Compare Omnisend and Wix 
At a Glance
Market Segments
Small-Business (92.2% of reviews)
Small-Business (80.0% of reviews)
Entry-Level Pricing
$0.00 Per Month
$17.00 Per Month
Omnisend
Star Rating
(1,174)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansWix
Star Rating
(1,859)4.2 out of 5
Market Segments
Small-Business (80.0% of reviews)
Pros & Cons
Entry-Level Pricing
$17.00 Per Month
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wix excels in user-friendliness, with many users appreciating its intuitive interface. One user mentioned, "I love using Wix for creating beautiful, simple interactive websites," highlighting how easy it is to navigate and set up.
- Users say that Omnisend stands out for its automation capabilities, particularly for e-commerce. A reviewer noted, "The main thing I like is how easy it is to set up automations for WooCommerce," indicating that users find it straightforward to implement effective marketing strategies.
- Reviewers mention that while Wix offers a free entry-level option, Omnisend's pricing structure is also appealing, especially for small businesses looking for robust email marketing tools. Users appreciate the value they get from Omnisend's features, which are designed to simplify email campaigns.
- According to verified reviews, Omnisend receives higher marks for customer support, with users noting, "I appreciate the support, as I talked with them immediately," suggesting that their responsive service enhances the overall user experience.
- G2 reviewers highlight that Wix has a strong presence in the small business segment, with 79.9% of reviews coming from this market. Users find it particularly beneficial for managing bookings and updating availability, making it a solid choice for service-oriented businesses.
- Users report that both platforms offer excellent drag-and-drop functionality, but Omnisend edges out in overall ease of setup and administration. A user shared, "Easy to understand from day one," which reflects the smooth onboarding process that many find appealing when transitioning to new software.
Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Wix
Light
$17.00
Per Month
Get the basics
- Intuitive drag and drop editor
- AI creation tools
- Free domain for 1 year
Free Trial
Omnisend
Free Trial is available
Wix
Free Trial is available
Ratings
Meets Requirements
8.9
923
8.6
1,560
Ease of Use
9.1
926
8.9
1,569
Ease of Setup
9.0
550
8.9
659
Ease of Admin
9.2
431
8.7
595
Quality of Support
9.1
844
8.0
1,286
Has the product been a good partner in doing business?
9.2
418
8.4
551
Product Direction (% positive)
9.1
899
8.2
1,528
Features by Category
Email Marketing
9.0
701
|
Verified
Not enough data
9.2
672
|
Verified
Not enough data
8.9
665
|
Verified
Not enough data
9.1
629
Not enough data
Online Marketing
8.6
571
|
Verified
Not enough data
8.6
556
|
Verified
Not enough data
8.6
476
|
Verified
Not enough data
8.8
608
|
Verified
Not enough data
8.5
460
Not enough data
Lead Management
8.6
483
|
Verified
Not enough data
8.6
494
|
Verified
Not enough data
8.7
571
|
Verified
Not enough data
8.3
337
Not enough data
8.6
457
|
Verified
Not enough data
8.7
517
|
Verified
Not enough data
8.5
471
|
Verified
Not enough data
8.3
351
|
Verified
Not enough data
Campaign Management
8.7
477
|
Verified
Not enough data
8.2
352
Not enough data
8.2
376
|
Verified
Not enough data
8.2
358
Not enough data
Social
7.9
354
Not enough data
8.2
423
|
Verified
Not enough data
8.2
400
|
Verified
Not enough data
8.1
382
|
Verified
Not enough data
8.0
370
|
Verified
Not enough data
Reporting & Analytics
8.9
624
|
Verified
Not enough data
8.6
546
|
Verified
Not enough data
8.6
505
|
Verified
Not enough data
8.7
516
|
Verified
Not enough data
7.8
273
Not enough data
Platform
8.6
420
|
Verified
Not enough data
8.9
401
|
Verified
Not enough data
8.9
293
|
Verified
Not enough data
8.5
330
|
Verified
Not enough data
8.1
297
|
Verified
Not enough data
9.1
406
|
Verified
Not enough data
8.7
316
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.4
116
Not enough data
7.5
113
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Not enough data
Integration
8.7
389
|
Verified
Not enough data
8.6
366
|
Verified
Not enough data
8.4
334
|
Verified
Not enough data
Administration
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Not enough data
Integrations
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Not enough data
Platform
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Not enough data
Campaigns
9.2
100
Not enough data
9.3
97
Not enough data
9.3
91
Not enough data
9.2
94
Not enough data
9.1
90
Not enough data
Analytics
9.4
99
Not enough data
9.3
99
Not enough data
Optimization
9.0
78
Not enough data
9.0
94
Not enough data
9.1
87
Not enough data
9.2
95
Not enough data
Agentic AI - Push Notification
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Not enough data
Templates
8.4
409
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Not enough data
Edit
8.4
386
|
Verified
Not enough data
8.7
397
|
Verified
Not enough data
8.3
318
|
Verified
Not enough data
Logistics
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
362
|
Verified
Not enough data
8.5
211
Not enough data
Generative AI
7.7
107
Not enough data
7.6
106
Not enough data
Agentic AI - Email Template Builder
6.9
72
Not enough data
7.0
71
Not enough data
Text Messaging
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
Not enough data
SMS Platform
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Not enough data
Design and Customization
8.3
56
Not enough data
8.3
55
Not enough data
8.7
54
Not enough data
8.8
54
Not enough data
Campaigns
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Not enough data
Integrations
8.0
53
Not enough data
7.5
53
Not enough data
9.0
55
Not enough data
7.5
54
Not enough data
Generative AI
7.5
52
Not enough data
Agentic AI - Vulnerability Scanner
7.3
51
Not enough data
7.2
50
Not enough data
Page Customization
9.2
24
9.2
97
8.8
25
9.0
97
8.7
23
8.6
90
8.7
23
8.8
93
Page Optimization
8.7
23
Feature Not Available
9.2
23
8.8
95
9.1
23
8.9
90
8.1
23
8.6
92
Integrations
9.5
24
8.8
83
9.3
25
8.9
84
9.0
23
9.2
93
Generative AI
8.0
23
8.3
29
Agentic AI - Landing Page Builders
8.0
23
7.3
5
Notifications
Not enough data
9.6
9
Not enough data
9.6
9
Not enough data
9.6
9
Settings
Not enough data
9.4
8
Not enough data
9.1
9
Not enough data
8.9
9
Personalization
Not enough data
9.1
9
Not enough data
9.4
8
Integrations
Not enough data
9.2
8
Not enough data
9.1
9
Not enough data
9.3
9
Not enough data
8.8
7
Not enough data
9.2
8
Generative AI
Not enough data
9.7
6
Not enough data
9.7
6
Not enough data
8.6
6
Not enough data
9.0
5
Not enough data
9.2
6
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
8.4
40
Not enough data
8.0
40
Not enough data
8.3
38
Not enough data
8.5
48
Not enough data
8.5
41
Generative AI
Not enough data
8.5
22
Not enough data
8.2
21
Agentic AI - E-Commerce Platforms
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.0
5
Not enough data
6.3
5
Not enough data
5.7
5
Not enough data
6.7
5
Merchandising/Marketing
Not enough data
8.8
56
Not enough data
8.7
57
Not enough data
8.6
58
Not enough data
8.4
53
Not enough data
8.3
52
Not enough data
8.6
52
Not enough data
7.8
54
Product Catalog
Not enough data
9.0
56
Not enough data
8.9
54
Not enough data
8.7
54
Not enough data
8.4
45
Order Process
Not enough data
8.8
54
Not enough data
8.6
53
Not enough data
8.6
51
Not enough data
8.9
57
Not enough data
8.8
51
Not enough data
8.5
49
Not enough data
8.6
51
Not enough data
8.6
46
Multi-Channel Support
Not enough data
8.5
45
Not enough data
8.5
54
Not enough data
8.7
50
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.2
44
Not enough data
8.6
48
Platform
Not enough data
8.4
47
Not enough data
8.5
54
Not enough data
8.7
53
Not enough data
8.7
52
Not enough data
8.6
52
Not enough data
8.8
52
Not enough data
8.8
46
Not enough data
9.0
50
Not enough data
8.5
43
Not enough data
8.4
42
Not enough data
8.8
48
Not enough data
8.9
52
Platform Basics
Not enough data
8.8
89
Not enough data
8.8
83
Not enough data
8.2
80
Not enough data
8.5
79
Platform Additional Functionalities
Not enough data
8.5
70
Not enough data
8.5
78
Not enough data
8.5
75
Agentic AI - Web Design
Not enough data
8.1
18
Not enough data
7.6
16
Not enough data
7.6
16
Not enough data
6.9
15
Not enough data
7.3
15
Performance - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Cloud Web Hosting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Convenience and automation - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support and service - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced management and features - Domain Registrar
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Not enough data
Customizations
Not enough data
8.7
1157
Not enough data
9.0
1161
Not enough data
7.8
916
Not enough data
8.5
1056
Growth
Not enough data
7.8
942
Not enough data
7.8
967
Not enough data
7.8
917
Not enough data
7.8
760
Not enough data
8.5
920
Content
Not enough data
8.2
848
Not enough data
8.4
1011
Not enough data
8.5
859
Not enough data
7.9
197
Support
Not enough data
8.4
244
Categories
Categories
Shared Categories
Omnisend and Wix are categorized as Landing Page Builders
Unique Categories
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, Marketing Automation, Transactional Email, and Pop-Up Builder
Wix is categorized as Website Builder, Web Design, Online Appointment Scheduling, E-Commerce Platforms, Cloud Web Hosting, and Domain Registrars
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wix
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.2%
Apparel & Fashion
16.5%
Consumer Goods
8.0%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.3%
Marketing and Advertising
14.6%
Computer Software
6.7%
Information Technology and Services
6.0%
Design
3.6%
Health, Wellness and Fitness
3.4%
Other
65.8%
Alternatives
Discussions
Omnichannel marketing
3 Comments
L
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Is Omnisend better than Mailchimp?
2 Comments
L
Hi. Thanks for your question!
We have a lot of success stories of brands migrated from Mailchimp to Omnisend. You can check Omnisend reviews here on G2 and...Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
L
Hi! Thanks for the question. Yes, you can track and see what your visitors are doing in your store in real-time with our website visitor tracking features....Read more
How do I add the ability for little games on my website?
6 Comments
JK
It really depends on the format of your game. If you go to the editor, select the option to add an element and scroll down to "more", Wix has options to...Read more
Can l link wix to linkedin
3 Comments
EM
You can add a link to your LinkedIn account, under social media bar.Read more
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