# Okendo vs Trustpilot Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Okendo excels in user experience, with many praising its **user-friendly interface** and straightforward admin panel. Users appreciate how easy it is to set up and manage, which is a significant advantage for businesses looking to streamline their review collection process.
- **Users say** that Trustpilot offers a transparent view of customer experiences, making it a go-to platform for those seeking reliable reviews. Many find it simple to browse through reviews, which helps them make informed decisions before trying new products or services.
- **Reviewers mention** that Okendo stands out for its ability to collect **detailed reviews** , allowing customers to upload photos and videos. This feature enhances the quality of feedback and helps brands better understand customer preferences, which is particularly beneficial for e-commerce businesses.
- **According to verified reviews** , Trustpilot faces challenges with its overall satisfaction ratings, as users have noted that it sometimes lacks the depth of features found in other platforms. While it provides a good overview of experiences, some users feel it could benefit from more advanced functionalities.
- **G2 reviewers highlight** that Okendo's integration capabilities, especially with tools like Klaviyo, significantly enhance its value for Shopify brands. Users appreciate how these integrations help drive sales and improve customer engagement through targeted feedback collection.
- **Users report** that Trustpilot's pricing can be a barrier for some small businesses, as it starts at $299. In contrast, Okendo's entry-level price of $19 makes it a more accessible option for smaller brands looking to leverage customer reviews without a hefty investment.



| | Okendo | Trustpilot | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 3.4 out of 5 | 
| **Total Reviews** | 415 | 260 | 
| **Largest Market Segment** | Small-Business (75.8% of reviews) | Small-Business (61.7% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | Starting at $299.00 | 

---
## Top Pros & Cons

### Okendo

Pros:
- Ease of Use (183 reviews)
- Customer Support (159 reviews)

Cons:
- Limited Customization (29 reviews)
- Missing Features (26 reviews)

### Trustpilot

Pros:
- Ease of Use (10 reviews)
- Reputation Management (4 reviews)

Cons:
- Poor Customer Support (10 reviews)
- Review Issues (10 reviews)

---
## Ratings Comparison
| Rating | Okendo | Trustpilot | 
|---|---|---|
  | **Meets Requirements** | 9.0 (298 reviews) | 7.5 (222 reviews) | 
  | **Ease of Use** | 9.1 (304 reviews) | 8.1 (226 reviews) | 
  | **Ease of Setup** | 9.0 (274 reviews) | 7.8 (132 reviews) | 
  | **Ease of Admin** | 9.1 (133 reviews) | 7.8 (107 reviews) | 
  | **Quality of Support** | 9.5 (293 reviews) | 6.9 (208 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (132 reviews) | 6.8 (105 reviews) | 
  | **Product Direction (% positive)** | 9.5 (291 reviews) | 6.2 (216 reviews) | 

---
## Pricing

### Okendo

#### Entry-Level Pricing

Plan: Essential

Price: $19.00 Per Month

Description: Up to 200 orders per month 

Key Features:
- For just $19/month, the Essentials plan has everything needed to start collecting customer reviews today. 14-day free trial. Easy setup.

[Browse all 5 editions](https://www.g2.com/products/okendo/pricing)

#### Free Trial

Yes

### Trustpilot

#### Entry-Level Pricing

Plan: Plus plan

Price: Starting at $299.00

Description: Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.

Key Features:
- 8 widgets
- 3 User logins
- 200 monthly invitations

[Browse all 4 editions](https://www.g2.com/products/trustpilot/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 8.0/10 | 275 |
| **Trustpilot** | 6.1/10 | 56 |

#### Collection

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Authentication** | 7.4 (125 reviews) | 6.2 (39 reviews) ✓ Verified | 
| **Review Forms** | 8.9 (170 reviews) | 6.5 (39 reviews) ✓ Verified | 
| **Personalization** | 8.2 (135 reviews) | 5.8 (34 reviews) ✓ Verified | 
| **Engagement** | 8.3 (126 reviews) | 6.8 (34 reviews) ✓ Verified | 
| **Community Q&A** | 7.8 (121 reviews) | Feature Not Available | 

#### Agentic AI - Review Management

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Adaptive Learning** | 6.5 (65 reviews) | 5.7 (10 reviews) | 
| **Natural Language Interaction** | 6.4 (65 reviews) | 5.7 (10 reviews) | 

#### Moderation

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Reviewer Validation** | 8.9 (135 reviews) | 6.0 (34 reviews) ✓ Verified | 
| **Response Types** | 8.8 (131 reviews) | 5.7 (35 reviews) ✓ Verified | 
| **Legal Agreements** | 8.2 (119 reviews) | 6.0 (27 reviews) ✓ Verified | 

#### Use Cases

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **E-commerce** | 9.4 (178 reviews) | 6.6 (30 reviews) ✓ Verified | 
| **Retail** | 7.8 (123 reviews) | 6.3 (28 reviews) ✓ Verified | 
| **Customer Service** | 8.7 (150 reviews) | 6.0 (32 reviews) ✓ Verified | 

#### Administration

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Incentives** | 8.4 (142 reviews) | Feature Not Available | 
| **Syndication** | 7.9 (127 reviews) | 6.7 (27 reviews) ✓ Verified | 
| **Insights** | 8.0 (157 reviews) | 6.8 (29 reviews) ✓ Verified | 
| **Content** | 8.8 (135 reviews) | 6.3 (28 reviews) ✓ Verified | 
| **Sampling** | 6.5 (108 reviews) | Feature Not Available | 

#### Display Options

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Badges** | 7.5 (117 reviews) | 6.4 (29 reviews) ✓ Verified | 
| **Widgets** | 8.7 (159 reviews) | 5.9 (30 reviews) ✓ Verified | 
| **Integration & APIs** | 8.9 (182 reviews) | 5.8 (29 reviews) ✓ Verified | 
| **Marketing** | 7.6 (119 reviews) | 5.9 (30 reviews) ✓ Verified | 

#### Generative AI

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **AI Text Generation** | 6.8 (81 reviews) | 5.6 (16 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 8.0/10 | 30 |
| **Trustpilot** | N/A | N/A |

#### Survey Management

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Survey Builder** | 8.3 (28 reviews) | Not enough data | 
| **Question Types** | 8.7 (25 reviews) | Not enough data | 
| **Templates** | 8.4 (25 reviews) | Not enough data | 
| **Survey Distribution** | 8.4 (26 reviews) | Not enough data | 

#### Survey Customization

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Branching/Skip Logic** | 8.5 (25 reviews) | Not enough data | 
| **Branding** | 8.8 (25 reviews) | Not enough data | 
| **Multimedia Support** | 8.4 (24 reviews) | Not enough data | 
| **Multilingual Surveys** | 7.2 (24 reviews) | Not enough data | 

#### Survey Insights

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Reporting & Analytics** | 8.6 (29 reviews) | Not enough data | 
| **BI Tools Integration** | 7.5 (24 reviews) | Not enough data | 
| **Data Exporting** | 7.8 (26 reviews) | Not enough data | 
| **Permissions** | 8.2 (25 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Adaptive Learning** | 7.3 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 
| **Decision Making** | 7.3 (13 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 7.4/10 | 42 |
| **Trustpilot** | N/A | N/A |

#### Loyalty Experience

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Loyalty Engine** | 8.7 (36 reviews) | Not enough data | 
| **Rewards** | 8.3 (33 reviews) | Not enough data | 
| **Membership** | 8.5 (31 reviews) | Not enough data | 
| **Personalization** | 7.6 (31 reviews) | Not enough data | 
| **Gamification** | 6.7 (31 reviews) | Not enough data | 
| **Loyalty Cards** | 6.7 (30 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Communication Tools** | 8.0 (29 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 8.0 (30 reviews) | Not enough data | 
| **Loyalty Analytics** | 8.0 (28 reviews) | Not enough data | 
| **Localization** | 7.0 (30 reviews) | Not enough data | 
| **Integrations** | 8.4 (35 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.7 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.6 (18 reviews) | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 4.6/10 | 7 |
| **Trustpilot** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (7 reviews) | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 6.1/10 | 40 |
| **Trustpilot** | 6.9/10 | 103 |

#### Consumer Intelligence

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Customer Feedback** | 9.4 (36 reviews) | 7.8 (92 reviews) ✓ Verified | 
| **Competitive Intelligence** | 7.6 (26 reviews) | 6.8 (66 reviews) | 
| **Sentiment Analysis** | 8.6 (28 reviews) | 7.0 (63 reviews) ✓ Verified | 

#### Reporting

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Revenue Reporting** | 7.2 (21 reviews) | Feature Not Available | 
| **Corporate Reporting** | 6.6 (17 reviews) | 6.8 (56 reviews) ✓ Verified | 
| **Dashboard** | 8.5 (24 reviews) | 7.7 (84 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Social Networks Monitoring** | 5.4 (16 reviews) | 6.6 (52 reviews) ✓ Verified | 
| **Social Media Management** | 5.0 (15 reviews) | 6.6 (53 reviews) ✓ Verified | 
| **Digital Media Monitoring** | 4.9 (15 reviews) | Feature Not Available | 

#### In-House Management

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Employee Performance** | 4.7 (13 reviews) | Feature Not Available | 
| **Team Workflow** | 5.9 (13 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **AI Text Generation** | 6.0 (8 reviews) | 6.4 (14 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Autonomous Task Execution** | 4.7 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (6 reviews) | Not enough data | 
| **Decision Making** | 4.7 (6 reviews) | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | N/A | N/A |
| **Trustpilot** | N/A | N/A |

#### Discovery

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Okendo | Trustpilot | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)

**Unique to Okendo (3):** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Survey Software](https://www.g2.com/categories/survey), [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)



---
## Reviewer Demographics

### By Company Size

| Segment | Okendo | Trustpilot | 
|---|---|---|
| **Small-Business** | 75.8% | 61.7% | 
| **Mid-Market** | 23.9% | 33.1% | 
| **Enterprise** | 0.3% | 5.2% | 

### By Industry

#### Okendo

- **Retail:** 23.1%
- **Consumer Goods:** 19.5%
- **Apparel & Fashion:** 16.2%
- **Health, Wellness and Fitness:** 11.4%
- **Cosmetics:** 8.1%
- **Food & Beverages:** 5.2%
- **Marketing and Advertising:** 4.2%
- **Sporting Goods:** 2.6%
- **Consumer Electronics:** 1.9%
- **Luxury Goods & Jewelry:** 1.6%
- **Other:** 6.2%

#### Trustpilot

- **Financial Services:** 14.2%
- **Retail:** 7.3%
- **Marketing and Advertising:** 6.5%
- **Computer Software:** 4.5%
- **Consumer Goods:** 4.0%
- **Apparel & Fashion:** 3.6%
- **Information Technology and Services:** 3.2%
- **Consumer Electronics:** 2.8%
- **Consumer Services:** 2.8%
- **Internet:** 2.8%
- **Other:** 48.2%

---
## Alternatives

### Alternatives to Okendo

- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (650 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (607 reviews)
- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (451 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4189 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1016 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.8/5 stars (390 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5606 reviews)

### Alternatives to Trustpilot

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4189 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (650 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Shopper Approved](https://www.g2.com/products/shopper-approved/reviews) — 4.7/5 stars (237 reviews)
- [Feefo](https://www.g2.com/products/feefo/reviews) — 4.6/5 stars (149 reviews)
- [ResellerRatings](https://www.g2.com/products/resellerratings/reviews) — 4.4/5 stars (82 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [SKEEPERS Ratings & Reviews](https://www.g2.com/products/skeepers-ratings-reviews/reviews) — 4.1/5 stars (33 reviews)

---
## Top Discussions

### Okendo

- Title: [What is Okendo used for?](https://www.g2.com/discussions/what-is-okendo-used-for) — 1 comment
  > **Top comment:** "Okendo is used by eCommerce brands to collect and showcase customer reviews, ratings, photos, and videos on their websites. It helps businesses build trust,..."

### Trustpilot

- Title: [How does Trustpilot work with Google shopping exactly?](https://www.g2.com/discussions/31966-how-does-trustpilot-work-with-google-shopping-exactly) — 4 comments, 1 upvote
  > **Top comment:** "https://ltddeals.in/topicmojo/"
- Title: [how improvements and new integrations can be made in the software](https://www.g2.com/discussions/how-improvements-and-new-integrations-can-be-made-in-the-software) — 1 comment, 1 upvote
  > **Top comment:** "The contract is bullshit"
- Title: [Why flagged reviews are deleted?](https://www.g2.com/discussions/why-flagged-reviews-are-deleted) — 1 comment, 1 upvote
  > **Top comment:** "Not just flagged

Hacked reviews by bad (scam operating) companies paying Trustpilot in the accounts of Trustpilot Reviewers.

How is it Trustpilot..."
- Title: [Anyone else found  fake Trustpilot reviews against their website](https://www.g2.com/discussions/anyone-else-found-fake-trustpilot-reviews-against-their-website) — 1 comment, 1 upvote
  > **Top comment:** "Good day everyone on this platform I wanna use this medium to express how you can recover your lost fund from forex, binary options scam companies or fake..."
- Title: [Is Trustpilot a global or only United States specific product review platform?](https://www.g2.com/discussions/is-trustpilot-a-global-or-only-united-states-specific-product-review-platform) — 1 comment
  > **Top comment:** "They are actually located in Denmark. They are global review service. 

But seriously, stay away from them . Is widely stated that the overcharge, the lock..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/okendo-vs-trustpilot)