# NVivo, Looker vs Zoho Analytics Comparison

| | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 4.2 out of 5 | 
| **Total Reviews** | 138 | 1,639 | 284 | 
| **Largest Market Segment** | Small-Business (48.1% of reviews) | Mid-Market (60.7% of reviews) | Small-Business (50.9% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | $0.00 Per Month | 

---
## Top Pros & Cons

### NVivo

Pros:
- Ease of Use (2 reviews)
- Efficiency Improvement (2 reviews)

Cons:
- Not User-Friendly (3 reviews)
- Poor Customer Support (3 reviews)

### Looker

Pros:
- Ease of Use (126 reviews)
- Insights (75 reviews)

Cons:
- Learning Curve (58 reviews)
- Learning Difficulty (42 reviews)

### Zoho Analytics

Pros:
- Ease of Use (39 reviews)
- Analytics (34 reviews)

Cons:
- Learning Curve (22 reviews)
- Limited Customization (14 reviews)

---
## Ratings Comparison
| Rating | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (99 reviews) | 8.7 (1122 reviews) | 8.3 (249 reviews) | 
  | **Ease of Use** | 7.6 (102 reviews) | 8.3 (1128 reviews) | 8.0 (254 reviews) | 
  | **Ease of Setup** | 7.2 (25 reviews) | 8.2 (605 reviews) | 8.1 (154 reviews) | 
  | **Ease of Admin** | 7.9 (19 reviews) | 8.3 (430 reviews) | 8.2 (137 reviews) | 
  | **Quality of Support** | 7.7 (76 reviews) | 8.6 (957 reviews) | 8.1 (228 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (12 reviews) | 8.9 (408 reviews) | 8.5 (131 reviews) | 
  | **Product Direction (% positive)** | 7.2 (99 reviews) | 8.7 (1051 reviews) | 8.7 (250 reviews) | 

---
## Pricing

### NVivo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Zoho Analytics

#### Entry-Level Pricing

Plan: Free

Price: $0.00 Per Month

Description: 0.1 million rows, 2 users.

Key Features:
- 5 Workspaces
- Unlimited reports and dashboards
- 3 scheduled imports

[Browse all 5 editions](https://www.g2.com/products/zoho-analytics/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | 7.0/10 | 31 |
| **Looker** | 8.3/10 | 774 |
| **Zoho Analytics** | 8.0/10 | 198 |

#### Reports

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.6 (675 reviews) ✓ Verified | 8.1 (181 reviews) ✓ Verified | 
| **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.2 (669 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 8.1 (113 reviews) | 
| **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.7 (671 reviews) ✓ Verified | 8.3 (176 reviews) ✓ Verified | 

#### Self Service 

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (625 reviews) ✓ Verified | 8.3 (165 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (644 reviews) ✓ Verified | 8.4 (169 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (614 reviews) ✓ Verified | 8.0 (154 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (613 reviews) ✓ Verified | 8.0 (153 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.3 (590 reviews) ✓ Verified | 7.8 (144 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (499 reviews) ✓ Verified | 7.6 (119 reviews) ✓ Verified | 

#### Advanced Analytics

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (428 reviews) ✓ Verified | 8.4 (89 reviews) | 
| **Data Visualization** | Not enough data | 8.4 (641 reviews) ✓ Verified | 8.5 (161 reviews) | 
| **Big Data Services** | Not enough data | 8.0 (515 reviews) ✓ Verified | 7.8 (130 reviews) | 

#### Building Reports

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (385 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (401 reviews) ✓ Verified | 8.0 (125 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (355 reviews) ✓ Verified | 8.1 (120 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (330 reviews) ✓ Verified | 8.2 (112 reviews) ✓ Verified | 

#### Platform

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | 7.0/10 | 32 |
| **Looker** | 8.2/10 | 740 |
| **Zoho Analytics** | 8.3/10 | 195 |

#### Reports

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.6 (675 reviews) ✓ Verified | 8.1 (181 reviews) ✓ Verified | 
| **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.2 (669 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 8.1 (113 reviews) | 
| **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.7 (671 reviews) ✓ Verified | 8.3 (176 reviews) ✓ Verified | 

#### Reports

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (111 reviews) | Not enough data | 
| **Share Reports** | Not enough data | 8.5 (107 reviews) | Not enough data | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | Not enough data | 

#### Generative AI

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | Not enough data | 

#### Visualization

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (114 reviews) | Not enough data | 
| **Score Cards** | Not enough data | 8.4 (110 reviews) | Not enough data | 
| **Dashboards** | Not enough data | 8.7 (115 reviews) | Not enough data | 
| **Formats** | Not enough data | 8.3 (109 reviews) | Not enough data | 

#### Data Updates

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | Not enough data | 
| **Real-Time Updating** | Not enough data | 8.3 (106 reviews) | Not enough data | 

#### Collaboration

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Sharing** | Not enough data | 8.4 (108 reviews) | Not enough data | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | Not enough data | 
| **Devices** | Not enough data | 8.0 (102 reviews) | Not enough data | 

#### Data Updates

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | Not enough data | 
| **Real-Time Updating** | Not enough data | 8.1 (142 reviews) | 6.7 (5 reviews) | 
| **Email Reports** | Not enough data | 8.4 (143 reviews) | Not enough data | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | 7.9/10 | 796 |
| **Zoho Analytics** | 8.3/10 | 202 |

#### Reports

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.6 (675 reviews) ✓ Verified | 8.1 (181 reviews) ✓ Verified | 
| **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.2 (669 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 8.1 (113 reviews) | 
| **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.7 (671 reviews) ✓ Verified | 8.3 (176 reviews) ✓ Verified | 

#### Data Preparation

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Connectors** | Not enough data | 8.3 (293 reviews) ✓ Verified | 8.2 (82 reviews) | 
| **Data Governance** | Not enough data | 8.3 (264 reviews) ✓ Verified | Feature Not Available | 

#### Data Modeling and Blending

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | 8.3 (81 reviews) | 
| **Data Filtering** | Not enough data | 8.6 (333 reviews) ✓ Verified | 8.5 (87 reviews) | 
| **Data Blending** | Not enough data | 8.4 (310 reviews) ✓ Verified | 8.4 (81 reviews) | 

#### Generative AI

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | 7.9 (13 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | 8.1 (13 reviews) | 

#### Agentic AI - Analytics Platforms

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.6 (38 reviews) | Not enough data | 

#### Self Service 

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (625 reviews) ✓ Verified | 8.3 (165 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (644 reviews) ✓ Verified | 8.4 (169 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (614 reviews) ✓ Verified | 8.0 (154 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (613 reviews) ✓ Verified | 8.0 (153 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.3 (590 reviews) ✓ Verified | 7.8 (144 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (499 reviews) ✓ Verified | 7.6 (119 reviews) ✓ Verified | 

#### Deployment & Integration - Analytics Platforms

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.0 (38 reviews) | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | 8.3 (41 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.6 (34 reviews) | Not enough data | 
| **Data Source Connectivity** | Not enough data | 8.3 (50 reviews) | 8.8 (7 reviews) | 

#### Advanced Analytics

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (428 reviews) ✓ Verified | 8.4 (89 reviews) | 
| **Data Visualization** | Not enough data | 8.4 (641 reviews) ✓ Verified | 8.5 (161 reviews) | 
| **Big Data Services** | Not enough data | 8.0 (515 reviews) ✓ Verified | 7.8 (130 reviews) | 

#### Performance & Scalability - Analytics Platforms

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.3 (53 reviews) | Not enough data | 
| **Concurrent User Support** | Not enough data | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.1 (42 reviews) | Not enough data | 
| **Notebook and Script Integration** | Not enough data | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | Not enough data | 7.5 (35 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (34 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.3 (34 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.5 (34 reviews) | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | 7.2 (35 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.5 (34 reviews) | Not enough data | 

#### Building Reports

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (385 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (401 reviews) ✓ Verified | 8.0 (125 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (355 reviews) ✓ Verified | 8.1 (120 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (330 reviews) ✓ Verified | 8.2 (112 reviews) ✓ Verified | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | 8.4/10 | 766 |
| **Zoho Analytics** | 8.0/10 | 198 |

#### Reports

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.6 (675 reviews) ✓ Verified | 8.1 (181 reviews) ✓ Verified | 
| **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 8.2 (619 reviews) ✓ Verified | 8.0 (163 reviews) ✓ Verified | 
| **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.2 (669 reviews) ✓ Verified | 8.5 (176 reviews) ✓ Verified | 
| **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.3 (528 reviews) ✓ Verified | 8.1 (113 reviews) | 
| **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.7 (671 reviews) ✓ Verified | 8.3 (176 reviews) ✓ Verified | 

#### Self Service 

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (625 reviews) ✓ Verified | 8.3 (165 reviews) ✓ Verified | 
| **Data Column Filtering** | Not enough data | 8.6 (644 reviews) ✓ Verified | 8.4 (169 reviews) ✓ Verified | 
| **Data Discovery** | Not enough data | 8.4 (614 reviews) ✓ Verified | 8.0 (154 reviews) ✓ Verified | 
| **Search** | Not enough data | 8.1 (613 reviews) ✓ Verified | 8.0 (153 reviews) ✓ Verified | 
| **Collaboration / Workflow** | Not enough data | 8.3 (590 reviews) ✓ Verified | 7.8 (144 reviews) ✓ Verified | 
| **Automodeling** | Not enough data | 7.7 (499 reviews) ✓ Verified | 7.6 (119 reviews) ✓ Verified | 

#### Building Reports

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (385 reviews) ✓ Verified | 8.0 (133 reviews) ✓ Verified | 
| **Data Modeling** | Not enough data | 8.3 (401 reviews) ✓ Verified | 8.0 (125 reviews) ✓ Verified | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (355 reviews) ✓ Verified | 8.1 (120 reviews) ✓ Verified | 
| **Integration APIs** | Not enough data | 8.1 (330 reviews) ✓ Verified | 8.2 (112 reviews) ✓ Verified | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | 8.4/10 | 323 |
| **Zoho Analytics** | N/A | N/A |

#### Metrics

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (237 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.7 (237 reviews) | Not enough data | 
| **Entry and Exit Pages** | Not enough data | 8.4 (223 reviews) | Not enough data | 
| **Standard Event Tracking** | Not enough data | 8.3 (225 reviews) | Not enough data | 
| **Custom Event Tracking** | Not enough data | 8.4 (214 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.3 (224 reviews) | Not enough data | 
| **Return** | Not enough data | 8.4 (218 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.5 (229 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.3 (222 reviews) | Not enough data | 

#### Reporting

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (241 reviews) | Not enough data | 
| **Trending** | Not enough data | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | Not enough data | 8.6 (241 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.5 (244 reviews) | Not enough data | 
| **Mobile Reporting** | Not enough data | 8.1 (198 reviews) | Not enough data | 
| **Unification Across Devices** | Not enough data | 8.4 (204 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (253 reviews) | Not enough data | 

#### Other

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **User Data** | Not enough data | 8.7 (225 reviews) | Not enough data | 
| **Site Search Reporting** | Not enough data | 8.6 (208 reviews) | Not enough data | 
| **Load Time Monitoring** | Not enough data | 8.4 (200 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.7 (214 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | 8.7 (206 reviews) | Not enough data | 
| **Promotional Messages** | Not enough data | 8.2 (178 reviews) | Not enough data | 
| **Administration Alerts** | Not enough data | 8.3 (190 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (217 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | Not enough data | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | 4.5/10 | 6 |
| **Looker** | N/A | N/A |
| **Zoho Analytics** | N/A | N/A |

#### Setup

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Integration** | 4.3 (5 reviews) | Not enough data | Not enough data | 
| **Maintenance** | 2.5 (6 reviews) | Not enough data | Not enough data | 
| **No-Code** | 5.3 (5 reviews) | Not enough data | Not enough data | 

#### Data

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Security** | 6.0 (5 reviews) | Not enough data | Not enough data | 
| **Data Visualization** | 5.7 (5 reviews) | Not enough data | Not enough data | 

#### Analysis

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Automation** | 5.0 (5 reviews) | Not enough data | Not enough data | 
| **Named entity recognition** | 5.0 (5 reviews) | Not enough data | Not enough data | 
| **Keyphrase Extraction** | 2.3 (5 reviews) | Not enough data | Not enough data | 
| **Topic Analysis** | Not enough data | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | Not enough data | 

#### Customization

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |
| **Zoho Analytics** | 8.2/10 | 62 |

#### Agentic AI - Sales Analytics

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | 8.4 (54 reviews) | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | 8.5 (57 reviews) | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | 8.4 (49 reviews) | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | 8.6 (56 reviews) | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | 8.4 (52 reviews) | 

#### Predictive Analytics

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | 7.8 (48 reviews) | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | 7.8 (46 reviews) | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | 7.8 (47 reviews) | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | 7.9 (47 reviews) | 

#### Sales Management

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | 8.0 (47 reviews) | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | Feature Not Available | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | 8.3 (53 reviews) | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | 8.5 (55 reviews) | 

### Predictive Analytics

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Zoho Analytics** | N/A | N/A |

#### Statistical Tool

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Scripting** | Not enough data | Not enough data | Not enough data | 
| **Data Mining** | Not enough data | Not enough data | Not enough data | 
| **Algorithms** | Not enough data | Not enough data | Not enough data | 

#### Data Analysis

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Analysis** | Not enough data | Not enough data | Not enough data | 
| **Data Interaction** | Not enough data | Not enough data | Not enough data | 

#### Decision Making

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Modeling** | Not enough data | Not enough data | Not enough data | 
| **Data Visualizations** | Not enough data | Not enough data | Not enough data | 
| **Report Generation** | Not enough data | Not enough data | Not enough data | 
| **Data Unification** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | 8.2/10 | 310 |
| **Zoho Analytics** | N/A | N/A |

#### Marketing Operations

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | Not enough data | 8.7 (240 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | Not enough data | 8.5 (227 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Not enough data | 8.3 (129 reviews) | Not enough data | 
| **White Label** | Not enough data | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (230 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to NVivo (1):** [Text Analysis Software](https://www.g2.com/categories/text-analysis)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Zoho Analytics (4):** [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Predictive Analytics Software](https://www.g2.com/categories/predictive-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | NVivo | Looker | Zoho Analytics | 
|---|---|---|---|
| **Small-Business** | 48.1% | 19.3% | 50.9% | 
| **Mid-Market** | 19.5% | 60.7% | 41.6% | 
| **Enterprise** | 32.3% | 20.0% | 7.5% | 

### By Industry

#### NVivo

- **Higher Education:** 30.1%
- **Research:** 28.6%
- **Education Management:** 13.5%
- **Hospital & Health Care:** 3.8%
- **Market Research:** 3.0%
- **Management Consulting:** 2.3%
- **Professional Training & Coaching:** 1.5%
- **Primary/Secondary Education:** 1.5%
- **Government Administration:** 1.5%
- **Information Technology and Services:** 0.8%
- **Other:** 13.5%

#### Looker

- **Computer Software:** 11.5%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.4%
- **Financial Services:** 7.5%
- **Internet:** 6.0%
- **Retail:** 5.1%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Zoho Analytics

- **Information Technology and Services:** 14.0%
- **Computer Software:** 8.6%
- **Financial Services:** 6.1%
- **Marketing and Advertising:** 5.7%
- **Management Consulting:** 4.3%
- **Education Management:** 3.9%
- **Real Estate:** 2.5%
- **Internet:** 2.2%
- **Market Research:** 2.2%
- **Accounting:** 1.8%
- **Other:** 48.7%

---
## Alternatives

### Alternatives to NVivo

- [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) — 4.7/5 stars (60 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (516 reviews)
- [MAXQDA](https://www.g2.com/products/maxqda/reviews) — 4.5/5 stars (38 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7457 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (474 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1050 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1004 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (482 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1050 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1004 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3648 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (691 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)

### Alternatives to Zoho Analytics

- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1050 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1004 reviews)
- [GoodData.AI](https://www.g2.com/products/gooddata-ai/reviews) — 4.2/5 stars (586 reviews)
- [IBM Cognos Analytics](https://www.g2.com/products/ibm-cognos-analytics/reviews) — 4.1/5 stars (461 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Oracle Analytics Cloud](https://www.g2.com/products/oracle-analytics-cloud/reviews) — 4.1/5 stars (333 reviews)
- [Alteryx](https://www.g2.com/products/alteryx/reviews) — 4.6/5 stars (716 reviews)
- [Strategy One (formerly MicroStrategy ONE)](https://www.g2.com/products/strategy-one-formerly-microstrategy-one/reviews) — 4.2/5 stars (600 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Microsoft Power BI](https://www.g2.com/products/microsoft-microsoft-power-bi/reviews) — 4.5/5 stars (1620 reviews)

---
## Top Discussions

### NVivo

- Title: [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) — 1 comment
  > **Top comment:** "NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus..."
- Title: [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) — 1 comment
  > **Top comment:** "Qualitative interviews coding"

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Zoho Analytics

- Title: [What is Zoho Analytics used for?](https://www.g2.com/discussions/what-is-zoho-analytics-used-for) — 1 comment
  > **Top comment:** "Zoho Analytics is used for data analysis. It helps organizations collect, process and informed decision-making. 
With features like interactive reporting ,..."
- Title: [What is the use of Zoho?](https://www.g2.com/discussions/what-is-the-use-of-zoho) — 1 comment
  > **Top comment:** "Zoho is a cloud-based software company that provides a suite of business and productivity applications."
- Title: [Is Zoho Analytics free?](https://www.g2.com/discussions/is-zoho-analytics-free) — 1 comment
  > **Top comment:** "Free trial for 15 days usually available"
- Title: [What are the features of Zoho?](https://www.g2.com/discussions/zoho-analytics-what-are-the-features-of-zoho) — 1 comment
  > **Top comment:** "Efficient, I love it."
- Title: [Hi, I would you request you to put a downloading options.](https://www.g2.com/discussions/16124-hi-i-would-you-request-you-to-put-a-downloading-options) — 1 comment, 1 upvote
  > **Top comment:** "Zoho Analyitcs on-premise installable version is available since November 2018, when we released Zoho Analytics 4.0.

It can be downloaded from this page -..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/nvivo-vs-looker-vs-zoho-analytics)