# Entrust IDV, formerly Onfido vs Sift Comparison --- ## AI Generated Summary - **G2 reviewers report** that Sift excels in user experience, with many praising its **intuitive interface** and ease of integration. Users appreciate how quickly they can access fraud reports and verify scores, highlighting that the setup process is straightforward and efficient. - **Users say** that Entrust IDV, formerly Onfido, offers a solid verification speed, which is particularly beneficial in high-volume KYC environments. Reviewers mention that the **prompt turnaround time** enhances customer experience, although some feel that the overall user interface could be more intuitive. - **Reviewers mention** that Sift's comprehensive fraud detection capabilities are a standout feature, with users noting the effectiveness of its **real-time monitoring** and alert systems. This allows businesses to respond quickly to potential threats, a feature that many find invaluable. - **According to verified reviews** , Entrust IDV has made strides in improving its dashboard visibility and API performance, which users find beneficial for managing fraud detection across multiple markets. However, some users still express a desire for **enhanced reporting features** to better analyze data. - **G2 reviewers highlight** that Sift's support quality is consistently rated highly, with users appreciating the responsive customer service and the helpfulness of the support team. This level of support contributes to a smoother overall experience, especially during the initial setup phase. - **Users report** that while Entrust IDV has a good range of rewards and options for collecting data, it sometimes lacks the depth of features that Sift offers, particularly in areas like **fraud markers** and **device tracking** , which are crucial for comprehensive fraud prevention. | | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Star Rating** | 4.4 out of 5 | 4.6 out of 5 | | **Total Reviews** | 115 | 610 | | **Largest Market Segment** | Mid-Market (63.2% of reviews) | Mid-Market (56.8% of reviews) | | **Entry Level Price** | No pricing available | $$ | --- ## Top Pros & Cons ### Entrust IDV, formerly Onfido Pros: - Ease of Use (8 reviews) - Verification Efficiency (6 reviews) Cons: - Expensive (4 reviews) - Integration Issues (3 reviews) ### Sift Pros: - Ease of Use (71 reviews) - Fraud Prevention (71 reviews) Cons: - Inaccuracy (29 reviews) - Lack of Clarity (20 reviews) --- ## Ratings Comparison | Rating | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Meets Requirements** | 8.7 (100 reviews) | 9.0 (550 reviews) | | **Ease of Use** | 8.8 (101 reviews) | 9.0 (561 reviews) | | **Ease of Setup** | 8.4 (64 reviews) | 9.0 (387 reviews) | | **Ease of Admin** | 8.9 (60 reviews) | 9.0 (193 reviews) | | **Quality of Support** | 8.3 (99 reviews) | 9.0 (502 reviews) | | **Has the product been a good partner in doing business?** | 8.8 (61 reviews) | 8.9 (191 reviews) | | **Product Direction (% positive)** | 8.7 (96 reviews) | 9.4 (534 reviews) | --- ## Pricing ### Entrust IDV, formerly Onfido #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Sift #### Entry-Level Pricing Plan: Volume-based pricing Price: $$ Description: Volume-based pricing. [Learn more about Sift](https://www.g2.com/products/sift-s-ai-powered-fraud-decisioning-platform-sift/reviews) #### Free Trial No --- ## Features Comparison By Category ### Fraud Detection | Product | Score | Reviews | |---|---|---| | **Entrust IDV, formerly Onfido** | 7.9/10 | 42 | | **Sift** | 8.8/10 | 475 | #### Detection | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Bot Mitigation** | 7.5 (27 reviews) | Feature Not Available | | **Real-Time Monitoring** | Feature Not Available | 9.0 (427 reviews) | | **Alerts** | 7.8 (31 reviews) | 8.8 (413 reviews) | #### Analysis | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **ID Analytics** | 8.7 (36 reviews) | 8.9 (416 reviews) | | **Intelligence Reporting** | 8.6 (34 reviews) | 8.9 (417 reviews) | | **Incident Reports** | 7.6 (36 reviews) | 8.7 (407 reviews) | #### Administration | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Fraud Markers** | Feature Not Available | 9.1 (416 reviews) | | **Transaction Scoring** | Feature Not Available | 8.9 (419 reviews) | | **Blacklisting** | 7.3 (27 reviews) | 8.8 (413 reviews) | #### Agentic AI - Fraud Detection | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Cross-system Integration** | Not enough data | 8.7 (83 reviews) | | **Adaptive Learning** | Not enough data | 8.7 (77 reviews) | | **Decision Making** | Not enough data | 9.0 (83 reviews) | ### Biometric Authentication | Product | Score | Reviews | |---|---|---| | **Entrust IDV, formerly Onfido** | 8.4/10 | 45 | | **Sift** | N/A | N/A | #### Integration | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Uses Open Standards** | Feature Not Available | Not enough data | | **Mobile SDK** | 8.9 (35 reviews) | Not enough data | | **Workforce Authentication** | 7.9 (32 reviews) | Not enough data | | **Customer Authentication** | 8.5 (37 reviews) | Not enough data | #### Administration | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Encryption** | 8.4 (32 reviews) | Not enough data | | **Audit Trails** | 8.1 (34 reviews) | Not enough data | | **Regulatory Compliance** | 9.1 (39 reviews) | Not enough data | ### Risk-Based Authentication (RBA) | Product | Score | Reviews | |---|---|---| | **Entrust IDV, formerly Onfido** | N/A | N/A | | **Sift** | 9.0/10 | 193 | #### Administration | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Bi-Directional Identity Synchronization** | Not enough data | Feature Not Available | | **Policy Management** | Not enough data | 8.9 (174 reviews) | | **Cloud Directory** | Not enough data | Feature Not Available | | **Application Integrations** | Not enough data | 9.1 (72 reviews) | ### Age Verification | Product | Score | Reviews | |---|---|---| | **Entrust IDV, formerly Onfido** | 8.6/10 | 33 | | **Sift** | N/A | N/A | #### Functionalities | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Authentication Methods** | 8.3 (27 reviews) | Not enough data | | **Online Age Verification** | 9.0 (28 reviews) | Not enough data | | **Age Estimation** | Feature Not Available | Not enough data | | **Integrations and SDKs** | 8.4 (29 reviews) | Not enough data | | **In-person Age Verification** | Feature Not Available | Not enough data | | **Liveness Check** | 8.7 (31 reviews) | Not enough data | #### Generative AI | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **AI Image-to-Text** | Feature Not Available | Not enough data | ### Anti-Money Laundering (AML) | Product | Score | Reviews | |---|---|---| | **Entrust IDV, formerly Onfido** | 8.5/10 | 28 | | **Sift** | N/A | N/A | #### Fraud Detection | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Name Matching** | 8.7 (26 reviews) | Not enough data | | **Watch List** | 8.0 (22 reviews) | Not enough data | | **Scoring** | Feature Not Available | Not enough data | | **E-filing** | Feature Not Available | Not enough data | | **Workflows and Alerts** | 8.1 (22 reviews) | Not enough data | #### Compliance | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Due Dilligence** | 9.0 (23 reviews) | Not enough data | | **Regulations and Jurisdictions** | 8.7 (24 reviews) | Not enough data | | **Internal Policies** | Feature Not Available | Not enough data | #### Monitoring | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Models** | Feature Not Available | Not enough data | | **Simuation** | Feature Not Available | Not enough data | | **Transaction Monitoring** | Feature Not Available | Not enough data | | **Segmentation** | Feature Not Available | Not enough data | | **QA** | Feature Not Available | Not enough data | #### Reporting | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Compliance Reports** | Feature Not Available | Not enough data | | **Suspicious Activity** | Feature Not Available | Not enough data | | **Real-Time Dashboards** | 8.3 (24 reviews) | Not enough data | #### Generative AI - Anti Money Laundering | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Risk Scoring** | Not enough data | Not enough data | | **Pattern Recognition** | Not enough data | Not enough data | #### Agentic AI - Anti Money Laundering | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Accounting & Finance | Product | Score | Reviews | |---|---|---| | **Entrust IDV, formerly Onfido** | N/A | N/A | | **Sift** | N/A | N/A | #### Agentic AI - Accounting & Finance | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | ### Financial Fraud Prevention | Product | Score | Reviews | |---|---|---| | **Entrust IDV, formerly Onfido** | N/A | N/A | | **Sift** | 8.9/10 | 23 | #### Transaction Monitoring - Financial Fraud Prevention | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Payment monitoring** | Not enough data | 9.1 (18 reviews) | | **Real-time risk monitoring** | Not enough data | 9.2 (21 reviews) | | **Threshold Management** | Not enough data | 9.0 (16 reviews) | #### Identity & Authentication - Financial Fraud Prevention | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Identity Verification** | Not enough data | 8.9 (19 reviews) | | **MFA** | Not enough data | 9.2 (16 reviews) | #### Behavioral & Analytics Detection - Financial Fraud Prevention | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Behavioral Analytics** | Not enough data | 8.8 (18 reviews) | | **Bot Detection** | Not enough data | 8.6 (16 reviews) | #### Audit & Compliance - Financial Fraud Prevention | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Audit Trail** | Not enough data | 8.2 (15 reviews) | | **Reporting** | Not enough data | 8.7 (19 reviews) | ### Identity Verification | Product | Score | Reviews | |---|---|---| | **Entrust IDV, formerly Onfido** | N/A | N/A | | **Sift** | N/A | N/A | #### Identity Verification Functions - Identity Verification | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Multi-Method Verification** | Not enough data | Not enough data | | **AI Document Check** | Not enough data | Not enough data | | **Biometric Face Match** | Not enough data | Not enough data | | **Integration Options** | Not enough data | Not enough data | | **Workflow Orchestration** | Not enough data | Not enough data | #### Risk & Fraud Prevention - Identity Verification | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Liveness Detection** | Not enough data | Not enough data | | **AI Risk Scoring** | Not enough data | Not enough data | | **Document Forensics** | Not enough data | Not enough data | #### Compliance & Governance - Identity Verification | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Standards Compliance** | Not enough data | Not enough data | | **AML/PEP Screening** | Not enough data | Not enough data | | **Global Coverage** | Not enough data | Not enough data | ### E-commerce Fraud Protection | Product | Score | Reviews | |---|---|---| | **Entrust IDV, formerly Onfido** | 8.1/10 | 16 | | **Sift** | 8.8/10 | 283 | #### Intelligence | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Transaction Scoring** | Feature Not Available | 8.9 (259 reviews) ✓ Verified | | **Risk Assessment** | Feature Not Available | 9.0 (265 reviews) ✓ Verified | | **Intelligence Reporting** | Feature Not Available | 8.8 (251 reviews) ✓ Verified | | **ID Analytics** | 8.3 (15 reviews) | 8.7 (252 reviews) ✓ Verified | #### Detection | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Fraud Detection** | 8.6 (15 reviews) | 9.0 (264 reviews) ✓ Verified | | **Alerts** | 7.8 (15 reviews) | 8.6 (241 reviews) ✓ Verified | | **Real-Time Monitoring** | 8.5 (13 reviews) | 8.9 (257 reviews) ✓ Verified | #### Response | Feature | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Device Tracking** | 7.5 (14 reviews) | 8.8 (258 reviews) ✓ Verified | | **Fraud Markers** | 8.7 (15 reviews) | 8.9 (255 reviews) ✓ Verified | | **Blacklisting** | Feature Not Available | 8.8 (249 reviews) ✓ Verified | | **Bot Mitigation** | Feature Not Available | 8.3 (227 reviews) | --- ## Categories **Shared Categories (2):** [Fraud Detection Software](https://www.g2.com/categories/fraud-detection), [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection) **Unique to Entrust IDV, formerly Onfido (4):** [Age Verification Software](https://www.g2.com/categories/age-verification), [Identity Verification Software](https://www.g2.com/categories/identity-verification), [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication), [Anti-Money Laundering Software](https://www.g2.com/categories/anti-money-laundering) **Unique to Sift (2):** [Risk-Based Authentication Software](https://www.g2.com/categories/risk-based-authentication-rba), [Financial Fraud Prevention](https://www.g2.com/categories/financial-fraud-prevention) --- ## Reviewer Demographics ### By Company Size | Segment | Entrust IDV, formerly Onfido | Sift | |---|---|---| | **Small-Business** | 17.5% | 16.0% | | **Mid-Market** | 63.2% | 56.8% | | **Enterprise** | 19.3% | 27.2% | ### By Industry #### Entrust IDV, formerly Onfido - **Financial Services:** 48.7% - **Banking:** 13.3% - **Gambling & Casinos:** 5.3% - **Leisure, Travel & Tourism:** 3.5% - **Information Technology and Services:** 3.5% - **Transportation/Trucking/Railroad:** 2.7% - **Hospital & Health Care:** 2.7% - **Capital Markets:** 1.8% - **Computer Software:** 1.8% - **Market Research:** 1.8% - **Other:** 15.0% #### Sift - **Financial Services:** 35.4% - **Information Technology and Services:** 5.8% - **Consumer Services:** 5.5% - **Apparel & Fashion:** 4.4% - **Leisure, Travel & Tourism:** 3.4% - **Retail:** 3.1% - **Computer & Network Security:** 2.6% - **Internet:** 2.4% - **Banking:** 2.4% - **Security and Investigations:** 2.4% - **Other:** 32.7% --- ## Alternatives ### Alternatives to Entrust IDV, formerly Onfido - [Sumsub](https://www.g2.com/products/sumsub/reviews) — 4.6/5 stars (113 reviews) - [Veriff](https://www.g2.com/products/veriff/reviews) — 4.5/5 stars (61 reviews) - [Shufti](https://www.g2.com/products/shufti/reviews) — 4.5/5 stars (146 reviews) - 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[ClearSale](https://www.g2.com/products/clearsale/reviews) — 4.7/5 stars (206 reviews) - [Cisco Duo](https://www.g2.com/products/cisco-duo/reviews) — 4.5/5 stars (517 reviews) - [LastPass](https://www.g2.com/products/lastpass/reviews) — 4.5/5 stars (2056 reviews) - [Wyllo](https://www.g2.com/products/wyllo/reviews) — 4.7/5 stars (260 reviews) - [1Password](https://www.g2.com/products/1password/reviews) — 4.6/5 stars (1808 reviews) --- ## Top Discussions ### Entrust IDV, formerly Onfido - Title: [What is Onfido used for?](https://www.g2.com/discussions/what-is-onfido-used-for) — 2 comments, 1 upvote > **Top comment:** "Comment deleted by user." ### Sift - Title: [How does Sift use machine learning to adapt to evolving fraud patterns?](https://www.g2.com/discussions/how-does-sift-use-machine-learning-to-adapt-to-evolving-fraud-patterns) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Sift’s machine learning approach is built around real-time risk evaluation, network intelligence, and continuous model refinement. Sift uses custom,..." - Title: [How does Sift help detect and prevent account takeover attempts?](https://www.g2.com/discussions/how-does-sift-help-detect-and-prevent-account-takeover-attempts) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Sift’s Account Defense solution helps businesses detect and prevent account takeover by analyzing login and account activity with AI-powered insights,..." - Title: [How does Sift help businesses protect the full customer journey from fraud?](https://www.g2.com/discussions/how-does-sift-help-businesses-protect-the-full-customer-journey-from-fraud) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Sift protects the full customer journey rather than a single fraud moment in isolation. The Sift platform spans account creation, login, transaction and..." - Title: [How does Sift help reduce friction for trusted users while maintaining security?](https://www.g2.com/discussions/how-does-sift-help-reduce-friction-for-trusted-users-while-maintaining-security) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Sift reduces friction for trusted users by applying the right level of intervention based on risk. As users move through the journey, Sift evaluates each..." - Title: [What is Sift best used for?](https://www.g2.com/discussions/what-is-sift-best-used-for) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Sift is best used by digital businesses that need to manage fraud across account creation, login, payments, and post-transaction activity in one platform...." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-sift-s-ai-powered-fraud-decisioning-platform-sift)