Compare Omnisend and Sailthru
See this
side-by-side comparison of Omnisend vs. Sailthru
based on preference data from user reviews. Omnisend rates 4.6/5 stars with 536 reviews. By contrast, Sailthru rates 4.2/5 stars with 132 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
Omnisend vs Sailthru
When assessing the two solutions, reviewers found Omnisend easier to use, set up, and administer. Reviewers also preferred doing business with Omnisend overall.
- Reviewers felt that Omnisend meets the needs of their business better than Sailthru.
- When comparing quality of ongoing product support, reviewers felt that Omnisend is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Omnisend over Sailthru.
Categories
Shared Categories
Omnisend and Sailthru are categorized as Marketing Automation and Personalization
Pricing
Free
0 USD/ Mo
Standard
Starts from 16 USD/mo
Pro
Starts from 99 USD/mo
Enterprise
From 2000 USD / Mo
Free Trial
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Free Trial Unavailable
Ratings
Meets Requirements
Omnisend
Responses: 445
Sailthru
Responses: 121
Ease of Use
Omnisend
Responses: 445
Sailthru
Responses: 121
Ease of Setup
Omnisend
Responses: 219
Sailthru
Responses: 45
Ease of Admin
Omnisend
Responses: 220
Sailthru
Responses: 48
Quality of Support
Omnisend
Responses: 400
Sailthru
Responses: 113
Ease of Doing Business With
Omnisend
Responses: 211
Sailthru
Responses: 45
Product Direction (% positive)
Omnisend
Responses: 433
Sailthru
Responses: 119
Features
Email Marketing
Building and Personalizing Emails
Omnisend
Responses: 319
Verified Feature
Sailthru
Responses: 87
Verified Feature
Sending Outbound Emails
Omnisend
Responses: 307
Verified Feature
Sailthru
Responses: 87
Verified Feature
Manage Email Deliverability
Omnisend
Responses: 302
Verified Feature
Sailthru
Responses: 88
Verified Feature
Automated Email Responses
Omnisend
Responses: 277
Sailthru
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Omnisend
Responses: 243
Verified Feature
Sailthru
Responses: 51
Verified Feature
Dynamic Content
Omnisend
Responses: 234
Verified Feature
Sailthru
Responses: 65
Verified Feature
A/B Testing
Omnisend
Responses: 182
Verified Feature
Sailthru
Responses: 76
Verified Feature
Mobile Optimized
Omnisend
Responses: 266
Verified Feature
Sailthru
Responses: 67
Verified Feature
Search Tracking and Optimization
Omnisend
Responses: 178
Sailthru
Responses: 7
Lead Management
Marketing Lead Database
Omnisend
Responses: 195
Verified Feature
Sailthru
Responses: 16
Verified Feature
Data Quality Management
Omnisend
Responses: 198
Verified Feature
Sailthru
Responses: 31
Verified Feature
Segmentation
Omnisend
Responses: 228
Verified Feature
Sailthru
Responses: 34
Verified Feature
Lead Scoring and Grading
Omnisend
Responses: 64
Sailthru
Responses: 19
Verified Feature
Lead Nurturing
Omnisend
Responses: 172
Verified Feature
Sailthru
Responses: 24
Verified Feature
Online Behavior Tracking
Omnisend
Responses: 210
Verified Feature
Sailthru
Responses: 28
Verified Feature
Automated Alerts and Tasks
Omnisend
Responses: 186
Verified Feature
Sailthru
Responses: 20
Verified Feature
CRM Lead Integration
Omnisend
Responses: 85
Verified Feature
Sailthru
Responses: 21
Verified Feature
Campaign Management
Program Management
Omnisend
Responses: 191
Verified Feature
Sailthru
Responses: 61
Verified Feature
Event / Webinar Marketing
Omnisend
Responses: 106
Sailthru
Responses: 5
Calendaring
Omnisend
Responses: 129
Verified Feature
Sailthru
Responses: 5
Budgeting
Omnisend
Responses: 115
Sailthru
Social
Social Listening
Omnisend
Responses: 111
Sailthru
Responses: 5
Social Sharing
Omnisend
Responses: 163
Verified Feature
Sailthru
Responses: 41
Verified Feature
Social Campaigns
Omnisend
Responses: 145
Verified Feature
Sailthru
Responses: 6
Social Engagement
Omnisend
Responses: 142
Verified Feature
Sailthru
Responses: 5
Social Ads
Omnisend
Responses: 125
Verified Feature
Sailthru
Responses: 7
Reporting & Analytics
Basic Reporting
Omnisend
Responses: 282
Verified Feature
Sailthru
Responses: 88
Verified Feature
Web Analytics
Omnisend
Responses: 231
Verified Feature
Sailthru
Responses: 69
Verified Feature
ROI Analytics
Omnisend
Responses: 204
Verified Feature
Sailthru
Responses: 52
Verified Feature
Revenue Analytics
Omnisend
Responses: 206
Verified Feature
Sailthru
Responses: 57
Verified Feature
SEO / Keyword Analytics
Omnisend
Responses: 26
Sailthru
Responses: 8
Platform
Customization
Omnisend
Responses: 145
Verified Feature
Sailthru
Responses: 30
Verified Feature
Workflow Capability
Omnisend
Responses: 140
Verified Feature
Sailthru
Responses: 26
Verified Feature
User, Role, and Access Management
Omnisend
Responses: 30
Verified Feature
Sailthru
Responses: 29
Verified Feature
Internationalization
Omnisend
Responses: 104
Verified Feature
Sailthru
Sandbox / Test Environments
Omnisend
Responses: 85
Verified Feature
Sailthru
Performance and Reliability
Omnisend
Responses: 139
Verified Feature
Sailthru
Responses: 29
Verified Feature
Output Document Generation
Omnisend
Responses: 99
Verified Feature
Sailthru
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Omnisend
Responses: 126
Verified Feature
Sailthru
Responses: 27
Verified Feature
Integration APIs
Omnisend
Responses: 110
Verified Feature
Sailthru
Responses: 27
Verified Feature
Breadth of Partner Applications
Omnisend
Responses: 97
Verified Feature
Sailthru
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of Omnisend were most often representing companies in the Small-Business segment, while reviewers for Sailthru were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Omnisend
Sailthru
Mid-Market
(51-1000 emp.)
Omnisend
Sailthru
Enterprise
(> 1000 emp.)
Omnisend
Sailthru
Reviewers' Industry
Retail
26.4%
Apparel & Fashion
18.3%
Consumer Goods
10.0%
Health, Wellness and Fitness
5.3%
Food & Beverages
4.3%
Other
35.6%
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Reviews
Most Helpful Favorable Review
User in Apparel & Fashion
It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...
Morgan G.
User in Sports
The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance...
Most Helpful Critical Review
User in Retail
It lacks the ability to pull in important customer information and order information that can be used in the automated email workflows. Even the information that it is able to pull cannot be used as part of segmentation to send personalised email to your...
User in Publishing
My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.
Top Alternatives
Discussions
Omnichannel marketing
1 comment
G2
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Email Marketing Automation
1 comment
G2
Email Marketing Automation is a way for you to create relevant and personalized emails for your subscribers/customers to be sent when they take a specific...Read more
Email Marketing
1 comment
G2
Omnisend offers beautiful pre-built email templates that could be found on the app. Moreover, Omnisend offers a free plan or a 14day trial to check...Read more
Sailthru has no discussions with answers
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