# Odoo Marketing Automation vs Podium Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Podium excels in user experience, with many praising its intuitive interface and ease of navigation. Users appreciate features like the AI system that tracks and records calls, making it easier to revisit important client conversations.
- **Users say** Odoo Marketing Automation offers a comprehensive solution for managing marketing campaigns, with seamless integration into CRM and Sales. This allows for the creation of personalized customer journeys based on real-time data, which many find invaluable for automating repetitive tasks.
- **Reviewers mention** that Podium's implementation process is quick and straightforward, with many users highlighting the effective onboarding wizard that helps them get started without hassle. This contrasts with Odoo, where some users have noted challenges in setup and configuration.
- **According to verified reviews** , Podium stands out for its quality of support, with users noting responsive assistance and helpful features like the reviews management tool that has reportedly increased their review counts significantly.
- **Users appreciate** Odoo's customer service, which is described as readily available and supportive. This has been a key factor for new users who are just starting to explore the platform, as they feel well-supported during their initial setup.
- **G2 reviewers highlight** that while Podium has a strong focus on small businesses, Odoo Marketing Automation also caters well to this segment, with a slightly higher percentage of small business users. However, Podium's larger volume of reviews suggests a more established user base, which can provide more insights into its long-term performance.



| | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 36 | 2,107 | 
| **Largest Market Segment** | Small-Business (66.7% of reviews) | Small-Business (60.7% of reviews) | 
| **Entry Level Price** | 36 per app/ per user/ per month | Contact Us Per Month | 

---
## Top Pros & Cons

### Odoo Marketing Automation

Pros:
- Ease of Use (10 reviews)
- Automation (8 reviews)

Cons:
- Learning Curve (6 reviews)
- Limited Features (5 reviews)

### Podium

Pros:
- Ease of Use (393 reviews)
- Helpful (352 reviews)

Cons:
- Missing Features (95 reviews)
- Messaging Issues (94 reviews)

---
## Ratings Comparison
| Rating | Odoo Marketing Automation | Podium | 
|---|---|---|
  | **Meets Requirements** | 8.8 (22 reviews) | 9.1 (1765 reviews) | 
  | **Ease of Use** | 8.6 (22 reviews) | 9.3 (1784 reviews) | 
  | **Ease of Setup** | 8.4 (15 reviews) | 9.1 (1111 reviews) | 
  | **Ease of Admin** | 7.9 (8 reviews) | 9.3 (913 reviews) | 
  | **Quality of Support** | 8.2 (17 reviews) | 9.0 (1642 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.9 (7 reviews) | 9.2 (931 reviews) | 
  | **Product Direction (% positive)** | 8.9 (21 reviews) | 8.9 (1747 reviews) | 

---
## Pricing

### Odoo Marketing Automation

#### Entry-Level Pricing

Plan: Odoo Marketing Automation

Price: 36 per app/ per user/ per month

Description: New customers get a discount on the initial number of users purchased

Key Features:
- Cloud/ On Premise Hosting
- Unlimited Support (Free self setup or service options)
- Integrated with other sales & marketing apps

[Learn more about Odoo Marketing Automation](https://www.g2.com/products/odoo-marketing-automation/reviews)

#### Free Trial

Yes

### Podium

#### Entry-Level Pricing

Plan: Core

Price: Contact Us Per Month

Description: With essential AI features, respond to and convert more leads faster.

Key Features:
- Consolidated Lead Conversion Platform
- Review Management with AI Reponses
- Basic Automations

[Browse all 3 editions](https://www.g2.com/products/podium/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Marketing Automation

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | 8.8/10 | 21 |
| **Podium** | N/A | N/A |

#### Email Marketing

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Building and Personalizing Emails** | 8.9 (15 reviews) | Not enough data | 
| **Sending Outbound Emails** | 9.0 (14 reviews) | Not enough data | 
| **Manage Email Deliverability** | 9.2 (14 reviews) | Not enough data | 
| **Automated Email Responses** | 9.3 (14 reviews) | Not enough data | 

#### Online Marketing

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Landing Pages and Forms** | 8.5 (12 reviews) | Not enough data | 
| **Dynamic Content** | 8.1 (13 reviews) | Not enough data | 
| **A/B Testing** | 8.3 (12 reviews) | Not enough data | 
| **Mobile Optimized** | 9.2 (13 reviews) | Not enough data | 
| **Search Tracking and Optimization** | 9.0 (12 reviews) | Not enough data | 

#### Lead Management

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Marketing Lead Database** | 9.2 (12 reviews) | Not enough data | 
| **Data Quality Management** | 8.8 (11 reviews) | Not enough data | 
| **Segmentation** | 8.9 (12 reviews) | Not enough data | 
| **Lead Scoring and Grading** | 8.6 (12 reviews) | Not enough data | 
| **Lead Nurturing** | 9.5 (13 reviews) | Not enough data | 
| **Online Behavior Tracking** | 8.6 (11 reviews) | Not enough data | 
| **Automated Alerts and Tasks** | 8.8 (13 reviews) | Not enough data | 
| **CRM Lead Integration** | 9.2 (13 reviews) | Not enough data | 

#### Campaign Management

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Program Management** | 9.0 (13 reviews) | Not enough data | 
| **Event / Webinar Marketing** | 8.6 (11 reviews) | Not enough data | 
| **Calendaring** | 8.6 (12 reviews) | Not enough data | 
| **Budgeting** | 8.5 (11 reviews) | Not enough data | 

#### Social

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Social Listening** | 9.1 (11 reviews) | Not enough data | 
| **Social Sharing** | 9.4 (12 reviews) | Not enough data | 
| **Social Campaigns** | 9.3 (12 reviews) | Not enough data | 
| **Social Media Engagement** | 9.2 (12 reviews) | Not enough data | 
| **Social Media Advertising** | 9.0 (13 reviews) | Not enough data | 

#### Reporting & Analytics

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Basic Reporting** | 9.2 (16 reviews) | Not enough data | 
| **Web Analytics** | 8.8 (13 reviews) | Not enough data | 
| **ROI Analytics** | 8.8 (11 reviews) | Not enough data | 
| **Revenue Analytics** | 8.3 (11 reviews) | Not enough data | 
| **SEO / Keyword Analytics** | 7.9 (11 reviews) | Not enough data | 

#### Platform

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Customization ** | 8.5 (10 reviews) | Not enough data | 
| **Workflow Capability** | 9.2 (10 reviews) | Not enough data | 
| **User, Role, and Access Management** | 8.9 (9 reviews) | Not enough data | 
| **Internationalization** | 9.0 (8 reviews) | Not enough data | 
| **Sandbox / Test Environments** | 8.5 (8 reviews) | Not enough data | 
| **Performance and Reliability** | 8.5 (9 reviews) | Not enough data | 
| **Output Document Generation** | 8.7 (9 reviews) | Not enough data | 

#### Agentic AI - Marketing Automation

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Integration

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Data Import & Export Tools** | 8.1 (9 reviews) | Not enough data | 
| **Integration APIs** | 7.4 (9 reviews) | Not enough data | 
| **Breadth of Partner Applications** | 7.2 (9 reviews) | Not enough data | 

### AI Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 7.5/10 | 47 |

#### Core Conversational Capabilities - AI Chatbots

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Controlled LLM Response Generation** | Not enough data | Not enough data | 
| **Context Maintenance Within Sessions** | Not enough data | Not enough data | 
| **Natural Language Understanding & Intent Inference** | Not enough data | Not enough data | 

#### Data

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Reliability** | Not enough data | 8.0 (40 reviews) | 
| **Data Security** | Not enough data | 8.7 (41 reviews) | 

#### Interaction

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Complex Query Handling** | Not enough data | 8.0 (42 reviews) | 
| **Natural Conversation** | Not enough data | 8.2 (41 reviews) | 
| **Understanding** | Not enough data | 8.3 (41 reviews) | 
| **Context Management** | Not enough data | 8.3 (41 reviews) | 
| **Customizability** | Not enough data | 8.3 (40 reviews) | 

#### Task & Flow Management - AI Chatbots

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Scripted Dialogue & Decision Tree Support** | Not enough data | Not enough data | 
| **Fallback Responses for Unknown Queries** | Not enough data | Not enough data | 

#### Learning

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **User Interaction Learning** | Not enough data | 8.1 (41 reviews) | 
| **Error Learning** | Not enough data | 7.8 (42 reviews) | 

#### Deployment & Embedding - AI Chatbots

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **API Access for Business System Integration** | Not enough data | Not enough data | 
| **Web Widget & SDK Embedding** | Not enough data | Not enough data | 

#### Content Generation

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Creativity** | Not enough data | 8.1 (42 reviews) | 
| **Content Accuracy** | Not enough data | 7.9 (42 reviews) | 

#### Admin & Configuration - AI Chatbots

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **No-Code Conversation Design** | Not enough data | Not enough data | 

#### System

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **API Flexibility** | Not enough data | Feature Not Available | 
| **Update Frequency and Utility** | Not enough data | 8.4 (42 reviews) | 
| **Cross-Platform Compatibility	** | Not enough data | 8.5 (41 reviews) | 
| **Software Integration** | Not enough data | 8.5 (40 reviews) | 

#### Agentic AI - AI Chatbots

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.4 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.1 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.7 (9 reviews) | 
| **Proactive Assistance** | Not enough data | 5.9 (9 reviews) | 
| **Decision Making** | Not enough data | 6.9 (9 reviews) | 

#### Monitoring & Improvement - AI Chatbots

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Feedback-Driven Response Optimization** | Not enough data | Not enough data | 

#### Reliability & Safety - AI Chatbots

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Guardrails & Content Controls** | Not enough data | Not enough data | 

### Conversational Marketing

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 7.1/10 | 270 |

#### Messenger

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Sequencing** | Not enough data | 8.3 (158 reviews) | 
| **AI** | Not enough data | 7.7 (208 reviews) | 
| **Live Chat** | Not enough data | 9.1 (224 reviews) | 
| **Customization Interface** | Not enough data | Feature Not Available | 

#### Channels

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Social Media** | Not enough data | 7.9 (212 reviews) | 
| **Website** | Not enough data | 8.6 (221 reviews) | 
| **Text Message (SMS)** | Not enough data | 9.3 (238 reviews) | 
| **Voice Assistants** | Not enough data | Feature Not Available | 
| **Other** | Not enough data | 8.0 (195 reviews) | 

#### Customers

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Targeting** | Not enough data | 8.3 (154 reviews) | 
| **Profiles** | Not enough data | 8.4 (156 reviews) | 
| **Analytics** | Not enough data | 8.5 (224 reviews) | 
| **Lead Gathering** | Not enough data | 8.3 (223 reviews) | 
| **Sales Conversion** | Not enough data | 8.5 (222 reviews) | 

#### Agentic AI - Conversational Marketing

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 4.4 (13 reviews) | 
| **Multi-step Planning** | Not enough data | 4.5 (13 reviews) | 
| **Cross-system Integration** | Not enough data | 4.2 (13 reviews) | 
| **Adaptive Learning** | Not enough data | 5.2 (14 reviews) | 
| **Natural Language Interaction** | Not enough data | 5.2 (14 reviews) | 
| **Proactive Assistance** | Not enough data | 5.0 (13 reviews) | 
| **Decision Making** | Not enough data | 4.9 (13 reviews) | 

### Automotive Marketing

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 7.9/10 | 69 |

#### Platform Basics

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Reporting** | Not enough data | 8.6 (66 reviews) | 
| **Interoperability** | Not enough data | 8.5 (64 reviews) | 
| **Performance** | Not enough data | 9.1 (65 reviews) | 

#### Platform Data

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Dashboard** | Not enough data | 9.1 (65 reviews) | 
| **Alerts and Notifications** | Not enough data | 9.0 (66 reviews) | 

#### Platform Additional Functionality

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Cloud** | Not enough data | 8.5 (63 reviews) | 
| **Mobility** | Not enough data | 9.1 (65 reviews) | 
| **Messaging** | Not enough data | 9.3 (65 reviews) | 

#### Platform Content

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Automation** | Not enough data | 9.0 (64 reviews) | 

#### Agentic AI - Automotive Marketing

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.3 (9 reviews) | 
| **Multi-step Planning** | Not enough data | 6.5 (9 reviews) | 
| **Cross-system Integration** | Not enough data | 6.5 (9 reviews) | 
| **Adaptive Learning** | Not enough data | 6.7 (9 reviews) | 
| **Natural Language Interaction** | Not enough data | 7.0 (10 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (9 reviews) | 
| **Decision Making** | Not enough data | 6.7 (9 reviews) | 

### SMS Marketing

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 7.7/10 | 277 |

#### Text Messaging

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Bulk SMS** | Not enough data | 8.7 (230 reviews) ✓ Verified | 
| **Two-Way Text Messaging** | Not enough data | 9.3 (242 reviews) ✓ Verified | 
| **Text Scheduler** | Not enough data | 8.4 (187 reviews) | 
| **Automatic Replies** | Not enough data | 8.6 (241 reviews) ✓ Verified | 
| **Automatic URL Shortening** | Not enough data | 8.3 (213 reviews) ✓ Verified | 
| **MMS Marketing** | Not enough data | 8.4 (216 reviews) ✓ Verified | 
| **Personalization** | Not enough data | 8.5 (233 reviews) ✓ Verified | 
| **Transactional SMS** | Not enough data | 8.5 (216 reviews) ✓ Verified | 

#### SMS Platform

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Reporting** | Not enough data | 8.5 (223 reviews) ✓ Verified | 
| **Automation** | Not enough data | 8.6 (223 reviews) ✓ Verified | 
| **White Label** | Not enough data | Feature Not Available | 
| **Text-to-Landline** | Not enough data | 7.7 (204 reviews) ✓ Verified | 
| **Short Codes** | Not enough data | Feature Not Available | 
| **API Integration** | Not enough data | 8.2 (206 reviews) ✓ Verified | 

#### Agentic AI - SMS Marketing

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (24 reviews) | 
| **Multi-step Planning** | Not enough data | 6.1 (24 reviews) | 
| **Cross-system Integration** | Not enough data | 6.6 (24 reviews) | 
| **Natural Language Interaction** | Not enough data | 6.4 (24 reviews) | 
| **Proactive Assistance** | Not enough data | 5.8 (24 reviews) | 
| **Decision Making** | Not enough data | 5.7 (24 reviews) | 

### Customer Communications Management

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 8.1/10 | 434 |

#### Channels

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Multi-Channel Coverage** | Not enough data | 8.1 (328 reviews) | 
| **Open Listening** | Not enough data | 8.1 (326 reviews) | 
| **Physical Media** | Not enough data | Feature Not Available | 

#### Design

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Communications Strategy Development** | Not enough data | 8.2 (341 reviews) | 
| **Create Content** | Not enough data | Feature Not Available | 
| **Personalization** | Not enough data | 8.5 (379 reviews) | 
| **Inbound Identification** | Not enough data | 8.4 (370 reviews) | 
| **Regulatory Compliance** | Not enough data | 8.6 (340 reviews) | 

#### Generative AI

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (238 reviews) | 
| **AI Text Summarization** | Not enough data | 7.5 (234 reviews) | 

### Shared Inbox

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 7.6/10 | 98 |

#### Productivity Tools

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Notes** | Not enough data | 8.4 (88 reviews) | 
| **Internal Discussion** | Not enough data | Feature Not Available | 
| **Assignments and Tasks** | Not enough data | Feature Not Available | 
| **Workflows** | Not enough data | Feature Not Available | 
| **Templates** | Not enough data | 9.2 (93 reviews) | 
| **Integrations** | Not enough data | 8.4 (88 reviews) | 
| **Tagging System** | Not enough data | 8.1 (90 reviews) | 

#### Analytics

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Trends** | Not enough data | Feature Not Available | 
| **Performance Tracking** | Not enough data | Feature Not Available | 
| **Email Tracking** | Not enough data | Feature Not Available | 

#### Agentic AI - Shared Inbox

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.7 (23 reviews) | 
| **Decision Making** | Not enough data | 6.0 (23 reviews) | 

### AI Agents For Business Operations

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 8.7/10 | 38 |

#### Responses

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Personalization** | Not enough data | 9.2 (15 reviews) | 
| **Route To Human** | Not enough data | 9.3 (16 reviews) | 
| **Natural Language Understanding (NLU)** | Not enough data | 8.8 (15 reviews) | 

#### Automation - AI Agents

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Sales Follow-Up** | Not enough data | 8.7 (17 reviews) | 
| **Customer Interaction Automation** | Not enough data | 8.9 (21 reviews) | 
| **Lead Generation** | Not enough data | 8.5 (17 reviews) | 
| **Document Processing** | Not enough data | 8.8 (16 reviews) | 
| **Feedback Collection** | Not enough data | 9.0 (18 reviews) | 

#### Platform

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Conversation Editor** | Not enough data | 8.8 (16 reviews) | 
| **Integration** | Not enough data | 8.7 (18 reviews) | 
| **Human-In-The-Loop** | Not enough data | 9.0 (15 reviews) | 

#### Autonomy -  AI Agents

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Independent Decision Making** | Not enough data | 8.6 (15 reviews) | 
| **Adaptive Responses** | Not enough data | 8.8 (15 reviews) | 
| **Task Execution** | Not enough data | 8.6 (16 reviews) | 
| **Problem Solving** | Not enough data | 7.9 (15 reviews) | 

#### Generative AI

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.5 (16 reviews) | 
| **AI Text Summarization** | Not enough data | 8.0 (16 reviews) | 

### Chatbots

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 8.5/10 | 36 |

#### Responses

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Customization** | Not enough data | 8.7 (33 reviews) | 
| **Control** | Not enough data | 8.4 (33 reviews) | 
| **Route To Human** | Not enough data | 8.9 (33 reviews) | 
| **Menu bars** | Not enough data | Feature Not Available | 
| **Drip sequences** | Not enough data | 8.2 (32 reviews) | 

#### Platform

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Live chat** | Not enough data | Feature Not Available | 
| **Integrations** | Not enough data | Feature Not Available | 
| **Branding** | Not enough data | 8.5 (31 reviews) | 
| **Analytics** | Not enough data | 8.4 (32 reviews) | 
| **A/B testing** | Not enough data | Feature Not Available | 
| **Role-based access** | Not enough data | 8.8 (32 reviews) | 
| **Collection of information** | Not enough data | 8.9 (31 reviews) | 

#### Generative AI

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **AI Text Generation** | Not enough data | 8.1 (32 reviews) | 
| **AI Text Summarization** | Not enough data | 8.1 (31 reviews) | 

### Conversational Support

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 8.3/10 | 347 |

#### Conversational Platform

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Personalization** | Not enough data | 8.7 (297 reviews) | 
| **Omnichannel** | Not enough data | 8.4 (253 reviews) | 
| **Contextual Engagement** | Not enough data | 8.3 (166 reviews) | 
| **Proactive Engagement** | Not enough data | 8.5 (182 reviews) | 

#### Support Automation

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Intelligent Routing** | Not enough data | 8.5 (258 reviews) | 
| **Seamless Escalation** | Not enough data | 8.3 (166 reviews) | 
| **Transcripts** | Not enough data | 8.7 (169 reviews) | 
| **Self-Serve Support** | Not enough data | 8.1 (174 reviews) | 

#### Generative AI

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (153 reviews) | 
| **AI Text Summarization** | Not enough data | 7.5 (155 reviews) | 

### Live Chat

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 8.4/10 | 803 |

#### Generative AI

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.7 (246 reviews) | 
| **AI Text Summarization** | Not enough data | 7.5 (244 reviews) | 
| **AI Text-to-Speech** | Not enough data | Feature Not Available | 

#### Communication

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Pop-up Chat** | Not enough data | 9.2 (700 reviews) ✓ Verified | 
| **Notifications** | Not enough data | 9.0 (726 reviews) ✓ Verified | 
| **Targeted Emails** | Not enough data | 8.1 (509 reviews) | 
| **In-App Messaging** | Not enough data | 9.0 (668 reviews) ✓ Verified | 
| **Co-Browsing** | Not enough data | 7.3 (295 reviews) | 

####  Internal Use

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Customization ** | Not enough data | 8.2 (617 reviews) ✓ Verified | 
| **Conversation Archiving** | Not enough data | 8.9 (677 reviews) ✓ Verified | 
| **Lead Development** | Not enough data | 8.6 (648 reviews) ✓ Verified | 
| **Knowledge Base** | Not enough data | 8.6 (627 reviews) ✓ Verified | 
| **Team Inbox ** | Not enough data | 8.8 (634 reviews) ✓ Verified | 
| **Customer Profiles** | Not enough data | 8.5 (600 reviews) ✓ Verified | 

### VoIP Providers

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 6.6/10 | 42 |

#### Platform Basics - VoIP Providers

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **PBX systems, VoIP Softphone** | Not enough data | 6.8 (11 reviews) | 
| **Call Management** | Not enough data | 6.5 (11 reviews) | 
| **Network monitoring** | Not enough data | 6.2 (10 reviews) | 
| **Integrations** | Not enough data | 5.8 (11 reviews) | 
| **Virtual PBX** | Not enough data | 5.8 (10 reviews) | 
| **SIP trunking services** | Not enough data | 6.5 (10 reviews) | 

#### Basic Communication

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Phone Calls** | Not enough data | 8.4 (42 reviews) | 
| **Video Calls** | Not enough data | Feature Not Available | 
| **Instant Messaging** | Not enough data | Feature Not Available | 
| **Screen Sharing** | Not enough data | Feature Not Available | 
| **Conference Calls** | Not enough data | Feature Not Available | 
| **Desk-to-Desk Calls** | Not enough data | 7.3 (37 reviews) | 

#### Agentic AI - VoIP Providers

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.0 (7 reviews) | 
| **Cross-system Integration** | Not enough data | 6.0 (7 reviews) | 
| **Adaptive Learning** | Not enough data | 6.2 (7 reviews) | 
| **Proactive Assistance** | Not enough data | 6.7 (7 reviews) | 

#### Access

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Software Pairing** | Not enough data | Feature Not Available | 
| **Browser Extension** | Not enough data | Feature Not Available | 
| **Individual Download** | Not enough data | Feature Not Available | 

#### Advanced Features

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Hold Music** | Not enough data | 6.7 (39 reviews) | 
| **Automated Attendants** | Not enough data | Feature Not Available | 
| **VOiP Number** | Not enough data | 8.1 (39 reviews) | 

### Online Reputation Management

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | 7.3/10 | 766 |

#### Consumer Intelligence

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Customer Feedback** | Not enough data | 9.1 (634 reviews) ✓ Verified | 
| **Competitive Intelligence** | Not enough data | 8.4 (519 reviews) | 
| **Sentiment Analysis** | Not enough data | 8.5 (561 reviews) ✓ Verified | 

#### Reporting

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Revenue Reporting** | Not enough data | Feature Not Available | 
| **Corporate Reporting** | Not enough data | 8.4 (526 reviews) ✓ Verified | 
| **Dashboard** | Not enough data | 8.9 (652 reviews) ✓ Verified | 

#### Media Monitoring

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Social Networks Monitoring** | Not enough data | 8.5 (519 reviews) | 
| **Social Media Management** | Not enough data | 7.3 (202 reviews) | 
| **Digital Media Monitoring** | Not enough data | 8.3 (512 reviews) | 

#### In-House Management

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Employee Performance** | Not enough data | 8.6 (504 reviews) | 
| **Team Workflow** | Not enough data | 8.6 (504 reviews) ✓ Verified | 

#### Generative AI

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **AI Text Generation** | Not enough data | 7.5 (139 reviews) | 

#### Agentic AI - Online Reputation Management

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 5.1 (12 reviews) | 
| **Multi-step Planning** | Not enough data | 5.3 (12 reviews) | 
| **Cross-system Integration** | Not enough data | 5.8 (12 reviews) | 
| **Adaptive Learning** | Not enough data | 5.3 (12 reviews) | 
| **Proactive Assistance** | Not enough data | 5.6 (12 reviews) | 
| **Decision Making** | Not enough data | 5.6 (12 reviews) | 

### Website Builder

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | N/A | N/A |

#### Customizations

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Templates** | Not enough data | Not enough data | 
| **Drag and Drop** | Not enough data | Not enough data | 
| **HTML Input** | Not enough data | Not enough data | 
| **Domain Name** | Not enough data | Not enough data | 

#### Growth

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **SEO** | Not enough data | Not enough data | 
| **Site Analytics** | Not enough data | Not enough data | 
| **Marketing Tools** | Not enough data | Not enough data | 
| **E-Commerce** | Not enough data | Not enough data | 
| **Hosting** | Not enough data | Not enough data | 

#### Content

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Email Integrations** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | 
| **WordPress Tool** | Not enough data | Not enough data | 

#### Support

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Customer Support** | Not enough data | Not enough data | 

### AI Agents

| Product | Score | Reviews |
|---|---|---|
| **Odoo Marketing Automation** | N/A | N/A |
| **Podium** | N/A | N/A |

#### Agentic AI - AI Agents

| Feature | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [SMS Marketing Software](https://www.g2.com/categories/sms-marketing)

**Unique to Odoo Marketing Automation (2):** [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Website Builder Software](https://www.g2.com/categories/website-builder)

**Unique to Podium (11):** [AI Agents For Business Operations](https://www.g2.com/categories/ai-agents-for-business-operations), [AI Chatbots Software](https://www.g2.com/categories/ai-chatbots), [Shared Inbox Software](https://www.g2.com/categories/shared-inbox), [Conversational Support Software](https://www.g2.com/categories/conversational-support), [Customer Communications Management Software](https://www.g2.com/categories/customer-communications-management), [Automotive Marketing Software](https://www.g2.com/categories/automotive-marketing), [Conversational Marketing Software](https://www.g2.com/categories/conversational-marketing), [Chatbots Software](https://www.g2.com/categories/chatbots), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management), [Live Chat Software](https://www.g2.com/categories/live-chat), [VoIP Providers](https://www.g2.com/categories/voip-providers)


---
## Reviewer Demographics

### By Company Size

| Segment | Odoo Marketing Automation | Podium | 
|---|---|---|
| **Small-Business** | 66.7% | 60.7% | 
| **Mid-Market** | 25.9% | 34.5% | 
| **Enterprise** | 7.4% | 4.8% | 

### By Industry

#### Odoo Marketing Automation

- **Marketing and Advertising:** 20.0%
- **Mechanical or Industrial Engineering:** 8.0%
- **Food & Beverages:** 8.0%
- **Information Technology and Services:** 8.0%
- **Accounting:** 4.0%
- **Apparel & Fashion:** 4.0%
- **Architecture & Planning:** 4.0%
- **Automotive:** 4.0%
- **Computer & Network Security:** 4.0%
- **Design:** 4.0%
- **Other:** 32.0%

#### Podium

- **Automotive:** 19.8%
- **Retail:** 13.7%
- **Consumer Services:** 9.0%
- **Construction:** 8.1%
- **Furniture:** 6.2%
- **Hospital & Health Care:** 3.9%
- **Medical Practice:** 3.7%
- **Luxury Goods & Jewelry:** 3.5%
- **Health, Wellness and Fitness:** 2.6%
- **Insurance:** 2.5%
- **Other:** 27.0%

---
## Alternatives

### Alternatives to Odoo Marketing Automation

- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14855 reviews)
- [RD Station Marketing](https://www.g2.com/products/rd-station-marketing/reviews) — 4.7/5 stars (371 reviews)
- [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1357 reviews)
- [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14709 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5428 reviews)
- [SAP Engagement Cloud (formerly SAP Emarsys)](https://www.g2.com/products/sap-engagement-cloud-formerly-sap-emarsys/reviews) — 4.3/5 stars (637 reviews)
- [Adobe Marketo Engage](https://www.g2.com/products/adobe-marketo-engage/reviews) — 4.1/5 stars (3148 reviews)
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews) — 4.5/5 stars (2575 reviews)
- [Omnisend](https://www.g2.com/products/omnisend/reviews) — 4.6/5 stars (1214 reviews)
- [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (774 reviews)

### Alternatives to Podium

- [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4156 reviews)
- [Fin](https://www.g2.com/products/fin/reviews) — 4.5/5 stars (3886 reviews)
- [Plivo](https://www.g2.com/products/plivo/reviews) — 4.5/5 stars (747 reviews)
- [Swell](https://www.g2.com/products/socialswell-inc-swell/reviews) — 4.5/5 stars (372 reviews)
- [Drift](https://www.g2.com/products/drift/reviews) — 4.4/5 stars (1255 reviews)
- [Chekkit](https://www.g2.com/products/chekkit/reviews) — 4.9/5 stars (155 reviews)
- [LiveChat](https://www.g2.com/products/livechat/reviews) — 4.5/5 stars (810 reviews)
- [Zendesk for Customer Service](https://www.g2.com/products/zendesk-for-customer-service/reviews) — 4.3/5 stars (6996 reviews)
- [Front](https://www.g2.com/products/front/reviews) — 4.7/5 stars (2498 reviews)
- [Twilio](https://www.g2.com/products/twilio/reviews) — 4.1/5 stars (528 reviews)

---
## Top Discussions

### Odoo Marketing Automation

No discussions available for this product.

### Podium

- Title: [How can I make people interact with the chat feature better?](https://www.g2.com/discussions/24096-how-can-i-make-people-interact-with-the-chat-feature-better) — 3 comments, 3 upvotes
  > **Top comment:** "Let them know about how easy it is to connect to the company they are using. It's a direct connection between the customer and service techs."
- Title: [Is podium a CRM?](https://www.g2.com/discussions/is-podium-a-crm) — 2 comments
  > **Top comment:** "No, podium is not a CRM. I would call it an online reputation management platform. It helps get and manage, google reviews along with unifying customer..."
- Title: [What does the company podium do?](https://www.g2.com/discussions/what-does-the-company-podium-do) — 2 comments
  > **Top comment:** "Provides an expensive platform small business owners can use to solicit customer reviews on Google maps. "
- Title: [How do I edit my templates ( If this is not a permissions issues )](https://www.g2.com/discussions/how-do-i-edit-my-templates-if-this-is-not-a-permissions-issues) — 2 comments, 1 upvote
  > **Top comment:** "If it is not a permissions issue then to be honest I am not sure.  You can create new templates.  When I login to Podium on a computer it tells me that you..."
- Title: [On an Android phone is there a way other than Google Play Store to download Podium to my cell phone?](https://www.g2.com/discussions/on-an-android-phone-is-there-a-way-other-than-google-play-store-to-download-podium-to-my-cell-phone) — 2 comments, 1 upvote
  > **Top comment:** "Aptoid has been designed according to Google standards, and the experience is almost as good as the Play Store with a well-designed user interface"

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/odoo-marketing-automation-vs-podium)