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Compare Omnisend and SMTP2GO 
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At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (63.9% of reviews)
Entry-Level Pricing
$0.00 Per Month
Contact Us
Omnisend
Star Rating
(1,145)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSMTP2GO
Star Rating
(225)4.7 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Omnisend excels in "Building and Personalizing Emails" with a score of 9.0, while SMTP2GO, although strong, has not been specifically rated in this area, indicating that Omnisend may offer more robust email design features.
- Reviewers mention that SMTP2GO shines in "Email Deliverability Management" with a score of 8.8, which is crucial for ensuring emails reach their intended recipients, while Omnisend's score in this area is slightly lower at 8.8, suggesting SMTP2GO may have a slight edge in deliverability features.
- G2 users highlight that Omnisend's "Automated Email Responses" feature scores 9.1, showcasing its effectiveness in automating customer interactions, whereas SMTP2GO does not have a comparable feature rating, indicating a potential gap in automation capabilities.
- Users on G2 report that SMTP2GO offers superior "Mail Send API" functionality with a score of 8.9, which is essential for developers looking to integrate email services into their applications, while Omnisend's score in this area is lower at 8.0, suggesting SMTP2GO may be more developer-friendly.
- Reviewers mention that Omnisend's "Email Segmentation" feature scores 8.8, allowing for targeted marketing efforts, while SMTP2GO's score of 7.8 indicates that Omnisend may provide more advanced segmentation options for users looking to optimize their campaigns.
- Users say that SMTP2GO's "Sender Reputation Management" feature is highly rated at 9.1, which is critical for maintaining a good sending reputation, while Omnisend's score of 7.9 suggests that SMTP2GO may offer more comprehensive tools for managing sender reputation.
Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
SMTP2GO
Premiere Custom - over 3 Million Emails/Month
Contact Us
Send more than 3 million emails per month.
- All features of lower plans, plus:
- Additional dedicated IP addresses (as required)
- Dedicated account manager
Free Trial
Omnisend
Free Trial is available
SMTP2GO
Free Trial is available
Ratings
Meets Requirements
8.9
905
9.5
187
Ease of Use
9.1
908
9.4
189
Ease of Setup
9.0
532
9.3
155
Ease of Admin
9.2
423
9.4
153
Quality of Support
9.1
826
9.2
166
Has the product been a good partner in doing business?
9.2
410
9.2
148
Product Direction (% positive)
9.1
881
8.3
189
Features by Category
Email Marketing
9.0
690
|
Verified
Not enough data
9.2
664
|
Verified
Not enough data
8.9
657
|
Verified
Not enough data
9.1
619
Not enough data
Online Marketing
8.5
564
|
Verified
Not enough data
8.6
551
|
Verified
Not enough data
8.6
471
|
Verified
Not enough data
8.8
603
|
Verified
Not enough data
8.5
458
Not enough data
Lead Management
8.6
480
|
Verified
Not enough data
8.6
493
|
Verified
Not enough data
8.7
564
|
Verified
Not enough data
8.3
336
Not enough data
8.6
455
|
Verified
Not enough data
8.6
513
|
Verified
Not enough data
8.6
466
|
Verified
Not enough data
8.3
350
|
Verified
Not enough data
Campaign Management
8.7
476
|
Verified
Not enough data
8.2
350
Not enough data
8.2
375
|
Verified
Not enough data
8.2
356
Not enough data
Social
7.9
353
Not enough data
8.2
422
|
Verified
Not enough data
8.2
399
|
Verified
Not enough data
8.1
381
|
Verified
Not enough data
8.0
369
|
Verified
Not enough data
Reporting & Analytics
8.9
618
|
Verified
Not enough data
8.6
543
|
Verified
Not enough data
8.6
501
|
Verified
Not enough data
8.7
513
|
Verified
Not enough data
7.8
271
Not enough data
Platform
8.6
415
|
Verified
Not enough data
8.9
397
|
Verified
Not enough data
8.9
288
|
Verified
Not enough data
8.5
328
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
9.1
401
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.4
115
Not enough data
7.5
112
Not enough data
7.5
113
Not enough data
7.4
114
Not enough data
7.5
114
Not enough data
7.5
114
Not enough data
Integration
8.7
387
|
Verified
Not enough data
8.6
364
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
Administration
8.4
93
7.7
15
8.4
92
7.9
15
8.6
86
8.1
82
8.9
89
Feature Not Available
8.2
73
8.6
132
8.4
79
8.6
122
Integrations
8.1
71
8.0
70
8.1
70
8.3
72
7.9
69
8.9
94
8.0
74
8.4
89
Platform
8.7
72
8.9
105
8.4
64
9.0
108
8.3
60
8.7
86
8.4
67
8.5
128
8.4
70
9.1
115
8.7
77
9.1
135
8.5
68
8.8
99
8.9
80
9.4
149
Campaigns
9.2
99
Not enough data
9.3
96
Not enough data
9.3
90
Not enough data
9.2
93
Not enough data
9.1
89
Not enough data
Analytics
9.4
98
Not enough data
9.3
98
Not enough data
Optimization
9.0
77
Not enough data
9.0
93
Not enough data
9.1
86
Not enough data
9.2
94
Not enough data
Agentic AI - Push Notification
7.7
20
Not enough data
7.4
20
Not enough data
7.8
20
Not enough data
Templates
8.4
407
|
Verified
Not enough data
7.4
290
|
Verified
Not enough data
8.1
288
Not enough data
8.5
224
Not enough data
Edit
8.4
384
|
Verified
Not enough data
8.7
395
|
Verified
Not enough data
8.3
316
|
Verified
Not enough data
Logistics
8.7
389
|
Verified
Not enough data
8.0
320
|
Verified
Not enough data
8.6
360
|
Verified
Not enough data
8.5
210
Not enough data
Generative AI
7.7
106
Not enough data
7.7
105
Not enough data
Agentic AI - Email Template Builder
6.9
71
Not enough data
7.0
70
Not enough data
Text Messaging
8.9
116
|
Verified
Not enough data
7.7
95
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.4
87
Not enough data
8.4
80
Not enough data
SMS Platform
8.6
119
|
Verified
Not enough data
9.0
124
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
75
|
Verified
Not enough data
8.5
74
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
Design and Customization
8.4
54
Not enough data
8.3
53
Not enough data
8.8
53
Not enough data
8.8
52
Not enough data
Campaigns
8.6
51
Not enough data
8.5
52
Not enough data
8.3
52
Not enough data
8.5
51
Not enough data
Integrations
7.9
52
Not enough data
7.4
52
Not enough data
9.0
53
Not enough data
7.5
53
Not enough data
Generative AI
7.6
51
Not enough data
Agentic AI - Vulnerability Scanner
7.3
50
Not enough data
7.2
49
Not enough data
Page Customization
9.2
23
Not enough data
9.0
24
Not enough data
8.9
22
Not enough data
8.7
22
Not enough data
Page Optimization
8.7
22
Not enough data
9.2
22
Not enough data
9.1
22
Not enough data
8.1
22
Not enough data
Integrations
9.6
23
Not enough data
9.4
24
Not enough data
9.0
22
Not enough data
Generative AI
8.1
22
Not enough data
Agentic AI - Landing Page Builders
8.1
22
Not enough data
Agentic AI - Personalization
6.9
39
Not enough data
7.1
39
Not enough data
7.4
39
Not enough data
6.9
39
Not enough data
7.1
39
Not enough data
7.1
38
Not enough data
Categories
Categories
Shared Categories
Omnisend and SMTP2GO are categorized as Transactional Email
Unique Categories
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, Marketing Automation, Landing Page Builders, and Pop-Up Builder
SMTP2GO has no unique categories
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SMTP2GO
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.4%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.2%
Information Technology and Services
16.9%
Computer Software
7.8%
Retail
4.6%
Education Management
4.1%
Telecommunications
3.7%
Other
63.0%
Alternatives
Discussions
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
What about SPF and DKIM records?
2 Comments
Official Response from SMTP2GO
Any necessary changes to SPF and DKIM records can be quickly and easily made within a few minutes. We let you know exactly how these records should appear,...Read more
How do I configure smtp2go?
2 Comments
DC
SMTP Auth for outgoing SMTP servers from Internal Linux e-mail serversRead more
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