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Compare Omnisend and SAP Emarsys 
Featured Products
At a Glance
Market Segments
Small-Business (92.4% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
$0.00 Per Month
$
Omnisend
Star Rating
(1,152)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users highlighting its intuitive interface and ease of use. One user mentioned, "I like that Omnisend is simple and has a chatbot I can work with anytime I need something," showcasing the platform's straightforward design that minimizes complications.
- Users say that SAP Emarsys offers robust personalization features, making it a strong choice for businesses focused on tailored marketing. Reviewers appreciate how it "unifies customer data and allows engagement across multiple channels," which helps create more relevant campaigns and better results.
- According to verified reviews, Omnisend's customer support is frequently praised for being quick and helpful. Users have noted that the support team is always available to assist, enhancing the overall user experience and making the platform more accessible for those who may need guidance.
- Reviewers mention that SAP Emarsys provides flexible automation programs and rich segmentation options, which are beneficial for mid-market businesses looking to optimize their marketing strategies. Users have highlighted the "flexible journeys" that allow for tailored customer interactions.
- G2 reviewers indicate that Omnisend's setup process is notably easy, with one user stating, "The initial setup was fairly easy, and the customer support team was very helpful." This ease of implementation is a significant advantage for small businesses looking to get started quickly.
- Users report that while SAP Emarsys has strong capabilities in email marketing, it may face challenges in user-friendliness compared to Omnisend. Some users have expressed that the platform can be complex, which may require a steeper learning curve for new users.
Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
Omnisend
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.9
908
8.3
402
Ease of Use
9.1
912
8.2
407
Ease of Setup
9.0
536
7.1
214
Ease of Admin
9.2
425
8.2
172
Quality of Support
9.1
829
8.4
397
Has the product been a good partner in doing business?
9.2
412
8.5
173
Product Direction (% positive)
9.1
885
8.9
375
Features by Category
Email Marketing
9.0
691
|
Verified
8.7
263
|
Verified
9.2
665
|
Verified
8.7
247
|
Verified
8.9
658
|
Verified
8.5
258
|
Verified
9.1
619
8.3
232
|
Verified
Online Marketing
8.5
565
|
Verified
7.0
158
|
Verified
8.6
552
|
Verified
8.0
191
|
Verified
8.6
472
|
Verified
8.1
218
|
Verified
8.8
604
|
Verified
8.0
215
|
Verified
8.5
458
7.8
158
Lead Management
8.6
480
|
Verified
7.9
174
|
Verified
8.6
493
|
Verified
7.8
192
|
Verified
8.7
566
|
Verified
8.5
240
|
Verified
8.3
336
7.8
161
|
Verified
8.6
455
|
Verified
8.0
158
|
Verified
8.6
514
|
Verified
8.2
183
|
Verified
8.6
467
|
Verified
7.8
146
|
Verified
8.3
350
|
Verified
8.2
144
|
Verified
Campaign Management
8.7
476
|
Verified
8.2
181
|
Verified
8.2
350
7.8
122
8.2
375
|
Verified
7.6
113
|
Verified
8.2
356
7.0
84
Social
7.9
353
7.3
93
8.2
422
|
Verified
7.5
103
|
Verified
8.2
399
|
Verified
7.4
101
|
Verified
8.1
381
|
Verified
7.4
93
|
Verified
8.0
369
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.9
619
|
Verified
8.0
236
|
Verified
8.6
543
|
Verified
7.8
176
|
Verified
8.6
502
|
Verified
7.6
165
|
Verified
8.7
513
|
Verified
7.4
173
|
Verified
7.8
271
7.4
109
Platform
8.6
415
|
Verified
7.5
153
|
Verified
8.9
397
|
Verified
8.1
135
|
Verified
8.9
288
|
Verified
8.5
152
|
Verified
8.5
328
|
Verified
7.9
106
|
Verified
8.1
296
|
Verified
6.8
107
|
Verified
9.1
401
|
Verified
8.5
137
|
Verified
8.7
315
|
Verified
7.6
103
|
Verified
Agentic AI - Marketing Automation
7.5
116
6.5
29
7.5
113
6.1
28
7.6
114
6.4
30
7.4
114
6.4
29
7.5
114
6.6
29
7.5
114
6.7
29
Integration
8.7
387
|
Verified
7.8
158
|
Verified
8.6
364
|
Verified
7.6
151
|
Verified
8.4
333
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
8.4
93
8.2
82
8.4
92
7.9
75
8.6
86
7.8
75
8.9
90
8.6
85
8.2
73
7.1
58
8.4
79
7.8
65
Integrations
8.1
71
7.8
48
8.1
70
7.8
58
7.9
69
8.0
58
8.0
74
7.7
58
Platform
8.7
72
8.1
55
8.4
64
7.9
54
8.3
60
8.3
49
8.4
67
7.8
64
8.4
70
8.2
59
8.7
77
8.4
73
8.5
68
8.0
55
8.9
81
8.4
70
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
Not enough data
8.5
94
|
Verified
Not enough data
8.8
101
|
Verified
Not enough data
8.2
79
|
Verified
Templates
Not enough data
8.0
96
|
Verified
Not enough data
8.6
98
|
Verified
Not enough data
8.5
95
|
Verified
Personalization
Not enough data
8.6
104
|
Verified
Not enough data
8.4
93
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.4
69
|
Verified
Not enough data
8.7
86
|
Verified
Not enough data
8.6
100
|
Verified
Not enough data
8.5
96
|
Verified
Not enough data
8.7
92
|
Verified
Multichannel
Not enough data
8.3
86
|
Verified
Not enough data
8.9
117
|
Verified
Not enough data
8.4
89
|
Verified
Administration
Not enough data
8.7
105
|
Verified
Not enough data
8.5
111
|
Verified
Not enough data
8.5
102
|
Verified
Not enough data
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
9.2
99
7.7
24
9.3
96
8.3
26
9.3
90
7.9
24
9.2
93
8.3
27
9.1
89
8.0
24
Analytics
9.4
98
7.6
24
9.3
98
7.3
24
Optimization
9.0
77
7.6
24
9.0
93
8.2
25
9.1
86
7.0
22
9.2
94
7.4
23
Agentic AI - Push Notification
7.7
20
6.5
13
7.4
20
6.4
13
7.8
20
6.4
13
Segmentation
Not enough data
8.8
20
Not enough data
8.9
19
Targeting
Not enough data
8.7
18
Not enough data
8.3
17
Triggered Content
Not enough data
8.1
15
Not enough data
8.9
20
Not enough data
8.9
19
Personalized Content
Not enough data
8.3
19
Not enough data
9.0
15
Not enough data
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Templates
8.4
407
|
Verified
Not enough data
7.4
290
|
Verified
Not enough data
8.1
288
Not enough data
8.5
224
Not enough data
Edit
8.4
384
|
Verified
Not enough data
8.7
395
|
Verified
Not enough data
8.3
316
|
Verified
Not enough data
Logistics
8.7
389
|
Verified
Not enough data
8.0
320
|
Verified
Not enough data
8.6
360
|
Verified
Not enough data
8.5
210
Not enough data
Generative AI
7.7
106
Not enough data
7.7
105
Not enough data
Agentic AI - Email Template Builder
6.9
71
Not enough data
7.0
70
Not enough data
Text Messaging
8.9
117
|
Verified
8.3
23
7.7
95
|
Verified
7.4
18
8.7
107
|
Verified
8.5
24
8.3
97
|
Verified
7.7
17
8.5
108
|
Verified
8.0
20
8.6
95
7.1
18
8.4
88
8.3
23
8.4
81
7.9
19
SMS Platform
8.6
120
|
Verified
7.8
23
9.0
125
|
Verified
8.6
23
Feature Not Available
7.4
17
Feature Not Available
6.9
15
8.2
75
|
Verified
7.1
16
8.5
74
|
Verified
8.2
19
Agentic AI - SMS Marketing
7.7
33
5.4
9
7.9
33
5.4
9
7.8
33
6.1
9
7.7
33
5.6
9
7.5
33
5.2
9
7.8
33
5.6
9
Design and Customization
8.4
54
Not enough data
8.3
53
Not enough data
8.8
53
Not enough data
8.8
52
Not enough data
Campaigns
8.6
51
Not enough data
8.5
52
Not enough data
8.3
52
Not enough data
8.5
51
Not enough data
Integrations
7.9
52
Not enough data
7.4
52
Not enough data
9.0
53
Not enough data
7.5
53
Not enough data
Generative AI
7.6
51
Not enough data
Agentic AI - Vulnerability Scanner
7.3
50
Not enough data
7.2
49
Not enough data
Platform Basics
Not enough data
8.6
50
Not enough data
8.6
48
Platform Data
Not enough data
8.1
45
Not enough data
8.0
47
Not enough data
8.4
51
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
7.8
44
Not enough data
8.1
42
Not enough data
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Page Customization
9.2
23
Not enough data
9.0
24
Not enough data
8.9
22
Not enough data
8.7
22
Not enough data
Page Optimization
8.7
22
Not enough data
9.2
22
Not enough data
9.1
22
Not enough data
8.1
22
Not enough data
Integrations
9.6
23
Not enough data
9.4
24
Not enough data
9.0
22
Not enough data
Generative AI
8.1
22
Not enough data
Agentic AI - Landing Page Builders
8.1
22
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Agentic AI - Personalization
6.9
39
Not enough data
7.1
39
Not enough data
7.4
39
Not enough data
6.9
39
Not enough data
7.1
39
Not enough data
7.1
38
Not enough data
Analysis
Not enough data
8.0
43
Not enough data
8.3
68
|
Verified
Not enough data
7.7
38
Not enough data
8.1
54
Campaigns
Not enough data
7.9
42
|
Verified
Not enough data
8.4
46
|
Verified
Not enough data
8.4
39
|
Verified
Not enough data
7.8
32
Not enough data
9.1
64
Not enough data
8.8
62
Engagement
Not enough data
8.1
52
Platform
Not enough data
8.4
59
Not enough data
8.1
28
|
Verified
Not enough data
8.3
43
Agentic AI - Mobile Marketing
Not enough data
6.3
8
Not enough data
6.0
8
Not enough data
5.4
9
Not enough data
6.0
8
Not enough data
6.4
7
Not enough data
7.4
7
Marketing Operations
Not enough data
8.0
70
|
Verified
Not enough data
8.5
83
|
Verified
Not enough data
8.3
80
|
Verified
Not enough data
8.8
81
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
94
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.1
74
|
Verified
Not enough data
8.0
75
|
Verified
Not enough data
8.4
72
|
Verified
Not enough data
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Categories
Categories
Shared Categories
Omnisend and SAP Emarsys are categorized as SMS Marketing, Push Notification, Marketing Automation, and Transactional Email
Unique Categories
Omnisend is categorized as Email Template Builder, Personalization, Landing Page Builders, and Pop-Up Builder
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.3%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.3%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Alternatives
Discussions
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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