4.7/5 stars (8540 reviews)

### Alternatives to Tango

- [Tremendous](https://www.g2.com/products/tremendous/reviews) — 4.8/5 stars (1227 reviews)
- [Giftogram](https://www.g2.com/products/giftogram/reviews) — 4.8/5 stars (1826 reviews)
- [Giftbit](https://www.g2.com/products/giftbit/reviews) — 4.5/5 stars (14 reviews)
- [Guusto](https://www.g2.com/products/guusto/reviews) — 4.9/5 stars (5494 reviews)
- [Awardco](https://www.g2.com/products/awardco/reviews) — 4.9/5 stars (6008 reviews)
- [Sendoso](https://www.g2.com/products/sendoso/reviews) — 4.5/5 stars (1264 reviews)
- [Kudos](https://www.g2.com/products/kudos/reviews) — 4.8/5 stars (2866 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1577 reviews)
- [Alyce by Sendoso](https://www.g2.com/products/alyce-by-sendoso/reviews) — 4.7/5 stars (550 reviews)
- [GroupGreeting](https://www.g2.com/products/groupgreeting/reviews) — 4.8/5 stars (1314 reviews)

---
## Top Discussions

### &Open

No discussions available for this product.

### Tango

- Title: [Do Tango cards expire?](https://www.g2.com/discussions/do-tango-cards-expire) — 2 comments
  > **Top comment:** "no"
- Title: [What is the email address to someone that can solve problems and cares about making the company better?](https://www.g2.com/discussions/31886-what-is-the-email-address-to-someone-that-can-solve-problems-and-cares-about-making-the-company-better) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Hey Tiffany, sorry for the delay here. For anyone who needs to contact our Customer Success Management team, please start with success@tangocard.com."
- Title: [What's a Tango gift card?](https://www.g2.com/discussions/what-s-a-tango-gift-card) — 1 comment
  > **Top comment:** "Legal public about websites networks platforms search console all cookies install Legal"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/open-2023-06-07-vs-blackhawk-network-tango)