# Okendo vs Shopper Approved Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Okendo excels in user experience, with many users highlighting its intuitive setup process. One user mentioned that "it's very easy to use and intuitive to set up," making it a favorable choice for those looking for a straightforward onboarding experience.
- **Users say** that Shopper Approved stands out for its robust feedback management capabilities. Reviewers appreciate its ability to collect reviews through various channels, including SMS and email surveys, which enhances customer engagement and boosts SEO, ultimately leading to higher conversion rates.
- **According to verified reviews** , Okendo's customer support is frequently praised, with users noting the helpfulness of their account managers. One user specifically mentioned, "I like the support we get from our account manager at Okendo," indicating a strong commitment to customer service.
- **Reviewers mention** that Shopper Approved is particularly effective in creating a trusted brand image by capturing reviews from reputable sources like Google Seller Ratings. This feature is seen as a significant advantage for businesses looking to enhance their online reputation.
- **G2 reviewers report** that while both platforms have strong features, Okendo has a slight edge in recent user engagement, with over 100 recent reviews compared to Shopper Approved's lack of recent activity. This suggests that Okendo is currently more actively used and tested by its user base.
- **Users say** that Shopper Approved's pricing model, starting at $119, may be a barrier for some small businesses, especially when compared to Okendo's more accessible entry-level price of $19. This difference could influence budget-conscious buyers when making a decision.



| | Okendo | Shopper Approved | 
|---|---|---|
| **Star Rating** | 4.6 out of 5 | 4.7 out of 5 | 
| **Total Reviews** | 362 | 235 | 
| **Largest Market Segment** | Small-Business (75.6% of reviews) | Small-Business (86.5% of reviews) | 
| **Entry Level Price** | $19.00 Per Month | Starting at $119.00 Per Month | 

---
## Top Pros & Cons

### Okendo

Pros:
- Ease of Use (183 reviews)
- Customer Support (159 reviews)

Cons:
- Limited Customization (29 reviews)
- Missing Features (26 reviews)

### Shopper Approved

Pros:
- Ease of Use (8 reviews)
- Reputation Management (5 reviews)

Cons:
- Outdated Interface (4 reviews)
- Poor Interface Design (4 reviews)

---
## Ratings Comparison
| Rating | Okendo | Shopper Approved | 
|---|---|---|
  | **Meets Requirements** | 8.9 (253 reviews) | 9.4 (185 reviews) | 
  | **Ease of Use** | 9.1 (258 reviews) | 9.3 (185 reviews) | 
  | **Ease of Setup** | 9.0 (230 reviews) | 9.1 (138 reviews) | 
  | **Ease of Admin** | 9.1 (119 reviews) | 9.2 (120 reviews) | 
  | **Quality of Support** | 9.4 (248 reviews) | 9.5 (180 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (118 reviews) | 9.6 (117 reviews) | 
  | **Product Direction (% positive)** | 9.5 (251 reviews) | 8.4 (172 reviews) | 

---
## Pricing

### Okendo

#### Entry-Level Pricing

Plan: Essential

Price: $19.00 Per Month

Description: Up to 200 orders per month 

Key Features:
- For just $19/month, the Essentials plan has everything needed to start collecting customer reviews today. 14-day free trial. Easy setup.

[Browse all 5 editions](https://www.g2.com/products/okendo/pricing)

#### Free Trial

Yes

### Shopper Approved

#### Entry-Level Pricing

Plan: Starter Package

Price: Starting at $119.00 Per Month

Key Features:
- Shopper Approved Seller Ratings with our proprietary process that collects up to 10x more reviews.

[Learn more about Shopper Approved](https://www.g2.com/products/shopper-approved/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Review Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 8.0/10 | 231 |
| **Shopper Approved** | 8.4/10 | 84 |

#### Collection

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Authentification** | 7.4 (124 reviews) | 8.3 (66 reviews) ✓ Verified | 
| **Review Forms** | 8.8 (152 reviews) | 8.9 (79 reviews) ✓ Verified | 
| **Personalization** | 8.2 (132 reviews) | 8.4 (78 reviews) ✓ Verified | 
| **Engagement** | 8.3 (124 reviews) | Feature Not Available | 
| **Community Q&A** | 7.8 (119 reviews) | 7.6 (62 reviews) ✓ Verified | 

#### Agentic AI - Review Management

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Adaptive Learning** | 6.5 (64 reviews) | Not enough data | 
| **Natural Language Interaction** | 6.4 (64 reviews) | Not enough data | 

#### Moderation

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Reviewer Validation** | 8.8 (131 reviews) | 9.1 (75 reviews) ✓ Verified | 
| **Response Types** | 8.8 (128 reviews) | 9.0 (72 reviews) ✓ Verified | 
| **Legal Agreements** | 8.2 (119 reviews) | 8.6 (62 reviews) ✓ Verified | 

#### Use Cases

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **E-commerce** | 9.3 (155 reviews) | 9.0 (75 reviews) ✓ Verified | 
| **Retail** | 7.8 (121 reviews) | 8.6 (65 reviews) ✓ Verified | 
| **Customer Service** | 8.6 (143 reviews) | 9.1 (71 reviews) ✓ Verified | 

#### Administration

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Incentives** | 8.3 (137 reviews) | 7.7 (60 reviews) ✓ Verified | 
| **Syndication** | 7.9 (122 reviews) | 8.2 (67 reviews) ✓ Verified | 
| **Insights** | 7.9 (144 reviews) | 8.3 (63 reviews) ✓ Verified | 
| **Content** | 8.7 (131 reviews) | 8.3 (61 reviews) ✓ Verified | 
| **Sampling** | 6.5 (108 reviews) | Feature Not Available | 

#### Display Options

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Badges** | 7.5 (115 reviews) | 8.7 (74 reviews) ✓ Verified | 
| **Widgets** | 8.6 (148 reviews) | 8.8 (72 reviews) ✓ Verified | 
| **Integration & APIs** | 8.8 (157 reviews) | Feature Not Available | 
| **Marketing** | 7.6 (119 reviews) | 8.3 (61 reviews) ✓ Verified | 

#### Generative AI

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **AI Text Generation** | 6.8 (78 reviews) | 7.1 (39 reviews) | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 8.0/10 | 28 |
| **Shopper Approved** | N/A | N/A |

#### Survey Management

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Survey Builder** | 8.3 (27 reviews) | Not enough data | 
| **Question Types** | 8.7 (25 reviews) | Not enough data | 
| **Templates** | 8.4 (25 reviews) | Not enough data | 
| **Survey Distribution** | 8.4 (26 reviews) | Not enough data | 

#### Survey Customization

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Branching/Skip Logic** | 8.5 (25 reviews) | Not enough data | 
| **Branding** | 8.8 (25 reviews) | Not enough data | 
| **Multimedia Support** | 8.4 (24 reviews) | Not enough data | 
| **Multilingual Surveys** | 7.2 (24 reviews) | Not enough data | 

#### Survey Insights

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Reporting & Analytics** | 8.5 (28 reviews) | Not enough data | 
| **BI Tools Integration** | 7.5 (24 reviews) | Not enough data | 
| **Data Exporting** | 7.8 (26 reviews) | Not enough data | 
| **Permissions** | 8.2 (25 reviews) | Not enough data | 

#### Agentic AI - Survey

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Adaptive Learning** | 7.3 (13 reviews) | Not enough data | 
| **Proactive Assistance** | 7.2 (13 reviews) | Not enough data | 
| **Decision Making** | 7.3 (13 reviews) | Not enough data | 

### Loyalty Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 7.4/10 | 39 |
| **Shopper Approved** | N/A | N/A |

#### Loyalty Experience

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Loyalty Engine** | 8.7 (36 reviews) | Not enough data | 
| **Rewards** | 8.3 (33 reviews) | Not enough data | 
| **Membership** | 8.5 (31 reviews) | Not enough data | 
| **Personalization** | 7.6 (31 reviews) | Not enough data | 
| **Gamification** | 6.7 (31 reviews) | Not enough data | 
| **Loyalty Cards** | 6.7 (30 reviews) | Not enough data | 

#### Loyalty Platform

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Communication Tools** | 8.0 (29 reviews) | Not enough data | 
| **Customer Relationship Management (CRM)** | 8.0 (30 reviews) | Not enough data | 
| **Loyalty Analytics** | 8.0 (28 reviews) | Not enough data | 
| **Localization** | 7.1 (29 reviews) | Not enough data | 
| **Integrations** | 8.4 (33 reviews) | Not enough data | 

#### Agentic AI - Loyalty Management

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Autonomous Task Execution** | 6.2 (20 reviews) | Not enough data | 
| **Cross-system Integration** | 6.8 (19 reviews) | Not enough data | 
| **Adaptive Learning** | 5.7 (18 reviews) | Not enough data | 
| **Proactive Assistance** | 5.6 (18 reviews) | Not enough data | 

### Customer Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 4.3/10 | 6 |
| **Shopper Approved** | N/A | N/A |

#### Agentic AI - Customer Advocacy

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 4.2 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 4.4 (6 reviews) | Not enough data | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | 6.0/10 | 34 |
| **Shopper Approved** | 8.0/10 | 112 |

#### Consumer Intelligence

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Customer Feedback** | 9.3 (33 reviews) | 9.4 (95 reviews) ✓ Verified | 
| **Competitive Intelligence** | 7.6 (26 reviews) | 8.5 (67 reviews) | 
| **Sentiment Analysis** | 8.5 (27 reviews) | 8.7 (71 reviews) ✓ Verified | 

#### Reporting

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Revenue Reporting** | 7.1 (20 reviews) | Feature Not Available | 
| **Corporate Reporting** | 6.4 (16 reviews) | 7.8 (53 reviews) ✓ Verified | 
| **Dashboard** | 8.1 (19 reviews) | 8.8 (88 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Social Networks Monitoring** | 5.1 (15 reviews) | 7.1 (52 reviews) ✓ Verified | 
| **Social Media Management** | 5.0 (15 reviews) | 7.1 (51 reviews) | 
| **Digital Media Monitoring** | 4.9 (15 reviews) | 7.3 (50 reviews) ✓ Verified | 

#### In-House Management

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Employee Performance** | 4.7 (13 reviews) | Feature Not Available | 
| **Team Workflow** | 5.9 (13 reviews) | Feature Not Available | 

#### Generative AI

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **AI Text Generation** | 6.0 (8 reviews) | 6.7 (29 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Autonomous Task Execution** | 4.7 (6 reviews) | Not enough data | 
| **Multi-step Planning** | 4.2 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 6.4 (6 reviews) | 8.3 (5 reviews) | 
| **Adaptive Learning** | 4.7 (6 reviews) | Not enough data | 
| **Proactive Assistance** | 5.0 (6 reviews) | Not enough data | 
| **Decision Making** | 4.7 (6 reviews) | Not enough data | 

### Brand Advocacy

| Product | Score | Reviews |
|---|---|---|
| **Okendo** | N/A | N/A |
| **Shopper Approved** | N/A | N/A |

#### Discovery

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Referral Program** | Not enough data | Not enough data | 
| **Incentives** | Not enough data | Not enough data | 
| **3rd-Party Trends** | Not enough data | Not enough data | 

#### Insight

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Adoption Insight** | Not enough data | Not enough data | 
| **Engagement Analysis** | Not enough data | Not enough data | 

#### Mobile

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Mobile Optimization** | Not enough data | Not enough data | 

#### Platform

| Feature | Okendo | Shopper Approved | 
|---|---|---|
| **Multichannel Sharing** | Not enough data | Not enough data | 
| **Forum** | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | 
| **Content Distribution** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Review Management Software](https://www.g2.com/categories/review-management-software)

**Unique to Okendo (3):** [Loyalty Management Software](https://www.g2.com/categories/loyalty-management), [Survey Software](https://www.g2.com/categories/survey), [Customer Advocacy Software](https://www.g2.com/categories/customer-advocacy)



---
## Reviewer Demographics

### By Company Size

| Segment | Okendo | Shopper Approved | 
|---|---|---|
| **Small-Business** | 75.6% | 86.5% | 
| **Mid-Market** | 24.0% | 13.1% | 
| **Enterprise** | 0.3% | 0.4% | 

### By Industry

#### Okendo

- **Retail:** 22.9%
- **Apparel & Fashion:** 17.9%
- **Consumer Goods:** 17.9%
- **Health, Wellness and Fitness:** 10.7%
- **Cosmetics:** 9.2%
- **Food & Beverages:** 5.3%
- **Marketing and Advertising:** 4.2%
- **Sporting Goods:** 3.1%
- **Consumer Electronics:** 2.3%
- **Furniture:** 1.5%
- **Other:** 5.0%

#### Shopper Approved

- **Retail:** 31.7%
- **Consumer Goods:** 7.5%
- **Health, Wellness and Fitness:** 7.0%
- **Automotive:** 5.7%
- **Apparel & Fashion:** 3.1%
- **Wholesale:** 3.1%
- **Sporting Goods:** 2.6%
- **Consumer Electronics:** 2.6%
- **Printing:** 2.6%
- **Marketing and Advertising:** 2.6%
- **Other:** 31.3%

---
## Alternatives

### Alternatives to Okendo

- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (643 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) — 4.6/5 stars (588 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Smile.io](https://www.g2.com/products/smile-io/reviews) — 4.6/5 stars (436 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1354 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4063 reviews)
- [Typeform](https://www.g2.com/products/typeform/reviews) — 4.5/5 stars (1001 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.7/5 stars (374 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5517 reviews)

### Alternatives to Shopper Approved

- [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (643 reviews)
- [Trustpilot](https://www.g2.com/products/trustpilot/reviews) — 3.4/5 stars (257 reviews)
- [Yotpo](https://www.g2.com/products/yotpo/reviews) — 4.3/5 stars (265 reviews)
- [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) — 4.2/5 stars (809 reviews)
- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4063 reviews)
- [Podium](https://www.g2.com/products/podium/reviews) — 4.6/5 stars (2096 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [Sprinklr Social](https://www.g2.com/products/sprinklr-social/reviews) — 4.1/5 stars (1207 reviews)
- [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (416 reviews)
- [Experience.com](https://www.g2.com/products/experience-com/reviews) — 4.7/5 stars (374 reviews)

---
## Top Discussions

### Okendo

- Title: [What is Okendo used for?](https://www.g2.com/discussions/what-is-okendo-used-for) — 1 comment
  > **Top comment:** "Okendo is used by eCommerce brands to collect and showcase customer reviews, ratings, photos, and videos on their websites. It helps businesses build trust,..."

### Shopper Approved

- Title: [Is Shopper Approved legitimate?](https://www.g2.com/discussions/is-shopper-approved-legitimate) — 2 comments
  > **Top comment:** "Shopper Approved is legitimate and they have great customer service."
- Title: [When will our reviews show up in google?](https://www.g2.com/discussions/32597-when-will-our-reviews-show-up-in-google) — 2 comments, 1 upvote
  > **Top comment:** "Can't help there."
- Title: [What does Shopper Approved do?](https://www.g2.com/discussions/what-does-shopper-approved-do) — 1 comment
  > **Top comment:** "Shopper Approved is a customer review platform that helps businesses collect, manage, and display customer feedback and reviews. It offers a variety of..."
- Title: [What does Shopper Approved mean?](https://www.g2.com/discussions/what-does-shopper-approved-mean) — 1 comment
  > **Top comment:** "Shopper Approved is the name of the software provider"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/okendo-vs-shopper-approved)