Compare Omnisend and Segmentify 
Featured Products
At a Glance
Market Segments
Small-Business (92.2% of reviews)
Small-Business (54.4% of reviews)
Entry-Level Pricing
$0.00 Per Month
749 £
Omnisend
Star Rating
(1,171)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSegmentify
Star Rating
(73)4.7 out of 5
Market Segments
Small-Business (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
749 £
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users praising its intuitive templates that simplify email design. One user noted, "I find that Omnisend templates make it easy to use and they help me design useful emails to send."
- Users say that Segmentify's recommendation algorithms are effective, contributing to increased conversions and average basket sizes. A reviewer highlighted, "The personalization engine and customer journey-based automations are what we like best about Segmentify."
- Reviewers mention that Omnisend offers a straightforward setup process, with many users appreciating the helpful customer support. One user remarked, "The initial setup was fairly easy, and the customer support team was very helpful."
- According to verified reviews, Segmentify stands out for its quality of support, with users commending the staff for their helpfulness and sharing of best practices. A user stated, "The staff at Segmentify... are amazing, sharing tips and tricks, best practices and more."
- Users report that both platforms are easy to use, but Omnisend has a slight edge in administrative tasks, with a user noting, "Everything is straightforward without any complications, which I appreciate a lot."
- G2 reviewers highlight that while both products have strong features, Omnisend's overall satisfaction ratings are higher, reflecting a more favorable user experience across a larger number of reviews, which suggests a more reliable consensus on its performance.
Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Segmentify
Entry
749
£
- On-site Personalised Product Recommendations
- Personalised Push Notifications
- Website Integration
Free Trial
Omnisend
Free Trial is available
Segmentify
Free Trial is available
Ratings
Meets Requirements
8.9
923
8.7
51
Ease of Use
9.1
927
9.1
52
Ease of Setup
9.0
551
8.9
31
Ease of Admin
9.2
431
8.5
24
Quality of Support
9.1
844
9.7
52
Has the product been a good partner in doing business?
9.2
418
9.3
24
Product Direction (% positive)
9.1
900
8.8
47
Features by Category
Email Marketing
9.0
701
|
Verified
Not enough data
9.2
672
|
Verified
Not enough data
8.9
665
|
Verified
Not enough data
9.1
629
Not enough data
Online Marketing
8.6
571
|
Verified
Not enough data
8.6
556
|
Verified
Not enough data
8.6
476
|
Verified
Not enough data
8.8
608
|
Verified
Not enough data
8.5
460
Not enough data
Lead Management
8.6
483
|
Verified
Not enough data
8.6
494
|
Verified
Not enough data
8.7
571
|
Verified
Not enough data
8.3
337
Not enough data
8.6
457
|
Verified
Not enough data
8.7
518
|
Verified
Not enough data
8.5
471
|
Verified
Not enough data
8.3
351
|
Verified
Not enough data
Campaign Management
8.7
477
|
Verified
Not enough data
8.2
352
Not enough data
8.2
376
|
Verified
Not enough data
8.2
358
Not enough data
Social
7.9
354
Not enough data
8.2
423
|
Verified
Not enough data
8.2
400
|
Verified
Not enough data
8.1
382
|
Verified
Not enough data
8.0
370
|
Verified
Not enough data
Reporting & Analytics
8.9
624
|
Verified
Not enough data
8.6
546
|
Verified
Not enough data
8.6
505
|
Verified
Not enough data
8.7
516
|
Verified
Not enough data
7.8
273
Not enough data
Platform
8.5
421
|
Verified
Not enough data
8.9
402
|
Verified
Not enough data
8.9
293
|
Verified
Not enough data
8.5
330
|
Verified
Not enough data
8.1
297
|
Verified
Not enough data
9.1
406
|
Verified
Not enough data
8.7
316
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.4
117
Not enough data
7.5
114
Not enough data
7.5
115
Not enough data
7.4
115
Not enough data
7.5
115
Not enough data
7.5
115
Not enough data
Integration
8.7
389
|
Verified
Not enough data
8.6
366
|
Verified
Not enough data
8.4
334
|
Verified
Not enough data
Administration
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Not enough data
Integrations
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Not enough data
Platform
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Not enough data
Visitor Behavior
Not enough data
8.7
26
|
Verified
Not enough data
8.6
28
|
Verified
Not enough data
8.6
24
|
Verified
Templates
Not enough data
8.3
21
|
Verified
Not enough data
8.1
23
|
Verified
Not enough data
8.7
23
|
Verified
Personalization
Not enough data
9.2
26
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
9.0
19
|
Verified
Not enough data
8.3
22
|
Verified
Not enough data
9.0
26
|
Verified
Not enough data
9.2
26
|
Verified
Not enough data
9.0
20
|
Verified
Not enough data
9.3
15
|
Verified
Multichannel
Not enough data
8.8
21
|
Verified
Not enough data
8.5
11
|
Verified
Not enough data
8.6
23
|
Verified
Administration
Not enough data
9.2
15
|
Verified
Not enough data
8.3
23
|
Verified
Not enough data
8.8
20
|
Verified
Not enough data
8.7
22
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.2
100
8.8
11
9.3
97
8.2
12
9.3
91
8.0
11
9.2
94
9.0
7
9.1
90
8.5
10
Analytics
9.4
99
8.0
10
9.3
99
8.8
8
Optimization
9.0
78
9.3
7
9.0
94
8.8
8
9.1
87
8.1
7
9.2
95
9.3
7
Agentic AI - Push Notification
7.5
21
Not enough data
7.3
21
Not enough data
7.7
21
Not enough data
Analytics
Not enough data
8.1
15
Not enough data
8.9
14
Not enough data
8.9
14
Not enough data
8.6
14
Not enough data
8.2
13
Not enough data
8.2
13
Administration
Not enough data
8.1
13
Not enough data
7.9
12
Not enough data
7.8
10
Generative AI
Not enough data
Feature Not Available
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
409
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Not enough data
Edit
8.4
386
|
Verified
Not enough data
8.7
397
|
Verified
Not enough data
8.3
318
|
Verified
Not enough data
Logistics
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
362
|
Verified
Not enough data
8.5
211
Not enough data
Generative AI
7.7
107
Not enough data
7.6
106
Not enough data
Agentic AI - Email Template Builder
6.9
72
Not enough data
7.0
71
Not enough data
Text Messaging
8.9
119
|
Verified
Not enough data
7.6
96
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.5
89
Not enough data
8.4
83
Not enough data
SMS Platform
8.6
121
|
Verified
Not enough data
9.0
127
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
76
|
Verified
Not enough data
8.5
74
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Not enough data
Design and Customization
8.3
56
Not enough data
8.3
55
Not enough data
8.7
54
Not enough data
8.8
54
Not enough data
Campaigns
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Not enough data
Integrations
8.0
53
Not enough data
7.5
53
Not enough data
9.0
55
Not enough data
7.5
54
Not enough data
Generative AI
7.5
52
Not enough data
Agentic AI - Vulnerability Scanner
7.3
51
Not enough data
7.2
50
Not enough data
Search Setup
Not enough data
8.6
16
Not enough data
8.4
16
Not enough data
8.9
17
Not enough data
8.4
17
Product Discovery
Not enough data
9.0
18
Not enough data
8.9
18
Not enough data
9.0
18
Not enough data
8.4
16
Not enough data
8.7
17
Integration
Not enough data
8.6
18
Not enough data
8.1
13
Not enough data
8.2
15
Page Customization
9.2
24
Not enough data
8.8
25
Not enough data
8.7
23
Not enough data
8.7
23
Not enough data
Page Optimization
8.7
23
Not enough data
9.2
23
Not enough data
9.1
23
Not enough data
8.1
23
Not enough data
Integrations
9.5
24
Not enough data
9.3
25
Not enough data
9.0
23
Not enough data
Generative AI
8.0
23
Not enough data
Agentic AI - Landing Page Builders
8.0
23
Not enough data
Messaging Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Not enough data
Categories
Categories
Shared Categories
Omnisend and Segmentify are categorized as Push Notification
Unique Categories
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Marketing Automation, Transactional Email, Landing Page Builders, and Pop-Up Builder
Segmentify is categorized as E-Commerce Search, E-Commerce Analytics, E-Commerce Personalization, and Proactive Notification
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segmentify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.4%
Retail
38.2%
Apparel & Fashion
17.6%
Food & Beverages
8.8%
Consumer Goods
2.9%
Furniture
2.9%
Other
29.4%
Alternatives
Discussions
Omnichannel marketing
3 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Segmentify has no discussions with answers
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