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Compare Omnisend and SMTP.com 
Featured Products
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (64.3% of reviews)
Entry-Level Pricing
$0.00 Per Month
$25/month
Omnisend
Star Rating
(1,148)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSMTP.com
Star Rating
(42)3.3 out of 5
Market Segments
Small-Business (64.3% of reviews)
Pros & Cons
Entry-Level Pricing
$25/month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users highlighting its intuitive templates that make designing emails straightforward. In contrast, while SMTP.com is noted for its effective delivery rates, some users find its interface less user-friendly.
- Users say that Omnisend's customer support is consistently quick and helpful, enhancing the overall experience. SMTP.com, while providing solid service, has received mixed feedback regarding its support quality, with some users wishing for more responsive assistance.
- According to verified reviews, Omnisend's setup process is praised for being easy and efficient, allowing users to get started quickly. SMTP.com, however, has been described as having a more complex setup, which may pose challenges for new users.
- Reviewers mention that Omnisend's features, such as the integrated chatbot, contribute to a seamless user experience, making it easy to find help when needed. SMTP.com, while offering valuable reporting tools, lacks similar interactive support features that could enhance usability.
- Users highlight that SMTP.com provides excellent reporting and analytics capabilities, which help in tracking email performance effectively. However, Omnisend also offers robust tracking features, and users appreciate its straightforward reporting interface, making it easier to analyze campaign success.
- G2 reviewers indicate that Omnisend's free entry-level pricing is a significant advantage for small businesses, allowing them to access powerful email marketing tools without upfront costs. SMTP.com, while offering a paid plan, may deter some users due to its monthly fee, especially for those just starting out.
Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Omnisend
Free Trial is available
SMTP.com
No trial information availableRatings
Meets Requirements
8.9
907
7.3
37
Ease of Use
9.1
910
7.3
37
Ease of Setup
9.0
534
6.7
23
Ease of Admin
9.2
425
6.9
23
Quality of Support
9.1
828
6.9
37
Has the product been a good partner in doing business?
9.2
412
6.2
23
Product Direction (% positive)
9.1
883
6.6
38
Features by Category
Email Marketing
9.0
690
|
Verified
Not enough data
9.2
664
|
Verified
Not enough data
8.9
657
|
Verified
Not enough data
9.1
619
Not enough data
Online Marketing
8.5
564
|
Verified
Not enough data
8.6
551
|
Verified
Not enough data
8.6
471
|
Verified
Not enough data
8.8
603
|
Verified
Not enough data
8.5
458
Not enough data
Lead Management
8.6
480
|
Verified
Not enough data
8.6
493
|
Verified
Not enough data
8.7
565
|
Verified
Not enough data
8.3
336
Not enough data
8.6
455
|
Verified
Not enough data
8.6
513
|
Verified
Not enough data
8.6
466
|
Verified
Not enough data
8.3
350
|
Verified
Not enough data
Campaign Management
8.7
476
|
Verified
Not enough data
8.2
350
Not enough data
8.2
375
|
Verified
Not enough data
8.2
356
Not enough data
Social
7.9
353
Not enough data
8.2
422
|
Verified
Not enough data
8.2
399
|
Verified
Not enough data
8.1
381
|
Verified
Not enough data
8.0
369
|
Verified
Not enough data
Reporting & Analytics
8.9
618
|
Verified
Not enough data
8.6
543
|
Verified
Not enough data
8.6
501
|
Verified
Not enough data
8.7
513
|
Verified
Not enough data
7.8
271
Not enough data
Platform
8.6
415
|
Verified
Not enough data
8.9
397
|
Verified
Not enough data
8.9
288
|
Verified
Not enough data
8.5
328
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
9.1
401
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.4
115
Not enough data
7.5
112
Not enough data
7.5
113
Not enough data
7.4
114
Not enough data
7.5
114
Not enough data
7.5
114
Not enough data
Integration
8.7
387
|
Verified
Not enough data
8.6
364
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
Administration
8.4
93
Feature Not Available
8.4
92
Feature Not Available
8.6
86
5.5
10
8.9
89
Feature Not Available
8.2
73
Feature Not Available
8.4
79
Feature Not Available
Integrations
8.1
71
Feature Not Available
8.1
70
Feature Not Available
7.9
69
Feature Not Available
8.0
74
Feature Not Available
Platform
8.7
72
7.1
13
8.4
64
7.3
13
8.3
60
7.3
11
8.4
67
6.2
15
8.4
70
6.6
15
8.7
77
6.8
15
8.5
68
6.4
14
8.9
80
6.1
16
Diagnosis
Not enough data
7.8
20
Not enough data
7.9
21
Not enough data
7.8
20
Not enough data
7.5
21
Tracking
Not enough data
7.5
21
Not enough data
8.0
20
Not enough data
7.3
21
Not enough data
7.4
20
Not enough data
7.4
21
Reporting
Not enough data
7.8
20
Not enough data
7.8
20
Not enough data
8.0
20
Not enough data
7.4
20
Agentic AI - Email Deliverability
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.2
99
Not enough data
9.3
96
Not enough data
9.3
90
Not enough data
9.2
93
Not enough data
9.1
89
Not enough data
Analytics
9.4
98
Not enough data
9.3
98
Not enough data
Optimization
9.0
77
Not enough data
9.0
93
Not enough data
9.1
86
Not enough data
9.2
94
Not enough data
Agentic AI - Push Notification
7.7
20
Not enough data
7.4
20
Not enough data
7.8
20
Not enough data
Templates
8.4
407
|
Verified
Not enough data
7.4
290
|
Verified
Not enough data
8.1
288
Not enough data
8.5
224
Not enough data
Edit
8.4
384
|
Verified
Not enough data
8.7
395
|
Verified
Not enough data
8.3
316
|
Verified
Not enough data
Logistics
8.7
389
|
Verified
Not enough data
8.0
320
|
Verified
Not enough data
8.6
360
|
Verified
Not enough data
8.5
210
Not enough data
Generative AI
7.7
106
Not enough data
7.7
105
Not enough data
Agentic AI - Email Template Builder
6.9
71
Not enough data
7.0
70
Not enough data
Text Messaging
8.9
116
|
Verified
Not enough data
7.7
95
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.4
87
Not enough data
8.4
80
Not enough data
SMS Platform
8.6
119
|
Verified
Not enough data
9.0
125
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
75
|
Verified
Not enough data
8.5
74
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
Design and Customization
8.4
54
Not enough data
8.3
53
Not enough data
8.8
53
Not enough data
8.8
52
Not enough data
Campaigns
8.6
51
Not enough data
8.5
52
Not enough data
8.3
52
Not enough data
8.5
51
Not enough data
Integrations
7.9
52
Not enough data
7.4
52
Not enough data
9.0
53
Not enough data
7.5
53
Not enough data
Generative AI
7.6
51
Not enough data
Agentic AI - Vulnerability Scanner
7.3
50
Not enough data
7.2
49
Not enough data
Page Customization
9.2
23
Not enough data
9.0
24
Not enough data
8.9
22
Not enough data
8.7
22
Not enough data
Page Optimization
8.7
22
Not enough data
9.2
22
Not enough data
9.1
22
Not enough data
8.1
22
Not enough data
Integrations
9.6
23
Not enough data
9.4
24
Not enough data
9.0
22
Not enough data
Generative AI
8.1
22
Not enough data
Agentic AI - Landing Page Builders
8.1
22
Not enough data
Agentic AI - Personalization
6.9
39
Not enough data
7.1
39
Not enough data
7.4
39
Not enough data
6.9
39
Not enough data
7.1
39
Not enough data
7.1
38
Not enough data
Categories
Categories
Shared Categories
Omnisend and SMTP.com are categorized as Transactional Email
Unique Categories
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, Marketing Automation, Landing Page Builders, and Pop-Up Builder
SMTP.com is categorized as Email Deliverability
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SMTP.com
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.4%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.3%
Marketing and Advertising
23.8%
Information Technology and Services
16.7%
Financial Services
14.3%
Non-Profit Organization Management
4.8%
Computer Software
4.8%
Other
35.7%
Alternatives
Discussions
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
Contracts for simple plans?
1 Comment
AW
No, my understanding is you can pay monthly without any long-term contract obligations. Read more
SMTP.com has no more discussions with answers
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