# NVivo, Data Studio vs Whatagraph Comparison

| | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Star Rating** | 4.0 out of 5 | 4.4 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 138 | 475 | 279 | 
| **Largest Market Segment** | Small-Business (48.1% of reviews) | Small-Business (46.5% of reviews) | Small-Business (77.8% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | Free | 

---
## Top Pros & Cons

### NVivo

Pros:
- Ease of Use (2 reviews)
- Efficiency Improvement (2 reviews)

Cons:
- Not User-Friendly (3 reviews)
- Poor Customer Support (3 reviews)

### Data Studio

Pros:
- Ease of Use (23 reviews)
- Visualization (13 reviews)

Cons:
- Limited Customization (9 reviews)
- Slow Performance (9 reviews)

### Whatagraph

Pros:
- Customer Support (8 reviews)
- Automation (4 reviews)

Cons:
- Expensive (3 reviews)
- Slow Loading (2 reviews)

---
## Ratings Comparison
| Rating | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
  | **Meets Requirements** | 8.5 (99 reviews) | 8.5 (370 reviews) | 8.8 (188 reviews) | 
  | **Ease of Use** | 7.6 (102 reviews) | 8.2 (376 reviews) | 8.9 (190 reviews) | 
  | **Ease of Setup** | 7.2 (25 reviews) | 8.4 (203 reviews) | 8.4 (115 reviews) | 
  | **Ease of Admin** | 7.9 (19 reviews) | 8.2 (154 reviews) | 8.7 (109 reviews) | 
  | **Quality of Support** | 7.7 (76 reviews) | 7.3 (290 reviews) | 9.0 (185 reviews) | 
  | **Has the product been a good partner in doing business?** | 7.5 (12 reviews) | 8.3 (135 reviews) | 8.7 (108 reviews) | 
  | **Product Direction (% positive)** | 7.2 (99 reviews) | 8.6 (349 reviews) | 9.1 (161 reviews) | 

---
## Pricing

### NVivo

#### Entry-Level Pricing

No pricing available

#### Free Trial

Yes

### Data Studio

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Whatagraph

#### Entry-Level Pricing

Plan: Free

Price: Free

Description: Experience the new way of marketing intelligence with your essential channels. 

Key Features:
- 5 credits
- Essential integrations 
- Pre-made templates & data transformations

[Browse all 4 editions](https://www.g2.com/products/whatagraph/pricing)

#### Free Trial

No

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | 7.0/10 | 31 |
| **Data Studio** | 8.6/10 | 327 |
| **Whatagraph** | 8.8/10 | 107 |

#### Reports

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.8 (296 reviews) | 9.0 (95 reviews) | 
| **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 7.9 (250 reviews) | 8.2 (30 reviews) | 
| **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.8 (298 reviews) | 9.0 (96 reviews) | 
| **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.5 (242 reviews) | Feature Not Available | 
| **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.9 (297 reviews) | 8.8 (93 reviews) | 

#### Self Service 

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | Not enough data | 

#### Building Reports

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | Not enough data | 

#### Platform

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | 7.0/10 | 32 |
| **Data Studio** | 8.3/10 | 327 |
| **Whatagraph** | 8.7/10 | 110 |

#### Reports

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Reports Interface** | 7.0 (22 reviews) ✓ Verified | 8.8 (296 reviews) | 9.0 (95 reviews) | 
| **Steps to Answer** | 6.7 (21 reviews) ✓ Verified | 7.9 (250 reviews) | 8.2 (30 reviews) | 
| **Graphs and Charts** | 7.3 (23 reviews) ✓ Verified | 8.8 (298 reviews) | 9.0 (96 reviews) | 
| **Score Cards** | 6.7 (17 reviews) ✓ Verified | 8.5 (242 reviews) | Feature Not Available | 
| **Dashboards** | 7.6 (19 reviews) ✓ Verified | 8.9 (297 reviews) | 8.8 (93 reviews) | 

#### Reports

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Reports Interface** | Not enough data | 8.9 (114 reviews) | 8.9 (38 reviews) | 
| **Share Reports** | Not enough data | 9.1 (107 reviews) | 9.0 (33 reviews) | 
| **Steps to Answer** | Not enough data | 8.1 (95 reviews) | 8.7 (31 reviews) | 

#### Generative AI

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | 5.5 (36 reviews) | 8.3 (11 reviews) | 
| **AI Text Summarization** | Not enough data | 5.6 (37 reviews) | 8.5 (11 reviews) | 

#### Visualization

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Graphs and Charts** | Not enough data | 9.0 (114 reviews) | 8.8 (37 reviews) | 
| **Score Cards** | Not enough data | 8.7 (101 reviews) | Feature Not Available | 
| **Dashboards** | Not enough data | 9.1 (118 reviews) | 8.6 (35 reviews) | 
| **Formats** | Not enough data | 8.5 (103 reviews) | 8.9 (30 reviews) | 

#### Data Updates

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | 8.3 (97 reviews) | 8.3 (30 reviews) | 
| **Real-Time Updating** | Not enough data | 8.7 (108 reviews) | 8.4 (31 reviews) | 

#### Collaboration

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Sharing** | Not enough data | 8.9 (115 reviews) | 9.0 (32 reviews) | 
| **Co-Editing** | Not enough data | 8.6 (101 reviews) | 8.3 (29 reviews) | 
| **Devices** | Not enough data | 8.0 (93 reviews) | Feature Not Available | 

#### Data Updates

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Historical Snapshots** | Not enough data | 8.2 (208 reviews) | 8.6 (71 reviews) | 
| **Real-Time Updating** | Not enough data | 8.3 (253 reviews) | 8.8 (82 reviews) | 
| **Email Reports** | Not enough data | 8.2 (213 reviews) | 8.6 (82 reviews) | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | 4.5/10 | 6 |
| **Data Studio** | N/A | N/A |
| **Whatagraph** | N/A | N/A |

#### Setup

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Integration** | 4.3 (5 reviews) | Not enough data | Not enough data | 
| **Maintenance** | 2.5 (6 reviews) | Not enough data | Not enough data | 
| **No-Code** | 5.3 (5 reviews) | Not enough data | Not enough data | 

#### Data

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Security** | 6.0 (5 reviews) | Not enough data | Not enough data | 
| **Data Visualization** | 5.7 (5 reviews) | Not enough data | Not enough data | 

#### Analysis

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Automation** | 5.0 (5 reviews) | Not enough data | Not enough data | 
| **Named entity recognition** | 5.0 (5 reviews) | Not enough data | Not enough data | 
| **Keyphrase Extraction** | 2.3 (5 reviews) | Not enough data | Not enough data | 
| **Topic Analysis** | Not enough data | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | Not enough data | 

#### Customization

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Not enough data | Not enough data | 

#### Generative AI

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **NVivo** | N/A | N/A |
| **Data Studio** | N/A | N/A |
| **Whatagraph** | 9.0/10 | 98 |

#### Marketing Operations

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **ROI Tracking** | Not enough data | Not enough data | 8.9 (72 reviews) | 
| **Data Collection** | Not enough data | Not enough data | 9.2 (82 reviews) | 
| **Customer Insights** | Not enough data | Not enough data | Feature Not Available | 
| **Multi-User Access** | Not enough data | Not enough data | 8.9 (72 reviews) | 
| **Spend Management** | Not enough data | Not enough data | Feature Not Available | 
| **White Label** | Not enough data | Not enough data | 8.5 (67 reviews) | 

#### Campaign Activity

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Campaign Insights** | Not enough data | Not enough data | 8.9 (80 reviews) | 
| **Reports and Dashboards** | Not enough data | Not enough data | 9.4 (85 reviews) | 
| **Campaign Stickiness** | Not enough data | Not enough data | Feature Not Available | 
| **Multichannel Tracking** | Not enough data | Not enough data | 9.0 (82 reviews) | 
| **Brand Optimization** | Not enough data | Not enough data | Feature Not Available | 
| **Predictive Analytics** | Not enough data | Not enough data | Feature Not Available | 

#### Agentic AI - Marketing Analytics

| Feature | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools)

**Unique to NVivo (1):** [Text Analysis Software](https://www.g2.com/categories/text-analysis)


**Unique to Whatagraph (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | NVivo | Data Studio | Whatagraph | 
|---|---|---|---|
| **Small-Business** | 48.1% | 46.5% | 77.8% | 
| **Mid-Market** | 19.5% | 36.5% | 19.2% | 
| **Enterprise** | 32.3% | 17.0% | 3.1% | 

### By Industry

#### NVivo

- **Higher Education:** 30.1%
- **Research:** 28.6%
- **Education Management:** 13.5%
- **Hospital & Health Care:** 3.8%
- **Market Research:** 3.0%
- **Management Consulting:** 2.3%
- **Professional Training & Coaching:** 1.5%
- **Primary/Secondary Education:** 1.5%
- **Government Administration:** 1.5%
- **Information Technology and Services:** 0.8%
- **Other:** 13.5%

#### Data Studio

- **Marketing and Advertising:** 23.4%
- **Information Technology and Services:** 7.4%
- **Computer Software:** 7.1%
- **Internet:** 4.7%
- **Financial Services:** 3.3%
- **Higher Education:** 2.9%
- **Non-Profit Organization Management:** 2.5%
- **Automotive:** 2.5%
- **Hospital & Health Care:** 2.5%
- **Education Management:** 2.2%
- **Other:** 41.5%

#### Whatagraph

- **Marketing and Advertising:** 67.7%
- **Market Research:** 1.9%
- **Information Technology and Services:** 1.9%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Public Relations and Communications:** 1.9%
- **Education Management:** 1.5%
- **Computer Software:** 1.5%
- **Automotive:** 1.2%
- **Retail:** 1.2%
- **Other:** 17.3%

---
## Alternatives

### Alternatives to NVivo

- [ATLAS.ti](https://www.g2.com/products/atlas-ti/reviews) — 4.7/5 stars (60 reviews)
- [Altair AI Studio](https://www.g2.com/products/rapidminer-studio/reviews) — 4.6/5 stars (516 reviews)
- [MAXQDA](https://www.g2.com/products/maxqda/reviews) — 4.5/5 stars (38 reviews)
- [SAP HANA Cloud](https://www.g2.com/products/sap-hana-cloud-2025-10-01/reviews) — 4.3/5 stars (621 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7505 reviews)
- [Sisense](https://www.g2.com/products/sisense/reviews) — 4.2/5 stars (1062 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)
- [Spotfire Analytics](https://www.g2.com/products/spotfire-analytics/reviews) — 4.2/5 stars (362 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (483 reviews)

### Alternatives to Data Studio

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Grow.com](https://www.g2.com/products/grow-com/reviews) — 4.3/5 stars (274 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Elastic Stack](https://www.g2.com/products/elastic-stack/reviews) — 4.5/5 stars (105 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (85 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Geckoboard](https://www.g2.com/products/geckoboard/reviews) — 4.3/5 stars (48 reviews)
- [Zoho Analytics](https://www.g2.com/products/zoho-analytics/reviews) — 4.2/5 stars (287 reviews)
- [Infogram](https://www.g2.com/products/infogram/reviews) — 4.7/5 stars (183 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1005 reviews)

### Alternatives to Whatagraph

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [DashThis](https://www.g2.com/products/dashthis/reviews) — 4.7/5 stars (85 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews)
- [Canva](https://www.g2.com/products/canva/reviews) — 4.7/5 stars (7505 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14758 reviews)

---
## Top Discussions

### NVivo

- Title: [What is NVivo used for?](https://www.g2.com/discussions/what-is-nvivo-used-for) — 1 comment
  > **Top comment:** "NVivo is used for qualitative data analysis, helping researchers organize, analyze, and visualize unstructured data such as interviews, surveys, focus..."
- Title: [What is NVivo software used for?](https://www.g2.com/discussions/what-is-nvivo-software-used-for) — 1 comment
  > **Top comment:** "Qualitative interviews coding"

### Data Studio

- Title: [Is Google Data Studio free to use?](https://www.g2.com/discussions/is-google-data-studio-free-to-use) — 4 comments
  > **Top comment:** "Yes, it is free to use"
- Title: [How good is Google Data Studio?](https://www.g2.com/discussions/how-good-is-google-data-studio) — 2 comments
  > **Top comment:** "Best tool to play around with data and also single page dashboard creation tool"
- Title: [How do I use Google Data Studio?](https://www.g2.com/discussions/how-do-i-use-google-data-studio) — 1 comment
  > **Top comment:** "To use it you just need to have a Google account and start creating a new report from this link: https://lookerstudio.google.com/u/0/navigation/reporting"
- Title: [Which is the best place where I can see more tutorials about Data Studio?](https://www.g2.com/discussions/which-is-the-best-place-where-i-can-see-more-tutorials-about-data-studio) — 1 comment, 1 upvote
  > **Top comment:** "The best place may be to search on Youtube for beginner tutorials, as well as Google's own website. 

This post from HubSpot may help you as well:..."
- Title: [What is Google Data Studio for?](https://www.g2.com/discussions/what-is-google-data-studio-for) — 1 comment
  > **Top comment:** "Google Data Studio is now called Google Looker Studio and is an online tool for anyone who wants a simple and free way to create dashboards from any data..."

### Whatagraph

- Title: [Can I get a free trial with Whatagraph?](https://www.g2.com/discussions/can-i-get-a-free-trial-with-whatagraph) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Absolutely! We offer a free 7-day trial with unlimited access to all of our features and integrations. You can sign up here:..."
- Title: [How much does Whatagraph cost?](https://www.g2.com/discussions/how-much-does-whatagraph-cost) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Paid Whatagraph plans can be purchased on monthly or yearly recurring payments. Yearly subscription also makes you eligible to 16% off! You can also upgrade..."
- Title: [How many integrations does Whatagraph support?](https://www.g2.com/discussions/how-many-integrations-does-whatagraph-support) — 3 comments, 1 upvote *(includes official response)*
  > **Top comment:** "Whatagraph currently supports 31 integrations and is constantly developing new ones so you could easily present analytics data from all of your marketing and..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/nvivo-vs-data-studio-vs-whatagraph)