# ON24, SP CE vs GoTo Webinar Comparison

| | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Star Rating** | 4.3 out of 5 | 4.7 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 1,212 | 67 | 803 | 
| **Largest Market Segment** | Mid-Market (41.8% of reviews) | Small-Business (62.7% of reviews) | Mid-Market (41.7% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | $49.00 Per Year | 

---
## Top Pros & Cons

### ON24

Pros:
- Ease of Use (48 reviews)
- Webinars (38 reviews)

Cons:
- Learning Curve (18 reviews)
- Limited Customization (13 reviews)

### SP CE

**Not enough data**

### GoTo Webinar

Pros:
- Ease of Use (3 reviews)
- Webinars (3 reviews)

Cons:
- Limited Features (3 reviews)
- Limited Flexibility (3 reviews)

---
## Ratings Comparison
| Rating | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
  | **Meets Requirements** | 8.6 (969 reviews) | 8.7 (54 reviews) | 8.8 (687 reviews) | 
  | **Ease of Use** | 8.3 (973 reviews) | 9.0 (54 reviews) | 8.8 (693 reviews) | 
  | **Ease of Setup** | 8.3 (599 reviews) | 9.1 (34 reviews) | 8.7 (242 reviews) | 
  | **Ease of Admin** | 8.3 (565 reviews) | 9.0 (36 reviews) | 8.6 (235 reviews) | 
  | **Quality of Support** | 8.4 (946 reviews) | 9.8 (52 reviews) | 8.2 (517 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.5 (545 reviews) | 9.8 (35 reviews) | 8.4 (213 reviews) | 
  | **Product Direction (% positive)** | 8.4 (931 reviews) | 9.5 (46 reviews) | 7.6 (660 reviews) | 

---
## Pricing

### ON24

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### SP CE

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### GoTo Webinar

#### Entry-Level Pricing

Plan: Lite

Price: $49.00 Per Year

Description: 250 Participants

Key Features:
- Reporting and Analytics
- Full Service Registration
- Automated Emails

[Browse all 4 editions](https://www.g2.com/products/goto-webinar/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Event Registration & Ticketing

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **SP CE** | N/A | N/A |
| **GoTo Webinar** | 9.1/10 | 50 |

#### Registration

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Event creation** | Not enough data | Not enough data | 9.2 (45 reviews) | 
| **User registration process** | Not enough data | Not enough data | 9.3 (45 reviews) | 
| **Payment processing** | Not enough data | Not enough data | 8.6 (32 reviews) | 
| **Mobile check-in** | Not enough data | Not enough data | 9.1 (33 reviews) | 
| **On-site tickets and registration** | Not enough data | Not enough data | 9.2 (29 reviews) | 

#### Generative AI

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Marketing and Communications

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Event website creation** | Not enough data | Not enough data | 9.2 (34 reviews) | 
| **Email automation** | Not enough data | Not enough data | 9.0 (40 reviews) | 
| **Email customization** | Not enough data | Not enough data | 8.8 (39 reviews) | 
| **Contact list management** | Not enough data | Not enough data | 9.0 (37 reviews) | 
| **Social media promotion** | Not enough data | Not enough data | 9.3 (29 reviews) | 
| **Lead generation and retrieval** | Not enough data | Not enough data | 9.3 (29 reviews) | 

#### Agentic AI - Event Registration & Ticketing

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **SP CE** | N/A | N/A |
| **GoTo Webinar** | N/A | N/A |

#### Content Creation

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Webinar

| Product | Score | Reviews |
|---|---|---|
| **ON24** | 8.6/10 | 765 |
| **SP CE** | N/A | N/A |
| **GoTo Webinar** | 8.6/10 | 276 |

#### Host Tools

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Branding** | 8.8 (669 reviews) | Not enough data | 8.3 (215 reviews) | 
| **Role-based Access** | 8.5 (614 reviews) | Not enough data | 8.4 (219 reviews) | 
| **Recording** | 8.8 (685 reviews) | Not enough data | 9.1 (237 reviews) | 

#### Attendee Tools

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Registration** | 8.8 (668 reviews) | Not enough data | 9.2 (258 reviews) | 
| **Attendee Live Chat** | 8.5 (605 reviews) | Not enough data | 8.6 (241 reviews) | 
| **Polls and Surveys** | 8.6 (651 reviews) | Not enough data | 8.7 (230 reviews) | 

#### Post-Event Tools

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Event Analytics** | 8.7 (679 reviews) | Not enough data | 8.7 (219 reviews) | 
| **Attendee Reports** | 8.8 (685 reviews) | Not enough data | 8.8 (228 reviews) | 

#### Integrations

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Social Media Integration** | 7.6 (402 reviews) | Not enough data | 8.3 (125 reviews) | 
| **Software Integrations** | 7.8 (486 reviews) | Not enough data | 8.3 (149 reviews) | 

#### Agentic AI - Webinar

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Autonomous Task Execution** | 8.6 (36 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.7 (35 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.0 (34 reviews) | Not enough data | Not enough data | 

### Event Marketing

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **SP CE** | N/A | N/A |
| **GoTo Webinar** | 8.9/10 | 39 |

#### Marketing and Communications

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Lead generation and retrieval** | Not enough data | Not enough data | 9.0 (28 reviews) | 
| **Social media promotion** | Not enough data | Not enough data | 8.7 (26 reviews) | 
| **Event website creation** | Not enough data | Not enough data | 8.7 (28 reviews) | 
| **Email customization** | Not enough data | Not enough data | 9.0 (27 reviews) | 
| **Contact list management** | Not enough data | Not enough data | 8.8 (27 reviews) | 

#### Attendee Engagement

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Social media integrations** | Not enough data | Not enough data | 8.8 (26 reviews) | 
| **Attendee networking** | Not enough data | Not enough data | 8.7 (26 reviews) | 
| **Attendee surveys-attendee engagement** | Not enough data | Not enough data | 9.1 (28 reviews) | 

#### Registration

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Event creation** | Not enough data | Not enough data | 9.3 (35 reviews) | 
| **User registration process** | Not enough data | Not enough data | 9.3 (35 reviews) | 
| **Mobile check-in** | Not enough data | Not enough data | 9.0 (25 reviews) | 

#### Generative AI

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Event Marketing

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Partner Relationship Management (PRM)

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **SP CE** | N/A | N/A |
| **GoTo Webinar** | N/A | N/A |

#### Control

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Role-Based Permissions** | Not enough data | Not enough data | Not enough data | 
| **Opportunity Management** | Not enough data | Not enough data | Not enough data | 
| **Recognized Escalation** | Not enough data | Not enough data | Not enough data | 

#### Platform - Partner Relationship Management (PRM)

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Individual Portals** | Not enough data | Not enough data | Not enough data | 
| **Content Repository** | Not enough data | Not enough data | Not enough data | 
| **Revenue Tracking** | Not enough data | Not enough data | Not enough data | 
| **Cross-System Integration** | Not enough data | Not enough data | Not enough data | 
| **Workflow Automation & Notifications** | Not enough data | Not enough data | Not enough data | 
| **Onboarding, Training & Certifications** | Not enough data | Not enough data | Not enough data | 
| **Payouts & Global Compliance** | Not enough data | Not enough data | Not enough data | 
| **Partner Discovery & Recruitment** | Not enough data | Not enough data | Not enough data | 
| **Incentive Management** | Not enough data | Not enough data | Not enough data | 
| **Recognized Escalation** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Marketing Tools** | Not enough data | Not enough data | Not enough data | 
| **Deal Management** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Partner Relationship Management (PRM)

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

### Account-Based Web and Content Experiences

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **SP CE** | N/A | N/A |
| **GoTo Webinar** | N/A | N/A |

#### Platform Basics

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Website Personalization** | 8.4 (27 reviews) | Not enough data | Not enough data | 
| **Content Creation and Distribution** | 8.4 (31 reviews) | Not enough data | Not enough data | 

#### Platform Reporting

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Measurement** | 8.4 (42 reviews) | Not enough data | Not enough data | 
| **Dashboards** | 8.1 (42 reviews) | Not enough data | Not enough data | 

### Video Conferencing

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **SP CE** | N/A | N/A |
| **GoTo Webinar** | 9.1/10 | 257 |

#### Collaboration Tools

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Screen Sharing** | Not enough data | Not enough data | 9.1 (233 reviews) | 
| **Presentations** | Not enough data | Not enough data | 9.1 (39 reviews) | 
| **Whiteboarding** | Not enough data | Not enough data | 9.0 (32 reviews) | 
| **Live Chat** | Not enough data | Not enough data | 9.2 (38 reviews) | 
| **Hand Raising** | Not enough data | Not enough data | 9.2 (38 reviews) | 

#### Meeting Coordination

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Scheduling** | Not enough data | Not enough data | 9.0 (207 reviews) | 
| **Recording** | Not enough data | Not enough data | 8.9 (202 reviews) | 
| **Participant Permissions** | Not enough data | Not enough data | 8.8 (213 reviews) | 
| **One-Click Join** | Not enough data | Not enough data | 9.3 (40 reviews) | 

#### Software Type

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Mobile** | Not enough data | Not enough data | 8.6 (120 reviews) | 
| **Browser Application** | Not enough data | Not enough data | 9.2 (38 reviews) | 
| **Desktop Application** | Not enough data | Not enough data | 9.2 (38 reviews) | 

#### Agentic AI - Video Conferencing

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Virtual Event Platforms

| Product | Score | Reviews |
|---|---|---|
| **ON24** | 8.7/10 | 99 |
| **SP CE** | N/A | N/A |
| **GoTo Webinar** | N/A | N/A |

#### Administration

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Event Configuration** | 8.8 (79 reviews) | Not enough data | Not enough data | 
| **Event Marketing** | 8.5 (77 reviews) | Not enough data | Not enough data | 
| **Speaker Access and Control** | 8.8 (82 reviews) | Not enough data | Not enough data | 
| **Advanced Reporting** | 8.6 (77 reviews) | Not enough data | Not enough data | 

#### Virtual Experience

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Virtual Lobby** | 8.5 (74 reviews) | Not enough data | Not enough data | 
| **Built-In Webcasting** | 8.6 (74 reviews) | Not enough data | Not enough data | 
| **Webcasting Integrations** | 8.6 (75 reviews) | Not enough data | Not enough data | 
| **Cross-Device Functionality** | 8.1 (75 reviews) | Not enough data | Not enough data | 
| **Session / Agenda Management** | 9.4 (8 reviews) | Not enough data | Not enough data | 
| **Live Streaming & Recording** | 9.3 (9 reviews) | Not enough data | Not enough data | 
| **Registration & Attendee Management** | 8.8 (10 reviews) | Not enough data | Not enough data | 
| **Event Setup & Scheduling** | 9.1 (9 reviews) | Not enough data | Not enough data | 
| **Branding & Customization** | 9.3 (9 reviews) | Not enough data | Not enough data | 
| **Interactive Speaker / Moderator Controls** | 7.9 (8 reviews) | Not enough data | Not enough data | 

#### Engagement

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Online Event Agenda** | 8.5 (69 reviews) | Not enough data | Not enough data | 
| **Interactive Content** | 8.4 (75 reviews) | Not enough data | Not enough data | 
| **1:1 Networking** | 7.6 (62 reviews) | Not enough data | Not enough data | 
| **Exhibitors/Sponsorships** | 7.5 (57 reviews) | Not enough data | Not enough data | 
| **Gamification & Incentives** | 8.7 (9 reviews) | Not enough data | Not enough data | 
| **Real‑Time Interaction Tools** | 8.8 (8 reviews) | Not enough data | Not enough data | 
| **Networking / Matchmaking** | 9.0 (8 reviews) | Not enough data | Not enough data | 

#### Generative AI

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **AI Text Generation** | 7.3 (40 reviews) | Not enough data | Not enough data | 

#### Agentic AI - Virtual Event Platforms

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Autonomous Task Execution** | 9.2 (8 reviews) | Not enough data | Not enough data | 
| **Multi-step Planning** | 8.8 (8 reviews) | Not enough data | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | Not enough data | 
| **Natural Language Interaction** | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | 9.4 (8 reviews) | Not enough data | Not enough data | 
| **Decision Making** | 8.8 (8 reviews) | Not enough data | Not enough data | 

#### Administration / Support - Virtual Event Platforms

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Role‑Based Access & Permissions** | 9.3 (9 reviews) | Not enough data | Not enough data | 
| **Security & Compliance** | 8.7 (9 reviews) | Not enough data | Not enough data | 

#### Insights & Scale - Virtual Event Platforms

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **User Capacity & Reliability** | 9.1 (9 reviews) | Not enough data | Not enough data | 
| **Analytics & Reporting** | 9.3 (9 reviews) | Not enough data | Not enough data | 

### Content Experience Platforms

| Product | Score | Reviews |
|---|---|---|
| **ON24** | 7.8/10 | 67 |
| **SP CE** | 8.3/10 | 25 |
| **GoTo Webinar** | N/A | N/A |

#### Content Creation

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Content Management** | 8.2 (46 reviews) ✓ Verified | 9.2 (22 reviews) | Not enough data | 

#### Agentic AI - Content Experience Platforms

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Autonomous Task Execution** | Feature Not Available | Not enough data | Not enough data | 
| **Multi-step Planning** | Feature Not Available | Not enough data | Not enough data | 
| **Cross-system Integration** | Feature Not Available | Not enough data | Not enough data | 
| **Adaptive Learning** | Feature Not Available | Not enough data | Not enough data | 
| **Proactive Assistance** | Feature Not Available | Not enough data | Not enough data | 
| **Decision Making** | Feature Not Available | Not enough data | Not enough data | 

#### Optimization

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **ROI Reporting** | 7.3 (39 reviews) ✓ Verified | 7.3 (15 reviews) | Not enough data | 

### Digital Sales Room

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **SP CE** | 8.4/10 | 38 |
| **GoTo Webinar** | N/A | N/A |

#### Deal Analytics

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Engagement Tracking** | Not enough data | 9.0 (29 reviews) | Not enough data | 
| **Reporting and Dashboards** | Not enough data | 8.2 (27 reviews) | Not enough data | 
| **Proposal Effectiveness Reporting** | Not enough data | 8.0 (19 reviews) | Not enough data | 

#### Administration and Security

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **User, Role, and Access Management** | Not enough data | 8.9 (31 reviews) | Not enough data | 
| **Alerts and Notifications** | Not enough data | 8.6 (28 reviews) | Not enough data | 
| **Regulatory Compliance** | Not enough data | 8.4 (18 reviews) | Not enough data | 

#### Platform

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **E-Signature** | Not enough data | 7.3 (14 reviews) | Not enough data | 
| **Proposals** | Not enough data | 7.8 (20 reviews) | Not enough data | 
| **CPQ** | Not enough data | 6.3 (8 reviews) | Not enough data | 
| **Video Proposals** | Not enough data | 8.6 (22 reviews) | Not enough data | 
| **Content Sharing** | Not enough data | 9.2 (33 reviews) | Not enough data | 
| **Content Management** | Not enough data | 9.0 (31 reviews) | Not enough data | 
| **Video Conferencing** | Not enough data | 9.1 (30 reviews) | Not enough data | 
| **Chat** | Not enough data | 9.1 (29 reviews) | Not enough data | 

#### Integrations

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **CRM Integration** | Not enough data | 8.2 (16 reviews) | Not enough data | 
| **Internal Messaging Systems Integration** | Not enough data | 7.9 (16 reviews) | Not enough data | 
| **Video Conferencing Integration** | Not enough data | 8.9 (19 reviews) | Not enough data | 

#### Agentic AI - Digital Sales Room

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 

### Sales Enablement

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **SP CE** | 8.5/10 | 28 |
| **GoTo Webinar** | N/A | N/A |

#### Agentic AI - Sales Enablement

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Content Management

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Content Import** | Not enough data | 8.8 (25 reviews) | Not enough data | 
| **Content Creation** | Not enough data | 8.7 (25 reviews) | Not enough data | 
| **Templates** | Not enough data | 8.8 (27 reviews) | Not enough data | 
| **Advanced Search** | Not enough data | 8.0 (18 reviews) | Not enough data | 
| **Content Storage** | Not enough data | 8.9 (28 reviews) | Not enough data | 

#### Analytics

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Reporting** | Not enough data | 8.0 (24 reviews) | Not enough data | 
| **Alerts** | Not enough data | 8.6 (22 reviews) | Not enough data | 
| **Account-Based Engagement** | Not enough data | 8.5 (23 reviews) | Not enough data | 
| **Content Utilization** | Not enough data | 8.5 (25 reviews) | Not enough data | 

#### Learning Management - Sales Enablement

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Sales Training ** | Not enough data | Not enough data | Not enough data | 
| **Sales Coaching** | Not enough data | Not enough data | Not enough data | 
| **Sales Onboarding** | Not enough data | Not enough data | Not enough data | 

#### Revenue Enablement - Sales Enablement

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Cross-Functional Alignment** | Not enough data | Not enough data | Not enough data | 
| **AI and Automation** | Not enough data | Not enough data | Not enough data | 
| **End-to-End Customer Journey Insights** | Not enough data | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **ON24** | N/A | N/A |
| **SP CE** | N/A | N/A |
| **GoTo Webinar** | N/A | N/A |

#### Marketing Distribution

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

---
## Categories

**Unique to ON24 (4):** [Webinar Platforms](https://www.g2.com/categories/webinar), [Virtual Event Platforms](https://www.g2.com/categories/virtual-event-platforms), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Account-Based Web and Content Experiences Software](https://www.g2.com/categories/account-based-web-and-content-experiences)

**Unique to SP CE (4):** [Digital Sales Room Software](https://www.g2.com/categories/digital-sales-room), [Content Experience Platforms](https://www.g2.com/categories/content-experience-platforms), [Sales Enablement Software](https://www.g2.com/categories/sales-enablement), [Partner Relationship Management (PRM) Software](https://www.g2.com/categories/partner-relationship-management-prm)

**Unique to GoTo Webinar (4):** [Webinar Platforms](https://www.g2.com/categories/webinar), [Video Conferencing Software](https://www.g2.com/categories/video-conferencing), [Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing), [Event Marketing Software](https://www.g2.com/categories/event-marketing)


---
## Reviewer Demographics

### By Company Size

| Segment | ON24 | SP CE | GoTo Webinar | 
|---|---|---|---|
| **Small-Business** | 17.7% | 62.7% | 36.7% | 
| **Mid-Market** | 41.8% | 28.4% | 41.7% | 
| **Enterprise** | 40.5% | 9.0% | 21.6% | 

### By Industry

#### ON24

- **Computer Software:** 17.3%
- **Information Technology and Services:** 14.8%
- **Financial Services:** 7.3%
- **Marketing and Advertising:** 5.1%
- **Hospital & Health Care:** 3.5%
- **Consumer Services:** 3.4%
- **Accounting:** 3.1%
- **Non-Profit Organization Management:** 2.9%
- **Insurance:** 2.4%
- **Publishing:** 2.1%
- **Other:** 38.1%

#### SP CE

- **Information Technology and Services:** 10.4%
- **Computer Software:** 10.4%
- **Medical Devices:** 9.0%
- **Management Consulting:** 7.5%
- **Mechanical or Industrial Engineering:** 6.0%
- **Consumer Electronics:** 3.0%
- **Information Services:** 3.0%
- **Construction:** 3.0%
- **Marketing and Advertising:** 3.0%
- **Mining & Metals:** 3.0%
- **Other:** 41.8%

#### GoTo Webinar

- **Computer Software:** 14.2%
- **Information Technology and Services:** 9.0%
- **Marketing and Advertising:** 5.9%
- **Hospital & Health Care:** 4.9%
- **Financial Services:** 4.4%
- **Non-Profit Organization Management:** 4.2%
- **Education Management:** 4.2%
- **Higher Education:** 4.2%
- **Real Estate:** 3.0%
- **Internet:** 2.9%
- **Other:** 43.1%

---
## Alternatives

### Alternatives to ON24

- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1723 reviews)
- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (445 reviews)
- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (413 reviews)
- [Bizzabo](https://www.g2.com/products/bizzabo/reviews) — 4.3/5 stars (443 reviews)
- [RingCentral Events](https://www.g2.com/products/ringcentral-events/reviews) — 4.5/5 stars (946 reviews)
- [BrightTALK (Informa TechTarget)](https://www.g2.com/products/brighttalk-informa-techtarget/reviews) — 4.0/5 stars (101 reviews)
- [Webex Events & Webinars](https://www.g2.com/products/webex-events-webinars/reviews) — 4.6/5 stars (1077 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1238 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)

### Alternatives to SP CE

- [GetAccept](https://www.g2.com/products/getaccept/reviews) — 4.6/5 stars (1244 reviews)
- [Showpad](https://www.g2.com/products/showpad/reviews) — 4.6/5 stars (1897 reviews)
- [DealHub](https://www.g2.com/products/dealhub/reviews) — 4.7/5 stars (848 reviews)
- [Allego](https://www.g2.com/products/allego/reviews) — 4.6/5 stars (694 reviews)
- [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (469 reviews)
- [Aligned](https://www.g2.com/products/teamaligned/reviews) — 4.7/5 stars (1173 reviews)
- [trumpet](https://www.g2.com/products/trumpet/reviews) — 4.7/5 stars (1204 reviews)
- [Mindtickle](https://www.g2.com/products/mindtickle/reviews) — 4.7/5 stars (2224 reviews)
- [Consensus](https://www.g2.com/products/consensus/reviews) — 4.7/5 stars (1749 reviews)
- [Seismic Enablement Cloud](https://www.g2.com/products/seismic-enablement-cloud/reviews) — 4.7/5 stars (1797 reviews)

### Alternatives to GoTo Webinar

- [BigMarker](https://www.g2.com/products/bigmarker/reviews) — 4.7/5 stars (445 reviews)
- [Zoom Events and Webinars](https://www.g2.com/products/zoom-events-and-webinars/reviews) — 4.5/5 stars (413 reviews)
- [Livestorm](https://www.g2.com/products/livestorm/reviews) — 4.4/5 stars (1723 reviews)
- [Zoho Meeting](https://www.g2.com/products/zoho-meeting/reviews) — 4.5/5 stars (1238 reviews)
- [Adobe Connect](https://www.g2.com/products/adobe-connect/reviews) — 4.0/5 stars (974 reviews)
- [ClickMeeting](https://www.g2.com/products/clickmeeting/reviews) — 4.2/5 stars (272 reviews)
- [Zoom Workplace](https://www.g2.com/products/zoom-workplace/reviews) — 4.5/5 stars (56388 reviews)
- [WebinarGeek](https://www.g2.com/products/webinargeek/reviews) — 4.5/5 stars (525 reviews)
- [Airmeet - Virtual Events & Webinar Platform](https://www.g2.com/products/airmeet-virtual-events-webinar-platform/reviews) — 4.6/5 stars (756 reviews)
- [RingEX](https://www.g2.com/products/ringex/reviews) — 4.2/5 stars (1364 reviews)

---
## Top Discussions

### ON24

- Title: [is there  a way i can download the webinar ?](https://www.g2.com/discussions/30466-is-there-a-way-i-can-download-the-webinar) — 3 comments, 1 upvote
  > **Top comment:** "Hi Srojan,

When you open the webcast, go to ARCHIVE:

https://share.getcloudapp.com/E0unornk

Then you can choose your format preferences..."
- Title: [What are best practices for a webcast with several presenters from different locations using webcams](https://www.g2.com/discussions/what-are-best-practices-for-a-webcast-with-several-presenters-from-different-locations-using-webcams) — 3 comments, 1 upvote
  > **Top comment:** "Hi Karin, 

Happy to help! I recommend reviewing our Knowledge Center for sound and visual set-up best practices or checking out our community to see what..."
- Title: [It is possible to develop something in house?](https://www.g2.com/discussions/it-is-possible-to-develop-something-in-house) — 2 comments, 1 upvote
  > **Top comment:** "It depends on what you mean. If you mean produce a webinar in house then, yes, this is very possible. Please elaborate."
- Title: [Can I integrate ON24 analytics into my marketing automation and CRM software?](https://www.g2.com/discussions/can-i-integrate-on24-analytics-into-my-marketing-automation-and-crm-software) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, ON24 data integrates with most major marketing automation and CRM software including, Salesforce, Marketo, Eloqua, HubSpot, and many others."
- Title: [Can I interact with my webinar audience?](https://www.g2.com/discussions/can-i-interact-with-my-webinar-audience) — 2 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Yes, ON24 gives you a suite of interactive tools to directly engage your audience, including Q&A, polling, surveys, idea sharing, and chat."

### SP CE

- Title: [What is SP CE used for?](https://www.g2.com/discussions/what-is-sp-ce-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "SP_CE offers digital rooms where you can safely invite people, securely share business-related material and collaborate. All while earning actionable..."

### GoTo Webinar

- Title: [What is GoTo Webinar used for?](https://www.g2.com/discussions/what-is-goto-webinar-used-for) — 2 comments
  > **Top comment:** "Online Meeting"
- Title: [What is difference between GoToMeeting and GoToWebinar?](https://www.g2.com/discussions/what-is-difference-between-gotomeeting-and-gotowebinar) — 2 comments
  > **Top comment:** "Good platform for online events like Webinars, Web Conference"
- Title: [Is GoToWebinar app free?](https://www.g2.com/discussions/is-gotowebinar-app-free) — 2 comments
  > **Top comment:** "If you are talking about the app to download in order to join a webinar that you are either opening up to host or that you've been invited to, then yes this..."
- Title: [What is the best way to offer handouts that are available during the live session to people that are only viewing the recording?](https://www.g2.com/discussions/31071-what-is-the-best-way-to-offer-handouts-that-are-available-during-the-live-session-to-people-that-are-only-viewing-the-recording) — 2 comments, 1 upvote
  > **Top comment:** "I actually have the same question but don't believe there is any. I therefore include a slide in my "live" presentation telling the viewer to email an..."
- Title: [how to record gotowebinar](https://www.g2.com/discussions/how-to-record-gotowebinar) — 2 comments
  > **Top comment:** "Once you're in system, click record button on menu"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/on24-vs-sp-ce-vs-goto-webinar)