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At a Glance
Market Segments
Small-Business (92.4% of reviews)
Small-Business (83.0% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Per Month
Omnisend
Star Rating
(1,147)4.6 out of 5
Market Segments
Small-Business (92.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 3 pricing plansOptiMonk
Star Rating
(157)4.8 out of 5
Market Segments
Small-Business (83.0% of reviews)
Pros & Cons
Entry-Level Pricing
Free Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Omnisend excels in ease of use with a score of 9.1, making it particularly user-friendly for small businesses. In contrast, OptiMonk, while still easy to use, has a slightly lower score of 8.9, which some users feel may require a bit more time to navigate.
- Reviewers mention that Omnisend's quality of support is rated at 9.0, which is commendable, but OptiMonk shines brighter with a score of 9.7. Users appreciate OptiMonk's responsive customer service, often highlighting quick resolution times for issues.
- G2 users indicate that both products are strong contenders for small businesses, with Omnisend receiving 92.4% of its reviews from this segment, while OptiMonk has 82.9%. This suggests that Omnisend may be more tailored to the needs of small businesses.
- Reviewers mention that Omnisend's ease of setup is rated at 9.0, which many find straightforward, especially with features like the drag-and-drop email builder. OptiMonk, however, has a slightly lower score of 8.9, with some users noting that initial configurations can be a bit more complex.
- Users on G2 report that Omnisend has a strong product direction with a score of 9.0, but OptiMonk outperforms it with a score of 9.4. Reviewers appreciate OptiMonk's consistent updates and feature enhancements, particularly in its pop-up and conversion tools.
- Reviewers mention that while both products have free entry-level pricing, Omnisend offers a $0.00 plan that is particularly appealing for startups. However, OptiMonk's free tier is also well-received, with users noting that it provides ample features to get started without any upfront costs.
Pricing
Entry-Level Pricing
Omnisend
Free
$0.00
Per Month
Best for starting businesses or for exploring Omnisend
- Email campaigns up to 500 /month
- Up to 60 international SMS & 500 Web Push
- Professional Looking Email Templates
OptiMonk
Free
Free
Per Month
- Max 10,000 pageviews / month
- Max 1 domain
- All features
Free Trial
Omnisend
Free Trial is available
OptiMonk
Free Trial is available
Ratings
Meets Requirements
8.9
905
9.2
102
Ease of Use
9.1
908
8.9
107
Ease of Setup
9.0
532
8.9
52
Ease of Admin
9.2
423
9.1
48
Quality of Support
9.1
826
9.7
104
Has the product been a good partner in doing business?
9.2
410
9.5
48
Product Direction (% positive)
9.1
881
9.4
95
Features by Category
Email Marketing
9.0
690
|
Verified
Not enough data
9.2
664
|
Verified
Not enough data
8.9
657
|
Verified
Not enough data
9.1
619
Not enough data
Online Marketing
8.5
564
|
Verified
Not enough data
8.6
551
|
Verified
Not enough data
8.6
471
|
Verified
Not enough data
8.8
603
|
Verified
Not enough data
8.5
458
Not enough data
Lead Management
8.6
480
|
Verified
Not enough data
8.6
493
|
Verified
Not enough data
8.7
564
|
Verified
Not enough data
8.3
336
Not enough data
8.6
455
|
Verified
Not enough data
8.6
513
|
Verified
Not enough data
8.6
466
|
Verified
Not enough data
8.3
350
|
Verified
Not enough data
Campaign Management
8.7
476
|
Verified
Not enough data
8.2
350
Not enough data
8.2
375
|
Verified
Not enough data
8.2
356
Not enough data
Social
7.9
353
Not enough data
8.2
422
|
Verified
Not enough data
8.2
399
|
Verified
Not enough data
8.1
381
|
Verified
Not enough data
8.0
369
|
Verified
Not enough data
Reporting & Analytics
8.9
618
|
Verified
Not enough data
8.6
543
|
Verified
Not enough data
8.6
501
|
Verified
Not enough data
8.7
513
|
Verified
Not enough data
7.8
271
Not enough data
Platform
8.6
415
|
Verified
Not enough data
8.9
397
|
Verified
Not enough data
8.9
288
|
Verified
Not enough data
8.5
328
|
Verified
Not enough data
8.1
296
|
Verified
Not enough data
9.1
401
|
Verified
Not enough data
8.7
315
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.4
115
Not enough data
7.5
112
Not enough data
7.5
113
Not enough data
7.4
114
Not enough data
7.5
114
Not enough data
7.5
114
Not enough data
Integration
8.7
387
|
Verified
Not enough data
8.6
364
|
Verified
Not enough data
8.4
333
|
Verified
Not enough data
Administration
8.4
93
Not enough data
8.4
92
Not enough data
8.6
86
Not enough data
8.9
89
Not enough data
8.2
73
Not enough data
8.4
79
Not enough data
Integrations
8.1
71
Not enough data
8.1
70
Not enough data
7.9
69
Not enough data
8.0
74
Not enough data
Platform
8.7
72
Not enough data
8.4
64
Not enough data
8.3
60
Not enough data
8.4
67
Not enough data
8.4
70
Not enough data
8.7
77
Not enough data
8.5
68
Not enough data
8.9
80
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
Not enough data
8.1
8
Not enough data
9.2
8
Not enough data
9.2
8
Templates
Not enough data
9.5
7
Not enough data
9.4
9
Not enough data
9.3
9
Personalization
Not enough data
9.4
9
Not enough data
9.4
9
Not enough data
9.4
6
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.3
7
Not enough data
9.4
8
Not enough data
9.5
7
Multichannel
Not enough data
9.4
9
Not enough data
Feature Not Available
Not enough data
9.0
8
Administration
Not enough data
9.4
6
Not enough data
7.9
7
Not enough data
9.4
6
Not enough data
8.1
7
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
9.2
99
Not enough data
9.3
96
Not enough data
9.3
90
Not enough data
9.2
93
Not enough data
9.1
89
Not enough data
Analytics
9.4
98
Not enough data
9.3
98
Not enough data
Optimization
9.0
77
Not enough data
9.0
93
Not enough data
9.1
86
Not enough data
9.2
94
Not enough data
Agentic AI - Push Notification
7.7
20
Not enough data
7.4
20
Not enough data
7.8
20
Not enough data
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
Not enough data
9.2
20
Not enough data
8.9
22
Not enough data
9.6
18
Not enough data
8.8
23
Not enough data
9.1
17
Not enough data
8.4
17
Not enough data
9.0
22
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.4
407
|
Verified
Not enough data
7.4
290
|
Verified
Not enough data
8.1
288
Not enough data
8.5
224
Not enough data
Edit
8.4
384
|
Verified
Not enough data
8.7
395
|
Verified
Not enough data
8.3
316
|
Verified
Not enough data
Logistics
8.7
389
|
Verified
Not enough data
8.0
320
|
Verified
Not enough data
8.6
360
|
Verified
Not enough data
8.5
210
Not enough data
Generative AI
7.7
106
Not enough data
7.7
105
Not enough data
Agentic AI - Email Template Builder
6.9
71
Not enough data
7.0
70
Not enough data
Text Messaging
8.9
116
|
Verified
Not enough data
7.7
95
|
Verified
Not enough data
8.7
107
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
8.5
108
|
Verified
Not enough data
8.6
95
Not enough data
8.4
87
Not enough data
8.4
80
Not enough data
SMS Platform
8.6
119
|
Verified
Not enough data
9.0
124
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
75
|
Verified
Not enough data
8.5
74
|
Verified
Not enough data
Agentic AI - SMS Marketing
7.7
33
Not enough data
7.9
33
Not enough data
7.8
33
Not enough data
7.7
33
Not enough data
7.5
33
Not enough data
7.8
33
Not enough data
Design and Customization
8.4
54
8.7
51
8.3
53
8.5
54
8.8
53
9.0
50
8.8
52
8.7
51
Campaigns
8.6
51
8.9
45
8.5
52
8.9
44
8.3
52
9.0
36
8.5
51
8.5
43
Integrations
7.9
52
8.6
34
7.4
52
8.6
24
9.0
53
8.8
32
7.5
53
8.9
25
Generative AI
7.6
51
Feature Not Available
Agentic AI - Vulnerability Scanner
7.3
50
Not enough data
7.2
49
Not enough data
Page Customization
9.2
23
Not enough data
9.0
24
Not enough data
8.9
22
Not enough data
8.7
22
Not enough data
Page Optimization
8.7
22
Not enough data
9.2
22
Not enough data
9.1
22
Not enough data
8.1
22
Not enough data
Integrations
9.6
23
Not enough data
9.4
24
Not enough data
9.0
22
Not enough data
Generative AI
8.1
22
Not enough data
Agentic AI - Landing Page Builders
8.1
22
Not enough data
Lead Monitoring
Not enough data
9.0
23
|
Verified
Not enough data
9.0
25
|
Verified
Not enough data
8.9
22
|
Verified
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
9.5
23
|
Verified
Not enough data
9.6
27
|
Verified
Not enough data
8.8
18
|
Verified
Not enough data
8.9
20
|
Verified
Analytics
Not enough data
9.5
18
|
Verified
Not enough data
9.1
19
|
Verified
Customization
Not enough data
9.5
20
|
Verified
Not enough data
9.5
24
|
Verified
Not enough data
9.6
26
|
Verified
Not enough data
9.3
25
|
Verified
Computing
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
8.1
6
Experimental Design
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
8.7
5
Not enough data
Feature Not Available
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
39
Not enough data
7.1
39
Not enough data
7.4
39
Not enough data
6.9
39
Not enough data
7.1
39
Not enough data
7.1
38
Not enough data
Categories
Categories
Shared Categories
Omnisend and OptiMonk are categorized as Pop-Up Builder
Unique Categories
Omnisend is categorized as SMS Marketing, Email Template Builder, Personalization, Push Notification, Marketing Automation, Transactional Email, and Landing Page Builders
OptiMonk is categorized as Retargeting, Lead Capture, A/B Testing, Personalization Engines, and E-Commerce Personalization
Reviews
Reviewers' Company Size
Omnisend
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OptiMonk
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
22.4%
Apparel & Fashion
16.4%
Consumer Goods
8.0%
Marketing and Advertising
6.2%
Health, Wellness and Fitness
5.7%
Other
41.2%
Marketing and Advertising
13.7%
Retail
10.5%
Health, Wellness and Fitness
7.2%
Consumer Goods
6.5%
Information Technology and Services
4.6%
Other
57.5%
Alternatives
Discussions
Is Omnisend better than Mailchimp?
2 Comments
MS
Yes, it is SO much easier to use and integrate. It's a lot more user-friendly. Read more
Is there a way -like Drip tracking pixel- to track my Squarespace website activity in OMNISEND?
2 Comments
NB
If the activity you are referring to is: campaign tracking, conversion tracking, website visitor tracking. Then let me tell you that all these tracking...Read more
Omnichannel marketing
2 Comments
NC
Omnichannel marketing is a strategy that businesses use to create a seamless and integrated experience for customers across multiple channels, both online...Read more
What’s required to use OptiMonk?
1 Comment
Official Response from OptiMonk
OptiMonk is compatible with any kind of sites, you will only need to insert a short Javascript to the source code of your site. For Shopify, Shopify Plus,...Read more
How does the Free plan work?
1 Comment
Official Response from OptiMonk
With the Free plan you are going to have an OptiMonk account in which you can manage all your campaigns. Pro features and A/B testing are not available in...Read more
What if I reach my monthly quota of unique visitors?
1 Comment
Official Response from OptiMonk
First of all, we’ll send you a notification via e-mail when you reach 80% of your limit, so you’ll be noticed in time (we’ll send you another one when you...Read more
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