# ON24 vs Zoom Events and Webinars Comparison
---
## AI Generated Summary
- **G2 reviewers report** that ON24 excels in providing a user-friendly interface, with many users praising its intuitive design and search functionality. One user highlighted, "I love how easy it is to use and the overall product quality," which contributes to a smoother experience when navigating the platform.
- **Users say** that Zoom Events and Webinars shines in its ease of access, particularly for remote attendees. Reviewers appreciate the ability to join events from anywhere, with one noting, "The ability to attend from long distances is a major benefit for me," making it a strong choice for organizations with geographically dispersed teams.
- **Reviewers mention** that ON24 offers rich interactive features, such as polls and Q&A tools, which enhance audience engagement. Users have noted that these features help create more dynamic virtual experiences, stating, "ON24 offers rich interactive features that help keep audiences involved."
- **According to verified reviews** , Zoom Events and Webinars is recognized for its seamless integration with other platforms, which simplifies the process of recording and transcribing meetings. One user remarked, "The best part about Zoom is how it integrates with other platforms to transcribe meetings," highlighting its versatility in a multi-tool environment.
- **G2 reviewers report** that while ON24 has a slightly lower satisfaction score, it still provides robust event marketing capabilities. Users appreciate features that help promote their events, with one stating, "ON24 offers excellent tools for event marketing," which can be crucial for driving attendance.
- **Users say** that Zoom Events and Webinars is particularly effective for managing large numbers of meetings and webinars, with one reviewer noting, "This tool is quite helpful when it comes to organizing large numbers of meetings." This makes it a practical choice for organizations that frequently host events.



---
## Frequently Asked Questions

### What is the difference between ON24 vs Zoom Events and Webinars?

Zoom Events and Webinars stands out for higher overall reviewer satisfaction, especially in ease of use and setup, while ON24 is noted for its advanced analytics and customization.

| [ON24](https://www.g2.com/products/on24/reviews) | [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) |
| --- | --- |
| 4.3/5 (1,221 reviews) | 4.5/5 (413 reviews) |
| Mid-Market | Mid-Market |
| 8.3 | 8.9 |
| 8.4 | 8.4 |
| Customization and Analytics | Ease of Use and Event Management |



### How do the pricing models of ON24 and Zoom Events and Webinars compare?

Zoom Events and Webinars is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **ON24:** Reviewers frequently cite high pricing and additional charges for features, with several noting that the platform can be expensive for the value received.
- **Zoom Events and Webinars:** In recent reviews, many highlight competitive pricing and cost-effectiveness, especially for large-scale events, though some mention higher costs for larger audiences.
- **Switching reasons:** Reviewers mention switching to Zoom Events and Webinars for its better value and more predictable pricing structure.



### What are the best alternatives to ON24 and Zoom Events and Webinars?

The top 3 alternatives to ON24 and Zoom Events and Webinars are BigMarker, Livestorm, and GoTo Webinar.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [ON24](https://www.g2.com/products/on24/reviews) | 4.3/5 (1,221 reviews) | Mid-Market | High pricing, additional charges for features | Customization and Analytics |
| [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) | 4.5/5 (413 reviews) | Mid-Market | Competitive pricing, cost-effective for large events | Ease of Use and Event Management |
| [BigMarker](https://www.g2.com/products/bigmarker/reviews) | 4.7/5 (444 reviews) | Small-Business | — | — |
| [Livestorm](https://www.g2.com/products/livestorm/reviews) | 4.4/5 (1,730 reviews) | Small-Business | — | — |
| [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) | 4.2/5 (804 reviews) | Mid-Market | — | — |



### Which Webinar features should I prioritize when comparing ON24 and Zoom Events and Webinars?

Buyers should prioritize ease of use, registration, integrations, analytics, and customization when comparing ON24 and Zoom Events and Webinars.

- **Ease of Use:** ON24 scores 8.3 (53 all-time mentions); Zoom Events and Webinars scores 9.0 (48 all-time mentions).
- **Registration:** ON24 is frequently cited for simple registration and event tracking; Zoom Events and Webinars is praised for integrated registration and reminders.
- **Integrations:** ON24 has 16 all-time mentions for easy integrations; Zoom Events and Webinars has 18 all-time mentions for integrations, including with Fellow and Microsoft Outlook.
- **Analytics:** ON24 is highlighted for advanced analytics (23 all-time mentions); Zoom Events and Webinars is noted for engagement analytics in recent reviews.
- **Customization:** ON24 receives 24 all-time mentions for customization; Zoom Events and Webinars is cited for custom branding and event setup flexibility.



### What are the pros and cons of ON24 vs Zoom Events and Webinars?

ON24's headline strength is advanced customization and analytics, while Zoom Events and Webinars is strongest in ease of use and event management.

- **ON24 strengths:** Customization (24 all-time mentions), analytics (23), interactivity (29), attendee management (18), and easy integrations (16).
- **ON24 trade-offs:** Learning curve (22), limited customization (17), higher pricing, and complex backend cited in recent reviews.
- **Zoom Events and Webinars strengths:** Ease of use (48), event management (26), easy setup (25), integrations (18), and attendee management (22).
- **Zoom Events and Webinars trade-offs:** Expensive for larger audiences (16), limited customization (12), and missing features (11) noted in recent reviews.



### Is ON24 or Zoom Events and Webinars better for small businesses?

Livestorm is the better fit for small businesses, as indicated by its largest segment and reviewer sentiment, but between ON24 and Zoom Events and Webinars, both primarily serve the mid-market segment.

- **ON24:** Largest reviewer segment is Mid-Market; reviewers note robust features but mention a steeper learning curve and higher pricing, which may be less ideal for small businesses.
- **Zoom Events and Webinars:** Largest reviewer segment is Mid-Market; reviewers highlight ease of use and competitive pricing, making it more accessible for smaller teams within the mid-market.



### Which Webinar platform has better integrations?

Zoom Events and Webinars is favored for integrations, with more reviewer-cited integration mentions and recent praise for compatibility with marketing and productivity tools.

- **ON24:** Integrates with Salesforce and Marketo, with 16 all-time mentions for easy integrations.
- **Zoom Events and Webinars:** Integrates with Fellow and Microsoft Outlook, with 18 all-time mentions for integrations, and recent reviews highlight smooth integration with marketing tools and calendars.



### How do ON24 and Zoom Events and Webinars compare on customer support?

ON24 and Zoom Events and Webinars are rated at parity for Quality of Support, both scoring 8.4, with reviewers describing similar support experiences.

- **ON24:** Reviewers mention helpful staff and online trainings, but also cite areas for improvement in documentation and support responsiveness.
- **Zoom Events and Webinars:** Reviewers describe support as responsive and helpful, especially for onboarding and troubleshooting, though some note a desire for more high-touch support as the platform grows.



### Which is easier to implement, ON24 or Zoom Events and Webinars?

Zoom Events and Webinars has a higher Ease of Setup score (8.9 vs. ON24's 8.3), indicating reviewers find it easier to implement, with the difference exceeding the materiality threshold.

- **ON24:** Reviewers describe setup as straightforward but mention a learning curve for advanced features and backend complexity.
- **Zoom Events and Webinars:** Reviewers consistently highlight fast, intuitive setup and minimal training required, with many citing ease of implementation for both small and large events.



### Which product has better Registration?

ON24 and Zoom Events and Webinars are both highly rated for Registration, with each platform praised for ease of use and integrated registration features.

- **ON24:** Registration is frequently cited as simple and effective for event tracking, with 18 all-time mentions for easy setup and strong integration with CRM systems.
- **Zoom Events and Webinars:** Registration and reminders are integrated into the platform, with reviewers highlighting the ease of managing attendee lists and communications.



| | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 1,221 | 412 | 
| **Largest Market Segment** | Mid-Market (41.6% of reviews) | Mid-Market (41.6% of reviews) | 
| **Entry Level Price** | No pricing available | $95.83 1 Host Per Month | 

---
## Top Pros & Cons

### ON24

Pros:
- Ease of Use (48 reviews)
- Webinars (38 reviews)

Cons:
- Learning Curve (18 reviews)
- Limited Customization (13 reviews)

### Zoom Events and Webinars

Pros:
- Ease of Use (48 reviews)
- Webinars (33 reviews)

Cons:
- Expensive (16 reviews)
- Limited Customization (12 reviews)

---
## Ratings Comparison
| Rating | ON24 | Zoom Events and Webinars | 
|---|---|---|
  | **Meets Requirements** | 8.6 (972 reviews) | 9.2 (304 reviews) | 
  | **Ease of Use** | 8.3 (980 reviews) | 9.0 (311 reviews) | 
  | **Ease of Setup** | 8.3 (607 reviews) | 8.9 (130 reviews) | 
  | **Ease of Admin** | 8.3 (567 reviews) | 8.7 (99 reviews) | 
  | **Quality of Support** | 8.4 (949 reviews) | 8.4 (258 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (547 reviews) | 8.4 (96 reviews) | 
  | **Product Direction (% positive)** | 8.4 (933 reviews) | 8.8 (286 reviews) | 

---
## Pricing

### ON24

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Zoom Events and Webinars

#### Entry-Level Pricing

Plan: Webinars Plus

Price: $95.83 1 Host Per Month

Description: Access both our standard and modern webinar platforms with AI, on-demand video, and pro production tools. Includes Workplace Pro. 


Key Features:
- 100 attendees.
- Pre-record content and run them like they're live
- Coordinate with speakers and moderators in a private backstage space

[Browse all 3 editions](https://www.g2.com/products/zoom-events-and-webinars/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Event Registration & Ticketing

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **Zoom Events and Webinars** | 8.5/10 | 14 |

#### Registration

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Event creation** | Not enough data | 8.8 (10 reviews) | 
| **User registration process** | Not enough data | 8.7 (10 reviews) | 
| **Payment processing** | Not enough data | 7.8 (9 reviews) | 
| **Mobile check-in** | Not enough data | 8.3 (9 reviews) | 
| **On-site tickets and registration** | Not enough data | 8.7 (9 reviews) | 
| **Online Registration** | Not enough data | Not enough data | 
| **Visitor Registration** | Not enough data | Not enough data | 
| **Visitor Registration** | Not enough data | Not enough data | 
| **Multi-Event** | Not enough data | Not enough data | 
| **Group Registration** | Not enough data | Not enough data | 
| **Online Registration** | Not enough data | Not enough data | 
| **Event Registration** | Not enough data | Not enough data | 
| **Class Registration** | Not enough data | Not enough data | 
| **Online Ticketing** | Not enough data | Not enough data | 
| **Season Tickets** | Not enough data | Not enough data | 
| **Electronic Payments** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.6 (6 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 
| **SMS Reminders** | Not enough data | Not enough data | 

#### Marketing and Communications

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Event website creation** | Not enough data | 8.1 (9 reviews) | 
| **Email automation** | Not enough data | 8.7 (10 reviews) | 
| **Email customization** | Not enough data | 8.2 (10 reviews) | 
| **Contact list management** | Not enough data | 8.1 (9 reviews) | 
| **Social media promotion** | Not enough data | 8.1 (9 reviews) | 
| **Lead generation and retrieval** | Not enough data | 8.0 (9 reviews) | 
| **Guest List Management** | Not enough data | Not enough data | 
| **Artist Management** | Not enough data | Not enough data | 
| **Contract/License Management** | Not enough data | Not enough data | 
| **Booking Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Attendee Management** | Not enough data | Not enough data | 
| **Registration Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Event Management** | Not enough data | Not enough data | 
| **Wait List Management** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Badge Management** | Not enough data | Not enough data | 
| **Support Ticket Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Refund Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Venue Management** | Not enough data | Not enough data | 
| **Customer Data Management** | Not enough data | Not enough data | 
| **Attendance Management** | Not enough data | Not enough data | 
| **Help Desk Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 

#### Agentic AI - Event Registration & Ticketing

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Event Scheduling** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Event Ticketing** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Confirmations/Reminders** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Event Calendar** | Not enough data | Not enough data | 
| **Floor Plans & Maps** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Event Tracking** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Badge Printing** | Not enough data | Not enough data | 
| **Self Check-In/Check-Out** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Seating Map** | Not enough data | Not enough data | 
| **Offline Access** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Guest List Search** | Not enough data | Not enough data | 
| **Attendee Profiles** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **QR Codes** | Not enough data | Not enough data | 
| **Attendee Segmentation** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Attendance Tracking** | Not enough data | Not enough data | 
| **Data Security** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Self Service Portal** | Not enough data | Not enough data | 
| **Print-at-Home** | Not enough data | Not enough data | 
| **Reserved Seating** | Not enough data | Not enough data | 
| **Mobile Ticketing** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Point of Sale (POS)** | Not enough data | Not enough data | 
| **Ticket Brokering** | Not enough data | Not enough data | 
| **GDPR Compliance** | Not enough data | Not enough data | 
| **Billing & Invoicing** | Not enough data | Not enough data | 
| **Multi-Currency** | Not enough data | Not enough data | 
| **Cross Selling Functionality** | Not enough data | Not enough data | 
| **Kiosk Ticketing** | Not enough data | Not enough data | 
| **Dynamic Pricing** | Not enough data | Not enough data | 
| **Ticket Reservations** | Not enough data | Not enough data | 

### Event Management Platforms

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **Zoom Events and Webinars** | 8.7/10 | 14 |

#### Registration

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Event creation** | Not enough data | 8.8 (10 reviews) | 
| **User registration process** | Not enough data | 8.7 (10 reviews) | 
| **Payment processing** | Not enough data | 7.8 (9 reviews) | 
| **Mobile check-in** | Not enough data | 8.3 (9 reviews) | 
| **On-site tickets and registration** | Not enough data | 8.7 (9 reviews) | 
| **Online Registration** | Not enough data | Not enough data | 
| **Visitor Registration** | Not enough data | Not enough data | 
| **Visitor Registration** | Not enough data | Not enough data | 
| **Multi-Event** | Not enough data | Not enough data | 
| **Group Registration** | Not enough data | Not enough data | 
| **Online Registration** | Not enough data | Not enough data | 
| **Event Registration** | Not enough data | Not enough data | 
| **Class Registration** | Not enough data | Not enough data | 
| **Online Ticketing** | Not enough data | Not enough data | 
| **Season Tickets** | Not enough data | Not enough data | 
| **Electronic Payments** | Not enough data | Not enough data | 

#### Marketing and Communications

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Event website creation** | Not enough data | 8.1 (9 reviews) | 
| **Email automation** | Not enough data | 8.7 (10 reviews) | 
| **Email customization** | Not enough data | 8.2 (10 reviews) | 
| **Contact list management** | Not enough data | 8.1 (9 reviews) | 
| **Social media promotion** | Not enough data | 8.1 (9 reviews) | 
| **Lead generation and retrieval** | Not enough data | 8.0 (9 reviews) | 
| **Guest List Management** | Not enough data | Not enough data | 
| **Artist Management** | Not enough data | Not enough data | 
| **Contract/License Management** | Not enough data | Not enough data | 
| **Booking Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Attendee Management** | Not enough data | Not enough data | 
| **Registration Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Event Management** | Not enough data | Not enough data | 
| **Wait List Management** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Badge Management** | Not enough data | Not enough data | 
| **Support Ticket Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Refund Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Venue Management** | Not enough data | Not enough data | 
| **Customer Data Management** | Not enough data | Not enough data | 
| **Attendance Management** | Not enough data | Not enough data | 
| **Help Desk Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 

#### Event Operations

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Site selection** | Not enough data | 8.7 (5 reviews) | 
| **Supplier procurement** | Not enough data | 8.3 (5 reviews) | 
| **Hotel and transportation planning** | Not enough data | 8.0 (5 reviews) | 
| **Staff management** | Not enough data | 8.3 (5 reviews) | 
| **Budget management** | Not enough data | 8.3 (5 reviews) | 
| **Session scheduling** | Not enough data | 9.0 (5 reviews) | 
| **Speaker submissions** | Not enough data | 9.0 (5 reviews) | 
| **Exhibition management** | Not enough data | 8.7 (5 reviews) | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Badge Management** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Registration Management** | Not enough data | Not enough data | 
| **Discount Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Sponsorship Management** | Not enough data | Not enough data | 
| **Attendee Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Venue Management** | Not enough data | Not enough data | 
| **Agenda Management** | Not enough data | Not enough data | 
| **Speaker Management** | Not enough data | Not enough data | 
| **Room Block Management** | Not enough data | Not enough data | 
| **Volunteer Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Film Planning** | Not enough data | Not enough data | 
| **Staff Scheduling** | Not enough data | Not enough data | 
| **Event Scheduling** | Not enough data | Not enough data | 
| **Vendor Management** | Not enough data | Not enough data | 
| **Support Ticket Management** | Not enough data | Not enough data | 
| **Credential Management** | Not enough data | Not enough data | 
| **Attendance Management** | Not enough data | Not enough data | 
| **Transportation Management** | Not enough data | Not enough data | 

#### Attendee Engagement

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Event agendas and schedules** | Not enough data | 9.3 (5 reviews) | 
| **Floor plans / maps** | Not enough data | 8.7 (5 reviews) | 
| **Social media integrations** | Not enough data | 8.7 (5 reviews) | 
| **Attendee networking** | Not enough data | 8.7 (5 reviews) | 
| **Attendee surveys** | Not enough data | 9.3 (5 reviews) | 
| **Multi-Event** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Platform

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Performance and reliability** | Not enough data | 9.0 (5 reviews) | 
| **Reporting and dashboards** | Not enough data | 9.0 (5 reviews) | 
| **API / integrations** | Not enough data | 8.7 (5 reviews) | 
| **Multiple event management** | Not enough data | 9.0 (5 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **For Virtual Events** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.3 (5 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 
| **SMS Reminders** | Not enough data | Not enough data | 

#### Agentic AI - Event Management Platforms

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Event Calendar** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Private Chat** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Ticketing** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Transcripts** | Not enough data | Not enough data | 
| **Mobile Access** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Live Streaming** | Not enough data | Not enough data | 
| **Presentation Streaming** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Recording** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **On-Demand Webcasting** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Conferences/Conventions** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Weddings/Parties** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Access Control** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Role-Based Permissions** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **For Music Festivals** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Event Ticketing** | Not enough data | Not enough data | 
| **For Film Festivals** | Not enough data | Not enough data | 
| **Sales Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Guest Accreditation** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Mobile Alerts** | Not enough data | Not enough data | 
| **Sales Reports** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **Zoom Events and Webinars** | N/A | N/A |

#### Content Creation

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 

#### Optimization

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | 

#### Logistics

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Publish Scheduling** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Editorial Calendar** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Multi-Channel Campaigns** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 

### Lead Retrieval

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **Zoom Events and Webinars** | N/A | N/A |

#### At-Event Tools

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Business Card Scanner** | Not enough data | Not enough data | 
| **Notetaking** | Not enough data | Not enough data | 
| **Device Rental** | Not enough data | Not enough data | 

#### Post-Event Tools

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Lead Follow-Up** | Not enough data | Not enough data | 
| **Lead Analysis** | Not enough data | Not enough data | 
| **Interaction History** | Not enough data | Not enough data | 

#### Software Offerings

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Web Portal** | Not enough data | Not enough data | 
| **Mobile Application** | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | 

#### Agentic AI - Lead Retrieval

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Webinar

| Product | Score | Reviews |
|---|---|---|
| **ON24** | 8.6/10 | 771 |
| **Zoom Events and Webinars** | 8.3/10 | 208 |

#### Host Tools

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Customizable Branding** | 8.8 (672 reviews) | 8.4 (147 reviews) | 
| **Role-based Access** | 8.5 (614 reviews) | 8.5 (154 reviews) | 
| **Recording** | 8.8 (686 reviews) | 9.2 (165 reviews) | 
| **Mobile Access** | Not enough data | Not enough data | 

#### Attendee Tools

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Registration** | 8.8 (672 reviews) | 8.9 (159 reviews) | 
| **Attendee Live Chat** | 8.5 (605 reviews) | 9.0 (168 reviews) | 
| **Polls and Surveys** | 8.7 (652 reviews) | 8.8 (147 reviews) | 

#### Post-Event Tools

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Reporting/Analytics** | 8.7 (681 reviews) | 8.3 (141 reviews) | 
| **Attendee Reports** | 8.8 (687 reviews) | 8.6 (147 reviews) | 

#### Integrations

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Social Media Integration** | 7.7 (403 reviews) | 8.0 (124 reviews) | 
| **Third-Party Integrations** | 7.8 (487 reviews) | 8.0 (136 reviews) | 

#### Agentic AI - Webinar

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Autonomous Task Execution** | 8.6 (36 reviews) | 7.5 (16 reviews) | 
| **Multi-step Planning** | 8.7 (35 reviews) | 7.6 (16 reviews) | 
| **Cross-system Integration** | Feature Not Available | 7.8 (19 reviews) | 
| **Natural Language Interaction** | Feature Not Available | 7.6 (18 reviews) | 
| **Proactive Assistance** | 9.0 (34 reviews) | 7.9 (16 reviews) | 

#### Additional Functionality

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Electronic Hand Raising** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **On-Demand Webinars** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Presentation Streaming** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Quizzes** | Not enough data | Not enough data | 
| **Video Support** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Breakout Rooms** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Event Management** | Not enough data | Not enough data | 
| **Polls/Voting** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Screen Sharing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Registration Management** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Q&A Management** | Not enough data | Not enough data | 
| **Multi hosts** | Not enough data | Not enough data | 
| **Event Scheduling** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Document Storage** | Not enough data | Not enough data | 
| **Whiteboard** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Two-Way Audio & Video** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Video Streaming** | Not enough data | Not enough data | 

### Event Marketing

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **Zoom Events and Webinars** | N/A | N/A |

#### Marketing and Communications

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Lead generation and retrieval** | Not enough data | Not enough data | 
| **Social media promotion** | Not enough data | Not enough data | 
| **Event website creation** | Not enough data | Not enough data | 
| **Email customization** | Not enough data | Not enough data | 
| **Contact list management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Event Management** | Not enough data | Not enough data | 
| **Badge Management** | Not enough data | Not enough data | 
| **Vendor Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Registration Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Employee Management** | Not enough data | Not enough data | 
| **Attendance Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **For Virtual Events** | Not enough data | Not enough data | 

#### Attendee Engagement

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Social media integrations** | Not enough data | Not enough data | 
| **Attendee networking** | Not enough data | Not enough data | 
| **Attendee surveys-attendee engagement** | Not enough data | Not enough data | 

#### Registration

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Event creation** | Not enough data | Not enough data | 
| **User registration process** | Not enough data | Not enough data | 
| **Mobile check-in** | Not enough data | Not enough data | 
| **Visitor Registration** | Not enough data | Not enough data | 

#### Generative AI

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Event Marketing

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Customizable Templates** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Event Scheduling** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 
| **Custom Domains** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Location-Based Marketing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Event Calendar** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Event Ticketing** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Landing Pages/Web Forms** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Electronic Payments** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **Zoom Events and Webinars** | N/A | N/A |

#### Platform Basics

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Website Personalization** | 8.4 (27 reviews) | Not enough data | 
| **Content Creation and Distribution** | 8.4 (31 reviews) | Not enough data | 

#### Platform Reporting

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Measurement** | 8.4 (42 reviews) | Not enough data | 
| **Dashboards** | 8.1 (42 reviews) | Not enough data | 

#### Additional Functionality

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Content Delivery** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Pipeline Reports** | Not enough data | Not enough data | 
| **Data Synchronization** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Lead Nurturing** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Lead Qualification** | Not enough data | Not enough data | 
| **Marketing Automation** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Content Creation** | Not enough data | Not enough data | 

### Virtual Event Platforms

| Product | Score | Reviews |
|---|---|---|
| **ON24** | 8.7/10 | 100 |
| **Zoom Events and Webinars** | 8.4/10 | 83 |

#### Administration

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Event Configuration** | 8.8 (79 reviews) | 8.5 (63 reviews) | 
| **Event Marketing** | 8.5 (77 reviews) | 7.7 (57 reviews) | 
| **Speaker Access and Control** | 8.8 (82 reviews) | 8.9 (67 reviews) | 
| **Advanced Reporting** | 8.6 (77 reviews) | 7.6 (60 reviews) | 

#### Virtual Experience

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Virtual Lobby** | 8.5 (74 reviews) | 8.3 (61 reviews) | 
| **Built-In Webcasting** | 8.6 (74 reviews) | 8.4 (57 reviews) | 
| **Webcasting Integrations** | 8.6 (75 reviews) | 8.3 (49 reviews) | 
| **Cross-Device Functionality** | 8.1 (75 reviews) | 8.7 (57 reviews) | 
| **Session / Agenda Management** | 9.4 (8 reviews) | 9.3 (5 reviews) | 
| **Live Streaming & Recording** | 9.3 (9 reviews) | Not enough data | 
| **Registration & Attendee Management** | 8.9 (11 reviews) | Not enough data | 
| **Event Setup & Scheduling** | 9.1 (9 reviews) | Not enough data | 
| **Branding & Customization** | 9.3 (9 reviews) | Not enough data | 
| **Interactive Speaker / Moderator Controls** | 7.9 (8 reviews) | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Sponsorship Management** | Not enough data | Not enough data | 
| **Badge Management** | Not enough data | Not enough data | 
| **Exhibit/Vendor Management** | Not enough data | Not enough data | 
| **Video Streaming** | Not enough data | Not enough data | 
| **Online Registration** | Not enough data | Not enough data | 
| **Meeting Management** | Not enough data | Not enough data | 
| **Website Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Forms Management** | Not enough data | Not enough data | 
| **Promotions Management** | Not enough data | Not enough data | 
| **Event Management** | Not enough data | Not enough data | 
| **Attendance Management** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Event Registration** | Not enough data | Not enough data | 

#### Engagement

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Online Event Agenda** | 8.5 (69 reviews) | 8.4 (60 reviews) | 
| **Interactive Content** | 8.4 (75 reviews) | 8.3 (61 reviews) | 
| **1:1 Networking** | 7.6 (62 reviews) | 8.0 (61 reviews) | 
| **Exhibitors/Sponsorships** | 7.5 (57 reviews) | 7.4 (51 reviews) | 
| **Gamification & Incentives** | 8.7 (9 reviews) | Not enough data | 
| **Real‑Time Interaction Tools** | 8.8 (8 reviews) | 9.7 (5 reviews) | 
| **Networking / Matchmaking** | 9.0 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **AI Text Generation** | 7.3 (40 reviews) | 7.1 (20 reviews) | 
| **Generative AI** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 

#### Agentic AI - Virtual Event Platforms

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Autonomous Task Execution** | 9.2 (8 reviews) | 8.0 (5 reviews) | 
| **Multi-step Planning** | 8.8 (8 reviews) | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | 9.4 (8 reviews) | Not enough data | 
| **Decision Making** | 8.8 (8 reviews) | Not enough data | 

#### Administration / Support - Virtual Event Platforms

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Role‑Based Access & Permissions** | 9.3 (9 reviews) | Not enough data | 
| **Security & Compliance** | 8.7 (9 reviews) | Not enough data | 

#### Insights & Scale - Virtual Event Platforms

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **User Capacity & Reliability** | 9.1 (9 reviews) | 9.7 (5 reviews) | 
| **Analytics & Reporting** | 9.3 (9 reviews) | 8.0 (5 reviews) | 
| **Audience Analytics** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Speaker Profiles** | Not enough data | Not enough data | 
| **Attendee Profiles** | Not enough data | Not enough data | 
| **Ticketing** | Not enough data | Not enough data | 
| **Live Streaming** | Not enough data | Not enough data | 
| **Live Chat** | Not enough data | Not enough data | 
| **Kiosk Ticketing** | Not enough data | Not enough data | 
| **Audience Engagement** | Not enough data | Not enough data | 
| **Digital Signage** | Not enough data | Not enough data | 
| **Attendee Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Breakout Rooms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Event Ticketing** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Gamification** | Not enough data | Not enough data | 
| **Video Conferencing** | Not enough data | Not enough data | 
| **Chat/Messaging** | Not enough data | Not enough data | 
| **Real-Time Chat** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Event Tracking** | Not enough data | Not enough data | 
| **Barcode/Ticket Scanning** | Not enough data | Not enough data | 
| **Conferencing** | Not enough data | Not enough data | 
| **Event Calendar** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Email Reminders** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Electronic Payments** | Not enough data | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **ON24** | 7.8/10 | 67 |
| **Zoom Events and Webinars** | N/A | N/A |

#### Content Creation

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Content Management** | 8.2 (46 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Content Experience Platforms

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | 

#### Optimization

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **ROI Reporting** | 7.3 (39 reviews) ✓ Verified | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **Zoom Events and Webinars** | N/A | N/A |

#### Marketing Distribution

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | 

#### Integrations

| Feature | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Webinar Platforms](https://www.g2.com/categories/webinar), [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms)

**Unique to ON24 (2):** [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)

**Unique to Zoom Events and Webinars (4):** [Event Management Platforms](https://www.g2.com/categories/event-management-platforms), [Event Marketing Software](https://www.g2.com/categories/event-marketing), [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing), [Lead Retrieval Software](https://www.g2.com/categories/lead-retrieval)


---
## Reviewer Demographics

### By Company Size

| Segment | ON24 | Zoom Events and Webinars | 
|---|---|---|
| **Small-Business** | 17.6% | 40.6% | 
| **Mid-Market** | 41.6% | 41.6% | 
| **Enterprise** | 40.8% | 17.8% | 

### By Industry

#### ON24

- **Computer Software:** 17.2%
- **Information Technology and Services:** 14.7%
- **Financial Services:** 7.3%
- **Marketing and Advertising:** 5.3%
- **Hospital & Health Care:** 3.5%
- **Consumer Services:** 3.4%
- **Accounting:** 3.1%
- **Non-Profit Organization Management:** 2.9%
- **Insurance:** 2.3%
- **Publishing:** 2.1%
- **Other:** 38.2%

#### Zoom Events and Webinars

- **Computer Software:** 11.1%
- **Information Technology and Services:** 8.4%
- **Education Management:** 8.1%
- **Higher Education:** 7.3%
- **Marketing and Advertising:** 6.8%
- **Non-Profit Organization Management:** 5.7%
- **Hospital & Health Care:** 5.1%
- **Financial Services:** 3.0%
- **Internet:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 40.3%

---
## Alternatives

### Alternatives to ON24

- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1737 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (444 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (448 reviews)
- [BrightTALK (Informa TechTarget)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews) — 4.0/5 stars (104 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (987 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1079 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1258 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (973 reviews)
- [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) — 4.2/5 stars (804 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (762 reviews)

### Alternatives to Zoom Events and Webinars

- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (444 reviews)
- [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) — 4.2/5 stars (804 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1079 reviews)
- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1737 reviews)
- [Cvent Event Marketing & Management](https://www.g2.com/products/cvent-event-marketing-management/reviews) — 4.3/5 stars (2415 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (448 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (762 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (987 reviews)
- [Goldcast](https://www.g2.com/products/goldcast/reviews) — 4.7/5 stars (238 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1258 reviews)

---
## Top Discussions

### ON24

- Title: [is there  a way i can download the webinar ?](https://www.g2.com/discussions/30466-is-there-a-way-i-can-download-the-webinar) — 3 comments, 1 upvote
  > **Top comment:** "Hi Srojan,

When you open the webcast, go to ARCHIVE:

https://share.getcloudapp.com/E0unornk

Then you can choose your format preferences..."
- Title: [What are best practices for a webcast with several presenters from different locations using webcams](https://www.g2.com/discussions/what-are-best-practices-for-a-webcast-with-several-presenters-from-different-locations-using-webcams) — 3 comments, 1 upvote
  > **Top comment:** "Hi Karin, 

Happy to help! I recommend reviewing our Knowledge Center for sound and visual set-up best practices or checking out our community to see what..."
- Title: [It is possible to develop something in house?](https://www.g2.com/discussions/it-is-possible-to-develop-something-in-house) — 2 comments, 1 upvote
  > **Top comment:** "It depends on what you mean. If you mean produce a webinar in house then, yes, this is very possible. Please elaborate."
- Title: [Can I integrate ON24 analytics into my marketing automation and CRM software?](https://www.g2.com/discussions/can-i-integrate-on24-analytics-into-my-marketing-automation-and-crm-software) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, ON24 data integrates with most major marketing automation and CRM software including, Salesforce, Marketo, Eloqua, HubSpot, and many others."
- Title: [Can I interact with my webinar audience?](https://www.g2.com/discussions/can-i-interact-with-my-webinar-audience) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, ON24 gives you a suite of interactive tools to directly engage your audience, including Q&A, polling, surveys, idea sharing, and chat."

### Zoom Events and Webinars

- Title: [What is Zoom Events and Webinars used for?](https://www.g2.com/discussions/what-is-zoom-events-and-webinars-used-for) — 2 comments
  > **Top comment:** "webinars"
- Title: [Is Zoom good for webinars?](https://www.g2.com/discussions/is-zoom-good-for-webinars) — 2 comments, 1 upvote
  > **Top comment:** "Yes, Zoom is a professional platform that works well for webinars"
- Title: [Are Webinars free on Zoom?](https://www.g2.com/discussions/are-webinars-free-on-zoom) — 2 comments
  > **Top comment:** "Yes"
- Title: [What is Zoom Video Webinar?](https://www.g2.com/discussions/what-is-zoom-video-webinar) — 2 comments
  > **Top comment:** "A Webinar is a meeting format that allows for multiple participants and panelists. Most importantly, it lets you distinguish between panelists (people who..."
- Title: [Can I use this for teleconference](https://www.g2.com/discussions/can-i-use-this-for-teleconference) — 2 comments, 1 upvote
  > **Top comment:** "yes sure actually this is the platform to use for teleconference and it also provides lots of features "

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/on24-vs-zoom-events-and-webinars)