# Okendo vs Shopper Approved Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Okendo excels in user-friendliness, with many users praising its intuitive admin panel and straightforward setup process. One user highlighted how easy it is to collect high-quality, detailed reviews, allowing customers to upload photos and videos, which enhances the overall review quality.
- **Users say** that Shopper Approved offers exceptional support, with many recent users noting the quick response times from the support team. This has been particularly beneficial for those who had questions during the integration process, making it a reliable choice for businesses seeking assistance.
- **Reviewers mention** that Okendo's integration capabilities, especially with platforms like Klaviyo, significantly enhance its functionality. Users appreciate how these integrations help streamline their marketing efforts and drive sales, making it a strong contender for e-commerce brands.
- **According to verified reviews** , Shopper Approved shines in its review collection process, which users find simple and effective. One user noted that the automated review requests have positively impacted their conversion rates, showcasing the tool's effectiveness in gathering customer feedback.
- **G2 reviewers highlight** that while both platforms have strong features, Okendo's recent reviews indicate a more robust market presence, with a higher volume of feedback. This suggests that users are actively engaging with the platform, which can be a sign of reliability and ongoing improvement.
- **Users report** that Shopper Approved's unique features, such as the addition of questions and answers, have been beneficial for customer engagement. This feature allows businesses to manage customer inquiries effectively, enhancing the overall user experience on their platforms.



| | Okendo | Shopper Approved | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 415 | 237 | 
| **Largest Market Segment** | Small-Business (75.8% of reviews) | Small-Business (86.5% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | Starting at $119.00 Per Month | 

---
## Top Pros & Cons

### Okendo

Pros:
- Ease of Use (183 reviews)
- Customer Support (159 reviews)

Cons:
- Limited Customization (29 reviews)
- Missing Features (26 reviews)

### Shopper Approved

Pros:
- Ease of Use (8 reviews)
- Reputation Management (5 reviews)

Cons:
- Outdated Interface (4 reviews)
- Poor Interface Design (4 reviews)

---
## Ratings Comparison
| Rating | Okendo | Shopper Approved | 
|---|---|---|
  | **Meets Requirements** | 9.0 (298 reviews) | 9.4 (186 reviews) | 
  | **Ease of Use** | 9.1 (304 reviews) | 9.3 (186 reviews) | 
  | **Ease of Setup** | 9.0 (274 reviews) | 9.1 (139 reviews) | 
  | **Ease of Admin** | 9.1 (133 reviews) | 9.2 (121 reviews) | 
  | **Quality of Support** | 9.5 (293 reviews) | 9.5 (181 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (132 reviews) | 9.6 (118 reviews) | 
  | **Product Direction (% positive)** | 9.5 (291 reviews) | 8.4 (173 reviews) | 

---
## Pricing

### Okendo

#### Entry-Level Pricing

Plan: Essential

Price: $19.00 Per Month

Description: Up to 200 orders per month 

Key Features:
- For just $19/month, the Essentials plan has everything needed to start collecting customer reviews today. 14-day free trial. Easy setup.

[Browse all 5 editions](https://www.g2.com/products/okendo/pricing)

#### Free Trial

Yes

### Shopper Approved

#### Entry-Level Pricing

Plan: Starter Package

Price: Starting at $119.00 Per Month

Key Features:
- Shopper Approved Seller Ratings with our proprietary process that collects up to 10x more reviews.

[Learn more about Shopper Approved](https://www.g2.com/products/shopper-approved/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 8.0/10 | 275 |
| **Shopper Approved** | 8.4/10 | 85 |

#### Collection

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Authentication** | 7.4 (125 reviews) | 8.3 (66 reviews) ✓ Verified | 
| **Review Forms** | 8.9 (170 reviews) | 8.9 (79 reviews) ✓ Verified | 
| **Personalization** | 8.2 (135 reviews) | 8.4 (78 reviews) ✓ Verified | 
| **Engagement** | 8.3 (126 reviews) | Feature Not Available | 
| **Community Q&A** | 7.8 (121 reviews) | 7.6 (62 reviews) ✓ Verified | 

#### Agentic AI - Review Management

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Adaptive Learning** | 6.5 (65 reviews) | 7.3 (5 reviews) | 
| **Natural Language Interaction** | 6.4 (65 reviews) | Not enough data | 

#### Moderation

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Reviewer Validation** | 8.9 (135 reviews) | 9.1 (75 reviews) ✓ Verified | 
| **Response Types** | 8.8 (131 reviews) | 9.0 (72 reviews) ✓ Verified | 
| **Legal Agreements** | 8.2 (119 reviews) | 8.6 (62 reviews) ✓ Verified | 

#### Use Cases

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **E-commerce** | 9.4 (178 reviews) | 9.0 (76 reviews) ✓ Verified | 
| **Retail** | 7.8 (123 reviews) | 8.6 (65 reviews) ✓ Verified | 
| **Customer Service** | 8.7 (150 reviews) | 9.1 (72 reviews) ✓ Verified | 

#### Administration

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Incentives** | 8.4 (142 reviews) | 7.7 (60 reviews) ✓ Verified | 
| **Syndication** | 7.9 (127 reviews) | 8.2 (67 reviews) ✓ Verified | 
| **Insights** | 8.0 (157 reviews) | 8.3 (63 reviews) ✓ Verified | 
| **Content** | 8.8 (135 reviews) | 8.3 (61 reviews) ✓ Verified | 
| **Sampling** | 6.5 (108 reviews) | Feature Not Available | 

#### Display Options

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Badges** | 7.5 (117 reviews) | 8.7 (74 reviews) ✓ Verified | 
| **Widgets** | 8.7 (159 reviews) | 8.8 (73 reviews) ✓ Verified | 
| **Integration & APIs** | 8.9 (182 reviews) | Feature Not Available | 
| **Marketing** | 7.6 (119 reviews) | 8.3 (61 reviews) ✓ Verified | 

#### Generative AI

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **AI Text Generation** | 6.8 (81 reviews) | 7.1 (39 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 8.0/10 | 30 |
| **Shopper Approved** | N/A | N/A |

#### Survey Management

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Survey Builder** | 8.3 (28 reviews) | Not enough data | 
| **Question Types** | 8.7 (25 reviews) | Not enough data | 
| **Templates** | 8.4 (25 reviews) | Not enough data | 
| **Survey Distribution** | 8.4 (26 reviews) | Not enough data | 

#### Survey Customization

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Branching/Skip Logic** | 8.5 (25 reviews) | Not enough data | 
| **Branding** | 8.8 (25 reviews) | Not enough data | 
| **Multimedia Support** | 8.4 (24 reviews) | Not enough data | 
| **Multilingual Surveys** | 7.2 (24 reviews) | Not enough data | 

#### Survey Insights

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Reporting & Analytics** | 8.6 (29 reviews) | Not enough data | 
| **BI Tools Integration** | 7.5 (24 reviews) | Not enough data | 
| **Data Exporting** | 7.8 (26 reviews) | Not enough data | 
| **Permissions** | 8.2 (25 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Adaptive Learning** | 7.3 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 
| **Decision Making** | 7.3 (13 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 7.4/10 | 42 |
| **Shopper Approved** | N/A | N/A |

#### Loyalty Experience

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Loyalty Engine** | 8.7 (36 reviews) | Not enough data | 
| **Rewards** | 8.3 (33 reviews) | Not enough data | 
| **Membership** | 8.5 (31 reviews) | Not enough data | 
| **Personalization** | 7.6 (31 reviews) | Not enough data | 
| **Gamification** | 6.7 (31 reviews) | Not enough data | 
| **Loyalty Cards** | 6.7 (30 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Communication Tools** | 8.0 (29 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 8.0 (30 reviews) | Not enough data | 
| **Loyalty Analytics** | 8.0 (28 reviews) | Not enough data | 
| **Localization** | 7.0 (30 reviews) | Not enough data | 
| **Integrations** | 8.4 (35 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.7 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.6 (18 reviews) | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 4.6/10 | 7 |
| **Shopper Approved** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.2 (7 reviews) | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 6.1/10 | 40 |
| **Shopper Approved** | 8.0/10 | 114 |

#### Consumer Intelligence

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Customer Feedback** | 9.4 (36 reviews) | 9.4 (96 reviews) ✓ Verified | 
| **Competitive Intelligence** | 7.6 (26 reviews) | 8.5 (68 reviews) | 
| **Sentiment Analysis** | 8.6 (28 reviews) | 8.7 (72 reviews) ✓ Verified | 

#### Reporting

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Revenue Reporting** | 7.2 (21 reviews) | Feature Not Available | 
| **Corporate Reporting** | 6.6 (17 reviews) | 7.8 (54 reviews) ✓ Verified | 
| **Dashboard** | 8.5 (24 reviews) | 8.8 (89 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Social Networks Monitoring** | 5.4 (16 reviews) | 7.1 (52 reviews) ✓ Verified | 
| **Social Media Management** | 5.0 (15 reviews) | 7.1 (51 reviews) | 
| **Digital Media Monitoring** | 4.9 (15 reviews) | 7.3 (50 reviews) ✓ Verified | 

#### In-House Management

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Employee Performance** | 4.7 (13 reviews) | Feature Not Available | 
| **Team Workflow** | 5.9 (13 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **AI Text Generation** | 6.0 (8 reviews) | 6.7 (29 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Autonomous Task Execution** | 4.7 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 4.2 (6 reviews) | 8.0 (5 reviews) | 
| **Cross-system Integration** | 6.4 (6 reviews) | 8.6 (6 reviews) | 
| **Adaptive Learning** | 4.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (6 reviews) | Not enough data | 
| **Decision Making** | 4.7 (6 reviews) | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | N/A | N/A |
| **Shopper Approved** | N/A | N/A |

#### Discovery

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)

**Unique to Okendo (3):** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Survey Software](https://www.g2.com/categories/survey), [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)



---
## Reviewer Demographics

### By Company Size

| Segment | Okendo | Shopper Approved | 
|---|---|---|
| **Small-Business** | 75.8% | 86.5% | 
| **Mid-Market** | 23.9% | 13.0% | 
| **Enterprise** | 0.3% | 0.4% | 

### By Industry

#### Okendo

- **Retail:** 23.1%
- **Consumer Goods:** 19.5%
- **Apparel & Fashion:** 16.2%
- **Health, Wellness and Fitness:** 11.4%
- **Cosmetics:** 8.1%
- **Food & Beverages:** 5.2%
- **Marketing and Advertising:** 4.2%
- **Sporting Goods:** 2.6%
- **Consumer Electronics:** 1.9%
- **Luxury Goods & Jewelry:** 1.6%
- **Other:** 6.2%

#### Shopper Approved

- **Retail:** 31.6%
- **Consumer Goods:** 7.5%
- **Health, Wellness and Fitness:** 7.0%
- **Automotive:** 5.7%
- **Wholesale:** 3.1%
- **Apparel & Fashion:** 3.1%
- **Sporting Goods:** 2.6%
- **Consumer Electronics:** 2.6%
- **Printing:** 2.6%
- **Marketing and Advertising:** 2.6%
- **Other:** 31.6%

---
## Alternatives

### Alternatives to Okendo

- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (650 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (607 reviews)
- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (451 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.5/5 stars (1357 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4189 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1016 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.8/5 stars (390 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5606 reviews)

### Alternatives to Shopper Approved

- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (650 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (260 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4189 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2109 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.5/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1216 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (419 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.8/5 stars (390 reviews)

---
## Top Discussions

### Okendo

- Title: [What is Okendo used for?](https://www.g2.com/discussions/what-is-okendo-used-for) — 1 comment
  > **Top comment:** "Okendo is used by eCommerce brands to collect and showcase customer reviews, ratings, photos, and videos on their websites. It helps businesses build trust,..."

### Shopper Approved

- Title: [Is Shopper Approved legitimate?](https://www.g2.com/discussions/is-shopper-approved-legitimate) — 2 comments
  > **Top comment:** "Shopper Approved is legitimate and they have great customer service."
- Title: [When will our reviews show up in google?](https://www.g2.com/discussions/32597-when-will-our-reviews-show-up-in-google) — 2 comments, 1 upvote
  > **Top comment:** "Can't help there."
- Title: [What does Shopper Approved do?](https://www.g2.com/discussions/what-does-shopper-approved-do) — 1 comment
  > **Top comment:** "Shopper Approved is a customer review platform that helps businesses collect, manage, and display customer feedback and reviews. It offers a variety of..."
- Title: [What does Shopper Approved mean?](https://www.g2.com/discussions/what-does-shopper-approved-mean) — 1 comment
  > **Top comment:** "Shopper Approved is the name of the software provider"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/okendo-vs-shopper-approved)