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Compare NVivo and Whatagraph 
Featured Products
At a Glance
Market Segments
Small-Business (48.5% of reviews)
Small-Business (78.4% of reviews)
Entry-Level Pricing
No pricing available
Free
NVivo
Star Rating
(137)4.0 out of 5
Market Segments
Small-Business (48.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about NVivoWhatagraph
Star Rating
(277)4.5 out of 5
Market Segments
Small-Business (78.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansNVivo vs Whatagraph
When assessing the two solutions, reviewers found Whatagraph easier to use, set up, and administer. Reviewers also preferred doing business with Whatagraph overall.
- Reviewers felt that Whatagraph meets the needs of their business better than NVivo.
- When comparing quality of ongoing product support, reviewers felt that Whatagraph is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Whatagraph over NVivo.
Pricing
Entry-Level Pricing
NVivo
No pricing availableWhatagraph
Free
Free
Experience the new way of marketing intelligence with your essential channels.
- 5 credits
- Essential integrations
- Pre-made templates & data transformations
Free Trial
NVivo
Free Trial is available
Whatagraph
No trial information availableRatings
Meets Requirements
8.5
98
8.7
187
Ease of Use
7.6
101
8.9
189
Ease of Setup
7.2
24
8.3
114
Ease of Admin
7.9
19
8.6
109
Quality of Support
7.7
75
8.9
184
Has the product been a good partner in doing business?
7.5
12
8.7
107
Product Direction (% positive)
7.1
98
9.0
160
Features by Category
Reports
7.0
22
|
Verified
8.9
93
6.7
21
|
Verified
8.2
29
7.3
23
|
Verified
9.0
95
6.7
17
|
Verified
Feature Not Available
7.6
19
|
Verified
8.8
93
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
7.0
22
|
Verified
8.9
93
6.7
21
|
Verified
8.2
29
7.3
23
|
Verified
9.0
95
6.7
17
|
Verified
Feature Not Available
7.6
19
|
Verified
8.8
93
Reports
Not enough data
8.8
36
Not enough data
9.0
33
Not enough data
8.7
30
Generative AI
Not enough data
8.3
11
Not enough data
8.5
11
Visualization
Not enough data
8.8
36
Not enough data
Feature Not Available
Not enough data
8.6
35
Not enough data
8.9
30
Data Updates
Not enough data
8.3
30
Not enough data
8.4
31
Collaboration
Not enough data
8.9
31
Not enough data
8.3
29
Not enough data
Feature Not Available
Data Updates
Not enough data
8.6
71
Not enough data
8.8
82
Not enough data
8.6
82
Setup
4.3
5
Not enough data
2.5
6
Not enough data
5.3
5
Not enough data
Data
6.0
5
Not enough data
5.7
5
Not enough data
Analysis
5.0
5
Not enough data
5.0
5
Not enough data
2.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.9
73
Not enough data
9.2
83
Not enough data
Feature Not Available
Not enough data
8.9
73
Not enough data
Feature Not Available
Not enough data
8.5
67
Campaign Activity
Not enough data
8.8
81
Not enough data
9.4
86
Not enough data
Feature Not Available
Not enough data
9.0
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
NVivo and Whatagraph are categorized as Data Visualization
Unique Categories
NVivo is categorized as Text Analysis
Whatagraph is categorized as Marketing Analytics
Reviews
Reviewers' Company Size
NVivo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Whatagraph
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
30.3%
Research
28.8%
Education Management
12.9%
Hospital & Health Care
3.8%
Market Research
3.0%
Other
21.2%
Marketing and Advertising
67.6%
Information Technology and Services
2.3%
Public Relations and Communications
1.9%
Online Media
1.9%
Market Research
1.9%
Other
24.3%
Discussions
What is NVivo software used for?
1 Comment
AE
Qualitative interviews codingRead more
What is NVivo used for?
1 Comment
AC
NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus...Read more
NVivo has no more discussions with answers
How many integrations does Whatagraph support?
3 Comments
SB
Currently around 30, but they are adding new ones each monthRead more
How much does Whatagraph cost?
3 Comments
Official Response from Whatagraph
Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade...Read more
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