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Compare Omnisend and Sailthru

See this
side-by-side comparison of Omnisend vs. Sailthru
based on preference data from user reviews. Omnisend rates 4.6/5 stars with 536 reviews. By contrast, Sailthru rates 4.2/5 stars with 132 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Omnisend
Omnisend
(536)
4.6 out of 5
Omnisend
Optimized for quick response
Sailthru
Sailthru
(132)
4.2 out of 5
Sailthru
Optimized for quick response
Star Rating
Omnisend
Omnisend
Sailthru
Sailthru
Market Segments
Omnisend
Omnisend
Small-Business (90.0% of reviews)
Sailthru
Sailthru
Mid-Market (62.6% of reviews)
Entry Level Price
Omnisend
Omnisend
0 USD/ Mo
Sailthru
Sailthru
No pricing information available

Omnisend vs Sailthru

When assessing the two solutions, reviewers found Omnisend easier to use, set up, and administer. Reviewers also preferred doing business with Omnisend overall.

  • Reviewers felt that Omnisend meets the needs of their business better than Sailthru.
  • When comparing quality of ongoing product support, reviewers felt that Omnisend is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Omnisend over Sailthru.
Categories
Shared Categories
Omnisend
Omnisend
Sailthru
Sailthru
Omnisend and Sailthru are categorized as Marketing Automation and Personalization
Unique Categories
Omnisend
Omnisend is categorized as SMS Marketing, Push Notification, and Email Template Builder
Sailthru
Sailthru is categorized as Mobile Marketing
Pricing
Omnisend
Omnisend Pricing
Free
0 USD/ Mo
Standard
Starts from 16 USD/mo
Pro
Starts from 99 USD/mo
Enterprise
From 2000 USD / Mo
Free Trial
Sailthru
Sailthru Pricing
Free Trial Unavailable
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Ratings
Meets Requirements
Omnisend
Omnisend
9.1
Responses: 445
Sailthru
Sailthru
8.7
Responses: 121
Ease of Use
Omnisend
Omnisend
9.3
Responses: 445
Sailthru
Sailthru
8.2
Responses: 121
Ease of Setup
Omnisend
Omnisend
9.2
Responses: 219
Sailthru
Sailthru
8.0
Responses: 45
Ease of Admin
Omnisend
Omnisend
9.3
Responses: 220
Sailthru
Sailthru
8.5
Responses: 48
Quality of Support
Omnisend
Omnisend
9.1
Responses: 400
Sailthru
Sailthru
8.4
Responses: 113
Ease of Doing Business With
Omnisend
Omnisend
9.3
Responses: 211
Sailthru
Sailthru
8.7
Responses: 45
Product Direction (% positive)
Omnisend
Omnisend
9.0
Responses: 433
Sailthru
Sailthru
7.4
Responses: 119
Features
Email Marketing
Building and Personalizing Emails
Omnisend
Omnisend
9.0
Responses: 319
Verified Feature
Sailthru
Sailthru
8.6
Responses: 87
Verified Feature
Sending Outbound Emails
Omnisend
Omnisend
9.2
Responses: 307
Verified Feature
Sailthru
Sailthru
9.0
Responses: 87
Verified Feature
Manage Email Deliverability
Omnisend
Omnisend
8.9
Responses: 302
Verified Feature
Sailthru
Sailthru
8.6
Responses: 88
Verified Feature
Automated Email Responses
Omnisend
Omnisend
9.1
Responses: 277
Sailthru
Sailthru
8.6
Responses: 70
Verified Feature
Online Marketing
Landing Pages and Forms
Omnisend
Omnisend
8.6
Responses: 243
Verified Feature
Sailthru
Sailthru
7.8
Responses: 51
Verified Feature
Dynamic Content
Omnisend
Omnisend
8.6
Responses: 234
Verified Feature
Sailthru
Sailthru
8.3
Responses: 65
Verified Feature
A/B Testing
Omnisend
Omnisend
8.8
Responses: 182
Verified Feature
Sailthru
Sailthru
8.6
Responses: 76
Verified Feature
Mobile Optimized
Omnisend
Omnisend
8.9
Responses: 266
Verified Feature
Sailthru
Sailthru
8.8
Responses: 67
Verified Feature
Search Tracking and Optimization
Omnisend
Omnisend
8.9
Responses: 178
Sailthru
Sailthru
7.9
Responses: 7
Lead Management
Marketing Lead Database
Omnisend
Omnisend
8.8
Responses: 195
Verified Feature
Sailthru
Sailthru
7.5
Responses: 16
Verified Feature
Data Quality Management
Omnisend
Omnisend
8.8
Responses: 198
Verified Feature
Sailthru
Sailthru
7.5
Responses: 31
Verified Feature
Segmentation
Omnisend
Omnisend
8.7
Responses: 228
Verified Feature
Sailthru
Sailthru
8.0
Responses: 34
Verified Feature
Lead Scoring and Grading
Omnisend
Omnisend
8.8
Responses: 64
Sailthru
Sailthru
7.3
Responses: 19
Verified Feature
Lead Nurturing
Omnisend
Omnisend
8.8
Responses: 172
Verified Feature
Sailthru
Sailthru
7.6
Responses: 24
Verified Feature
Online Behavior Tracking
Omnisend
Omnisend
8.9
Responses: 210
Verified Feature
Sailthru
Sailthru
7.5
Responses: 28
Verified Feature
Automated Alerts and Tasks
Omnisend
Omnisend
8.9
Responses: 186
Verified Feature
Sailthru
Sailthru
8.0
Responses: 20
Verified Feature
CRM Lead Integration
Omnisend
Omnisend
8.8
Responses: 85
Verified Feature
Sailthru
Sailthru
7.2
Responses: 21
Verified Feature
Campaign Management
Program Management
Omnisend
Omnisend
8.9
Responses: 191
Verified Feature
Sailthru
Sailthru
8.5
Responses: 61
Verified Feature
Event / Webinar Marketing
Omnisend
Omnisend
8.8
Responses: 106
Sailthru
Sailthru
7.3
Responses: 5
Calendaring
Omnisend
Omnisend
8.8
Responses: 129
Verified Feature
Sailthru
Sailthru
9.3
Responses: 5
Budgeting
Omnisend
Omnisend
8.8
Responses: 115
Sailthru
Sailthru
Not enough data available
Social
Social Listening
Omnisend
Omnisend
8.8
Responses: 111
Sailthru
Sailthru
8.0
Responses: 5
Social Sharing
Omnisend
Omnisend
8.7
Responses: 163
Verified Feature
Sailthru
Sailthru
8.2
Responses: 41
Verified Feature
Social Campaigns
Omnisend
Omnisend
8.8
Responses: 145
Verified Feature
Sailthru
Sailthru
6.4
Responses: 6
Social Engagement
Omnisend
Omnisend
8.7
Responses: 142
Verified Feature
Sailthru
Sailthru
7.7
Responses: 5
Social Ads
Omnisend
Omnisend
8.7
Responses: 125
Verified Feature
Sailthru
Sailthru
6.7
Responses: 7
Reporting & Analytics
Basic Reporting
Omnisend
Omnisend
9.1
Responses: 282
Verified Feature
Sailthru
Sailthru
7.9
Responses: 88
Verified Feature
Web Analytics
Omnisend
Omnisend
8.8
Responses: 231
Verified Feature
Sailthru
Sailthru
7.7
Responses: 69
Verified Feature
ROI Analytics
Omnisend
Omnisend
8.8
Responses: 204
Verified Feature
Sailthru
Sailthru
7.8
Responses: 52
Verified Feature
Revenue Analytics
Omnisend
Omnisend
8.9
Responses: 206
Verified Feature
Sailthru
Sailthru
7.6
Responses: 57
Verified Feature
SEO / Keyword Analytics
Omnisend
Omnisend
8.6
Responses: 26
Sailthru
Sailthru
7.1
Responses: 8
Platform
Customization
Omnisend
Omnisend
8.8
Responses: 145
Verified Feature
Sailthru
Sailthru
8.0
Responses: 30
Verified Feature
Workflow Capability
Omnisend
Omnisend
9.2
Responses: 140
Verified Feature
Sailthru
Sailthru
7.8
Responses: 26
Verified Feature
User, Role, and Access Management
Omnisend
Omnisend
9.4
Responses: 30
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Internationalization
Omnisend
Omnisend
9.0
Responses: 104
Verified Feature
Sailthru
Sailthru
Not enough data available
Sandbox / Test Environments
Omnisend
Omnisend
8.7
Responses: 85
Verified Feature
Sailthru
Sailthru
Not enough data available
Performance and Reliability
Omnisend
Omnisend
9.3
Responses: 139
Verified Feature
Sailthru
Sailthru
8.7
Responses: 29
Verified Feature
Output Document Generation
Omnisend
Omnisend
9.0
Responses: 99
Verified Feature
Sailthru
Sailthru
8.3
Responses: 20
Verified Feature
Integration
Data Import & Export Tools
Omnisend
Omnisend
9.0
Responses: 126
Verified Feature
Sailthru
Sailthru
8.5
Responses: 27
Verified Feature
Integration APIs
Omnisend
Omnisend
8.9
Responses: 110
Verified Feature
Sailthru
Sailthru
8.6
Responses: 27
Verified Feature
Breadth of Partner Applications
Omnisend
Omnisend
8.7
Responses: 97
Verified Feature
Sailthru
Sailthru
7.9
Responses: 21
Verified Feature
Reviewers' Company Size
Reviewers of Omnisend were most often representing companies in the Small-Business segment, while reviewers for Sailthru were more commonly in the Mid-Market segment.
Small-Business
(50 or fewer emp.)
Omnisend
Omnisend
90.0%
Sailthru
Sailthru
20.6%
Mid-Market
(51-1000 emp.)
Omnisend
Omnisend
9.1%
Sailthru
Sailthru
62.6%
Enterprise
(> 1000 emp.)
Omnisend
Omnisend
1.0%
Sailthru
Sailthru
16.8%
Reviewers' Industry
Omnisend
Omnisend Industry
Retail
26.4%
Apparel & Fashion
18.3%
Consumer Goods
10.0%
Health, Wellness and Fitness
5.3%
Food & Beverages
4.3%
Other
35.6%
Sailthru
Sailthru Industry
Publishing
14.5%
Retail
12.2%
Media Production
9.2%
Marketing and Advertising
8.4%
Internet
7.6%
Other
48.1%
Reviews
Most Helpful Favorable Review
Omnisend
G
User in Apparel & Fashion

It's all in one experience which means that you don't need to use many other tools for marketing your online store. Omnisend has not only regular newsletter campaigns, signup forms, segmentation option but also powerful automation that they keep on...

Sailthru
Morgan G.
User in Sports

The customer service is second to none. I feel as if my CSM is truly looking out for the best interest of our company and not just looking to onboard us for the money. I love the Sailthru Academy days and plan to attend everyone that I am given the chance...

Most Helpful Critical Review
Omnisend
G
User in Retail

It lacks the ability to pull in important customer information and order information that can be used in the automated email workflows. Even the information that it is able to pull cannot be used as part of segmentation to send personalised email to your...

Sailthru
G
User in Publishing

My biggest complaint is how slow each page is to load. Sometimes it will take up to 30 seconds (or longer!) for drop-down menus to appear, images to reload, previews to load, etc. It's almost frustrating enough to not use Saithru at all.

Discussions
Omnisend
Omnisend Discussions
Omnichannel marketing
1 comment
G2
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Email Marketing Automation
1 comment
G2
Email Marketing Automation is a way for you to create relevant and personalized emails for your subscribers/customers to be sent when they take a specific...Read more
Email Marketing
1 comment
G2
Omnisend offers beautiful pre-built email templates that could be found on the app. Moreover, Omnisend offers a free plan or a 14day trial to check...Read more
Sailthru
Sailthru Discussions
Monty the Mongoose crying
Sailthru has no discussions with answers
Screenshots
Sailthru
Sailthru Screenshots
No screenshots provided
Videos
Omnisend
Omnisend Videos
Video Preview
Sailthru
Sailthru Videos
No videos provided
Downloads
Omnisend
Omnisend Downloads
No downloads provided
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