# Odoo Social Marketing vs metricool Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Metricool excels in user experience, with many praising its **intuitive interface** and ease of navigation. Users appreciate features like the **“best time” suggestion** for posting, which helps optimize engagement based on audience activity.
- **Users say** Odoo Social Marketing offers a strong integration with CRM and marketing workflows, making it a valuable tool for businesses looking to streamline their operations. The ability to manage campaigns and track engagement from a single dashboard is highlighted as a significant time-saver.
- **Reviewers mention** that Metricool's analytics capabilities are particularly valuable, allowing users to easily analyze performance across multiple platforms. This feature is often noted as a key advantage for those managing social media for various clients.
- **According to verified reviews** , Odoo Social Marketing is recognized for its cost-effectiveness, making it an attractive option for small businesses. Users appreciate its affordability, especially for e-commerce operations, where budget constraints are often a concern.
- **G2 reviewers highlight** that Metricool has a significantly higher number of recent reviews, indicating a more active user base and up-to-date feedback. This suggests that potential users can expect a reliable and well-supported product.
- **Users report** that while Odoo Social Marketing provides a comprehensive toolset, some find it less user-friendly compared to Metricool. The learning curve can be steeper, which may impact day-to-day usability for those unfamiliar with its features.



| | Odoo Social Marketing | metricool | 
|---|---|---|
| **Star Rating** | 3.9 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 25 | 98 | 
| **Largest Market Segment** | Small-Business (62.5% of reviews) | Small-Business (88.5% of reviews) | 
| **Entry Level Price** | No pricing available | $0.00 | 

---
## Top Pros & Cons

### Odoo Social Marketing

Pros:
- Affordable (2 reviews)
- Ease of Use (2 reviews)

Cons:
- AI Limitations (1 reviews)
- Insight Limitations (1 reviews)

### metricool

Pros:
- Ease of Use (11 reviews)
- Multi-platform (10 reviews)

Cons:
- Expensive (4 reviews)
- Missing Features (4 reviews)

---
## Ratings Comparison
| Rating | Odoo Social Marketing | metricool | 
|---|---|---|
  | **Meets Requirements** | 7.8 (22 reviews) | 8.6 (79 reviews) | 
  | **Ease of Use** | 7.8 (22 reviews) | 9.1 (84 reviews) | 
  | **Ease of Setup** | 9.0 (5 reviews) | 9.1 (68 reviews) | 
  | **Ease of Admin** | Not enough data | 9.2 (49 reviews) | 
  | **Quality of Support** | 7.9 (22 reviews) | 9.0 (68 reviews) | 
  | **Has the product been a good partner in doing business?** | Not enough data | 9.2 (46 reviews) | 
  | **Product Direction (% positive)** | 8.8 (20 reviews) | 9.2 (73 reviews) | 

---
## Pricing

### Odoo Social Marketing

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### metricool

#### Entry-Level Pricing

Plan: FREE

Price: $0.00

Description: Enjoy Metricool free plan for life.

Key Features:
- 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month

[Browse all 4 editions](https://www.g2.com/products/metricool/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Odoo Social Marketing** | N/A | N/A |
| **metricool** | 8.5/10 | 55 |

#### Social Analytics

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 8.7 (44 reviews) | 
| **Follower Analysis** | Not enough data | 9.1 (45 reviews) | 
| **Post Performance** | Not enough data | 9.2 (49 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.8 (43 reviews) | 
| **Attribution** | Not enough data | 8.1 (45 reviews) | 
| **Hashtag Analytics** | Not enough data | 8.7 (41 reviews) | 
| **Sentiment Analysis** | Not enough data | Feature Not Available | 

#### Reports & Dashboards

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.5 (47 reviews) | 
| **Report Exporting** | Not enough data | 8.9 (47 reviews) | 
| **Scalability** | Not enough data | 8.9 (50 reviews) | 
| **White Label** | Not enough data | 8.0 (41 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.3 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 8.6 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 8.8 (8 reviews) | 
| **Decision Making** | Not enough data | 7.9 (7 reviews) | 

### Push Notification

| Product | Score | Reviews |
|---|---|---|
| **Odoo Social Marketing** | 8.9/10 | 5 |
| **metricool** | N/A | N/A |

#### Campaigns

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Customize** | 8.7 (5 reviews) | Not enough data | 
| **Scheduling** | 9.0 (5 reviews) | Not enough data | 
| **Retarget** | 9.0 (5 reviews) | Not enough data | 
| **Segmentation** | 8.7 (5 reviews) | Not enough data | 
| **Triggered Notifications** | 9.0 (5 reviews) | Not enough data | 

#### Analytics

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Campaign Performance** | 9.0 (5 reviews) | Not enough data | 
| **Audience Insights** | 8.7 (5 reviews) | Not enough data | 

#### Optimization

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **A/B Testing** | 8.7 (5 reviews) | Not enough data | 
| **Personalization** | 8.7 (5 reviews) | Not enough data | 
| **Rich Notifications** | 9.3 (5 reviews) | Not enough data | 
| **Integrations** | 8.7 (5 reviews) | Not enough data | 

#### Agentic AI - Push Notification

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

### Social Media Management

| Product | Score | Reviews |
|---|---|---|
| **Odoo Social Marketing** | 8.7/10 | 17 |
| **metricool** | 8.6/10 | 54 |

#### Content & Collaboration

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Content Calendar** | 9.2 (14 reviews) | 9.4 (49 reviews) | 
| **Content Library** | 8.5 (13 reviews) | 8.5 (46 reviews) | 
| **Shared Inbox** | 8.3 (12 reviews) | 8.4 (48 reviews) | 
| **Approval Workflows** | 8.2 (14 reviews) | 8.7 (46 reviews) | 
| **Users and Permissions** | 8.6 (12 reviews) | 9.0 (45 reviews) | 
| **Content Creation** | 8.7 (13 reviews) | 9.0 (44 reviews) | 

#### Social Management

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Social Analytics** | 9.2 (16 reviews) | 9.1 (52 reviews) | 
| **Social Publishing** | 8.7 (15 reviews) | 9.3 (53 reviews) | 
| **Campaign Optimization** | 8.4 (16 reviews) | 8.4 (49 reviews) | 
| **Social Engagement** | 9.2 (16 reviews) | 8.6 (50 reviews) | 
| **Social Ads** | 8.5 (13 reviews) | 8.0 (45 reviews) | 
| **Campaign Planning** | 9.0 (13 reviews) | 8.6 (44 reviews) | 
| **Hashtag Capabilites** | 8.9 (9 reviews) | 8.2 (46 reviews) | 

#### Agentic AI - Social Media Management

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 8.1 (6 reviews) | 
| **Multi-step Planning** | Not enough data | 8.9 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 8.9 (6 reviews) | 
| **Adaptive Learning** | Not enough data | 7.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | 8.3 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 8.6 (6 reviews) | 
| **Decision Making** | Not enough data | 8.9 (6 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Odoo Social Marketing** | N/A | N/A |
| **metricool** | N/A | N/A |

#### Platform Interoperability

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Advertising

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Social Functionality

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Odoo Social Marketing** | 5.0/10 | 6 |
| **metricool** | N/A | N/A |

#### Generative AI

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **AI Text Generation** | 6.7 (5 reviews) | Not enough data | 
| **AI Text Summarization** | 4.3 (5 reviews) | Not enough data | 
| **AI Text-to-Speech** | 4.0 (5 reviews) | Not enough data | 

#### Communication

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Pop-up Chat** | 3.6 (6 reviews) | Not enough data | 
| **Notifications** | 5.6 (6 reviews) | Not enough data | 
| **Targeted Emails** | 6.9 (6 reviews) | Not enough data | 
| **In-App Messaging** | Not enough data | Not enough data | 
| **Co-Browsing** | 5.0 (5 reviews) | Not enough data | 

####  Internal Use

| Feature | Odoo Social Marketing | metricool | 
|---|---|---|
| **Customization ** | 4.2 (6 reviews) | Not enough data | 
| **Conversation Archiving** | 6.1 (6 reviews) | Not enough data | 
| **Lead Development** | 3.0 (5 reviews) | Not enough data | 
| **Knowledge Base** | 4.0 (5 reviews) | Not enough data | 
| **Team Inbox ** | 6.7 (6 reviews) | Not enough data | 
| **Customer Profiles** | 5.3 (6 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

**Unique to Odoo Social Marketing (2):** [Push Notification Software](https://www.g2.com/categories/push-notification), [Live Chat Software](https://www.g2.com/categories/live-chat)

**Unique to metricool (3):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Social Media Suites](https://www.g2.com/categories/social-media-suites), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Odoo Social Marketing | metricool | 
|---|---|---|
| **Small-Business** | 62.5% | 88.5% | 
| **Mid-Market** | 29.2% | 10.4% | 
| **Enterprise** | 8.3% | 1.0% | 

### By Industry

#### Odoo Social Marketing

- **Marketing and Advertising:** 25.0%
- **Information Technology and Services:** 8.3%
- **Design:** 8.3%
- **Business Supplies and Equipment:** 8.3%
- **Manufacturing:** 4.2%
- **Consulting:** 4.2%
- **Writing and Editing:** 4.2%
- **Restaurants:** 4.2%
- **Plastics:** 4.2%
- **Online Media:** 4.2%
- **Other:** 25.0%

#### metricool

- **Marketing and Advertising:** 40.9%
- **Education Management:** 8.6%
- **Online Media:** 4.3%
- **Real Estate:** 4.3%
- **Consulting:** 4.3%
- **Automotive:** 2.2%
- **Information Technology and Services:** 2.2%
- **Professional Training & Coaching:** 2.2%
- **Health, Wellness and Fitness:** 2.2%
- **E-Learning:** 2.2%
- **Other:** 26.9%

---
## Alternatives

### Alternatives to Odoo Social Marketing

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7334 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2938 reviews)
- [MoEngage](https://www.g2.com/products/moengage/reviews) — 4.5/5 stars (524 reviews)
- [Braze](https://www.g2.com/products/braze/reviews) — 4.5/5 stars (1685 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6569 reviews)
- [GTM Studio - Powered by ZoomInfo](https://www.g2.com/products/gtm-studio-powered-by-zoominfo/reviews) — 4.5/5 stars (3512 reviews)
- [Gorgias](https://www.g2.com/products/gorgias/reviews) — 4.6/5 stars (563 reviews)
- [Sprinklr Service](https://www.g2.com/products/sprinklr-service/reviews) — 4.3/5 stars (749 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)

### Alternatives to metricool

- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7334 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6569 reviews)
- [Loomly](https://www.g2.com/products/loomly/reviews) — 4.6/5 stars (1795 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (846 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [Zoho Social](https://www.g2.com/products/zoho-social/reviews) — 4.6/5 stars (2938 reviews)
- [Tailwind](https://www.g2.com/products/tailwind/reviews) — 4.3/5 stars (142 reviews)
- [Agorapulse](https://www.g2.com/products/agorapulse/reviews) — 4.5/5 stars (973 reviews)
- [Vista Social](https://www.g2.com/products/vista-social/reviews) — 4.8/5 stars (1110 reviews)
- [Buffer](https://www.g2.com/products/buffer/reviews) — 4.3/5 stars (1039 reviews)

---
## Top Discussions

### Odoo Social Marketing

No discussions available for this product.

### metricool

- Title: [What is metricool used for?](https://www.g2.com/discussions/what-is-metricool-used-for) — 2 comments
  > **Top comment:** "Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/odoo-social-marketing-vs-metricool)