Introducing G2.ai, the future of software buying.Try now
Compare Ontraport and VBOUT 
Featured Products
At a Glance
Market Segments
Small-Business (94.7% of reviews)
Small-Business (88.3% of reviews)
Entry-Level Pricing
Starting at $29.00 Per Month
Free
Ontraport
Star Rating
(222)4.5 out of 5
Market Segments
Small-Business (94.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $29.00 Per Month
Browse all 8 pricing plansVBOUT
Star Rating
(258)4.7 out of 5
Market Segments
Small-Business (88.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansOntraport vs VBOUT
When assessing the two solutions, reviewers found VBOUT easier to use, set up, and administer. Reviewers also preferred doing business with VBOUT overall.
- Reviewers felt that VBOUT meets the needs of their business better than Ontraport.
- When comparing quality of ongoing product support, reviewers felt that VBOUT is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of VBOUT over Ontraport.
Pricing
Entry-Level Pricing
Ontraport
Basic
Starting at $29.00
Per Month
- Unlimited email sending under 20k contacts
- Add contacts as you grow
- Up to 3 users at $9/month each
VBOUT
Free
Free
Basic email marketing and automation to help you grow.
- Lead Management
- Email Marketing (500 emails/mo)
- Marketing Automation
Free Trial
Ontraport
Free Trial is available
VBOUT
Free Trial is available
Ratings
Meets Requirements
8.7
163
9.3
188
Ease of Use
8.1
166
9.0
192
Ease of Setup
8.0
92
9.0
109
Ease of Admin
8.4
89
9.0
105
Quality of Support
9.2
162
9.7
187
Has the product been a good partner in doing business?
9.0
87
9.7
103
Product Direction (% positive)
8.4
155
9.6
172
Features by Category
Sales Force Automation
8.9
46
|
Verified
9.1
13
7.8
31
|
Verified
8.3
8
8.0
44
|
Verified
8.9
11
7.7
40
|
Verified
9.2
11
7.2
22
|
Verified
7.6
9
7.5
32
|
Verified
8.3
10
7.6
32
|
Verified
7.6
9
7.1
22
|
Verified
7.7
8
8.0
23
|
Verified
8.0
9
Marketing Automation
9.0
49
|
Verified
9.7
15
8.6
44
|
Verified
9.6
15
8.8
40
|
Verified
9.5
14
8.1
31
|
Verified
8.9
12
Customer Support
8.2
31
|
Verified
8.8
12
8.6
43
|
Verified
9.0
13
8.8
45
|
Verified
9.1
13
8.0
33
|
Verified
7.9
12
8.0
28
|
Verified
8.8
11
Reporting & Analytics
7.9
43
|
Verified
9.2
12
8.2
51
|
Verified
9.4
13
6.9
25
|
Verified
8.1
8
Mobile & Social
8.1
22
|
Verified
9.3
12
7.9
23
|
Verified
9.6
12
7.6
24
|
Verified
8.8
10
Platform
8.5
34
|
Verified
9.1
18
8.6
34
|
Verified
8.6
18
8.8
35
|
Verified
9.4
17
7.0
16
|
Verified
8.9
14
7.9
19
|
Verified
8.2
12
8.1
28
|
Verified
8.8
15
8.9
35
|
Verified
9.2
17
8.0
23
|
Verified
8.7
15
Integration
8.5
32
|
Verified
8.8
17
8.8
35
|
Verified
8.7
18
8.2
28
|
Verified
9.2
16
Generative AI
8.3
12
8.3
8
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Marketing
8.7
78
|
Verified
9.3
133
|
Verified
9.2
78
|
Verified
9.3
128
|
Verified
8.5
77
|
Verified
9.3
125
|
Verified
9.0
75
|
Verified
9.3
120
|
Verified
Online Marketing
8.8
75
|
Verified
8.9
122
|
Verified
8.6
65
|
Verified
8.9
103
|
Verified
8.7
50
|
Verified
9.1
99
|
Verified
8.3
59
|
Verified
9.0
108
|
Verified
7.9
47
|
Verified
9.0
91
|
Verified
Lead Management
8.9
65
|
Verified
9.0
111
|
Verified
8.6
54
|
Verified
9.0
67
|
Verified
8.8
63
|
Verified
9.2
107
|
Verified
8.6
49
|
Verified
9.3
102
|
Verified
8.8
66
|
Verified
9.3
95
|
Verified
8.7
50
|
Verified
9.2
101
|
Verified
8.8
54
|
Verified
9.2
99
|
Verified
8.5
59
|
Verified
9.1
83
|
Verified
Campaign Management
8.8
53
|
Verified
8.9
65
|
Verified
8.4
54
|
Verified
8.8
57
|
Verified
7.5
35
|
Verified
9.3
87
|
Verified
7.2
27
|
Verified
8.3
39
Social
7.6
28
|
Verified
8.9
91
|
Verified
8.0
33
|
Verified
9.2
99
|
Verified
7.8
27
|
Verified
9.1
97
|
Verified
7.7
27
|
Verified
9.1
93
|
Verified
7.5
29
|
Verified
8.7
47
Reporting & Analytics
8.4
66
|
Verified
9.0
117
|
Verified
8.1
46
|
Verified
9.2
104
|
Verified
7.8
40
|
Verified
8.8
78
|
Verified
8.2
41
|
Verified
8.9
76
|
Verified
7.4
32
|
Verified
8.7
47
Platform
9.0
37
|
Verified
9.2
69
|
Verified
9.0
35
|
Verified
9.1
68
|
Verified
8.9
44
|
Verified
9.2
71
|
Verified
8.7
25
|
Verified
8.8
26
8.7
23
|
Verified
8.1
26
9.1
40
|
Verified
9.2
38
8.9
25
|
Verified
8.5
28
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.9
43
|
Verified
9.3
71
|
Verified
8.6
46
|
Verified
9.1
63
|
Verified
8.3
36
|
Verified
9.0
63
|
Verified
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Web Content Management
Not enough data
Not enough data
Not enough data
Not enough data
Social Analytics
Not enough data
8.8(won by default)
7
Not enough data
8.8(won by default)
8
Not enough data
9.2(won by default)
8
Not enough data
8.8(won by default)
7
Not enough data
8.6(won by default)
6
Not enough data
7.3(won by default)
8
Not enough data
8.6(won by default)
7
Reports & Dashboards
Not enough data
8.9(won by default)
9
Not enough data
8.9(won by default)
9
Not enough data
9.4(won by default)
8
Not enough data
9.1(won by default)
9
Agentic AI - Social Media Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrated Workflows
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Repeatability and Reportability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI and Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Sales Engagement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SMS Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
Not enough data
9.2
14
Not enough data
8.8
11
Not enough data
8.2
11
Not enough data
8.3
11
Not enough data
9.4
13
Not enough data
9.0
13
Social Management
Not enough data
9.2
13
Not enough data
8.9
14
Not enough data
8.9
12
Not enough data
9.2
13
Not enough data
8.0
11
Not enough data
9.0
13
Not enough data
9.3
5
Agentic AI - Social Media Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Order Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Products & Plans
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Pricing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Subscription Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
8.9
38
|
Verified
8.5
17
8.6
43
|
Verified
8.4
16
8.6
32
|
Verified
8.6
14
8.3
33
|
Verified
8.8
13
Page Optimization
8.8
23
|
Verified
9.5
11
8.7
27
9.0
10
8.5
30
9.5
11
8.2
23
8.5
8
Integrations
9.0
25
8.9
12
9.2
41
|
Verified
9.3
19
9.1
36
|
Verified
9.5
17
Generative AI
8.5
10
7.6
7
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Customization
8.7
21
Not enough data
8.5
17
Not enough data
8.9
15
Not enough data
8.2
21
Not enough data
Additional Functionality
8.4
21
Not enough data
6.5
10
Not enough data
9.0
12
Not enough data
8.8
17
Not enough data
8.6
17
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ontraport and VBOUT are categorized as Landing Page Builders, CRM, and Marketing Automation
Unique Categories
Ontraport is categorized as Shared Inbox, SMS Marketing, Sales Engagement, Online Form Builder, Website Builder, Subscription Management, Web Content Management, and Lead Scoring
VBOUT is categorized as Social Media Analytics and Social Media Management
Reviews
Reviewers' Company Size
Ontraport
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
VBOUT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Professional Training & Coaching
17.5%
Marketing and Advertising
12.3%
Health, Wellness and Fitness
9.0%
Management Consulting
4.7%
Education Management
4.7%
Other
51.9%
Marketing and Advertising
33.1%
Information Technology and Services
5.4%
E-Learning
3.9%
Retail
3.5%
Financial Services
3.5%
Other
50.6%
Alternatives
Discussions
Who uses Ontraport?
2 Comments
SS
I used Ontraport for my Coaching and my classes. My students access their course work on Ontraport.Read more
How much does Ontraport cost?
2 Comments
SS
After 2 week trial, $40 a month depending on # of contacts.Read more
Is Ontraport a CRM?
2 Comments
DH
Yes, although that is a narrow description. It’s much more. Read more
How is a marketing automation platform different from Constant Contact, MailChimp and LeadPages?
1 Comment
EG
Hi Richard, I'm Emily Malis, a Research Principal in the Marketing and Advertising Market at G2. That’s a great question! There are definitely differences...Read more
Do you help me with the setup process?
1 Comment
PS
The onboarding is a tremendous help and the VBOUT team is outstanding.Read more
Do you have a WordPress plug-in?
1 Comment
MM
Yeah, they have. https://wordpress.org/plugins/marketing-automation/Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
