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# ON24 vs Zoom Events and Webinars Comparison - What are their main differences?

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ON24Zoom Events and Webinars[+ Add Product](#)

Pricing

**ON24**
Free Trial

No pricing available

**Zoom Events and Webinars**
 **$95.83** 1 Host Per Month · Webinars Plus

**Pricing Insights**
from reviews

Time to Implement

**ON24**
2 months

Based on 87 responses

**Zoom Events and Webinars**
1 monthFaster

Based on 33 responses

Return on Investment

**ON24**
14 months

Based on 67 responses

**Zoom Events and Webinars**
9 months5 months sooner

Based on 32 responses

Perceived Cost

**ON24**
$$$$$

**Zoom Events and Webinars**
$$$$$

Average Discount

**ON24**
10%

**Zoom Events and Webinars**
12%2% more

 ![ON24](https://images.g2crowd.com/uploads/product/hd_favicon/fd1d06dc3067c3fd21c9ca528c491754/on24.svg "ON24")

 ![Zoom Events and Webinars](https://images.g2crowd.com/uploads/product/hd_favicon/c7b3378ce337ba60fdf54bb51ab3eebf/zoom-events-and-webinars.svg "Zoom Events and Webinars")

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**Pros & Cons**
from reviews

**ON24**
[
Ease of Use (53)
](https://www.g2.com/products/on24/reviews?filters%5Bsentiment_snippet%5D=1445753&qs=pros-and-cons#reviews)[
Webinars (43)
](https://www.g2.com/products/on24/reviews?filters%5Bsentiment_snippet%5D=1444506&qs=pros-and-cons#reviews)[
Learning Curve (22)
](https://www.g2.com/products/on24/reviews?filters%5Bsentiment_snippet%5D=1441761&qs=pros-and-cons#reviews)[
Limited Customization (17)
](https://www.g2.com/products/on24/reviews?filters%5Bsentiment_snippet%5D=1441838&qs=pros-and-cons#reviews)

**Zoom Events and Webinars**
[
Ease of Use (48)
](https://www.g2.com/products/zoom-events-and-webinars/reviews?filters%5Bsentiment_snippet%5D=1347508&qs=pros-and-cons#reviews)[
Webinars (33)
](https://www.g2.com/products/zoom-events-and-webinars/reviews?filters%5Bsentiment_snippet%5D=1349586&qs=pros-and-cons#reviews)[
Expensive (16)
](https://www.g2.com/products/zoom-events-and-webinars/reviews?filters%5Bsentiment_snippet%5D=1349429&qs=pros-and-cons#reviews)[
Limited Customization (12)
](https://www.g2.com/products/zoom-events-and-webinars/reviews?filters%5Bsentiment_snippet%5D=1348575&qs=pros-and-cons#reviews)

Integrations

**ON24**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9092c01958f0d26e8574e4f43dbff7c5/cvent-event-marketing-management.png "Product Avatar Image")

Cvent Event Marketing &...

](https://www.g2.com/products/cvent-event-marketing-management/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_34ba97c05f91de52d1150eb17a5c48c3/hubspot-smart-crm.png "Product Avatar Image")

HubSpot Smart CRM

](https://www.g2.com/products/hubspot-smart-crm/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_9e189c9a0582c6b3467658109ad95bd9/oracle-netsuite.png "Product Avatar Image")

NetSuite

](https://www.g2.com/products/oracle-netsuite/reviews)[
View all
](https://www.g2.com/products/on24/integrations)

**Zoom Events and Webinars**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_d6b6650425eafc5c72f230cad744ad29/adobe-marketo-engage.png "Product Avatar Image")

Adobe Marketo Engage

](https://www.g2.com/products/adobe-marketo-engage/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_01b9db6ab3f51ab19152816d5fd4b54d/descript.png "Product Avatar Image")

Descript

](https://www.g2.com/products/descript/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_3c098b58f392182c05d1050a9adce325/fellow.png "Product Avatar Image")

Fellow

](https://www.g2.com/products/fellow/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4a9a6d57cdd833bf0381d21fd9246641/google-workspace.png "Product Avatar Image")

Google Workspace

](https://www.g2.com/products/google-workspace/reviews)[
View all
](https://www.g2.com/products/zoom-events-and-webinars/integrations)

Screenshots

**ON24**
 ![ON24 screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/102944/1024x768-_-GE-Healthcare.png)

**Zoom Events and Webinars**
 ![Zoom Events and Webinars screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1641494/Screenshot-2026-01-28-at-6.44.42-PM.png)

**Ratings**
from reviews

Meets Requirements

**ON24**

8.6

8.6991

**Zoom Events and Webinars**

9.2

9.2304

Ease of Use

**ON24**

8.3

8.31,005

**Zoom Events and Webinars**

9.0

9.0311

Ease of Setup

**ON24**

8.3

8.3632

**Zoom Events and Webinars**

8.9

8.9130

Ease of Admin

**ON24**

8.3

8.3577

**Zoom Events and Webinars**

8.7

8.799

Quality of Support

**ON24**

8.4

8.4967

**Zoom Events and Webinars**

8.4

8.4258

Has the product been a good partner in doing business?

**ON24**

8.5

8.5557

**Zoom Events and Webinars**

8.4

8.496

Product Direction (% positive)

**ON24**

8.4

8.4948

**Zoom Events and Webinars**

8.8

8.8286

**Features**
ratings from reviews

Virtual Event Platforms

8.7

101

8.4

83

Webinar

8.9

799

8.3

208

Content Experience Platforms

7.8

67

Not enough data

Event Registration & Ticketing

Not enough data

8.5

14

Event Management Platforms

Not enough data

8.7

14

User Insights

**Reviewers' Company Size**

Small-Business(50 or fewer emp.)
17.5%

Mid-Market(51-1000 emp.)
41.4%

Enterprise(\> 1000 emp.)
41.2%

Small-Business(50 or fewer emp.)
17.5%

Mid-Market(51-1000 emp.)
41.4%

Enterprise(\> 1000 emp.)
41.2%

Small-Business(50 or fewer emp.)
40.6%

Mid-Market(51-1000 emp.)
41.6%

Enterprise(\> 1000 emp.)
17.8%

Small-Business(50 or fewer emp.)
40.6%

Mid-Market(51-1000 emp.)
41.6%

Enterprise(\> 1000 emp.)
17.8%

**Reviewers' Industry**

[![ON24](https://images.g2crowd.com/uploads/product/hd_favicon/fd1d06dc3067c3fd21c9ca528c491754/on24.svg "ON24")](https://www.g2.com/products/on24/reviews)
ON24

Computer Software
17.5%

Information Technology and Services
14.7%

Financial Services
7.2%

Marketing and Advertising
5.4%

Hospital & Health Care
3.4%

Other
51.9%

[![Zoom Events and Webinars](https://images.g2crowd.com/uploads/product/hd_favicon/c7b3378ce337ba60fdf54bb51ab3eebf/zoom-events-and-webinars.svg "Zoom Events and Webinars")](https://www.g2.com/products/zoom-events-and-webinars/reviews)
Zoom Events and Webinars

Computer Software
11.1%

Information Technology and Services
8.4%

Education Management
8.1%

Higher Education
7.3%

Marketing and Advertising
6.8%

Other
58.4%

Alternatives

**ON24 Alternatives**

 ![BigMarker](https://images.g2crowd.com/uploads/product/hd_favicon/790c45311be254fcad2fda8b55950182/bigmarker.svg "BigMarker")

[
BigMarker
](/products/bigmarker/reviews)

 ![Livestorm](https://images.g2crowd.com/uploads/product/hd_favicon/fcf097c44bc70fcf3756ae636170ae13/livestorm.svg "Livestorm")

[
Livestorm
](/products/livestorm/reviews)

 ![Zoho Meeting](https://images.g2crowd.com/uploads/product/hd_favicon/1bb4c2e78bcc387aa98c5538eab4b82c/zoho-meeting.svg "Zoho Meeting")

[
Zoho
](/products/zoho-meeting/reviews)

 ![Adobe Connect](https://images.g2crowd.com/uploads/product/hd_favicon/3e00de8e48c815ba531acb873b072bb0/adobe-connect.svg "Adobe Connect")

[
Adobe Connect
](/products/adobe-connect/reviews)

**Zoom Events and Webinars Alternatives**

 ![BigMarker](https://images.g2crowd.com/uploads/product/hd_favicon/790c45311be254fcad2fda8b55950182/bigmarker.svg "BigMarker")

[
BigMarker
](/products/bigmarker/reviews)

 ![GoTo Webinar](https://images.g2crowd.com/uploads/product/hd_favicon/f2c84d59bd2703e7f830afc1af579b12/goto-webinar.svg "GoTo Webinar")

[
GoTo Webinar
](/products/goto-webinar/reviews)

 ![Cvent Event Marketing & Management](https://images.g2crowd.com/uploads/product/hd_favicon/d1f624aff0fdde4a64556367be39bb07/cvent-event-marketing-management.svg "Cvent Event Marketing & Management")

[
Cvent Event Marketing &...
](/products/cvent-event-marketing-management/reviews)

 ![Webex Events & Webinars](https://images.g2crowd.com/uploads/product/hd_favicon/d80fbc06482f32e85010652f7e041832/webex-events-webinars.svg "Webex Events & Webinars")

[
Webex Events & Webinars
](/products/webex-events-webinars/reviews)

## ON24 vs Zoom Events and Webinars FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between ON24 vs Zoom Events and Webinars?

Zoom Events and Webinars stands out for higher overall reviewer satisfaction, especially in ease of use and setup, while ON24 is noted for its advanced analytics and customization.

| [ON24](https://www.g2.com/products/on24/reviews) | [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) |
| --- | --- |
| 4.3/5 (1,221 reviews) | 4.5/5 (413 reviews) |
| Mid-Market | Mid-Market |
| 8.3 | 8.9 |
| 8.4 | 8.4 |
| Customization and Analytics | Ease of Use and Event Management |

### How do the pricing models of ON24 and Zoom Events and Webinars compare?

Zoom Events and Webinars is rated as the stronger value by reviewers, with higher satisfaction on price and cost-related dimensions.

- **ON24:** Reviewers frequently cite high pricing and additional charges for features, with several noting that the platform can be expensive for the value received.
- **Zoom Events and Webinars:** In recent reviews, many highlight competitive pricing and cost-effectiveness, especially for large-scale events, though some mention higher costs for larger audiences.
- **Switching reasons:** Reviewers mention switching to Zoom Events and Webinars for its better value and more predictable pricing structure.

### What are the best alternatives to ON24 and Zoom Events and Webinars?

The top 3 alternatives to ON24 and Zoom Events and Webinars are BigMarker, Livestorm, and GoTo Webinar.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [ON24](https://www.g2.com/products/on24/reviews) | 4.3/5 (1,221 reviews) | Mid-Market | High pricing, additional charges for features | Customization and Analytics |
| [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) | 4.5/5 (413 reviews) | Mid-Market | Competitive pricing, cost-effective for large events | Ease of Use and Event Management |
| [BigMarker](https://www.g2.com/products/bigmarker/reviews) | 4.7/5 (444 reviews) | Small-Business | — | — |
| [Livestorm](https://www.g2.com/products/livestorm/reviews) | 4.4/5 (1,730 reviews) | Small-Business | — | — |
| [GoTo Webinar](https://www.g2.com/products/goto-webinar/reviews) | 4.2/5 (804 reviews) | Mid-Market | — | — |

### Which Webinar features should I prioritize when comparing ON24 and Zoom Events and Webinars?

Buyers should prioritize ease of use, registration, integrations, analytics, and customization when comparing ON24 and Zoom Events and Webinars.

- **Ease of Use:** ON24 scores 8.3 (53 all-time mentions); Zoom Events and Webinars scores 9.0 (48 all-time mentions).
- **Registration:** ON24 is frequently cited for simple registration and event tracking; Zoom Events and Webinars is praised for integrated registration and reminders.
- **Integrations:** ON24 has 16 all-time mentions for easy integrations; Zoom Events and Webinars has 18 all-time mentions for integrations, including with Fellow and Microsoft Outlook.
- **Analytics:** ON24 is highlighted for advanced analytics (23 all-time mentions); Zoom Events and Webinars is noted for engagement analytics in recent reviews.
- **Customization:** ON24 receives 24 all-time mentions for customization; Zoom Events and Webinars is cited for custom branding and event setup flexibility.

### What are the pros and cons of ON24 vs Zoom Events and Webinars?

ON24's headline strength is advanced customization and analytics, while Zoom Events and Webinars is strongest in ease of use and event management.

- **ON24 strengths:** Customization (24 all-time mentions), analytics (23), interactivity (29), attendee management (18), and easy integrations (16).
- **ON24 trade-offs:** Learning curve (22), limited customization (17), higher pricing, and complex backend cited in recent reviews.
- **Zoom Events and Webinars strengths:** Ease of use (48), event management (26), easy setup (25), integrations (18), and attendee management (22).
- **Zoom Events and Webinars trade-offs:** Expensive for larger audiences (16), limited customization (12), and missing features (11) noted in recent reviews.

### Is ON24 or Zoom Events and Webinars better for small businesses?

Livestorm is the better fit for small businesses, as indicated by its largest segment and reviewer sentiment, but between ON24 and Zoom Events and Webinars, both primarily serve the mid-market segment.

- **ON24:** Largest reviewer segment is Mid-Market; reviewers note robust features but mention a steeper learning curve and higher pricing, which may be less ideal for small businesses.
- **Zoom Events and Webinars:** Largest reviewer segment is Mid-Market; reviewers highlight ease of use and competitive pricing, making it more accessible for smaller teams within the mid-market.

### Which Webinar platform has better integrations?

Zoom Events and Webinars is favored for integrations, with more reviewer-cited integration mentions and recent praise for compatibility with marketing and productivity tools.

- **ON24:** Integrates with Salesforce and Marketo, with 16 all-time mentions for easy integrations.
- **Zoom Events and Webinars:** Integrates with Fellow and Microsoft Outlook, with 18 all-time mentions for integrations, and recent reviews highlight smooth integration with marketing tools and calendars.

### How do ON24 and Zoom Events and Webinars compare on customer support?

ON24 and Zoom Events and Webinars are rated at parity for Quality of Support, both scoring 8.4, with reviewers describing similar support experiences.

- **ON24:** Reviewers mention helpful staff and online trainings, but also cite areas for improvement in documentation and support responsiveness.
- **Zoom Events and Webinars:** Reviewers describe support as responsive and helpful, especially for onboarding and troubleshooting, though some note a desire for more high-touch support as the platform grows.

### Which is easier to implement, ON24 or Zoom Events and Webinars?

Zoom Events and Webinars has a higher Ease of Setup score (8.9 vs. ON24's 8.3), indicating reviewers find it easier to implement, with the difference exceeding the materiality threshold.

- **ON24:** Reviewers describe setup as straightforward but mention a learning curve for advanced features and backend complexity.
- **Zoom Events and Webinars:** Reviewers consistently highlight fast, intuitive setup and minimal training required, with many citing ease of implementation for both small and large events.

### Which product has better Registration?

ON24 and Zoom Events and Webinars are both highly rated for Registration, with each platform praised for ease of use and integrated registration features.

- **ON24:** Registration is frequently cited as simple and effective for event tracking, with 18 all-time mentions for easy setup and strong integration with CRM systems.
- **Zoom Events and Webinars:** Registration and reminders are integrated into the platform, with reviewers highlighting the ease of managing attendee lists and communications.