Compare OneSignal and WebEngage 
Featured Products
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Mid-Market (55.4% of reviews)
Entry-Level Pricing
Free
Talk To Us Up To 10K Monthly Active Users (MAU)
OneSignal
Star Rating
(1,172)4.7 out of 5
Market Segments
Small-Business (64.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansWebEngage
Star Rating
(743)4.5 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that OneSignal excels in user-friendliness, with many users highlighting its intuitive interface that allows for quick setup and minimal effort to get started. This ease of use is particularly beneficial for small businesses looking to implement push notifications without a steep learning curve.
- Users say that WebEngage shines in its robust segmentation capabilities, enabling targeted campaigns across multiple channels like push notifications, WhatsApp, and SMS. Reviewers appreciate the platform's ability to create personalized journeys, which enhances engagement and retention marketing efforts.
- According to verified reviews, OneSignal's free plan is a standout feature, providing significant value for smaller businesses. Users express satisfaction with the features available at no cost, making it an attractive option for those with limited budgets who still want effective marketing tools.
- Reviewers mention that WebEngage offers a comprehensive dashboard that simplifies data analysis and event tracking. Users find the UI/UX to be clear and helpful for managing lifecycle marketing, which is crucial for businesses focused on retention strategies.
- G2 reviewers highlight that OneSignal's support quality is consistently rated highly, with users noting responsive assistance that helps them navigate any challenges quickly. This level of support is particularly appreciated by those who may not have extensive technical expertise.
- Users report that while WebEngage has a strong feature set for mid-market companies, it may not be as accessible for smaller businesses due to its pricing structure, which requires potential customers to engage in discussions for pricing. This could be a barrier for those seeking straightforward, budget-friendly options.
Pricing
Entry-Level Pricing
OneSignal
Free
Free
Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging
WebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
OneSignal
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
9.0
646
8.5
629
Ease of Use
9.3
994
8.8
633
Ease of Setup
8.9
551
8.3
404
Ease of Admin
9.0
377
8.7
265
Quality of Support
9.0
597
8.6
621
Has the product been a good partner in doing business?
9.1
353
8.8
265
Product Direction (% positive)
9.0
626
9.6
606
Features by Category
Email Marketing
8.6
99
8.7
342
|
Verified
8.9
97
8.8
333
|
Verified
8.9
96
8.6
330
|
Verified
8.6
91
8.5
305
|
Verified
Online Marketing
Feature Not Available
8.1
260
8.7
96
8.3
310
|
Verified
8.6
99
8.6
310
|
Verified
9.1
96
8.3
308
|
Verified
Feature Not Available
Feature Not Available
Lead Management
Feature Not Available
8.3
299
|
Verified
8.5
91
8.4
296
|
Verified
9.2
97
8.7
327
|
Verified
Feature Not Available
8.2
272
|
Verified
8.7
92
8.5
283
|
Verified
8.5
93
8.6
302
|
Verified
8.7
96
8.4
289
|
Verified
8.4
86
8.4
281
|
Verified
Campaign Management
Feature Not Available
8.4
298
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
8.4
89
7.8
243
Feature Not Available
Feature Not Available
Feature Not Available
7.7
248
Feature Not Available
7.7
246
Reporting & Analytics
8.7
102
8.4
335
|
Verified
8.6
89
8.4
324
|
Verified
8.1
88
8.0
308
|
Verified
8.1
86
8.0
302
|
Verified
Feature Not Available
7.5
243
Platform
8.6
98
8.5
303
|
Verified
8.5
92
8.6
292
|
Verified
8.3
101
8.9
302
|
Verified
8.2
62
8.1
256
|
Verified
8.2
64
8.2
272
|
Verified
8.9
101
8.6
291
|
Verified
8.0
86
Feature Not Available
Agentic AI - Marketing Automation
7.3
5
8.1
19
8.0
5
8.4
18
8.3
5
8.2
17
8.0
5
8.4
17
7.3
5
8.5
18
8.0
5
8.4
18
Integration
8.2
92
8.5
304
|
Verified
8.6
100
8.5
308
|
Verified
8.1
90
8.2
280
|
Verified
Administration
Not enough data
8.6
179
Not enough data
8.1
176
Not enough data
8.2
166
Not enough data
8.7
181
Not enough data
7.9
154
Not enough data
8.4
174
Integrations
Not enough data
8.4
156
Not enough data
8.6
161
Not enough data
8.6
167
Not enough data
8.1
143
Platform
Not enough data
8.3
141
Not enough data
8.3
144
Not enough data
8.2
142
Not enough data
8.3
157
Not enough data
8.2
143
Not enough data
8.5
159
Not enough data
8.3
147
Not enough data
8.5
163
Visitor Behavior
Not enough data
8.4
130
|
Verified
Not enough data
8.7
133
|
Verified
Not enough data
7.9
123
|
Verified
Templates
Not enough data
8.2
120
|
Verified
Not enough data
8.6
126
|
Verified
Not enough data
8.5
128
|
Verified
Personalization
Not enough data
8.3
128
|
Verified
Not enough data
8.2
133
|
Verified
Not enough data
8.6
131
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
127
|
Verified
Not enough data
8.3
121
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.8
130
|
Verified
Multichannel
Not enough data
8.7
126
Not enough data
8.8
127
|
Verified
Not enough data
8.5
128
|
Verified
Administration
Not enough data
8.9
127
|
Verified
Not enough data
8.5
129
|
Verified
Not enough data
8.7
128
|
Verified
Not enough data
8.6
128
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.9
465
8.7
258
9.1
456
9.0
260
8.6
411
8.8
261
8.8
461
8.8
268
8.8
449
8.9
260
Analytics
8.5
445
8.5
273
8.4
439
8.4
257
Optimization
8.4
387
8.6
235
8.6
425
8.9
263
8.8
433
8.3
239
8.7
425
8.4
232
Agentic AI - Push Notification
7.0
14
7.6
11
7.1
14
7.3
11
6.9
14
7.3
11
Text Messaging
9.1
35
8.8
224
|
Verified
Feature Not Available
Feature Not Available
9.1
35
8.6
211
|
Verified
Feature Not Available
8.0
180
8.2
33
8.5
213
|
Verified
8.5
34
7.5
163
8.9
36
8.9
204
|
Verified
9.1
32
8.8
200
|
Verified
SMS Platform
8.9
34
8.3
224
|
Verified
8.8
34
8.8
225
|
Verified
Feature Not Available
7.9
151
Feature Not Available
Feature Not Available
8.5
31
7.9
171
9.1
35
8.7
205
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.9
8
Not enough data
7.7
8
Not enough data
7.3
8
Data Sourcing
Not enough data
8.3
121
Not enough data
8.2
120
Not enough data
8.4
119
Not enough data
8.4
124
Intelligence
Not enough data
8.6
123
Not enough data
7.8
124
Not enough data
7.9
118
Platform Basics
Not enough data
8.0
265
Not enough data
8.2
256
Not enough data
8.6
252
Not enough data
8.2
244
Not enough data
8.3
183
Agentic AI - Customer Journey Mapping
Not enough data
6.7
5
Platform Basics
Not enough data
8.6
274
|
Verified
Not enough data
8.9
275
|
Verified
Platform Data
Not enough data
8.7
282
|
Verified
Not enough data
8.4
264
|
Verified
Not enough data
8.7
276
|
Verified
Not enough data
Feature Not Available
Platform Additional Functionality
Not enough data
8.8
272
|
Verified
Not enough data
8.7
271
|
Verified
Not enough data
8.4
266
Agentic AI - Customer Journey Analytics
Not enough data
8.2
12
Not enough data
7.1
11
Not enough data
8.3
12
Not enough data
8.1
12
Messaging Channels
8.0
82
Not enough data
8.7
95
Not enough data
7.2
70
Not enough data
Feature Not Available
Not enough data
Administration
9.2
120
Not enough data
9.2
123
Not enough data
9.0
124
Not enough data
8.9
119
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.2
49
Not enough data
8.9
50
Not enough data
8.4
49
Not enough data
9.1
48
Not enough data
9.1
49
Not enough data
8.2
49
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
48
Not enough data
8.8
49
Not enough data
8.2
47
Not enough data
8.6
50
Agentic AI - Personalization
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
9.3
5
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Analysis
8.7
97
8.4
123
8.7
170
|
Verified
8.9
132
|
Verified
8.2
142
8.2
116
8.3
151
8.4
120
Campaigns
8.7
147
|
Verified
8.3
112
|
Verified
9.5
194
|
Verified
9.1
131
|
Verified
8.1
80
8.9
121
|
Verified
Feature Not Available
Feature Not Available
8.4
138
9.0
122
8.8
181
8.9
125
Engagement
8.2
135
8.3
112
Platform
8.9
148
8.8
122
9.0
156
|
Verified
8.7
112
|
Verified
8.7
141
8.6
106
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Marketing Operations
Not enough data
8.3
216
|
Verified
Not enough data
8.6
226
|
Verified
Not enough data
8.6
236
|
Verified
Not enough data
8.9
232
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.7
234
|
Verified
Not enough data
8.5
240
|
Verified
Not enough data
8.4
231
|
Verified
Not enough data
8.6
232
|
Verified
Not enough data
8.3
224
|
Verified
Not enough data
8.0
199
Agentic AI - Marketing Analytics
Not enough data
8.5
9
Not enough data
8.3
8
Not enough data
8.3
7
Categories
Categories
Shared Categories
OneSignal and WebEngage are categorized as Push Notification, Mobile Marketing, Marketing Automation, and SMS Marketing
Unique Categories
OneSignal is categorized as Proactive Notification and RCS Business Messaging
WebEngage is categorized as Customer Journey Mapping, Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Transactional Email, and WhatsApp Marketing
Reviews
Reviewers' Company Size
OneSignal
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.0%
Information Technology and Services
10.2%
Financial Services
6.1%
Health, Wellness and Fitness
4.5%
Computer Games
4.0%
Other
62.2%
Financial Services
11.6%
Education Management
11.2%
Marketing and Advertising
7.2%
Information Technology and Services
5.4%
E-Learning
5.4%
Other
59.2%
Discussions
Is One signal a good push notifications service
3 Comments
NP
Yes it isRead more
What is OneSignal used for?
3 Comments
VS
Marketing Message, Mail and Notification send to your customer with easy usable tools.Read more
When will you add monitization options?
2 Comments
KH
OneSignal is not a monetization platform/ad network.
But you can generate income with the help of onesignal through other ad networks by sending push...Read more
What are the unique journeys have you executed which resulted
1 Comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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