# Entrust IDV, formerly Onfido vs Persona Comparison

| | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 111 | 44 | 
| **Largest Market Segment** | Mid-Market (63.6% of reviews) | Small-Business (74.4% of reviews) | 
| **Entry Level Price** | No pricing available | Free | 

---
## Top Pros & Cons

### Entrust IDV, formerly Onfido

Pros:
- Ease of Use (8 reviews)
- Identity Verification (6 reviews)

Cons:
- Expensive (4 reviews)
- Integration Issues (3 reviews)

### Persona

Pros:
- Ease of Use (4 reviews)
- ID Verification (3 reviews)

Cons:
- Verification Issues (2 reviews)
- Access Limitations (1 reviews)

---
## Ratings Comparison
| Rating | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
  | **Meets Requirements** | 8.7 (98 reviews) | 8.8 (34 reviews) | 
  | **Ease of Use** | 8.8 (98 reviews) | 9.0 (35 reviews) | 
  | **Ease of Setup** | 8.4 (62 reviews) | 8.4 (25 reviews) | 
  | **Ease of Admin** | 8.9 (60 reviews) | 8.9 (22 reviews) | 
  | **Quality of Support** | 8.4 (97 reviews) | 8.8 (33 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.8 (61 reviews) | 8.7 (22 reviews) | 
  | **Product Direction (% positive)** | 8.7 (93 reviews) | 8.6 (34 reviews) | 

---
## Pricing

### Entrust IDV, formerly Onfido

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Persona

#### Entry-Level Pricing

Plan: Limited Time G2 KYC/AML Package

Price: Free

Description: For the G2 community, Persona is offering an end-to-end solution that helps entrepreneurs and operators meet KYC/AML compliance requirements

Key Features:
- 500 free government ID with optional selfie verifications or Persona Watchlist reports per month
- Dashboard to view and manage your verifications
- Integrate in an afternoon with our full integration suite, including no-code hosted flows

[Browse all 3 editions](https://www.g2.com/products/persona-persona/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Fraud Detection

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 7.9/10 | 42 |
| **Persona** | N/A | N/A |

#### Detection

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Payment Verification** | Feature Not Available | Not enough data | 
| **Bot Mitigation** | 7.5 (27 reviews) | Not enough data | 
| **Real-Time Monitoring** | Feature Not Available | Not enough data | 
| **Alerts** | 7.8 (31 reviews) | Not enough data | 

#### Analysis 

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **ID Analytics** | 8.7 (36 reviews) | Not enough data | 
| **Intelligence Reporting** | 8.6 (34 reviews) | Not enough data | 
| **Incident Reports** | 7.6 (36 reviews) | Not enough data | 

#### Administration

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Fraud Markers** | Feature Not Available | Not enough data | 
| **Transaction Scoring** | Feature Not Available | Not enough data | 
| **Blacklisting** | 7.3 (27 reviews) | Not enough data | 

#### Agentic AI - Fraud Detection

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Biometric Authentication

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 8.4/10 | 44 |
| **Persona** | N/A | N/A |

#### Integration

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Uses Open Standards** | Feature Not Available | Not enough data | 
| **Mobile SDK** | 8.9 (35 reviews) | Not enough data | 
| **Workforce Authentication** | 7.9 (32 reviews) | Not enough data | 
| **Customer Authentication** | 8.5 (37 reviews) | Not enough data | 

#### Administration

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Encryption** | 8.4 (32 reviews) | Not enough data | 
| **Audit Trails** | 8.1 (34 reviews) | Not enough data | 
| **Regulatory Compliance** | 9.0 (38 reviews) | Not enough data | 

### Age Verification

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 8.7/10 | 33 |
| **Persona** | 8.0/10 | 10 |

#### Functionalities

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Authentication Methods** | 8.3 (27 reviews) | 9.1 (9 reviews) | 
| **Online Age Verification** | 9.0 (28 reviews) | 8.9 (9 reviews) | 
| **Age Estimation** | Feature Not Available | 8.3 (9 reviews) | 
| **Integrations and SDKs** | 8.4 (29 reviews) | 8.9 (9 reviews) | 
| **In-person Age Verification** | Feature Not Available | 8.0 (9 reviews) | 
| **Liveness Check** | 8.7 (31 reviews) | 8.7 (10 reviews) | 

#### Generative AI

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **AI Image-to-Text** | Feature Not Available | 7.1 (8 reviews) | 

### Anti-Money Laundering (AML)

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 8.5/10 | 28 |
| **Persona** | 8.9/10 | 9 |

#### Fraud Detection

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Name Matching** | 8.7 (26 reviews) | 8.9 (9 reviews) | 
| **Watch List** | 8.0 (22 reviews) | 9.3 (9 reviews) | 
| **Scoring** | Feature Not Available | 9.1 (9 reviews) | 
| **E-filing** | Feature Not Available | 9.0 (8 reviews) | 
| **Workflows and Alerts** | 8.1 (22 reviews) | 9.4 (9 reviews) | 

#### Compliance

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Due Dilligence** | 9.0 (23 reviews) | 9.2 (8 reviews) | 
| **Regulations and Jurisdictions** | 8.7 (24 reviews) | 9.3 (7 reviews) | 
| **Internal Policies** | Feature Not Available | 9.0 (7 reviews) | 

#### Monitoring

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Models** | Feature Not Available | 9.3 (7 reviews) | 
| **Simuation** | Feature Not Available | 9.3 (7 reviews) | 
| **Transaction Monitoring** | Feature Not Available | 8.8 (7 reviews) | 
| **Segmentation** | Feature Not Available | 9.0 (7 reviews) | 
| **QA** | Feature Not Available | 9.3 (7 reviews) | 

#### Reporting

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Compliance Reports** | Feature Not Available | 9.3 (7 reviews) | 
| **Suspicious Activity** | Feature Not Available | 9.4 (8 reviews) | 
| **Real-Time Dashboards** | 8.3 (24 reviews) | 9.2 (8 reviews) | 

#### Generative AI - Anti Money Laundering

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Risk Scoring** | Not enough data | Not enough data | 
| **Pattern Recognition** | Not enough data | Not enough data | 

#### Agentic AI - Anti Money Laundering

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Identity Verification

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | N/A | N/A |
| **Persona** | N/A | N/A |

#### Identity Verification Functions - Identity Verification

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Multi-Method Verification** | Not enough data | Not enough data | 
| **AI Document Check** | Not enough data | Not enough data | 
| **Biometric Face Match** | Not enough data | Not enough data | 
| **Integration Options** | Not enough data | Not enough data | 
| **Workflow Orchestration** | Not enough data | Not enough data | 

#### Risk & Fraud Prevention - Identity Verification

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Liveness Detection** | Not enough data | Not enough data | 
| **AI Risk Scoring** | Not enough data | Not enough data | 
| **Document Forensics** | Not enough data | Not enough data | 

#### Compliance & Governance - Identity Verification

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Standards Compliance** | Not enough data | Not enough data | 
| **AML/PEP Screening** | Not enough data | Not enough data | 
| **Global Coverage** | Not enough data | Not enough data | 

### E-commerce Fraud Protection

| Product | Score | Reviews |
|---|---|---|
| **Entrust IDV, formerly Onfido** | 8.1/10 | 16 |
| **Persona** | N/A | N/A |

#### Intelligence

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Transaction Scoring** | Feature Not Available | Not enough data | 
| **Risk Assessment** | Feature Not Available | Not enough data | 
| **Intelligence Reporting** | Feature Not Available | Not enough data | 
| **ID Analytics** | 8.3 (15 reviews) | Not enough data | 

#### Detection

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Fraud Detection** | 8.6 (15 reviews) | Not enough data | 
| **Alerts** | 7.8 (15 reviews) | Not enough data | 
| **Real-Time Monitoring** | 8.5 (13 reviews) | Not enough data | 

#### Response

| Feature | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Device Tracking** | 7.5 (14 reviews) | Not enough data | 
| **Fraud Markers** | 8.7 (15 reviews) | Not enough data | 
| **Blacklisting** | Feature Not Available | Not enough data | 
| **Bot Mitigation** | Feature Not Available | Not enough data | 

---
## Categories
**Shared Categories (3):** [Age Verification Software](https://www.g2.com/categories/age-verification), [Identity Verification Software](https://www.g2.com/categories/identity-verification), [Anti-Money Laundering Software](https://www.g2.com/categories/anti-money-laundering)

**Unique to Entrust IDV, formerly Onfido (3):** [Biometric Authentication Software](https://www.g2.com/categories/biometric-authentication), [Fraud Detection Software](https://www.g2.com/categories/fraud-detection), [E-commerce Fraud Protection Software](https://www.g2.com/categories/e-commerce-fraud-protection)



---
## Reviewer Demographics

### By Company Size

| Segment | Entrust IDV, formerly Onfido | Persona | 
|---|---|---|
| **Small-Business** | 16.4% | 74.4% | 
| **Mid-Market** | 63.6% | 16.3% | 
| **Enterprise** | 20.0% | 9.3% | 

### By Industry

#### Entrust IDV, formerly Onfido

- **Financial Services:** 47.3%
- **Banking:** 13.6%
- **Gambling & Casinos:** 5.5%
- **Leisure, Travel & Tourism:** 3.6%
- **Information Technology and Services:** 3.6%
- **Transportation/Trucking/Railroad:** 2.7%
- **Hospital & Health Care:** 2.7%
- **Capital Markets:** 1.8%
- **Computer Software:** 1.8%
- **Market Research:** 1.8%
- **Other:** 15.5%

#### Persona

- **Financial Services:** 18.6%
- **Computer Software:** 14.0%
- **Information Technology and Services:** 11.6%
- **Real Estate:** 7.0%
- **Outsourcing/Offshoring:** 7.0%
- **E-Learning:** 4.7%
- **Leisure, Travel & Tourism:** 4.7%
- **Investment Management:** 4.7%
- **Airlines/Aviation:** 2.3%
- **Computer & Network Security:** 2.3%
- **Other:** 23.3%

---
## Alternatives

### Alternatives to Entrust IDV, formerly Onfido

- [Sumsub](https://www.g2.com/products/sumsub/reviews) — 4.6/5 stars (112 reviews)
- [Veriff](https://www.g2.com/products/veriff/reviews) — 4.4/5 stars (60 reviews)
- [iDenfy](https://www.g2.com/products/idenfy/reviews) — 4.9/5 stars (218 reviews)
- [Shufti](https://www.g2.com/products/shufti/reviews) — 4.5/5 stars (56 reviews)
- [Trulioo](https://www.g2.com/products/trulioo/reviews) — 4.4/5 stars (40 reviews)
- [Jumio](https://www.g2.com/products/jumio/reviews) — 4.0/5 stars (22 reviews)
- [Socure](https://www.g2.com/products/socure/reviews) — 4.5/5 stars (103 reviews)
- [Ondato](https://www.g2.com/products/ondato/reviews) — 4.8/5 stars (80 reviews)
- [SEON](https://www.g2.com/products/seon/reviews) — 4.6/5 stars (379 reviews)
- [Lightico](https://www.g2.com/products/lightico/reviews) — 4.8/5 stars (369 reviews)

### Alternatives to Persona

- [Sumsub](https://www.g2.com/products/sumsub/reviews) — 4.6/5 stars (112 reviews)
- [Jumio](https://www.g2.com/products/jumio/reviews) — 4.0/5 stars (22 reviews)
- [Incode](https://www.g2.com/products/incode-technologies-incode/reviews) — 5.0/5 stars (52 reviews)
- [Socure](https://www.g2.com/products/socure/reviews) — 4.5/5 stars (103 reviews)
- [Trulioo](https://www.g2.com/products/trulioo/reviews) — 4.4/5 stars (40 reviews)
- [Lightico](https://www.g2.com/products/lightico/reviews) — 4.8/5 stars (369 reviews)
- [SEON](https://www.g2.com/products/seon/reviews) — 4.6/5 stars (379 reviews)
- [Plaid](https://www.g2.com/products/plaid/reviews) — 4.2/5 stars (43 reviews)
- [iDenfy](https://www.g2.com/products/idenfy/reviews) — 4.9/5 stars (218 reviews)
- [Pirani](https://www.g2.com/products/pirani/reviews) — 4.6/5 stars (333 reviews)

---
## Top Discussions

### Entrust IDV, formerly Onfido

- Title: [What is Onfido used for?](https://www.g2.com/discussions/what-is-onfido-used-for) — 2 comments, 1 upvote
  > **Top comment:** "Comment deleted by user."

### Persona

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/entrust-idv-formerly-onfido-vs-persona-persona)