# NVivo, Looker vs Visme Comparison

| | NVivo | Looker | Visme | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 138 | 1,643 | 483 | 
| **Largest Market Segment** | Small-Business (48.1% of reviews) | Mid-Market (60.6% of reviews) | Small-Business (68.5% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | $0.00 | 

---
## Top Pros & Cons

### NVivo

Pros:
- Ease of Use (2 reviews)
- Efficiency Improvement (2 reviews)

Cons:
- Not User-Friendly (3 reviews)
- Poor Customer Support (3 reviews)

### Looker

Pros:
- Ease of Use (108 reviews)
- Insights (64 reviews)

Cons:
- Learning Curve (52 reviews)
- Learning Difficulty (38 reviews)

### Visme

Pros:
- Ease of Use (41 reviews)
- Templates (30 reviews)

Cons:
- Limited Features (11 reviews)
- Missing Features (11 reviews)

---
## Ratings Comparison
| Rating | NVivo | Looker | Visme | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (99 reviews) | 8.7 (1128 reviews) | 8.7 (387 reviews) | 
  | **Ease of Use** | 7.6 (102 reviews) | 8.3 (1134 reviews) | 9.0 (391 reviews) | 
  | **Ease of Setup** | 7.2 (25 reviews) | 8.3 (610 reviews) | 9.2 (161 reviews) | 
  | **Ease of Admin** | 7.9 (19 reviews) | 8.3 (430 reviews) | 9.2 (102 reviews) | 
  | **Quality of Support** | 7.7 (76 reviews) | 8.6 (963 reviews) | 8.9 (351 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (12 reviews) | 8.9 (409 reviews) | 9.2 (97 reviews) | 
  | **Product Direction (% positive)** | 7.2 (99 reviews) | 8.7 (1056 reviews) | 9.0 (372 reviews) | 

---
## Pricing

### NVivo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Looker

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Visme

#### Entry-Level Pricing

Plan: Basic

Price: $0.00

Description: Take it for a drive. Use it as long as you want.

Key Features:
- Unlimited projects
- Available Storage (500 MB)
- Templates & Design Assets Limited

[Browse all 3 editions](https://www.g2.com/products/visme/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | 7.0/10 | 31 |
| **Looker** | 8.3/10 | 781 |
| **Visme** | 8.5/10 | 162 |

#### Reports

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 8.1 (98 reviews) | 
| **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 8.1 (87 reviews) | 
| **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.2 (674 reviews) ✓ Verified | 8.9 (148 reviews) | 
| **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | Feature Not Available | 
| **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 8.7 (126 reviews) | 

#### Self Service 

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (627 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | Not enough data | 8.4 (616 reviews) ✓ Verified | Not enough data | 
| **Search** | Not enough data | 8.1 (617 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | Not enough data | 

#### Advanced Analytics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | Not enough data | 8.4 (644 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | Not enough data | 8.0 (516 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | Not enough data | 8.1 (331 reviews) ✓ Verified | Not enough data | 

#### Platform

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | 7.0/10 | 32 |
| **Looker** | 8.2/10 | 747 |
| **Visme** | 8.3/10 | 164 |

#### Reports

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 8.1 (98 reviews) | 
| **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 8.1 (87 reviews) | 
| **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.2 (674 reviews) ✓ Verified | 8.9 (148 reviews) | 
| **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | Feature Not Available | 
| **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 8.7 (126 reviews) | 

#### Reports

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.5 (112 reviews) | 8.2 (53 reviews) | 
| **Share Reports** | Not enough data | 8.5 (109 reviews) | 8.1 (51 reviews) | 
| **Steps to Answer** | Not enough data | 8.0 (103 reviews) | 7.8 (51 reviews) | 

#### Generative AI

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.0 (100 reviews) | 7.5 (28 reviews) | 
| **AI Text Summarization** | Not enough data | 7.1 (100 reviews) | 7.7 (28 reviews) | 

#### Visualization

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | 8.5 (115 reviews) | 8.6 (76 reviews) | 
| **Score Cards** | Not enough data | 8.4 (110 reviews) | 8.0 (52 reviews) | 
| **Dashboards** | Not enough data | 8.7 (115 reviews) | 8.6 (63 reviews) | 
| **Formats** | Not enough data | 8.3 (109 reviews) | 8.9 (68 reviews) | 

#### Data Updates

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | 8.1 (107 reviews) | 7.8 (47 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (106 reviews) | 8.9 (64 reviews) | 

#### Collaboration

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Sharing** | Not enough data | 8.4 (108 reviews) | 8.8 (58 reviews) | 
| **Co-Editing** | Not enough data | 8.0 (106 reviews) | 8.4 (53 reviews) | 
| **Devices** | Not enough data | 8.0 (102 reviews) | 8.4 (52 reviews) | 

#### Data Updates

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | 7.8 (137 reviews) | 7.9 (64 reviews) | 
| **Real-Time Updating** | Not enough data | 8.0 (143 reviews) | 8.8 (98 reviews) | 
| **Email Reports** | Not enough data | 8.5 (145 reviews) | Feature Not Available | 

### Analytics Platforms

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | 7.9/10 | 803 |
| **Visme** | N/A | N/A |

#### Reports

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 8.1 (98 reviews) | 
| **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 8.1 (87 reviews) | 
| **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.2 (674 reviews) ✓ Verified | 8.9 (148 reviews) | 
| **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | Feature Not Available | 
| **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 8.7 (126 reviews) | 

#### Data Preparation

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Connectors** | Not enough data | 8.3 (293 reviews) ✓ Verified | Not enough data | 
| **Data Governance** | Not enough data | 8.3 (264 reviews) ✓ Verified | Not enough data | 

#### Data Modeling and Blending

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Data Querying** | Not enough data | 8.5 (313 reviews) ✓ Verified | Not enough data | 
| **Data Filtering** | Not enough data | 8.7 (334 reviews) ✓ Verified | Not enough data | 
| **Data Blending** | Not enough data | 8.4 (310 reviews) ✓ Verified | Not enough data | 

#### Generative AI

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 7.1 (88 reviews) | Not enough data | 
| **AI Text Summarization** | Not enough data | 7.1 (86 reviews) | Not enough data | 

#### Agentic AI - Analytics Platforms

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.2 (40 reviews) | Not enough data | 
| **Multi-step Planning** | Not enough data | 7.4 (39 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.3 (40 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 7.1 (40 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.3 (40 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.4 (39 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.7 (39 reviews) | Not enough data | 

#### Self Service 

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (627 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | Not enough data | 8.4 (616 reviews) ✓ Verified | Not enough data | 
| **Search** | Not enough data | 8.1 (617 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | Not enough data | 

#### Deployment & Integration - Analytics Platforms

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **No-code Dashboard Builder** | Not enough data | 8.0 (39 reviews) | Not enough data | 
| **Report Scheduling and Automation** | Not enough data | 8.4 (44 reviews) | Not enough data | 
| **Embedded Analytics and White-labeling** | Not enough data | 7.7 (35 reviews) | Not enough data | 
| **Data Source Connectivity** | Not enough data | 8.3 (50 reviews) | Not enough data | 

#### Advanced Analytics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | 7.6 (430 reviews) ✓ Verified | Not enough data | 
| **Data Visualization** | Not enough data | 8.4 (644 reviews) ✓ Verified | Not enough data | 
| **Big Data Services** | Not enough data | 8.0 (516 reviews) ✓ Verified | Not enough data | 

#### Performance & Scalability - Analytics Platforms

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Large data handling and Query Speed** | Not enough data | 7.1 (56 reviews) | Not enough data | 
| **Concurrent User Support** | Not enough data | 8.0 (36 reviews) | Not enough data | 

#### Advanced Analytics & Modeling - Analytics Platforms

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Data Modeling and Governance** | Not enough data | 8.1 (43 reviews) | Not enough data | 
| **Notebook and Script Integration** | Not enough data | 7.1 (34 reviews) | Not enough data | 
| **Built-in Predictive and Statistical Models** | Not enough data | 7.3 (35 reviews) | Not enough data | 

#### Agentic AI Capabilities - Analytics Platforms

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Auto-generated Insights and Narratives** | Not enough data | 7.1 (34 reviews) | Not enough data | 
| **Natural Language Queries** | Not enough data | 7.5 (36 reviews) | Not enough data | 
| **Proactive KPI Monitoring and Alerts** | Not enough data | 7.6 (35 reviews) | Not enough data | 
| **AI Agents for Analytical Follow-ups** | Not enough data | 7.4 (35 reviews) | Not enough data | 

#### Personalized Intelligence - Analytics Platforms

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Behavioral Learning for Contextual Query Refinement** | Not enough data | 7.5 (34 reviews) | Not enough data | 
| **Role-based Insight Personalization** | Not enough data | 7.3 (36 reviews) | Not enough data | 
| **Conversational and Prompt-based Analytics** | Not enough data | 7.5 (34 reviews) | Not enough data | 

#### Building Reports

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | Not enough data | 8.1 (331 reviews) ✓ Verified | Not enough data | 

### Embedded Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | 8.4/10 | 773 |
| **Visme** | N/A | N/A |

#### Reports

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.6 (681 reviews) ✓ Verified | 8.1 (98 reviews) | 
| **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 8.2 (621 reviews) ✓ Verified | 8.1 (87 reviews) | 
| **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.2 (674 reviews) ✓ Verified | 8.9 (148 reviews) | 
| **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.3 (530 reviews) ✓ Verified | Feature Not Available | 
| **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.7 (676 reviews) ✓ Verified | 8.7 (126 reviews) | 

#### Self Service 

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | 8.4 (627 reviews) ✓ Verified | Not enough data | 
| **Data Column Filtering** | Not enough data | 8.6 (647 reviews) ✓ Verified | Not enough data | 
| **Data Discovery** | Not enough data | 8.4 (616 reviews) ✓ Verified | Not enough data | 
| **Search** | Not enough data | 8.1 (617 reviews) ✓ Verified | Not enough data | 
| **Collaboration / Workflow** | Not enough data | 8.4 (593 reviews) ✓ Verified | Not enough data | 
| **Automodeling** | Not enough data | 7.7 (502 reviews) ✓ Verified | Not enough data | 

#### Building Reports

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Data Transformation** | Not enough data | 8.3 (386 reviews) ✓ Verified | Not enough data | 
| **Data Modeling** | Not enough data | 8.3 (403 reviews) ✓ Verified | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | 8.0 (357 reviews) ✓ Verified | Not enough data | 
| **Integration APIs** | Not enough data | 8.1 (331 reviews) ✓ Verified | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | 8.4/10 | 324 |
| **Visme** | N/A | N/A |

#### Metrics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 8.8 (238 reviews) | Not enough data | 
| **Engagement** | Not enough data | 8.7 (238 reviews) | Not enough data | 
| **Entry and Exit Pages** | Not enough data | 8.4 (224 reviews) | Not enough data | 
| **Standard Event Tracking** | Not enough data | 8.3 (226 reviews) | Not enough data | 
| **Custom Event Tracking** | Not enough data | 8.4 (215 reviews) | Not enough data | 
| **Retention** | Not enough data | 8.3 (224 reviews) | Not enough data | 
| **Return** | Not enough data | 8.4 (219 reviews) | Not enough data | 
| **Conversions** | Not enough data | 8.5 (230 reviews) | Not enough data | 
| **Funnels** | Not enough data | 8.3 (223 reviews) | Not enough data | 

#### Reporting

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.4 (242 reviews) | Not enough data | 
| **Trending** | Not enough data | Feature Not Available | Not enough data | 
| **Retroactive Reporting** | Not enough data | 8.6 (242 reviews) | Not enough data | 
| **Segmentation** | Not enough data | 8.5 (245 reviews) | Not enough data | 
| **Mobile Reporting** | Not enough data | 8.1 (199 reviews) | Not enough data | 
| **Unification Across Devices** | Not enough data | 8.4 (205 reviews) | Not enough data | 
| **Custom Reports and Dashboards** | Not enough data | 9.0 (254 reviews) | Not enough data | 

#### Other

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **User Data** | Not enough data | 8.7 (226 reviews) | Not enough data | 
| **Site Search Reporting** | Not enough data | 8.6 (209 reviews) | Not enough data | 
| **Load Time Monitoring** | Not enough data | 8.4 (201 reviews) | Not enough data | 
| **Campaign Tracking** | Not enough data | 8.7 (215 reviews) | Not enough data | 
| **E-Commerce** | Not enough data | 8.7 (207 reviews) | Not enough data | 
| **Promotional Messages** | Not enough data | 8.2 (179 reviews) | Not enough data | 
| **Administration Alerts** | Not enough data | 8.3 (191 reviews) | Not enough data | 

#### Agentic AI - Digital Analytics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.4 (15 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.8 (15 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.8 (16 reviews) | Not enough data | 
| **Decision Making** | Not enough data | 7.9 (16 reviews) | Not enough data | 

#### Administration

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **API / Integrations** | Not enough data | 8.4 (218 reviews) | Not enough data | 
| **QA Testing** | Not enough data | 8.3 (193 reviews) | Not enough data | 
| **Performance and Reliability** | Not enough data | 8.5 (245 reviews) | Not enough data | 
| **User, Role, and Access Management** | Not enough data | 8.6 (239 reviews) | Not enough data | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | N/A | N/A |

#### Content Creation

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Display Ad Design

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | 8.3/10 | 46 |

#### Template Creation

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Image Upload** | Not enough data | Not enough data | 9.0 (43 reviews) | 
| **Stock Image Library** | Not enough data | Not enough data | 8.3 (43 reviews) | 
| **Drag & Drop Editing** | Not enough data | Not enough data | 9.1 (43 reviews) | 
| **Variety Of Banner Types** | Not enough data | Not enough data | 8.6 (39 reviews) | 

#### Design & Editing

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Shape & Clip Art** | Not enough data | Not enough data | 8.3 (40 reviews) | 
| **Font Selection** | Not enough data | Not enough data | 8.7 (44 reviews) | 
| **Scale** | Not enough data | Not enough data | 8.8 (36 reviews) | 

#### Ad Management

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Ad Sets** | Not enough data | Not enough data | 8.0 (30 reviews) | 
| **Export As Different File Types** | Not enough data | Not enough data | 8.8 (40 reviews) | 
| **Schedule** | Not enough data | Not enough data | 8.1 (21 reviews) | 

#### Analytics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Reporting** | Not enough data | Not enough data | 7.8 (25 reviews) | 
| **Heatmap** | Not enough data | Not enough data | 7.3 (22 reviews) | 
| **Budget** | Not enough data | Not enough data | 7.1 (28 reviews) | 

### Lead Generation

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | N/A | N/A |

#### Lead Generation

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Lead Builder** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Import & Export Tools** | Not enough data | Not enough data | Not enough data | 

### Presentation

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | 7.9/10 | 225 |

#### Platform Basics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Slide Design** | Not enough data | Not enough data | 9.0 (185 reviews) | 
| **Presenter Tools** | Not enough data | Not enough data | 8.7 (174 reviews) | 
| **Auto Save** | Not enough data | Not enough data | 9.2 (191 reviews) | 

#### Platform Content

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Charts** | Not enough data | Not enough data | 8.5 (177 reviews) | 
| **Template Library** | Not enough data | Not enough data | 8.8 (202 reviews) | 
| **Template Creator** | Not enough data | Not enough data | 8.7 (174 reviews) | 
| **File Sharing** | Not enough data | Not enough data | 8.3 (159 reviews) | 

#### Platform Additional Functionality

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Messaging** | Not enough data | Not enough data | 7.5 (106 reviews) | 
| **Mobility** | Not enough data | Not enough data | 8.0 (131 reviews) | 
| **Cloud** | Not enough data | Not enough data | 8.7 (145 reviews) | 

#### Generative AI

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.1 (54 reviews) | 
| **AI Image-to-Text** | Not enough data | Not enough data | 6.9 (54 reviews) | 
| **AI Text-to-Video** | Not enough data | Not enough data | 7.1 (53 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.0 (55 reviews) | 
| **AI Text-to-Music** | Not enough data | Not enough data | 6.7 (53 reviews) | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 6.6 (51 reviews) | 
| **AI Text-to-Image** | Not enough data | Not enough data | 6.8 (53 reviews) | 

### Course Authoring

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | 8.3/10 | 20 |

#### Training & eLearning

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Content Creation** | Not enough data | Not enough data | 8.8 (19 reviews) | 
| **Content Libraries** | Not enough data | Not enough data | 7.8 (18 reviews) | 

#### Agentic AI - Course Authoring

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | 

### Lead Capture

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | N/A | N/A |

#### Lead Monitoring

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Features** | Not enough data | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | Not enough data | 
| **Identification** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Lead Capture

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

#### Data Capture

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Mobile** | Not enough data | Not enough data | Not enough data | 
| **Websites** | Not enough data | Not enough data | Not enough data | 
| **Social Media** | Not enough data | Not enough data | Not enough data | 
| **Data** | Not enough data | Not enough data | Not enough data | 

#### Analytics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Export/Import** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 

#### Customization

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Forms** | Not enough data | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | Not enough data | 
| **Integration** | Not enough data | Not enough data | Not enough data | 

### Survey

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | N/A | N/A |

#### Survey Management

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Survey Builder** | Not enough data | Not enough data | Not enough data | 
| **Question Types** | Not enough data | Not enough data | Not enough data | 
| **Templates** | Not enough data | Not enough data | Not enough data | 
| **Survey Distribution** | Not enough data | Not enough data | Not enough data | 

#### Survey Customization

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Branching/Skip Logic** | Not enough data | Not enough data | Not enough data | 
| **Branding** | Not enough data | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | Not enough data | 
| **Multilingual Surveys** | Not enough data | Not enough data | Not enough data | 

#### Survey Insights

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Reporting & Analytics** | Not enough data | Not enough data | Not enough data | 
| **BI Tools Integration** | Not enough data | Not enough data | Not enough data | 
| **Data Exporting** | Not enough data | Not enough data | Not enough data | 
| **Permissions** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Survey

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Desktop Publishing

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | 8.9/10 | 39 |

#### Design

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Templates** | Not enough data | Not enough data | 9.3 (36 reviews) | 
| **Layout editor** | Not enough data | Not enough data | 9.0 (33 reviews) | 
| **Publishing formats** | Not enough data | Not enough data | 8.9 (33 reviews) | 
| **Saved preferences** | Not enough data | Not enough data | 9.2 (27 reviews) | 
| **Infographics** | Not enough data | Not enough data | 8.7 (30 reviews) | 
| **Asset Library** | Not enough data | Not enough data | 8.9 (32 reviews) | 

#### Platform Additional Functionality

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Mobile Access** | Not enough data | Not enough data | 8.2 (19 reviews) | 
| **File Storage** | Not enough data | Not enough data | 8.6 (29 reviews) | 

### Design Systems

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | 8.8/10 | 21 |

#### Performance Tracking

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Dashboard** | Not enough data | Not enough data | 8.3 (14 reviews) | 
| **Asset Performance** | Not enough data | Not enough data | 9.1 (15 reviews) | 
| **Template Usage** | Not enough data | Not enough data | 9.0 (18 reviews) | 

#### Functionality

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Design Templates** | Not enough data | Not enough data | 9.2 (18 reviews) | 
| **Workflow Management** | Not enough data | Not enough data | 8.3 (16 reviews) | 
| **Collaboration** | Not enough data | Not enough data | 8.7 (15 reviews) | 
| **Educational Resources** | Not enough data | Not enough data | 8.8 (16 reviews) | 

### Online Form Builder

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | N/A | N/A |

#### Customization

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Custom Fields** | Not enough data | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | Not enough data | 
| **Multi-page Forms** | Not enough data | Not enough data | Not enough data | 
| **Design** | Not enough data | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Embedded Forms** | Not enough data | Not enough data | Not enough data | 
| **Offline Capability** | Not enough data | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | Not enough data | 
| **Payments** | Not enough data | Not enough data | Not enough data | 
| **Mobile Forms** | Not enough data | Not enough data | Not enough data | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | 4.5/10 | 6 |
| **Looker** | N/A | N/A |
| **Visme** | N/A | N/A |

#### Setup

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Integration** | 4.3 (5 reviews) | Not enough data | Not enough data | 
| **Maintenance** | 2.5 (6 reviews) | Not enough data | Not enough data | 
| **No-Code** | 5.3 (5 reviews) | Not enough data | Not enough data | 

#### Data

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Security** | 6.0 (5 reviews) | Not enough data | Not enough data | 
| **Data Visualization** | 5.7 (5 reviews) | Not enough data | Not enough data | 

#### Analysis

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Automation** | 5.0 (5 reviews) | Not enough data | Not enough data | 
| **Named entity recognition** | 5.0 (5 reviews) | Not enough data | Not enough data | 
| **Keyphrase Extraction** | 2.3 (5 reviews) | Not enough data | Not enough data | 
| **Topic Analysis** | Not enough data | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | Not enough data | 

#### Customization

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Video Editing

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | 7.3/10 | 28 |

#### Editing

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Audio Mixing** | Not enough data | Not enough data | 7.5 (21 reviews) | 
| **Transcription** | Not enough data | Not enough data | 6.6 (18 reviews) | 
| **Text Animation** | Not enough data | Not enough data | 7.6 (21 reviews) | 
| **Time Mapping** | Not enough data | Not enough data | 7.0 (17 reviews) | 
| **Overlays and Watermarks** | Not enough data | Not enough data | 7.9 (21 reviews) | 
| **Clip Editing** | Not enough data | Not enough data | 7.5 (24 reviews) | 
| **Titles and Captions** | Not enough data | Not enough data | 8.2 (23 reviews) | 

#### Platform

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Operating System** | Not enough data | Not enough data | 8.2 (20 reviews) | 
| **Format Compatibility** | Not enough data | Not enough data | 8.4 (21 reviews) | 
| **Team Review** | Not enough data | Not enough data | 7.9 (17 reviews) | 

#### Generative AI

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 5.7 (7 reviews) | 
| **AI Text-to-Speech** | Not enough data | Not enough data | 5.2 (7 reviews) | 

#### Agentic AI - Video Editing

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

### Content Creation

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | 6.2/10 | 163 |

#### Planning

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Scheduling Integration** | Not enough data | Not enough data | 6.9 (83 reviews) | 

#### Publishing

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Execute Content Publication** | Not enough data | Not enough data | 8.1 (91 reviews) | 

#### Social Media

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Social Media Integration** | Not enough data | Not enough data | 7.6 (92 reviews) | 

#### Planning

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | Not enough data | 7.2 (93 reviews) | 

#### Generative AI

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 7.4 (65 reviews) | 
| **AI Text Generation** | Not enough data | Not enough data | 7.6 (63 reviews) | 
| **AI Text Summarization** | Not enough data | Not enough data | 7.5 (63 reviews) | 
| **AI Text-to-Image** | Not enough data | Not enough data | 7.4 (64 reviews) | 
| **AI Text-to-Video** | Not enough data | Not enough data | 7.1 (62 reviews) | 

#### Agentic AI - Content Creation

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 4.7 (5 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 4.7 (5 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 4.7 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 4.7 (5 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 4.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 4.7 (5 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 4.7 (5 reviews) | 

### Photo Editing

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | 6.3/10 | 14 |

#### Generative AI

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **AI Text-to-Image** | Not enough data | Not enough data | 6.4 (14 reviews) | 
| **AI Text-to-3D** | Not enough data | Not enough data | 6.1 (14 reviews) | 

#### Agentic AI - Photo Editing

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 

### Talent Management

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | N/A | N/A |

#### Generative AI

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Sales Analytics

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | 8.1/10 | 260 |
| **Visme** | N/A | N/A |

#### Agentic AI - Sales Analytics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.0 (11 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.6 (11 reviews) | Not enough data | 
| **Adaptive Learning** | Not enough data | 6.7 (11 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | 7.4 (12 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.3 (11 reviews) | Not enough data | 

#### Data Sourcing

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Data Sourcing** | Not enough data | 8.8 (203 reviews) | Not enough data | 
| **Exporting & Sharing Data** | Not enough data | 8.8 (221 reviews) | Not enough data | 
| **Multi-Device Data Visualization** | Not enough data | 8.6 (188 reviews) | Not enough data | 
| **Interactive Dashboards** | Not enough data | 8.8 (225 reviews) | Not enough data | 
| **Data Segmentation** | Not enough data | 8.7 (209 reviews) | Not enough data | 

#### Predictive Analytics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Lead Scoring** | Not enough data | 8.3 (153 reviews) | Not enough data | 
| **Opportunity Scoring** | Not enough data | 8.2 (149 reviews) | Not enough data | 
| **Risk Analysis** | Not enough data | 8.2 (147 reviews) | Not enough data | 
| **Live Forecasting** | Not enough data | 8.0 (164 reviews) | Not enough data | 

#### Sales Management

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Live Pipeline Management** | Not enough data | 8.4 (161 reviews) | Not enough data | 
| **Sales Gamification** | Not enough data | 8.2 (140 reviews) | Not enough data | 
| **Account-Based Analytics** | Not enough data | 8.6 (170 reviews) | Not enough data | 
| **Activity Tracking** | Not enough data | 8.7 (168 reviews) | Not enough data | 

### AI Presentation Tools

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | N/A | N/A |

#### Generative AI

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **AI-Assisted Editing** | Not enough data | Not enough data | Not enough data | 
| **AI Presentation Structuring** | Not enough data | Not enough data | Not enough data | 
| **AI Image Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Slide Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text-to-Slide** | Not enough data | Not enough data | Not enough data | 

#### Platform basics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Collaboration** | Not enough data | Not enough data | Not enough data | 
| **File Sharing** | Not enough data | Not enough data | Not enough data | 
| **Slide Design** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | 8.2/10 | 312 |
| **Visme** | N/A | N/A |

#### Marketing Operations

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | 8.6 (221 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | Not enough data | 8.7 (241 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | Not enough data | 8.5 (228 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | Not enough data | 8.9 (244 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | Not enough data | 8.3 (129 reviews) | Not enough data | 
| **White Label** | Not enough data | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | 8.6 (230 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | Not enough data | 8.8 (260 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | Not enough data | 8.5 (212 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | Not enough data | 8.5 (213 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | Not enough data | 8.4 (199 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Not enough data | 7.9 (120 reviews) ✓ Verified | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | 6.8 (14 reviews) | Not enough data | 
| **Cross-system Integration** | Not enough data | 7.5 (14 reviews) | Not enough data | 
| **Proactive Assistance** | Not enough data | 7.3 (14 reviews) | Not enough data | 

### Training eLearning

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Looker** | N/A | N/A |
| **Visme** | N/A | N/A |

#### Platform

| Feature | NVivo | Looker | Visme | 
|---|---|---|---|
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Performance** | Not enough data | Not enough data | Not enough data | 
| **Mobility** | Not enough data | Not enough data | Not enough data | 
| **Reporting** | Not enough data | Not enough data | Not enough data | 
| **Dashboards** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to NVivo (1):** [Text Analysis Software](https://www.g2.com/categories/text-analysis)

**Unique to Looker (5):** [Sales Analytics Software](https://www.g2.com/categories/sales-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Embedded Business Intelligence Software](https://www.g2.com/categories/embedded-business-intelligence), [Analytics Platforms](https://www.g2.com/categories/analytics-platforms), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Visme (12):** [Design Systems Software](https://www.g2.com/categories/design-systems), [Content Creation Software](https://www.g2.com/categories/content-creation), [Display Ad Design Software](https://www.g2.com/categories/display-ad-design), [Photo Editing Software](https://www.g2.com/categories/photo-editing), [Desktop Publishing Software](https://www.g2.com/categories/desktop-publishing), [Video Editing Software](https://www.g2.com/categories/video-editing), [Presentation Software](https://www.g2.com/categories/presentation-software), [Course Authoring Software](https://www.g2.com/categories/course-authoring), [Lead Capture Software](https://www.g2.com/categories/lead-capture), [Online Form Builder Software](https://www.g2.com/categories/online-form-builder), [Survey Software](https://www.g2.com/categories/survey), [AI Presentation Tools](https://www.g2.com/categories/ai-presentation-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | NVivo | Looker | Visme | 
|---|---|---|---|
| **Small-Business** | 48.1% | 19.3% | 68.5% | 
| **Mid-Market** | 19.5% | 60.6% | 24.3% | 
| **Enterprise** | 32.3% | 20.1% | 7.2% | 

### By Industry

#### NVivo

- **Higher Education:** 30.1%
- **Research:** 28.6%
- **Education Management:** 13.5%
- **Hospital & Health Care:** 3.8%
- **Market Research:** 3.0%
- **Management Consulting:** 2.3%
- **Professional Training & Coaching:** 1.5%
- **Primary/Secondary Education:** 1.5%
- **Government Administration:** 1.5%
- **Information Technology and Services:** 0.8%
- **Other:** 13.5%

#### Looker

- **Computer Software:** 11.4%
- **Information Technology and Services:** 11.0%
- **Marketing and Advertising:** 8.3%
- **Financial Services:** 7.4%
- **Internet:** 6.1%
- **Retail:** 5.0%
- **Food & Beverages:** 2.3%
- **Consumer Goods:** 2.1%
- **Health, Wellness and Fitness:** 2.1%
- **Hospital & Health Care:** 2.1%
- **Other:** 41.9%

#### Visme

- **Marketing and Advertising:** 11.6%
- **Education Management:** 5.1%
- **Computer Software:** 4.9%
- **Non-Profit Organization Management:** 4.7%
- **Consulting:** 4.5%
- **Higher Education:** 4.1%
- **Management Consulting:** 3.6%
- **E-Learning:** 3.4%
- **Information Technology and Services:** 2.8%
- **Hospital & Health Care:** 2.8%
- **Other:** 52.5%

---
## Alternatives

### Alternatives to NVivo

- [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) — 4.7/5 stars (60 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (516 reviews)
- [MAXQDA](https://www.g2.com/products/maxqda/reviews) — 4.5/5 stars (38 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7505 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (475 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [SAP Analytics Cloud](https://www.g2.com/products/sap-analytics-cloud/reviews) — 4.2/5 stars (908 reviews)

### Alternatives to Looker

- [Mode](https://www.g2.com/products/mode-mode/reviews) — 4.5/5 stars (330 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Toucan](https://www.g2.com/products/toucan/reviews) — 4.7/5 stars (182 reviews)
- [Tableau](https://www.g2.com/products/tableau/reviews) — 4.4/5 stars (3653 reviews)
- [Qlik Sense](https://www.g2.com/products/qlik-sense/reviews) — 4.4/5 stars (928 reviews)
- [Amazon QuickSight](https://www.g2.com/products/amazon-quicksight/reviews) — 4.3/5 stars (692 reviews)

### Alternatives to Visme

- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7505 reviews)
- [Prezi](https://www.g2.com/products/prezi/reviews) — 4.2/5 stars (5609 reviews)
- [Simplified](https://www.g2.com/products/simplified/reviews) — 4.6/5 stars (5008 reviews)
- [Microsoft PowerPoint](https://www.g2.com/products/microsoft-powerpoint/reviews) — 4.6/5 stars (4367 reviews)
- [Beautiful.ai](https://www.g2.com/products/beautiful-ai-beautiful-ai/reviews) — 4.6/5 stars (195 reviews)
- [Powtoon](https://www.g2.com/products/powtoon/reviews) — 4.4/5 stars (286 reviews)
- [Animaker](https://www.g2.com/products/animaker/reviews) — 4.7/5 stars (1040 reviews)
- [Keynote](https://www.g2.com/products/keynote/reviews) — 4.4/5 stars (530 reviews)
- [Renderforest](https://www.g2.com/products/renderforest/reviews) — 4.7/5 stars (446 reviews)
- [Synthesia](https://www.g2.com/products/synthesia/reviews) — 4.6/5 stars (2748 reviews)

---
## Top Discussions

### NVivo

- Title: [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) — 1 comment
  > **Top comment:** "NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus..."
- Title: [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) — 1 comment
  > **Top comment:** "Qualitative interviews coding"

### Looker

- Title: [Is looker an ETL tool?](https://www.g2.com/discussions/is-looker-an-etl-tool) — 3 comments
  > **Top comment:** "After so many attempts in getting my funds back which I lost to a fake platform called mycoinbanking.com I lost the total of $348.000.  I needed the profit..."
- Title: [Best way to start on visualizations?](https://www.g2.com/discussions/24831-best-way-to-start-on-visualizations) — 2 comments, 1 upvote
  > **Top comment:** "Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a..."
- Title: [What is Looker used for?](https://www.g2.com/discussions/what-is-looker-used-for) — 1 comment
  > **Top comment:** "Looker is used to explore, analyze, and visualize data. It helps create dashboards and reports to understand business performance and make better decisions...."
- Title: [How do I know where in my SQL errors are?](https://www.g2.com/discussions/how-do-i-know-where-in-my-sql-errors-are) — 1 comment, 1 upvote
  > **Top comment:** "Hey Carlos! 

I'm Izzy, the Looker Community manager. Yeah, especially in huge SQL queries it can be hard to figure out exactly where the issue lies. That..."
- Title: [Multi-brand implementation](https://www.g2.com/discussions/multi-brand-implementation) — 1 comment, 1 upvote
  > **Top comment:** "Hey Brian! 

I'm Izzy, the Looker Community manager. 

There's 2 components here (well, a few more, but 2 high-level ones). Folder/content access and..."

### Visme

- Title: [What is Visme used for?](https://www.g2.com/discussions/visme-what-is-visme-used-for) — 2 comments
  > **Top comment:** "Creating flyers, presentations, graphs, and so much more."
- Title: [Is Visme really free?](https://www.g2.com/discussions/is-visme-really-free) — 2 comments
  > **Top comment:** "I believe the free version is very limited. We could not get what we wanted out of the platform without paying. "
- Title: [Did any one else had the same problem?](https://www.g2.com/discussions/did-any-one-else-had-the-same-problem) — 1 comment, 1 upvote
  > **Top comment:** "We believe the user didn't notice the thousands of other templates in our library.  For clarification: We have nine different project types within the Create..."
- Title: [What is Visme used for?](https://www.g2.com/discussions/what-is-visme-used-for) — 1 comment
  > **Top comment:** "Presentations for undergraduate classes."
- Title: [Renderforest.com has this spectacular Kinetic Frames Opener. Would you include this template?](https://www.g2.com/discussions/renderforest-com-has-this-spectacular-kinetic-frames-opener-would-you-include-this-template) — 1 comment, 1 upvote
  > **Top comment:** "yes"

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**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/nvivo-vs-looker-vs-visme)