# Okendo vs Smile.io Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Smile.io excels in user experience, with many users highlighting its **easy setup** and seamless integration with their stores. One user mentioned it allows for launching a professional-looking rewards program without any technical headaches.
- **Users say** that Okendo provides a strong onboarding experience, with specific praise for its **customer service**. Reviewers appreciate the support from their account managers, which helps keep them informed and addresses inquiries effectively.
- **According to verified reviews** , Smile.io has a higher overall satisfaction score, reflecting its ability to meet user needs with features like extensive customization options. Users noted that they can manage their rewards program in one user-friendly system.
- **Reviewers mention** that while both platforms are easy to use, Smile.io slightly edges out with its **ease of administration**. Users have reported a consistently smooth experience when managing their loyalty programs.
- **G2 reviewers highlight** that Okendo is particularly effective for gathering customer reviews, with users appreciating how reviews are organized by product, making them easy to access. This feature helps build social trust and encourages repeat business.
- **Users report** that Smile.io's customer support is top-notch, with many stating that the team goes above and beyond to resolve issues. This level of support is a significant factor in their overall satisfaction with the platform.



| | Okendo | Smile.io | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.6 out of 5 | 
| **Total Reviews** | 358 | 435 | 
| **Largest Market Segment** | Small-Business (75.7% of reviews) | Small-Business (92.3% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | Free | 

---
## Top Pros & Cons

### Okendo

Pros:
- Ease of Use (183 reviews)
- Customer Support (159 reviews)

Cons:
- Limited Customization (29 reviews)
- Missing Features (26 reviews)

### Smile.io

Pros:
- Ease of Use (195 reviews)
- Customer Support (159 reviews)

Cons:
- Expensive (85 reviews)
- Limited Customization (53 reviews)

---
## Ratings Comparison
| Rating | Okendo | Smile.io | 
|---|---|---|
  | **Meets Requirements** | 8.9 (250 reviews) | 8.6 (423 reviews) | 
  | **Ease of Use** | 9.1 (255 reviews) | 9.1 (428 reviews) | 
  | **Ease of Setup** | 9.0 (229 reviews) | 9.1 (411 reviews) | 
  | **Ease of Admin** | 9.1 (119 reviews) | 9.1 (289 reviews) | 
  | **Quality of Support** | 9.4 (246 reviews) | 9.5 (396 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (118 reviews) | 9.3 (282 reviews) | 
  | **Product Direction (% positive)** | 9.5 (248 reviews) | 9.2 (414 reviews) | 

---
## Pricing

### Okendo

#### Entry-Level Pricing

Plan: Essential

Price: $19.00 Per Month

Description: Up to 200 orders per month 

Key Features:
- For just $19/month, the Essentials plan has everything needed to start collecting customer reviews today. 14-day free trial. Easy setup.

[Browse all 5 editions](https://www.g2.com/products/okendo/pricing)

#### Free Trial

Yes

### Smile.io

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Up to 200 monthly orders

Key Features:
- Points, rewards & referrals
- 15+ ways to earn & redeem
- Discounts & free shipping rewards

[Browse all 5 editions](https://www.g2.com/products/smile-io/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 8.0/10 | 228 |
| **Smile.io** | N/A | N/A |

#### Collection

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Authentification** | 7.4 (124 reviews) | Not enough data | 
| **Review Forms** | 8.8 (152 reviews) | Not enough data | 
| **Personalization** | 8.2 (132 reviews) | Not enough data | 
| **Engagement** | 8.2 (123 reviews) | Not enough data | 
| **Community Q&A** | 7.8 (119 reviews) | Not enough data | 

#### Agentic AI - Review Management

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Adaptive Learning** | 6.5 (64 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.4 (64 reviews) | Not enough data | 

#### Moderation

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Reviewer Validation** | 8.8 (131 reviews) | Not enough data | 
| **Response Types** | 8.8 (128 reviews) | Not enough data | 
| **Legal Agreements** | 8.2 (119 reviews) | Not enough data | 

#### Use Cases

| Feature | Okendo | Smile.io | 
|---|---|---|
| **E-commerce** | 9.3 (154 reviews) | Not enough data | 
| **Retail** | 7.8 (121 reviews) | Not enough data | 
| **Customer Service** | 8.6 (143 reviews) | Not enough data | 

#### Administration

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Incentives** | 8.3 (137 reviews) | Not enough data | 
| **Syndication** | 7.9 (121 reviews) | Not enough data | 
| **Insights** | 8.0 (143 reviews) | Not enough data | 
| **Content** | 8.7 (130 reviews) | Not enough data | 
| **Sampling** | 6.5 (108 reviews) | Not enough data | 

#### Display Options

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Badges** | 7.5 (115 reviews) | Not enough data | 
| **Widgets** | 8.6 (147 reviews) | Not enough data | 
| **Integration & APIs** | 8.8 (155 reviews) | Not enough data | 
| **Marketing** | 7.6 (119 reviews) | Not enough data | 

#### Generative AI

| Feature | Okendo | Smile.io | 
|---|---|---|
| **AI Text Generation** | 6.8 (78 reviews) | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 8.0/10 | 28 |
| **Smile.io** | N/A | N/A |

#### Survey Management

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Survey Builder** | 8.3 (27 reviews) | Not enough data | 
| **Question Types** | 8.7 (25 reviews) | Not enough data | 
| **Templates** | 8.4 (25 reviews) | Not enough data | 
| **Survey Distribution** | 8.4 (26 reviews) | Not enough data | 

#### Survey Customization

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Branching/Skip Logic** | 8.5 (25 reviews) | Not enough data | 
| **Branding** | 8.8 (25 reviews) | Not enough data | 
| **Multimedia Support** | 8.4 (24 reviews) | Not enough data | 
| **Multilingual Surveys** | 7.2 (24 reviews) | Not enough data | 

#### Survey Insights

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (28 reviews) | Not enough data | 
| **BI Tools Integration** | 7.5 (24 reviews) | Not enough data | 
| **Data Exporting** | 7.8 (26 reviews) | Not enough data | 
| **Permissions** | 8.2 (25 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Adaptive Learning** | 7.3 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 
| **Decision Making** | 7.3 (13 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 7.4/10 | 39 |
| **Smile.io** | 7.8/10 | 394 |

#### Loyalty Experience

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Loyalty Engine** | 8.7 (36 reviews) | 9.1 (379 reviews) | 
| **Rewards** | 8.3 (33 reviews) | 8.8 (382 reviews) | 
| **Membership** | 8.5 (31 reviews) | 8.4 (351 reviews) | 
| **Personalization** | 7.6 (31 reviews) | 7.9 (345 reviews) | 
| **Gamification** | 6.7 (31 reviews) | 6.8 (338 reviews) | 
| **Loyalty Cards** | 6.7 (30 reviews) | 6.7 (333 reviews) | 

#### Loyalty Platform

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Communication Tools** | 8.0 (29 reviews) | 7.9 (345 reviews) | 
| **Customer Relationship Management (CRM)** | 8.0 (30 reviews) | 8.1 (340 reviews) | 
| **Loyalty Analytics** | 8.0 (28 reviews) | 8.1 (344 reviews) | 
| **Localization** | 7.1 (29 reviews) | 7.6 (330 reviews) | 
| **Integrations** | 8.4 (33 reviews) | 8.5 (358 reviews) | 

#### Agentic AI - Loyalty Management

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (20 reviews) | 7.2 (122 reviews) | 
| **Cross-system Integration** | 6.8 (19 reviews) | 8.0 (124 reviews) | 
| **Adaptive Learning** | 5.7 (18 reviews) | 7.1 (121 reviews) | 
| **Proactive Assistance** | 5.6 (18 reviews) | 7.1 (123 reviews) | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 4.3/10 | 6 |
| **Smile.io** | 6.5/10 | 14 |

#### Agentic AI - Customer Advocacy

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (6 reviews) | 6.9 (13 reviews) | 
| **Cross-system Integration** | 4.2 (6 reviews) | 6.7 (13 reviews) | 
| **Proactive Assistance** | 4.4 (6 reviews) | 6.0 (14 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 6.0/10 | 34 |
| **Smile.io** | N/A | N/A |

#### Consumer Intelligence

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Customer Feedback** | 9.3 (33 reviews) | Not enough data | 
| **Competitive Intelligence** | 7.6 (26 reviews) | Not enough data | 
| **Sentiment Analysis** | 8.5 (27 reviews) | Not enough data | 

#### Reporting

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Revenue Reporting** | 7.1 (20 reviews) | Not enough data | 
| **Corporate Reporting** | 6.4 (16 reviews) | Not enough data | 
| **Dashboard** | 8.1 (19 reviews) | Not enough data | 

#### Media Monitoring

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Social Networks Monitoring** | 5.1 (15 reviews) | Not enough data | 
| **Social Media Management** | 5.0 (15 reviews) | Not enough data | 
| **Digital Media Monitoring** | 4.9 (15 reviews) | Not enough data | 

#### In-House Management

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Employee Performance** | 4.7 (13 reviews) | Not enough data | 
| **Team Workflow** | 5.9 (13 reviews) | Not enough data | 

#### Generative AI

| Feature | Okendo | Smile.io | 
|---|---|---|
| **AI Text Generation** | 6.0 (8 reviews) | Not enough data | 

#### Agentic AI - Online Reputation Management

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Autonomous Task Execution** | 4.7 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (6 reviews) | Not enough data | 
| **Adaptive Learning** | 4.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (6 reviews) | Not enough data | 
| **Decision Making** | 4.7 (6 reviews) | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | N/A | N/A |
| **Smile.io** | N/A | N/A |

#### Discovery

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Okendo | Smile.io | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)

**Unique to Okendo (3):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software), [Survey Software](https://www.g2.com/categories/survey)



---
## Reviewer Demographics

### By Company Size

| Segment | Okendo | Smile.io | 
|---|---|---|
| **Small-Business** | 75.7% | 92.3% | 
| **Mid-Market** | 23.9% | 7.7% | 
| **Enterprise** | 0.3% | 0% | 

### By Industry

#### Okendo

- **Retail:** 22.8%
- **Consumer Goods:** 18.1%
- **Apparel & Fashion:** 17.8%
- **Health, Wellness and Fitness:** 10.8%
- **Cosmetics:** 8.9%
- **Food & Beverages:** 5.4%
- **Marketing and Advertising:** 4.2%
- **Sporting Goods:** 3.1%
- **Consumer Electronics:** 2.3%
- **Furniture:** 1.5%
- **Other:** 5.0%

#### Smile.io

- **Retail:** 33.5%
- **Apparel & Fashion:** 13.0%
- **Consumer Goods:** 8.6%
- **Cosmetics:** 8.1%
- **Food & Beverages:** 7.9%
- **Health, Wellness and Fitness:** 6.0%
- **Arts and Crafts:** 3.5%
- **Sporting Goods:** 3.3%
- **Marketing and Advertising:** 2.1%
- **Food Production:** 1.9%
- **Other:** 12.1%

---
## Alternatives

### Alternatives to Okendo

- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (641 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (585 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4055 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (993 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.7/5 stars (373 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5515 reviews)
- [SOCi](https://www.g2.com/products/soci/reviews) — 4.5/5 stars (4039 reviews)

### Alternatives to Smile.io

- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (585 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [ReferralCandy](https://www.g2.com/products/referralcandy/reviews) — 4.5/5 stars (110 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4055 reviews)
- [Influitive](https://www.g2.com/products/jigsaw-interactive-influitive/reviews) — 4.4/5 stars (396 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.2/5 stars (619 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (416 reviews)
- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Xoxoday](https://www.g2.com/products/xoxoday-xoxoday/reviews) — 4.6/5 stars (1580 reviews)
- [Agentforce Marketing (formerly Salesforce Marketing Cloud)](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/reviews) — 4.0/5 stars (4460 reviews)

---
## Top Discussions

### Okendo

- Title: [What is Okendo used for?](https://www.g2.com/discussions/what-is-okendo-used-for) — 1 comment
  > **Top comment:** "Okendo is used by eCommerce brands to collect and showcase customer reviews, ratings, photos, and videos on their websites. It helps businesses build trust,..."

### Smile.io

- Title: [What are Smile rewards?](https://www.g2.com/discussions/what-are-smile-rewards) — 1 comment *(includes official response)*
  > **Top comment:** "Smile rewards is a loyalty platform for commerce brands on Shopify, Shopify Plus and BigCommerce. The platform enables brands to provide easy-to-use rewards..."
- Title: [Is smile IO for free?](https://www.g2.com/discussions/is-smile-io-for-free) — 1 comment *(includes official response)*
  > **Top comment:** "Smile.io offers a free plan for up to 200 monthly orders. With this free plan, commerce brands can launch a points program, a referral program with basic..."
- Title: [What is JS smile io?](https://www.g2.com/discussions/what-is-js-smile-io) — 1 comment *(includes official response)*
  > **Top comment:** "You view a breakdown of what you can do with the JavaScript SDK disabled vs enabled on Smile.io here at our help articles:..."
- Title: [How does smile app work?](https://www.g2.com/discussions/how-does-smile-app-work) — 1 comment *(includes official response)*
  > **Top comment:** "The Smile.io app works across commerce platforms Shopify, Shopify Plus, and BigCommerce by heading into their app store's and installing Smile into your..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/okendo-vs-smile-io)