# Agentforce Marketing (formerly Salesforce Marketing Cloud) vs OneSignal Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Agentforce Marketing excels in its ability to automate tasks and personalize content, making it a strong choice for businesses looking to enhance customer engagement through integrated marketing efforts. Users appreciate the seamless integration with Salesforce, which allows for centralized management of various channels.
- **Users say** OneSignal stands out for its **ease of use** and intuitive dashboard, which simplifies the process of sending push notifications, even for those without technical expertise. This user-friendly approach is particularly beneficial for small businesses that may not have dedicated marketing teams.
- **Reviewers mention** that while Agentforce Marketing has a robust feature set for email and SMS marketing, it can be more complex to set up compared to OneSignal. Users have noted challenges in configuration, which may require more time and technical knowledge to navigate.
- **According to verified reviews** , OneSignal shines in its **real-time communication** capabilities, allowing businesses to engage users through push notifications, in-app messages, and SMS effectively. This versatility is highlighted by users who appreciate the platform's powerful targeting and automation features.
- **G2 reviewers highlight** that Agentforce Marketing has a higher overall satisfaction score, particularly in areas like **campaign performance** and **email deliverability**. Users have praised its analytical tools that help optimize customer engagement strategies across multiple channels.
- **Users report** that OneSignal's free entry-level pricing makes it an attractive option for small businesses, allowing them to access essential marketing tools without a financial commitment. This affordability is a significant advantage for startups and smaller organizations looking to grow their customer base.



| | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 4,629 | 1,211 | 
| **Largest Market Segment** | Mid-Market (47.8% of reviews) | Small-Business (65.0% of reviews) | 
| **Entry Level Price** | Starting at $1,250.00 Per Month | Free | 

---
## Top Pros & Cons

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

Pros:
- Ease of Use (341 reviews)
- Automation (197 reviews)

Cons:
- Learning Curve (218 reviews)
- Steep Learning Curve (154 reviews)

### OneSignal

Pros:
- Ease of Use (143 reviews)
- Notifications (114 reviews)

Cons:
- Missing Features (33 reviews)
- Learning Curve (30 reviews)

---
## Ratings Comparison
| Rating | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
  | **Meets Requirements** | 8.2 (3299 reviews) | 9.0 (646 reviews) | 
  | **Ease of Use** | 7.6 (3597 reviews) | 9.3 (1033 reviews) | 
  | **Ease of Setup** | 7.3 (2072 reviews) | 8.9 (551 reviews) | 
  | **Ease of Admin** | 7.8 (1716 reviews) | 9.0 (376 reviews) | 
  | **Quality of Support** | 7.7 (3114 reviews) | 9.0 (597 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.0 (1683 reviews) | 9.1 (352 reviews) | 
  | **Product Direction (% positive)** | 7.5 (3185 reviews) | 9.0 (626 reviews) | 

---
## Pricing

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

#### Entry-Level Pricing

Plan: Pro

Price: Starting at $1,250.00 Per Month

Description: Personalized marketing automation with email solutions

Key Features:
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud

[Browse all 3 editions](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/pricing)

#### Free Trial

No

### OneSignal

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Start with OneSignal's Free Plan which offers powerful messaging with an easy setup.

Key Features:
- 10,000 free monthly email sends
- Unlimited mobile push sends
- In-App messaging

[Browse all 4 editions](https://www.g2.com/products/onesignal/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.4/10 | 1331 |
| **OneSignal** | 8.5/10 | 148 |

#### Email Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Building and Personalizing Emails** | 7.9 (1186 reviews) | 8.6 (98 reviews) | 
| **Sending Outbound Emails** | 8.4 (1177 reviews) | 8.9 (96 reviews) | 
| **Manage Email Deliverability** | 8.1 (1153 reviews) | 8.8 (95 reviews) | 
| **Automated Email Responses** | 8.2 (1077 reviews) | 8.5 (90 reviews) | 

#### Online Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Landing Pages and Forms** | 7.4 (1068 reviews) | Feature Not Available | 
| **Dynamic Content** | 7.4 (897 reviews) | 8.7 (95 reviews) | 
| **A/B Testing** | 7.5 (846 reviews) | 8.6 (98 reviews) | 
| **Mobile Optimized** | 7.2 (918 reviews) | 9.1 (95 reviews) | 
| **Search Tracking and Optimization** | 7.3 (855 reviews) | Feature Not Available | 

#### Lead Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Marketing Lead Database** | 8.0 (1036 reviews) | Feature Not Available | 
| **Data Quality Management** | 7.6 (996 reviews) | 8.5 (90 reviews) | 
| **Segmentation** | 8.0 (1056 reviews) | 9.2 (96 reviews) | 
| **Lead Scoring and Grading** | 7.9 (1025 reviews) | Feature Not Available | 
| **Lead Nurturing** | 8.1 (1028 reviews) | 8.7 (91 reviews) | 
| **Online Behavior Tracking** | 7.8 (967 reviews) | 8.5 (92 reviews) | 
| **Automated Alerts and Tasks** | 7.9 (924 reviews) | 8.7 (95 reviews) | 
| **CRM Lead Integration** | 8.3 (1042 reviews) | 8.4 (85 reviews) | 

#### Campaign Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Program Management** | 7.6 (881 reviews) | Feature Not Available | 
| **Event / Webinar Marketing** | 7.6 (771 reviews) | Feature Not Available | 
| **Calendaring** | 7.1 (670 reviews) | Feature Not Available | 
| **Budgeting** | 6.7 (201 reviews) | Feature Not Available | 

#### Social

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Social Listening** | 6.3 (377 reviews) | Feature Not Available | 
| **Social Sharing** | 6.6 (567 reviews) | 8.3 (88 reviews) | 
| **Social Campaigns** | 6.9 (217 reviews) | Feature Not Available | 
| **Social Media Engagement** | 7.0 (204 reviews) | Feature Not Available | 
| **Social Media Advertising** | 6.9 (178 reviews) | Feature Not Available | 

#### Reporting & Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Basic Reporting** | 7.4 (1076 reviews) | 8.6 (101 reviews) | 
| **Web Analytics** | 6.9 (892 reviews) | 8.5 (88 reviews) | 
| **ROI Analytics** | 6.6 (772 reviews) | 8.1 (87 reviews) | 
| **Revenue Analytics** | 6.5 (718 reviews) | 8.1 (85 reviews) | 
| **SEO / Keyword Analytics** | 6.5 (703 reviews) | Feature Not Available | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Customization ** | 7.0 (646 reviews) | 8.6 (97 reviews) | 
| **Workflow Capability** | 7.9 (217 reviews) | 8.5 (91 reviews) | 
| **User, Role, and Access Management** | 8.0 (681 reviews) | 8.3 (100 reviews) | 
| **Internationalization** | 7.4 (170 reviews) | 8.2 (61 reviews) | 
| **Sandbox / Test Environments** | 7.4 (131 reviews) | 8.2 (63 reviews) | 
| **Performance and Reliability** | 8.0 (673 reviews) | 8.9 (100 reviews) | 
| **Output Document Generation** | 7.8 (141 reviews) | 8.0 (85 reviews) | 

#### Agentic AI - Marketing Automation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 
| **Multi-step Planning** | 6.8 (10 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (12 reviews) | Not enough data | 
| **Adaptive Learning** | 7.0 (10 reviews) | Not enough data | 
| **Proactive Assistance** | 5.8 (8 reviews) | Not enough data | 
| **Decision Making** | 7.4 (9 reviews) | Not enough data | 

#### Integration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Data Import & Export Tools** | 8.0 (670 reviews) | 8.2 (91 reviews) | 
| **Integration APIs** | 7.7 (544 reviews) | 8.6 (99 reviews) | 
| **Breadth of Partner Applications** | 7.4 (500 reviews) | 8.1 (89 reviews) | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Messenger

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Sequencing** | Not enough data | Not enough data | 
| **AI** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Customization Interface** | Not enough data | Not enough data | 

#### Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Social Media** | Not enough data | Not enough data | 
| **Website** | Not enough data | Not enough data | 
| **Text Message (SMS)** | Not enough data | Not enough data | 
| **Voice Assistants** | Not enough data | Not enough data | 
| **Other** | Not enough data | Not enough data | 

#### Customers

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Profiles** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **Lead Gathering** | Not enough data | Not enough data | 
| **Sales Conversion** | Not enough data | Not enough data | 

#### Agentic AI - Conversational Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Lead Generation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.2/10 | 32 |
| **OneSignal** | 8.3/10 | 558 |

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Customize** | 9.3 (29 reviews) | 8.9 (464 reviews) | 
| **Scheduling** | 9.2 (28 reviews) | 9.1 (455 reviews) | 
| **Retarget** | 9.1 (29 reviews) | 8.6 (410 reviews) | 
| **Segmentation** | 9.2 (28 reviews) | 8.8 (460 reviews) | 
| **Triggered Notifications** | 9.2 (30 reviews) | 8.8 (448 reviews) | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Campaign Performance** | 9.2 (28 reviews) | 8.5 (444 reviews) | 
| **Audience Insights** | 9.3 (27 reviews) | 8.3 (438 reviews) | 

#### Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **A/B Testing** | 9.0 (27 reviews) | 8.4 (385 reviews) | 
| **Personalization** | 9.5 (28 reviews) | 8.6 (424 reviews) | 
| **Rich Notifications** | 9.4 (27 reviews) | 8.8 (431 reviews) | 
| **Integrations** | 8.9 (29 reviews) | 8.7 (423 reviews) | 

#### Agentic AI - Push Notification

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (6 reviews) | 6.8 (13 reviews) | 
| **Adaptive Learning** | 9.3 (5 reviews) | 7.1 (13 reviews) | 
| **Proactive Assistance** | 9.0 (5 reviews) | 6.8 (13 reviews) | 

### Personalization Engines

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.8/10 | 49 |
| **OneSignal** | N/A | N/A |

#### Segmentation

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **A/B Testing** | 9.0 (39 reviews) | Not enough data | 
| **Customer Profiles** | 8.5 (41 reviews) | Not enough data | 

#### Targeting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Behavioral Targeting** | 9.2 (41 reviews) | Not enough data | 
| **Contextual Targeting** | 9.0 (40 reviews) | Not enough data | 

#### Triggered Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Geofencing** | 8.5 (26 reviews) | Not enough data | 
| **Triggered Emails** | 8.2 (21 reviews) | Not enough data | 
| **Triggered Messages** | 8.9 (32 reviews) | Not enough data | 

#### Personalized Content

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Recommendation Engine** | 8.7 (31 reviews) | Not enough data | 
| **Personalized Discounts** | 8.9 (24 reviews) | Not enough data | 
| **Website Personalization** | 8.9 (39 reviews) | Not enough data | 

#### Agentic AI - Personalization Engines

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.9/10 | 38 |
| **OneSignal** | 8.8/10 | 46 |

#### Text Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Bulk SMS** | 9.1 (31 reviews) | 9.1 (34 reviews) | 
| **Two-Way Text Messaging** | 8.8 (30 reviews) | Feature Not Available | 
| **Text Scheduler** | 8.8 (27 reviews) | 9.1 (34 reviews) | 
| **Automatic Replies** | 8.6 (28 reviews) | Feature Not Available | 
| **Automatic URL Shortening** | 8.9 (28 reviews) | 8.1 (32 reviews) | 
| **MMS Marketing** | 8.6 (29 reviews) | 8.5 (33 reviews) | 
| **Personalization** | 9.1 (30 reviews) | 8.9 (35 reviews) | 
| **Transactional SMS** | 8.9 (30 reviews) | 9.0 (31 reviews) | 

#### SMS Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Reporting** | 9.0 (27 reviews) | 8.8 (33 reviews) | 
| **Automation** | 9.3 (31 reviews) | 8.7 (33 reviews) | 
| **White Label** | 8.4 (29 reviews) | Feature Not Available | 
| **Text-to-Landline** | 7.8 (29 reviews) | Feature Not Available | 
| **Short Codes** | 8.4 (26 reviews) | 8.5 (30 reviews) | 
| **API Integration** | 8.7 (30 reviews) | 9.1 (34 reviews) | 

#### Agentic AI - SMS Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Customer Journey Mapping

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 118 |
| **OneSignal** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Templates** | 8.3 (106 reviews) | Not enough data | 
| **Exporting** | 8.3 (106 reviews) | Not enough data | 
| **Multi-user Access and Collaboration** | 8.4 (103 reviews) | Not enough data | 
| **Multiple Personas** | 8.4 (86 reviews) | Not enough data | 
| **Data Analytics ** | 8.5 (88 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Mapping

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.2 (14 reviews) | Not enough data | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.5/10 | 50 |
| **OneSignal** | N/A | N/A |

#### Attribution Modeling

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Single-Touch Attribution** | 8.4 (31 reviews) | Not enough data | 
| **Multi-Touch Attribution** | 8.9 (29 reviews) | Not enough data | 
| **Algorithmic Attribution** | 8.7 (23 reviews) | Not enough data | 
| **Cross-Device Attribution** | 8.3 (26 reviews) | Not enough data | 
| **Offline Attribution** | 8.7 (27 reviews) | Not enough data | 
| **Custom Attribution** | 8.4 (30 reviews) | Not enough data | 

#### Agentic AI - Attribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **B2B Attribution** | 8.5 (39 reviews) | Not enough data | 
| **B2C Attribution** | 8.3 (27 reviews) | Not enough data | 
| **Marketing Channels** | 8.6 (34 reviews) | Not enough data | 
| **Integrations** | 8.2 (37 reviews) | Not enough data | 

#### Reporting

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Dashboards** | 7.8 (41 reviews) | Not enough data | 
| **Data Visualizations** | 7.6 (39 reviews) | Not enough data | 
| **Custom Reporting** | 7.6 (42 reviews) | Not enough data | 

### Customer Journey Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.0/10 | 55 |
| **OneSignal** | N/A | N/A |

#### Platform Basics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Dynamic Segmentation** | 7.9 (42 reviews) | Not enough data | 
| **Journey Optimization** | 8.0 (44 reviews) | Not enough data | 

#### Platform Data

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Journey Reporting** | 7.7 (49 reviews) | Not enough data | 
| **Trends Reporting** | 7.4 (45 reviews) | Not enough data | 
| **Dashboards** | 7.8 (49 reviews) | Not enough data | 
| **Advanced Data Filtering** | 7.9 (44 reviews) | Not enough data | 

#### Platform Additional Functionality

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Journey Mapping** | 8.7 (47 reviews) | Not enough data | 
| **Integrations** | 8.0 (43 reviews) | Not enough data | 
| **Automated Alerts** | 8.5 (43 reviews) | Not enough data | 

#### Agentic AI - Customer Journey Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Landing Page Builders

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 53 |
| **OneSignal** | N/A | N/A |

#### Page Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Drag and Drop** | 7.6 (47 reviews) | Not enough data | 
| **Templates** | 7.8 (48 reviews) | Not enough data | 
| **Advanced Customization** | 7.8 (47 reviews) | Not enough data | 
| **Content Library** | 8.0 (43 reviews) | Not enough data | 

#### Page Optimization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **A/B Testing** | 8.0 (42 reviews) | Not enough data | 
| **Mobile Responsive** | 7.5 (39 reviews) | Not enough data | 
| **Web Analytics** | 7.9 (45 reviews) | Not enough data | 
| **SEO** | 7.4 (36 reviews) | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **E-Commerce Integration** | 7.9 (35 reviews) | Not enough data | 
| **Email Marketing Integration** | 7.9 (46 reviews) | Not enough data | 
| **Domain Integration** | 8.0 (40 reviews) | Not enough data | 

#### Generative AI

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **AI Text Generation** | 7.9 (11 reviews) | Not enough data | 

#### Agentic AI - Landing Page Builders

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 7.8/10 | 54 |
| **OneSignal** | N/A | N/A |

#### Lead Monitoring

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Features** | 8.2 (47 reviews) | Not enough data | 
| **Performance** | 8.0 (46 reviews) | Not enough data | 
| **Identification** | 7.8 (45 reviews) | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Cross-system Integration** | 8.3 (5 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Data Capture

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Mobile** | 7.5 (44 reviews) | Not enough data | 
| **Websites** | 7.9 (48 reviews) | Not enough data | 
| **Social Media** | 7.1 (43 reviews) | Not enough data | 
| **Data** | 7.5 (46 reviews) | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Export/Import** | 7.7 (45 reviews) | Not enough data | 
| **Reporting** | 7.6 (49 reviews) | Not enough data | 

#### Customization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Forms** | 7.7 (48 reviews) | Not enough data | 
| **Personalization** | 8.1 (48 reviews) | Not enough data | 
| **Templates** | 7.7 (45 reviews) | Not enough data | 
| **Integration** | 8.2 (46 reviews) | Not enough data | 

### Proactive Notification

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **OneSignal** | 8.6/10 | 148 |

#### Messaging Channels

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **SMS Messaging** | Not enough data | 8.0 (82 reviews) | 
| **Email** | Not enough data | 8.7 (95 reviews) | 
| **Voice Messaging** | Not enough data | 7.2 (70 reviews) | 
| **Two way messaging** | Not enough data | Feature Not Available | 

#### Administration

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Scheduling** | Not enough data | 9.2 (120 reviews) | 
| **Triggered Notifications** | Not enough data | 9.2 (123 reviews) | 
| **Segmentation** | Not enough data | 9.0 (124 reviews) | 
| **Integrations** | Not enough data | 8.9 (119 reviews) | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 15 |
| **OneSignal** | N/A | N/A |

#### Loyalty Experience

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Loyalty Engine** | 9.2 (13 reviews) | Not enough data | 
| **Rewards** | 9.4 (12 reviews) | Not enough data | 
| **Membership** | 9.2 (12 reviews) | Not enough data | 
| **Personalization** | 9.7 (13 reviews) | Not enough data | 
| **Gamification** | 8.5 (12 reviews) | Not enough data | 
| **Loyalty Cards** | 9.2 (12 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Communication Tools** | 9.2 (14 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 9.6 (14 reviews) | Not enough data | 
| **Loyalty Analytics** | 9.5 (13 reviews) | Not enough data | 
| **Localization** | 8.8 (13 reviews) | Not enough data | 
| **Integrations** | 9.2 (12 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.9 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 9.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 10.0 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 9.2 (6 reviews) | Not enough data | 

### A/B Testing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.4/10 | 15 |
| **OneSignal** | N/A | N/A |

#### Computing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **WYSIWYG** | 8.9 (6 reviews) | Not enough data | 
| **AI/Machine Learning** | 8.6 (6 reviews) | Not enough data | 
| **Little to No Coding** | 8.0 (10 reviews) | Not enough data | 

#### Experimental Design

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Multivariate testing capacities** | 8.3 (5 reviews) | Not enough data | 
| **Concurrent Testing** | 8.7 (5 reviews) | Not enough data | 
| **Mobile Testing** | 7.7 (5 reviews) | Not enough data | 
| **AI Assisted Testing** | Not enough data | Not enough data | 
| **AI Generated Variations** | Not enough data | Not enough data | 

#### Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Reporting and Analytics** | 8.1 (6 reviews) | Not enough data | 
| **Heatmaps** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - A/B Testing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Personalization

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Agentic AI - Personalization

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### RCS Business Messaging

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Messaging - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Personalization** | Not enough data | Not enough data | 
| **Rich Media** | Not enough data | Not enough data | 
| **Interactive Messages** | Not enough data | Not enough data | 
| **Branded Templates** | Not enough data | Not enough data | 
| **Automation** | Not enough data | Not enough data | 
| **Conversational RCS** | Not enough data | Not enough data | 
| **Transactional RCS** | Not enough data | Not enough data | 
| **Promotional RCS** | Not enough data | Not enough data | 

#### Security / Verification - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Verified Sender** | Not enough data | Not enough data | 
| **Encryption** | Not enough data | Not enough data | 
| **Authentication** | Not enough data | Not enough data | 

#### Analytics / Deliverability - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Read Receipts** | Not enough data | Not enough data | 
| **Analytics** | Not enough data | Not enough data | 
| **SMS Fallback** | Not enough data | Not enough data | 

#### AI - RCS Business Messaging

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **AI** | Not enough data | Not enough data | 

### AI Marketing Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 9.3/10 | 65 |
| **OneSignal** | N/A | N/A |

#### Performance Optimization & Learning - AI Marketing Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Send-Time Optimization** | Not enough data | Not enough data | 
| **Autonomous A/B Testing** | Not enough data | Not enough data | 

#### Autonomous Campaign Orchestration - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **End-to-End Campaign Execution** | 9.2 (12 reviews) | Not enough data | 
| **Goal-Based Campaign Planning** | Not enough data | Not enough data | 
| **Cross-Channel Orchestration** | 9.8 (20 reviews) | Not enough data | 
| **Conversational Campaign Setup** | Not enough data | Not enough data | 
| **Real-Time Campaign Adaptation** | Not enough data | Not enough data | 

#### AI Content Generation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Dynamic Content Optimization** | Not enough data | Not enough data | 
| **AI Copy Generation** | 9.2 (6 reviews) | Not enough data | 
| **Personalized Content Creation** | 9.5 (11 reviews) | Not enough data | 

#### Audience Intelligence & Segmentation - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Lookalike Audience Modeling** | Not enough data | Not enough data | 
| **Behavioral Triggering** | Not enough data | Not enough data | 
| **Predictive Audience Segmentation** | 10.0 (5 reviews) | Not enough data | 

#### Integrations & Data Connectivity - AI Marketing Agents 

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Event & Data Ingestion** | 8.3 (9 reviews) | Not enough data | 
| **CRM & CDP Integration** | 9.1 (23 reviews) | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Marketing Distribution

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

### Mobile Marketing

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.7/10 | 52 |
| **OneSignal** | 8.6/10 | 223 |

#### Analysis

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Application Attribution** | 8.7 (46 reviews) | 8.7 (97 reviews) | 
| **Campaign Analysis** | 9.1 (46 reviews) | 8.7 (169 reviews) ✓ Verified | 
| **Uninstall Tracking** | 8.3 (39 reviews) | 8.2 (141 reviews) | 
| **Custom Dashboards** | 8.9 (38 reviews) | 8.3 (150 reviews) | 

#### Campaigns

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Proximity Marketing** | 8.7 (44 reviews) | 8.7 (146 reviews) ✓ Verified | 
| **Push Notifications** | 9.0 (43 reviews) | 9.4 (193 reviews) ✓ Verified | 
| **Bulk SMS** | 8.8 (44 reviews) | 8.1 (80 reviews) | 
| **Two-Way Text Messaging** | 8.8 (42 reviews) | Feature Not Available | 
| **Email Campaigns** | 9.4 (37 reviews) | 8.4 (137 reviews) | 
| **Audience Segmentation** | 9.1 (37 reviews) | 8.8 (180 reviews) | 

#### Engagement

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Coupons and Promotions** | 8.4 (42 reviews) | 8.2 (134 reviews) | 

#### Platform

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Optimization** | 8.9 (42 reviews) | 8.9 (147 reviews) | 
| **Integrations - Mobile Marketing** | 8.8 (43 reviews) | 9.0 (155 reviews) ✓ Verified | 
| **Internationalization** | 8.6 (43 reviews) | 8.8 (140 reviews) | 

#### Agentic AI - Mobile Marketing

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.1 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 8.1 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.1 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 7.8 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 8.1 (6 reviews) | Not enough data | 
| **Decision Making** | 8.3 (6 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | 8.2/10 | 140 |
| **OneSignal** | N/A | N/A |

#### Marketing Operations

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **ROI Tracking** | 8.0 (92 reviews) | Not enough data | 
| **Data Collection** | 8.5 (111 reviews) | Not enough data | 
| **Customer Insights** | 8.1 (103 reviews) | Not enough data | 
| **Multi-User Access** | 8.7 (106 reviews) | Not enough data | 
| **Spend Management** | 7.5 (76 reviews) | Not enough data | 
| **White Label** | 7.9 (69 reviews) | Not enough data | 

#### Campaign Activity

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Campaign Insights** | 8.6 (100 reviews) | Not enough data | 
| **Reports and Dashboards** | 8.5 (121 reviews) | Not enough data | 
| **Campaign Stickiness** | 8.3 (89 reviews) | Not enough data | 
| **Multichannel Tracking** | 8.5 (103 reviews) | Not enough data | 
| **Brand Optimization** | 8.1 (92 reviews) | Not enough data | 
| **Predictive Analytics** | 7.9 (74 reviews) | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | 8.3 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 7.9 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 8.0 (5 reviews) | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Agentforce Marketing (formerly Salesforce Marketing Cloud)** | N/A | N/A |
| **OneSignal** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (4):** [Mobile Marketing Software](https://www.g2.com/categories/mobile-marketing), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing), [Push Notification Software](https://www.g2.com/categories/push-notification), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation)

**Unique to Agentforce Marketing (formerly Salesforce Marketing Cloud) (12):** [AI Marketing Agents Software](https://www.g2.com/categories/ai-marketing-agents), [A/B Testing Tools](https://www.g2.com/categories/a-b-testing-tools), [Customer Journey Mapping Tools](https://www.g2.com/categories/customer-journey-mapping), [Attribution Software](https://www.g2.com/categories/attribution), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Customer Journey Analytics Software](https://www.g2.com/categories/customer-journey-analytics), [Landing Page Builders](https://www.g2.com/categories/landing-page-builders), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Personalization Software](https://www.g2.com/categories/personalization), [Personalization Engines](https://www.g2.com/categories/personalization-engines)

**Unique to OneSignal (2):** [Proactive Notification Software](https://www.g2.com/categories/proactive-notification), [ RCS Business Messaging Software](https://www.g2.com/categories/rcs-business-messaging)


---
## Reviewer Demographics

### By Company Size

| Segment | Agentforce Marketing (formerly Salesforce Marketing Cloud) | OneSignal | 
|---|---|---|
| **Small-Business** | 28.0% | 65.0% | 
| **Mid-Market** | 47.8% | 28.2% | 
| **Enterprise** | 24.2% | 6.9% | 

### By Industry

#### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- **Computer Software:** 13.2%
- **Marketing and Advertising:** 12.4%
- **Information Technology and Services:** 10.2%
- **Financial Services:** 5.0%
- **Internet:** 3.4%
- **Non-Profit Organization Management:** 2.9%
- **Retail:** 2.8%
- **Hospital & Health Care:** 2.7%
- **Education Management:** 2.3%
- **Insurance:** 1.9%
- **Other:** 43.3%

#### OneSignal

- **Computer Software:** 12.6%
- **Information Technology and Services:** 10.0%
- **Financial Services:** 6.0%
- **Health, Wellness and Fitness:** 4.4%
- **Online Media:** 3.9%
- **Computer Games:** 3.9%
- **Entertainment:** 3.7%
- **Marketing and Advertising:** 3.1%
- **Consumer Services:** 2.9%
- **Education Management:** 2.7%
- **Other:** 47.0%

---
## Alternatives

### Alternatives to Agentforce Marketing (formerly Salesforce Marketing Cloud)

- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)
- [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1223 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (637 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1137 reviews)
- [Sailthru by Marigold](https://www.g2.com/products/sailthru-by-marigold/reviews) — 4.2/5 stars (155 reviews)

### Alternatives to OneSignal

- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Iterable](https://www.g2.com/products/iterable/reviews) — 4.4/5 stars (825 reviews)
- [Customer.io](https://www.g2.com/products/customer-io/reviews) — 4.4/5 stars (844 reviews)
- [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1411 reviews)
- [CleverTap](https://www.g2.com/products/clevertap/reviews) — 4.6/5 stars (665 reviews)
- [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (766 reviews)
- [Pushwoosh](https://www.g2.com/products/pushwoosh/reviews) — 4.4/5 stars (50 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [SendPulse](https://www.g2.com/products/sendpulse/reviews) — 4.6/5 stars (715 reviews)

---
## Top Discussions

### Agentforce Marketing (formerly Salesforce Marketing Cloud)

- Title: [I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?](https://www.g2.com/discussions/i-m-stuck-on-setting-up-automated-email-campaigns-in-salesforce-marketing-cloud-engagement-any-tips) — 3 comments
  > **Top comment:** "Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to..."
- Title: [Is Salesforce an ESP?](https://www.g2.com/discussions/is-salesforce-an-esp) — 3 comments
  > **Top comment:** "yes"
- Title: [What does Salesforce software do?](https://www.g2.com/discussions/salesforce-email-studio-what-does-salesforce-software-do) — 3 comments
  > **Top comment:** "This is tool for Email Marketing "
- Title: [How do we capture web leads to Pardot in Wordpress. All attempts have failed.](https://www.g2.com/discussions/12271-how-do-we-capture-web-leads-to-pardot-in-wordpress-all-attempts-have-failed) — 3 comments, 1 upvote
  > **Top comment:** "Create a Pardot form (Marketing > Forms > Forms > Add Form)

Once complete, on the top right select the dropdown arrow next to "View Report". Click "View..."
- Title: [How is Salesforce Marketing Cloud Account Engagement helping businesses tailor their marketing efforts to individual customer needs?](https://www.g2.com/discussions/how-is-salesforce-marketing-cloud-account-engagement-helping-businesses-tailor-their-marketing-efforts-to-individual-customer-needs) — 2 comments
  > **Top comment:** "What I like most is its ability to integrate multiple data sources smoothly, which facilitates the management of distributed clusters without affecting speed."

### OneSignal

- Title: [What is OneSignal used for?](https://www.g2.com/discussions/what-is-onesignal-used-for) — 3 comments, 3 upvotes
  > **Top comment:** "OneSignal is a customer engagement platform primarily used for sending push notifications, email notifications, and in-app messaging. 

"
- Title: [Is One signal a good push notifications service](https://www.g2.com/discussions/is-one-signal-a-good-push-notifications-service) — 2 comments, 1 upvote
  > **Top comment:** "Yes it is"
- Title: [When will you add monitization options?](https://www.g2.com/discussions/24867-when-will-you-add-monitization-options) — 2 comments, 1 upvote
  > **Top comment:** "in my opinion and experience using one signal, you cant monetize the message itself, but you can direct your users to any monetized website and read..."
- Title: [Easy to use](https://www.g2.com/discussions/onesignal-easy-to-use) — 1 comment, 1 upvote
  > **Top comment:** "Certainly"
- Title: [How can I download a report of the goblad outcomes of my push notifications](https://www.g2.com/discussions/how-can-i-download-a-report-of-the-goblad-outcomes-of-my-push-notifications) — 1 comment, 1 upvote
  > **Top comment:** "you need to update your plan to a paid plan ... then you can export it from the page of the message, below the chart."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/agentforce-marketing-formerly-salesforce-marketing-cloud-vs-onesignal)