Compare Oktopost and Sprout Social 
At a Glance
Market Segments
Mid-Market (51.8% of reviews)
Small-Business (44.7% of reviews)
Entry-Level Pricing
Contact Us
Starting at $79.00 1 user/per month (billed annually)
Oktopost
Star Rating
(184)4.4 out of 5
Market Segments
Mid-Market (51.8% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about OktopostSprout Social
Star Rating
(6,412)4.4 out of 5
Market Segments
Small-Business (44.7% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00 1 user/per month (billed annually)
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its social listening capabilities, allowing users to spot trends and potential crises before they escalate. Users appreciate the ability to monitor messages, mentions, and keywords across all platforms, enhancing their overall engagement strategy.
- Users say Oktopost shines in its employee advocacy program, which significantly boosts engagement. Reviewers highlight how easy it is to schedule posts and track interactions, providing valuable insights that help optimize their social media strategies.
- According to verified reviews, Sprout Social is praised for its intuitive setup and scheduling process. New users often find that they can quickly learn the platform, making it a convenient choice for teams looking to streamline their social media management.
- Reviewers mention that Oktopost offers detailed metrics that enhance transparency in tracking social media interactions. Users appreciate the ability to attribute marketing qualified leads (MQLs) to specific social posts, which aids in refining their marketing funnels.
- G2 reviewers highlight that while both platforms have similar star ratings, Sprout Social's overall user satisfaction is reflected in its higher G2 Score, indicating a more robust performance in the social media management space.
- Users report that Sprout Social's reporting features, including helpful graphs and customizable reports, are particularly beneficial for presenting data to stakeholders, making it a preferred choice for businesses that prioritize analytics.
Pricing
Entry-Level Pricing
Sprout Social
Essentials
Starting at $79.00
1 user/per month (billed annually)
Created for social media professionals focused on simplifying publishing workflows.
- Connect up to 5 social profiles
- Increase your visibility with optimal send times
- Track performance with profile and post-level reporting
Free Trial
Oktopost
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.6
120
8.5
5,420
Ease of Use
9.0
132
8.8
5,481
Ease of Setup
9.0
78
8.7
3,835
Ease of Admin
9.0
62
8.8
2,243
Quality of Support
9.3
115
8.6
4,834
Has the product been a good partner in doing business?
9.3
61
8.7
2,209
Product Direction (% positive)
9.0
119
8.9
5,309
Features by Category
Social Analytics
7.6
15
7.7(won by 0.1)
2979
7.8(tied score)
20
7.8(tied score)
3157
8.7
60
8.8(won by 0.1)
3378
Feature Not Available
7.2(won by default)
2602
7.6(won by 0.6)
44
7.0
2608
7.6(won by 0.3)
9
7.3
2370
7.7(won by 0.6)
10
7.1
2308
Reports & Dashboards
7.8
39
8.1(won by 0.3)
3228
8.2
56
8.5(won by 0.3)
3271
8.6(won by 0.1)
51
8.5
3128
8.2(won by default)
10
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
Not enough data
6.3(won by default)
890
Not enough data
6.2(won by default)
879
Not enough data
6.2(won by default)
887
Not enough data
6.3(won by default)
892
Content & Collaboration
9.2
22
8.9
3213
8.8
17
7.9
2925
8.2
13
8.2
3024
8.8
14
8.0
2908
8.7
17
8.3
3011
9.4
12
Feature Not Available
Social Management
8.4
83
8.6
4373
9.1
92
8.9
4408
8.8
77
8.1
3823
8.6
78
8.5
4236
Feature Not Available
Feature Not Available
9.3
14
7.9
2910
Not enough data
7.5
2492
Agentic AI - Social Media Management
Not enough data
6.2
1064
Not enough data
6.4
1054
Not enough data
6.6
1070
Not enough data
6.5
1045
Not enough data
6.4
1036
Not enough data
6.4
1037
Not enough data
6.5
1037
Content Sharing
10.0
18
|
Verified
Not enough data
9.6
20
|
Verified
Not enough data
9.5
10
|
Verified
Not enough data
9.4
9
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Dashboard
9.6
8
|
Verified
Not enough data
8.3
8
|
Verified
Not enough data
8.9
9
|
Verified
Not enough data
Analytics
9.4
16
|
Verified
Not enough data
9.6
9
|
Verified
Not enough data
9.4
6
|
Verified
Not enough data
9.6
8
|
Verified
Not enough data
Platform
9.5
11
|
Verified
Not enough data
8.5
8
|
Verified
Not enough data
9.2
10
Not enough data
6.7
5
Not enough data
Agentic AI - Employee Advocacy
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Listening
8.1
42
8.5
1909
6.7
11
7.0
1434
9.6
9
8.1
1230
8.8
7
7.9
1197
9.3
7
7.7
1169
9.0
7
7.8
1192
Agentic AI - Social Media Listening Tools
Not enough data
6.4
386
Not enough data
6.5
394
Not enough data
6.4
386
Not enough data
6.4
386
Not enough data
6.5
387
Data Management & Analysis
8.3
14
7.5
1212
8.3
46
8.6
1995
9.8
10
8.1
1230
9.1
9
7.8
1128
Generative AI
Not enough data
7.1
865
Not enough data
7.0
850
Process
Not enough data
8.4
1469
Not enough data
7.9
1248
Not enough data
7.7
1008
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1523
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1126
Not enough data
8.4
1434
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Oktopost and Sprout Social are categorized as Social Media Suites, Social Media Analytics, Social Media Management, and Social Media Listening Tools
Unique Categories
Oktopost is categorized as Employee Advocacy
Sprout Social is categorized as Social Customer Service
Reviews
Reviewers' Company Size
Oktopost
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
28.0%
Information Technology and Services
19.7%
Marketing and Advertising
15.9%
Financial Services
6.4%
Internet
4.5%
Other
25.5%
Marketing and Advertising
20.4%
Non-Profit Organization Management
6.2%
Higher Education
5.6%
Information Technology and Services
3.7%
Financial Services
3.2%
Other
60.9%
Alternatives
Discussions
What does "B2B Social Media Management" mean?
1 Comment
Official Response from Oktopost
Most social media management platforms were built for B2C Brands to help schedule and measure traditional social metrics such as reach and followers. B2B...Read more
Does your social media management platform integrate with Eloqua?
1 Comment
Official Response from Oktopost
Absolutely yes! Otkopost is the only social media management and employee advocacy platform that has a native Eloqua integration. The integration will...Read more
Is there a place of education for users?
7 Comments
BR
General education: https://sproutsocial.com/insights/webinars/ and overall intro webinar:...Read more
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