# Ongage vs Zoho Campaigns Comparison

| | Ongage | Zoho Campaigns | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 108 | 1,041 | 
| **Largest Market Segment** | Small-Business (64.8% of reviews) | Small-Business (79.3% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Ongage

Pros:
- Ease of Use (8 reviews)
- Customer Support (7 reviews)

Cons:
- Email Issues (4 reviews)
- Slow Loading (4 reviews)

### Zoho Campaigns

Pros:
- Ease of Use (33 reviews)
- Automation (24 reviews)

Cons:
- Limited Features (18 reviews)
- Template Limitations (14 reviews)

---
## Ratings Comparison
| Rating | Ongage | Zoho Campaigns | 
|---|---|---|
  | **Meets Requirements** | 9.0 (95 reviews) | 8.7 (808 reviews) | 
  | **Ease of Use** | 8.9 (95 reviews) | 8.5 (813 reviews) | 
  | **Ease of Setup** | 8.5 (57 reviews) | 8.5 (521 reviews) | 
  | **Ease of Admin** | 8.7 (45 reviews) | 8.6 (481 reviews) | 
  | **Quality of Support** | 9.3 (95 reviews) | 8.4 (751 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.6 (45 reviews) | 8.6 (470 reviews) | 
  | **Product Direction (% positive)** | 9.6 (96 reviews) | 8.5 (789 reviews) | 

---
## Pricing

### Ongage

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Zoho Campaigns

#### Entry-Level Pricing

Plan: Forever free

Price: Free

Description: Get started with the free version of Zoho Campaigns. This version has all the right features required to get your email marketing plan started. You can then choose other plans as your business needs grow.

Key Features:
- 6000 emails per month to 2000 contacts
- Admin + 4 users
- Signup and popup forms

[Browse all 5 editions](https://www.g2.com/products/zoho-campaigns/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Email Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ongage** | 8.5/10 | 80 |
| **Zoho Campaigns** | 8.5/10 | 738 |

#### Email Marketing

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Email and Mobile Preview** | 8.8 (75 reviews) ✓ Verified | 8.5 (615 reviews) ✓ Verified | 
| **Manage Email Lists** | 8.8 (76 reviews) ✓ Verified | 8.5 (654 reviews) ✓ Verified | 
| **High-Volume Sending** | 9.3 (76 reviews) ✓ Verified | 8.6 (575 reviews) ✓ Verified | 
| **Building and Personalizing Emails** | 8.6 (72 reviews) ✓ Verified | 8.5 (644 reviews) ✓ Verified | 
| **Sending Outbound Emails** | 9.0 (77 reviews) ✓ Verified | 8.7 (635 reviews) ✓ Verified | 
| **Manage Email Deliverability** | 8.6 (74 reviews) | 8.3 (619 reviews) ✓ Verified | 
| **Automated Email Responses** | 8.4 (61 reviews) ✓ Verified | 8.5 (529 reviews) ✓ Verified | 
| **Multi-user Account** | 9.2 (54 reviews) ✓ Verified | 8.5 (296 reviews) ✓ Verified | 
| **Surveys** | 7.9 (38 reviews) | 8.4 (282 reviews) | 

#### Reporting & Analytics

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | 8.7 (66 reviews) ✓ Verified | 8.3 (431 reviews) ✓ Verified | 
| **Basic Reporting** | 8.8 (76 reviews) ✓ Verified | 8.7 (593 reviews) ✓ Verified | 

#### Generative AI

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.1 (8 reviews) | Feature Not Available | 
| **AI Text Summarization** | 8.3 (8 reviews) | Feature Not Available | 

#### Agentic AI - Email Marketing

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (17 reviews) | 
| **Autonomous Task Execution** | Not enough data | 7.8 (17 reviews) | 
| **Multi-step Planning** | Not enough data | 7.9 (17 reviews) | 
| **Cross-system Integration** | Not enough data | 8.7 (19 reviews) | 
| **Cross-system Integration** | Not enough data | 8.4 (18 reviews) | 

#### Integration

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Data Import & Export Tools** | 8.9 (50 reviews) ✓ Verified | 8.8 (401 reviews) ✓ Verified | 
| **Integration APIs** | 9.0 (49 reviews) ✓ Verified | 8.4 (301 reviews) ✓ Verified | 
| **Breadth of Partner Applications** | 8.3 (42 reviews) ✓ Verified | 8.4 (299 reviews) ✓ Verified | 
| **CRM Integration** | 8.7 (26 reviews) ✓ Verified | 8.8 (213 reviews) ✓ Verified | 
| **Social Media Integration** | 7.2 (23 reviews) | 8.7 (199 reviews) ✓ Verified | 
| **E-Commerce Integration** | 7.6 (23 reviews) ✓ Verified | 8.5 (149 reviews) ✓ Verified | 

### Transactional Email

| Product | Score | Reviews |
|---|---|---|
| **Ongage** | 8.4/10 | 7 |
| **Zoho Campaigns** | N/A | N/A |

#### Administration

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Template Creation** | 8.1 (7 reviews) | Not enough data | 
| **Preset Template Availability** | 7.6 (7 reviews) | Not enough data | 
| **Custom Unsubscribe** | 8.6 (7 reviews) | Not enough data | 
| **Email Segmentation** | 9.3 (7 reviews) | Not enough data | 
| **Detailed Server Logs** | 7.6 (7 reviews) | Not enough data | 
| **Notifications** | 8.6 (7 reviews) | Not enough data | 

#### Integrations

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Webhooks** | 7.9 (7 reviews) | Not enough data | 
| **Event Tracking API** | 8.6 (7 reviews) | Not enough data | 
| **Mail Send API** | 9.3 (7 reviews) | Not enough data | 
| **Spam Filter Testing** | 7.6 (7 reviews) | Not enough data | 

#### Platform

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Custom Tracking Domain** | 8.3 (7 reviews) | Not enough data | 
| **Multiple Domains** | 9.0 (7 reviews) | Not enough data | 
| **Dedicated IP** | 7.4 (7 reviews) | Not enough data | 
| **Documentation** | 7.9 (7 reviews) | Not enough data | 
| **Sender Reputation Management** | 7.9 (7 reviews) | Not enough data | 
| **Tracking & Reporting** | 9.5 (7 reviews) | Not enough data | 
| **Enterprise Scalability** | 9.0 (7 reviews) | Not enough data | 
| **Performance and Reliability** | 9.0 (7 reviews) | Not enough data | 

### Email Deliverability

| Product | Score | Reviews |
|---|---|---|
| **Ongage** | 8.6/10 | 26 |
| **Zoho Campaigns** | N/A | N/A |

#### Diagnosis

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **IP Address ** | 8.2 (23 reviews) | Not enough data | 
| **Domains** | 8.9 (22 reviews) | Not enough data | 
| **Content ** | 8.7 (22 reviews) | Not enough data | 
| **Policy Compliance** | 8.7 (23 reviews) | Not enough data | 

#### Tracking

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Processing Time** | 8.3 (21 reviews) | Not enough data | 
| **Placement ** | 8.2 (19 reviews) | Not enough data | 
| **Open Rate** | 8.8 (24 reviews) | Not enough data | 
| **Time to Open** | 8.3 (21 reviews) | Not enough data | 
| **Alerts** | 8.8 (21 reviews) | Not enough data | 

#### Reporting

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Campaign Performance** | 9.1 (23 reviews) | Not enough data | 
| **Domain Reputation** | 8.5 (21 reviews) | Not enough data | 
| **Brand Reputation** | 8.7 (22 reviews) | Not enough data | 
| **Blacklist and Whitelist** | 8.6 (23 reviews) | Not enough data | 

#### Agentic AI - Email Deliverability

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Ongage** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Segmentation

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **A/B Testing** | Not enough data | Not enough data | 
| **Customer Profiles** | Not enough data | Not enough data | 

#### Targeting

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Behavioral Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Triggered Content

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Geofencing** | Not enough data | Not enough data | 
| **Triggered Emails** | Not enough data | Not enough data | 
| **Triggered Messages** | Not enough data | Not enough data | 

#### Personalized Content

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Recommendation Engine** | Not enough data | Not enough data | 
| **Personalized Discounts** | Not enough data | Not enough data | 
| **Website Personalization** | Not enough data | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Email Template Builder

| Product | Score | Reviews |
|---|---|---|
| **Ongage** | 8.7/10 | 11 |
| **Zoho Campaigns** | 8.2/10 | 234 |

#### Templates

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Text and Themes** | 8.9 (11 reviews) | 8.3 (205 reviews) ✓ Verified | 
| **Stock Images** | 8.3 (10 reviews) | 7.7 (181 reviews) ✓ Verified | 
| **Proofing** | 8.5 (9 reviews) | 8.1 (189 reviews) ✓ Verified | 
| **Mobile Responsive** | 9.1 (11 reviews) | 8.0 (81 reviews) | 

#### Edit

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Pre-Made** | 8.3 (9 reviews) | 8.0 (197 reviews) ✓ Verified | 
| **Build** | 9.2 (11 reviews) | 8.2 (102 reviews) | 
| **HTML** | 8.8 (11 reviews) | 8.3 (191 reviews) ✓ Verified | 

#### Logistics

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Analytics** | 9.2 (11 reviews) | 8.6 (195 reviews) ✓ Verified | 
| **Issues** | 8.5 (11 reviews) | 7.6 (176 reviews) ✓ Verified | 
| **Integrations** | 8.8 (11 reviews) | 8.5 (176 reviews) ✓ Verified | 
| **Shareable Link** | 8.3 (11 reviews) | 8.2 (74 reviews) | 

#### Generative AI

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.3 (5 reviews) | Feature Not Available | 
| **AI Text Summarization** | Not enough data | Feature Not Available | 

#### Agentic AI - Email Template Builder

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 8.5 (8 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Ongage** | N/A | N/A |
| **Zoho Campaigns** | 8.8/10 | 13 |

#### Text Messaging

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Bulk SMS** | Not enough data | 9.1 (13 reviews) | 
| **Two-Way Text Messaging** | Not enough data | Feature Not Available | 
| **Text Scheduler** | Not enough data | 9.1 (13 reviews) | 
| **Automatic Replies** | Not enough data | 8.3 (12 reviews) | 
| **Automatic URL Shortening** | Not enough data | 7.6 (12 reviews) | 
| **MMS Marketing** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 9.2 (12 reviews) | 
| **Transactional SMS** | Not enough data | Feature Not Available | 

#### SMS Platform

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Reporting** | Not enough data | 8.8 (13 reviews) | 
| **Automation** | Not enough data | 9.3 (12 reviews) | 
| **White Label** | Not enough data | 8.9 (12 reviews) | 
| **Text-to-Landline** | Not enough data | Feature Not Available | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 9.3 (12 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Automation - SMS Marketing

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

#### AI Content Generation - SMS Marketing

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **AI SMS** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Ongage** | N/A | N/A |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### AI Personalization - Personalization

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Predictive Recommendations** | Not enough data | Not enough data | 
| **Audience Segmentation** | Not enough data | Not enough data | 
| **Adaptive Content** | Not enough data | Not enough data | 

### Email Tracking

| Product | Score | Reviews |
|---|---|---|
| **Ongage** | 8.9/10 | 16 |
| **Zoho Campaigns** | N/A | N/A |

#### Agentic AI - Email Tracking

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Analytics

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Open Rates** | 8.8 (16 reviews) | Not enough data | 
| **Link Activity** | 8.5 (16 reviews) | Not enough data | 
| **Attachment Activity** | 8.9 (15 reviews) | Not enough data | 

#### Customizations

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **Email Platform Integration** | 9.3 (16 reviews) | Not enough data | 
| **Email Scheduling** | 9.9 (15 reviews) | Not enough data | 
| **Notifications** | 8.8 (16 reviews) | Not enough data | 
| **Email Categorization** | 9.0 (16 reviews) | Not enough data | 
| **Templates** | 8.4 (15 reviews) | Not enough data | 

#### Generative AI

| Feature | Ongage | Zoho Campaigns | 
|---|---|---|
| **AI Text Generation** | 8.1 (6 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [Email Template Builder Software](https://www.g2.com/categories/email-template-builder), [Personalization Software](https://www.g2.com/categories/personalization), [Email Marketing Software](https://www.g2.com/categories/email-marketing)

**Unique to Ongage (4):** [Personalization Engines](https://www.g2.com/categories/personalization-engines), [Email Deliverability Tools](https://www.g2.com/categories/email-deliverability), [Transactional Email Software](https://www.g2.com/categories/transactional-email), [Email Tracking Software](https://www.g2.com/categories/email-tracking)

**Unique to Zoho Campaigns (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | Ongage | Zoho Campaigns | 
|---|---|---|
| **Small-Business** | 64.8% | 79.3% | 
| **Mid-Market** | 33.3% | 17.8% | 
| **Enterprise** | 1.9% | 2.8% | 

### By Industry

#### Ongage

- **Marketing and Advertising:** 44.8%
- **Financial Services:** 10.5%
- **Information Technology and Services:** 6.7%
- **Gambling & Casinos:** 3.8%
- **Market Research:** 3.8%
- **Higher Education:** 3.8%
- **Accounting:** 1.9%
- **Education Management:** 1.9%
- **Entertainment:** 1.9%
- **Information Services:** 1.9%
- **Other:** 19.0%

#### Zoho Campaigns

- **Information Technology and Services:** 11.8%
- **Marketing and Advertising:** 10.1%
- **Computer Software:** 7.0%
- **Retail:** 3.7%
- **Education Management:** 3.5%
- **Health, Wellness and Fitness:** 2.9%
- **Financial Services:** 2.8%
- **Real Estate:** 2.6%
- **Insurance:** 2.1%
- **Leisure, Travel & Tourism:** 2.0%
- **Other:** 51.5%

---
## Alternatives

### Alternatives to Ongage

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12981 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7414 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (744 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2608 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1235 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (847 reviews)

### Alternatives to Zoho Campaigns

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2608 reviews)
- [Campaign Monitor](https://www.g2.com/products/campaign-monitor/reviews) — 4.1/5 stars (731 reviews)
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews) — 4.1/5 stars (7414 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1139 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14726 reviews)
- [MailerLite](https://www.g2.com/products/mailerlite/reviews) — 4.6/5 stars (1111 reviews)
- [Moosend](https://www.g2.com/products/moosend/reviews) — 4.6/5 stars (744 reviews)
- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews) — 4.3/5 stars (12981 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4630 reviews)

---
## Top Discussions

### Ongage

No discussions available for this product.

### Zoho Campaigns

- Title: [Is Zoho Campaigns free?](https://www.g2.com/discussions/is-zoho-campaigns-free) — 2 comments
  > **Top comment:** "No"
- Title: [What is Zoho Campaigns used for?](https://www.g2.com/discussions/what-is-zoho-campaigns-used-for) — 2 comments
  > **Top comment:** "Run marketing mcampaigns "
- Title: [Should contacts be managed within zoho camaign or zoho crm once a campaign is launched?](https://www.g2.com/discussions/25237-should-contacts-be-managed-within-zoho-camaign-or-zoho-crm-once-a-campaign-is-launched) — 2 comments, 1 upvote
  > **Top comment:** "I am not familiar with CRM, as I use Zoho Creator for my database. 
There is no two way interaction between the two, so I manage my contacts via Creator,..."
- Title: [Is there a way to avoid emails going into spam folders?](https://www.g2.com/discussions/is-there-a-way-to-avoid-emails-going-into-spam-folders) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."
- Title: [Can you implement the SURVEYS directly into the email that is sent?](https://www.g2.com/discussions/can-you-implement-the-surveys-directly-into-the-email-that-is-sent) — 2 comments, 1 upvote
  > **Top comment:** "Yes you can. "

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/ongage-ongage-vs-zoho-campaigns)