Compare Agentforce Marketing (formerly Salesforce Marketing Cloud) and Omnisend 
Featured Products
At a Glance
Market Segments
Mid-Market (48.1% of reviews)
Small-Business (92.2% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
$0.00 Per Month
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Star Rating
(4,446)4.0 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansOmnisend
Star Rating
(1,173)4.6 out of 5
Market Segments
Small-Business (92.2% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Omnisend excels in user experience, with many users highlighting its intuitive templates that simplify email design. In contrast, Salesforce Marketing Cloud, while powerful, is noted for its complexity, which can lead to a steeper learning curve for new users.
- Users say that Omnisend's customer support is consistently praised for being quick and helpful, making it easier for users to resolve issues. Salesforce Marketing Cloud, while offering robust features, has received mixed feedback regarding support responsiveness, which can be a concern for users needing immediate assistance.
- Reviewers mention that Omnisend's setup process is straightforward, allowing users to get started quickly without complications. In contrast, Salesforce Marketing Cloud's implementation can be more challenging, with some users reporting difficulties in configuring the platform to meet their specific needs.
- According to verified reviews, Salesforce Marketing Cloud shines in its multi-channel campaign management, allowing for deep segmentation and personalization. Users appreciate its capabilities for CRM-driven journeys, which can be a significant advantage for larger businesses with complex marketing needs.
- G2 reviewers highlight that Omnisend is particularly well-suited for small businesses, with a focus on affordability and ease of use, making it an attractive option for startups and smaller teams. Salesforce Marketing Cloud, while powerful, has a higher entry-level price, which may not be feasible for smaller organizations.
- Users report that both platforms offer strong automation features, but Omnisend's automation tools are often described as more user-friendly. Salesforce Marketing Cloud's automation capabilities are robust but can be overwhelming for users who prefer a simpler approach to marketing automation.
Pricing
Entry-Level Pricing
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
Free Trial
Agentforce Marketing (formerly Salesforce Marketing Cloud)
No trial information availableOmnisend
Free Trial is available
Ratings
Meets Requirements
8.2
3,281
8.9
923
Ease of Use
7.6
3,458
9.1
927
Ease of Setup
7.3
1,946
9.0
551
Ease of Admin
7.8
1,715
9.2
431
Quality of Support
7.7
3,095
9.1
844
Has the product been a good partner in doing business?
8.0
1,680
9.2
418
Product Direction (% positive)
7.5
3,174
9.1
900
Features by Category
Email Marketing
7.9
1174
9.0
701
|
Verified
8.4
1171
9.2
672
|
Verified
8.1
1151
8.9
665
|
Verified
8.2
1069
9.1
629
Online Marketing
7.4
1064
8.6
571
|
Verified
7.4
890
8.6
556
|
Verified
7.5
842
8.6
476
|
Verified
7.2
918
8.8
608
|
Verified
7.3
854
8.5
460
Lead Management
8.0
1033
8.6
483
|
Verified
7.6
995
8.6
494
|
Verified
8.0
1044
8.7
571
|
Verified
7.9
1025
8.3
337
8.1
1025
8.6
457
|
Verified
7.8
965
8.7
518
|
Verified
7.9
923
8.5
471
|
Verified
8.3
1034
8.3
351
|
Verified
Campaign Management
7.6
875
8.7
477
|
Verified
7.6
771
8.2
352
7.1
669
8.2
376
|
Verified
6.7
201
8.2
358
Social
6.3
376
7.9
354
6.6
566
8.2
423
|
Verified
6.9
216
8.2
400
|
Verified
7.0
203
8.1
382
|
Verified
6.9
177
8.0
370
|
Verified
Reporting & Analytics
7.4
1068
8.9
624
|
Verified
6.9
892
8.6
546
|
Verified
6.5
770
8.6
505
|
Verified
6.5
716
8.7
516
|
Verified
6.5
703
7.8
273
Platform
7.0
633
8.5
421
|
Verified
7.8
191
8.9
402
|
Verified
8.0
679
8.9
293
|
Verified
7.4
168
8.5
330
|
Verified
7.4
129
8.1
297
|
Verified
8.0
670
9.1
406
|
Verified
7.8
139
8.7
316
|
Verified
Agentic AI - Marketing Automation
7.2
9
7.4
117
6.5
9
7.5
114
7.2
10
7.5
115
6.9
9
7.4
115
5.8
8
7.5
115
7.1
8
7.5
115
Integration
8.0
668
8.7
389
|
Verified
7.7
535
8.6
366
|
Verified
7.4
497
8.4
334
|
Verified
Administration
Not enough data
8.5
97
Not enough data
8.5
95
Not enough data
8.6
87
Not enough data
8.9
93
Not enough data
8.2
74
Not enough data
8.4
80
Integrations
Not enough data
8.1
72
Not enough data
8.1
71
Not enough data
8.0
70
Not enough data
8.0
76
Platform
Not enough data
8.7
73
Not enough data
8.4
65
Not enough data
8.3
61
Not enough data
8.4
68
Not enough data
8.4
71
Not enough data
8.7
78
Not enough data
8.6
69
Not enough data
9.0
83
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.3
29
9.2
100
9.2
28
9.3
97
9.1
29
9.3
91
9.2
28
9.2
94
9.2
30
9.1
90
Analytics
9.2
28
9.4
99
9.3
27
9.3
99
Optimization
9.0
27
9.0
78
9.5
28
9.0
94
9.4
27
9.1
87
8.9
28
9.2
95
Agentic AI - Push Notification
8.6
6
7.5
21
9.3
5
7.3
21
9.0
5
7.7
21
Segmentation
9.0
37
Not enough data
8.5
40
Not enough data
Targeting
9.2
41
Not enough data
9.0
40
Not enough data
Triggered Content
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Not enough data
Personalized Content
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
8.4
409
|
Verified
Not enough data
7.4
291
|
Verified
Not enough data
8.1
289
Not enough data
8.5
225
Edit
Not enough data
8.4
386
|
Verified
Not enough data
8.7
397
|
Verified
Not enough data
8.3
318
|
Verified
Logistics
Not enough data
8.7
390
|
Verified
Not enough data
8.0
321
|
Verified
Not enough data
8.6
362
|
Verified
Not enough data
8.5
211
Generative AI
Not enough data
7.7
107
Not enough data
7.6
106
Agentic AI - Email Template Builder
Not enough data
6.9
72
Not enough data
7.0
71
Text Messaging
9.1
30
8.9
119
|
Verified
8.8
28
7.6
96
|
Verified
8.8
27
8.7
107
|
Verified
8.6
28
8.3
97
|
Verified
8.9
28
8.5
108
|
Verified
8.6
29
8.6
95
9.1
30
8.5
89
8.9
29
8.4
83
SMS Platform
9.0
27
8.6
121
|
Verified
9.2
28
9.0
127
|
Verified
8.4
29
Feature Not Available
7.8
29
Feature Not Available
8.4
26
8.2
76
|
Verified
8.6
29
8.5
74
|
Verified
Agentic AI - SMS Marketing
Not enough data
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.8
34
Not enough data
7.6
34
Not enough data
7.8
33
Platform Basics
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Not enough data
Agentic AI - Customer Journey Mapping
7.9
12
Not enough data
Design and Customization
Not enough data
8.3
56
Not enough data
8.3
55
Not enough data
8.7
54
Not enough data
8.8
54
Campaigns
Not enough data
8.6
53
Not enough data
8.4
53
Not enough data
8.3
54
Not enough data
8.5
53
Integrations
Not enough data
8.0
53
Not enough data
7.5
53
Not enough data
9.0
55
Not enough data
7.5
54
Generative AI
Not enough data
7.5
52
Agentic AI - Vulnerability Scanner
Not enough data
7.3
51
Not enough data
7.2
50
Attribution Modeling
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Not enough data
Reporting
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Not enough data
Platform Basics
7.9
42
Not enough data
8.0
44
Not enough data
Platform Data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Not enough data
Platform Additional Functionality
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Not enough data
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
7.6
46
9.2
24
7.8
47
8.8
25
7.8
47
8.7
23
8.0
43
8.7
23
Page Optimization
8.0
42
8.7
23
7.5
39
9.2
23
7.8
44
9.1
23
7.4
36
8.1
23
Integrations
7.9
35
9.5
24
7.9
46
9.3
25
8.0
40
9.0
23
Generative AI
7.9
11
8.0
23
Agentic AI - Landing Page Builders
Not enough data
8.0
23
Lead Monitoring
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Not enough data
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Not enough data
Analytics
7.7
45
Not enough data
7.5
48
Not enough data
Customization
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Not enough data
Loyalty Experience
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Not enough data
Loyalty Platform
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Not enough data
Agentic AI - Loyalty Management
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
Computing
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Not enough data
Experimental Design
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Not enough data
Analytics
7.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
6.9
40
Not enough data
7.0
40
Not enough data
7.3
40
Not enough data
6.9
40
Not enough data
7.1
40
Not enough data
7.1
39
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Not enough data
Campaigns
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Not enough data
Engagement
8.4
42
Not enough data
Platform
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Not enough data
Agentic AI - Mobile Marketing
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
Marketing Operations
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Not enough data
Campaign Activity
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Not enough data
Agentic AI - Marketing Analytics
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Categories
Categories
Shared Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) and Omnisend are categorized as SMS Marketing, Push Notification, Landing Page Builders, Marketing Automation, and Personalization
Unique Categories
Agentforce Marketing (formerly Salesforce Marketing Cloud) is categorized as Mobile Marketing, A/B Testing, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Lead Capture, Loyalty Management, Marketing Analytics, and Personalization Engines
Reviews
Reviewers' Company Size
Agentforce Marketing (formerly Salesforce Marketing Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.6%
Internet
3.5%
Other
55.4%
Retail
22.2%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.4%
Health, Wellness and Fitness
5.6%
Other
41.4%
Alternatives
Discussions
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
LC
Hello,
The process of automating email campaigns is as follows: determine campaign goals and communication purpose.
Then create a DE (Data Extension) to...Read more
Omnichannel marketing
3 Comments
L
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Is Omnisend better than Mailchimp?
2 Comments
L
Hi. Thanks for your question!
We have a lot of success stories of brands migrated from Mailchimp to Omnisend. You can check Omnisend reviews here on G2 and...Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
L
Hi! Thanks for the question. Yes, you can track and see what your visitors are doing in your store in real-time with our website visitor tracking features....Read more
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