# Numerator Insights vs Sensor Tower Comparison --- ## AI Generated Summary - **G2 reviewers report** that Numerator Insights excels in providing quick access to key panel KPIs, allowing users to get a granular view of demographics, which is particularly beneficial for enterprises looking for detailed insights. - **Users say** that Sensor Tower offers robust app performance analysis, with features like keyword tracking and competitive app monitoring, making it a strong choice for mid-market companies focused on app analytics. - **Reviewers mention** that Numerator Insights stands out for its high-quality support, with a score that reflects users' satisfaction in receiving timely assistance, which can be crucial for businesses needing reliable guidance. - **According to verified reviews** , Sensor Tower provides valuable data on app revenue and downloads, with users appreciating the comprehensive overview available on the app overview tab, which aids in strategic decision-making. - **G2 reviewers highlight** that Numerator Insights allows for easy data tracking over time and straightforward export options, making it user-friendly for those who need to analyze trends without complex processes. - **Users report** that while Sensor Tower has a solid feature set, some find it less intuitive compared to Numerator Insights, particularly in terms of setup and ease of use, which can impact the onboarding experience for new users. | | Numerator Insights | Sensor Tower | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.3 out of 5 | | **Total Reviews** | 42 | 144 | | **Largest Market Segment** | Enterprise (59.5% of reviews) | Mid-Market (47.1% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Numerator Insights Cons: - Improvement Needed (1 reviews) - Inadequate Reporting (1 reviews) ### Sensor Tower **Not enough data** --- ## Ratings Comparison | Rating | Numerator Insights | Sensor Tower | |---|---|---| | **Meets Requirements** | 8.5 (24 reviews) | 8.2 (114 reviews) | | **Ease of Use** | 8.5 (23 reviews) | 8.1 (119 reviews) | | **Ease of Setup** | 9.3 (5 reviews) | 8.1 (40 reviews) | | **Ease of Admin** | Not enough data | 8.4 (39 reviews) | | **Quality of Support** | 9.3 (23 reviews) | 8.6 (107 reviews) | | **Has the product been a good partner in doing business?** | Not enough data | 8.3 (41 reviews) | | **Product Direction (% positive)** | 7.9 (22 reviews) | 8.9 (120 reviews) | --- ## Pricing ### Numerator Insights #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Sensor Tower #### Entry-Level Pricing No pricing available #### Free Trial Yes --- ## Features Comparison By Category ### Mobile App Analytics | Product | Score | Reviews | |---|---|---| | **Numerator Insights** | N/A | N/A | | **Sensor Tower** | 7.5/10 | 74 | #### User Identification | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Demographics** | Not enough data | 7.4 (65 reviews) | | **User Segmentation** | Not enough data | 7.4 (60 reviews) | | **Geolocation** | Not enough data | 8.4 (62 reviews) | #### Tracking & Reporting | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Custom Event Tracking** | Not enough data | 6.8 (48 reviews) | | **Real-Time Insights** | Not enough data | 7.5 (62 reviews) | | **Attribution** | Not enough data | 7.2 (53 reviews) | | **Dashboard** | Not enough data | 8.1 (67 reviews) | | **User Path Tracking** | Not enough data | 7.1 (49 reviews) | | **User Activity History** | Not enough data | 7.5 (53 reviews) | #### Metrics | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Engagement** | Not enough data | 8.0 (49 reviews) | | **Exit Tracking** | Not enough data | 7.1 (38 reviews) | | **Retention** | Not enough data | 8.0 (46 reviews) | | **Return** | Not enough data | 7.5 (38 reviews) | | **Conversions** | Not enough data | 7.3 (41 reviews) | ### App Store Optimization | Product | Score | Reviews | |---|---|---| | **Numerator Insights** | N/A | N/A | | **Sensor Tower** | 8.0/10 | 37 | #### Optimization | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Icon Testing** | Not enough data | 7.4 (29 reviews) | | **Screenshot Testing** | Not enough data | 7.7 (31 reviews) | | **App Store Page Design & Preview** | Not enough data | 7.8 (31 reviews) | | **Keyword Tools** | Not enough data | 8.1 (37 reviews) | | **Reviews & Ratings** | Not enough data | 8.8 (30 reviews) | | **Keyword Localization** | Not enough data | 7.5 (29 reviews) | | **Conversion Rate Benchmarks** | Not enough data | 7.1 (23 reviews) | #### Reporting & Alerts | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Reports and Dashboards** | Not enough data | 8.6 (31 reviews) | | **Traffic Source Reporting** | Not enough data | 7.8 (21 reviews) | | **Featured App Alerts** | Not enough data | 8.3 (25 reviews) | | **Alert Delivery** | Not enough data | 7.9 (22 reviews) | #### Competition Monitoring | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Timeline** | Not enough data | 8.0 (21 reviews) | | **Store Performance** | Not enough data | 8.3 (25 reviews) | | **Financial Analysis** | Not enough data | 7.5 (21 reviews) | | **Category Ranking** | Not enough data | 9.3 (27 reviews) | #### Platform Additional Functionality | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Integrations** | Not enough data | 7.3 (22 reviews) | | **Organic Keyword Protection** | Not enough data | 8.2 (25 reviews) | | **App Suggestions** | Not enough data | 8.5 (26 reviews) | #### Agentic AI - App Store Optimization | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Competitive Intelligence | Product | Score | Reviews | |---|---|---| | **Numerator Insights** | N/A | N/A | | **Sensor Tower** | 7.7/10 | 36 | #### Platform Basics | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Centralized Platform** | Not enough data | 8.2 (32 reviews) | | **Web Tracking** | Not enough data | 6.6 (30 reviews) | #### Agentic AI - Competitive Intelligence | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | #### Platform Data | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Product Details** | Not enough data | 7.5 (29 reviews) | | **Customer Feedback & Reviews** | Not enough data | 8.3 (30 reviews) | | **Channel Acquisition** | Not enough data | 7.9 (28 reviews) | #### Platform Content | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Battlecards** | Not enough data | 6.7 (31 reviews) | #### Platform Reporting | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Customizable Dashboard** | Not enough data | 8.0 (35 reviews) | | **Benchmark Reporting** | Not enough data | 8.2 (34 reviews) | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Numerator Insights** | N/A | N/A | | **Sensor Tower** | 7.8/10 | 31 | #### Data collection | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Natural Language Processing (NLP)** | Not enough data | 6.7 (26 reviews) | | **Data Sources** | Not enough data | 8.3 (29 reviews) | | **Custom Research Sources** | Not enough data | 7.7 (27 reviews) | | **Lead Enrichment** | Not enough data | 7.0 (25 reviews) | | **Advanced Data Collection** | Not enough data | 8.3 (26 reviews) | #### Segment Trending | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Web** | Not enough data | 6.5 (27 reviews) | | **Social** | Not enough data | 6.5 (27 reviews) | | **Benchmarks** | Not enough data | 8.2 (28 reviews) | | **Finance ** | Not enough data | 7.1 (28 reviews) | #### Analysis | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Custom Dashboards** | Not enough data | 8.1 (30 reviews) | | **Reports** | Not enough data | 8.2 (30 reviews) | | **Integrations** | Not enough data | 7.6 (28 reviews) | #### Platform | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Search** | Not enough data | 8.0 (27 reviews) | | **User, Role, And Access Management** | Not enough data | 8.5 (29 reviews) | | **Mobile User Support** | Not enough data | 8.6 (28 reviews) | | **Alerts** | Not enough data | 8.2 (28 reviews) | | **Collaboration** | Not enough data | 8.2 (28 reviews) | | **Compliance** | Not enough data | 8.0 (28 reviews) | #### Agentic AI - Market Intelligence | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Digital Advertising Intelligence | Product | Score | Reviews | |---|---|---| | **Numerator Insights** | N/A | N/A | | **Sensor Tower** | 7.5/10 | 40 | #### Platform Insights | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Ad Creatives** | Not enough data | 8.2 (36 reviews) | | **Buying Strategies** | Not enough data | 7.0 (27 reviews) | | **Publisher Data** | Not enough data | 8.1 (32 reviews) | | **Advertising Spend** | Not enough data | 6.7 (33 reviews) | | **Websites and Social Channels** | Not enough data | 7.3 (31 reviews) | | **Device Insights** | Not enough data | 7.6 (34 reviews) | | **Ad Intelligence Reporting** | Not enough data | 7.5 (32 reviews) | #### Agentic AI - Digital Advertising Intelligence | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Ad Competitive Benchmarking** | Not enough data | 7.8 (33 reviews) | | **Alerts** | Not enough data | 7.7 (32 reviews) | ### Retail Intelligence | Product | Score | Reviews | |---|---|---| | **Numerator Insights** | 8.5/10 | 8 | | **Sensor Tower** | N/A | N/A | #### Data Management | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Data Types** | 8.8 (7 reviews) | Not enough data | | **Consolidation** | 8.7 (5 reviews) | Not enough data | | **Cleansing** | 8.0 (5 reviews) | Not enough data | | **Validation** | 8.0 (5 reviews) | Not enough data | | **Correction** | 8.7 (5 reviews) | Not enough data | #### Analytics | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Forecasting** | 8.3 (5 reviews) | Not enough data | | **KPIs** | 8.7 (5 reviews) | Not enough data | | **Dashboards** | 9.3 (5 reviews) | Not enough data | | **Integration** | 8.0 (5 reviews) | Not enough data | #### Generative AI | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - Retail Intelligence | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Retail Analytics | Product | Score | Reviews | |---|---|---| | **Numerator Insights** | N/A | N/A | | **Sensor Tower** | N/A | N/A | #### Data Management | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Consolidation ** | Not enough data | Not enough data | | **Data types ** | Not enough data | Not enough data | | **Correction** | Not enough data | Not enough data | | **Cleansing** | Not enough data | Not enough data | | **Validation ** | Not enough data | Not enough data | #### Analytics | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **KPIs** | Not enough data | Not enough data | | **Forecasting** | Not enough data | Not enough data | | **Reports and Dashboards** | Not enough data | Not enough data | | **Predictive analytics** | Not enough data | Not enough data | #### Mobile | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Mobile dashboard** | Not enough data | Not enough data | | **Mobile application** | Not enough data | Not enough data | #### Platform Additional Functionality | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Cloud** | Not enough data | Not enough data | | **On-Premise** | Not enough data | Not enough data | #### Integration | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Marketplace** | Not enough data | Not enough data | | **Retail POS** | Not enough data | Not enough data | | **Other software** | Not enough data | Not enough data | #### Generative AI | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - Retail Analytics | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Consumer Insights Platforms | Product | Score | Reviews | |---|---|---| | **Numerator Insights** | N/A | N/A | | **Sensor Tower** | N/A | N/A | #### Survey Design - Consumer Insights Platforms | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Multi-Use Methodologies** | Not enough data | Not enough data | | **Industry & Locale Adaptability** | Not enough data | Not enough data | | **Behavioral & Adaptive Logic Guidance** | Not enough data | Not enough data | | **Self-Serve Survey Builder** | Not enough data | Not enough data | | **AI Smart Probes** | Not enough data | Not enough data | #### Audience Access - Consumer Insights Platforms | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Flexible Audience Options** | Not enough data | Not enough data | | **Customer Data Upload** | Not enough data | Not enough data | | **Consumer Panels** | Not enough data | Not enough data | #### Data Collection - Consumer Insights Platforms | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Rapid Research** | Not enough data | Not enough data | | **Quality Assurance** | Not enough data | Not enough data | | **Mobile / Mixed Mode** | Not enough data | Not enough data | #### Analytics - Consumer Insights Platforms | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **AI-Powered Insights** | Not enough data | Not enough data | | **Qualitative Research Support** | Not enough data | Not enough data | | **Benchmarking & Norms** | Not enough data | Not enough data | #### Collaboration - Consumer Insights Platforms | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Dashboards & Embedded Integrations** | Not enough data | Not enough data | | **Embeddable Reports** | Not enough data | Not enough data | | **Shared Workspaces** | Not enough data | Not enough data | ### Omnichannel Commerce | Product | Score | Reviews | |---|---|---| | **Numerator Insights** | N/A | N/A | | **Sensor Tower** | N/A | N/A | #### Reporting | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Reports & Analytics** | Not enough data | Not enough data | | **Data Transfer Tools** | Not enough data | Not enough data | #### Omnichannel Features | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Retail Management** | Not enough data | Not enough data | | **POS Integration** | Not enough data | Not enough data | | **Social Media Integration** | Not enough data | Not enough data | | **Customer Service Integration** | Not enough data | Not enough data | | **Marketing Tools** | Not enough data | Not enough data | | **E-commerce Integration** | Not enough data | Not enough data | | **ERP Integration** | Not enough data | Not enough data | ### Mobile Analytics | Product | Score | Reviews | |---|---|---| | **Numerator Insights** | N/A | N/A | | **Sensor Tower** | 7.6/10 | 54 | #### Metrics | Feature | Numerator Insights | Sensor Tower | |---|---|---| | **Engagement** | Not enough data | 8.0 (49 reviews) | | **Exit Tracking** | Not enough data | 7.1 (38 reviews) | | **Retention** | Not enough data | 8.0 (46 reviews) | | **Return** | Not enough data | 7.5 (38 reviews) | | **Conversions** | Not enough data | 7.3 (41 reviews) | --- ## Categories **Shared Categories (1):** [Digital Advertising Intelligence Software](https://www.g2.com/categories/digital-advertising-intelligence) **Unique to Numerator Insights (4):** [Retail Analytics Software](https://www.g2.com/categories/retail-analytics), [Omnichannel Commerce Software](https://www.g2.com/categories/omnichannel-commerce), [Retail Intelligence Software](https://www.g2.com/categories/retail-intelligence), [Consumer Insights Platforms](https://www.g2.com/categories/consumer-insights-platforms) **Unique to Sensor Tower (4):** [App Store Optimization Software](https://www.g2.com/categories/app-store-optimization), [Mobile App Analytics Tools](https://www.g2.com/categories/mobile-app-analytics), [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | Numerator Insights | Sensor Tower | |---|---|---| | **Small-Business** | 9.5% | 30.0% | | **Mid-Market** | 31.0% | 47.1% | | **Enterprise** | 59.5% | 22.9% | ### By Industry #### Numerator Insights - **Consumer Goods:** 41.5% - **Food & Beverages:** 24.4% - **Marketing and Advertising:** 12.2% - **Food Production:** 4.9% - **Manufacturing:** 2.4% - **Retail:** 2.4% - **Pharmaceuticals:** 2.4% - **Market Research:** 2.4% - **Information Technology and Services:** 2.4% - **Airlines/Aviation:** 2.4% - **Other:** 2.4% #### Sensor Tower - **Computer Games:** 22.9% - **Information Technology and Services:** 11.4% - **Marketing and Advertising:** 10.0% - **Entertainment:** 5.7% - **Computer Software:** 4.3% - **Retail:** 4.3% - **Financial Services:** 4.3% - **Food & Beverages:** 2.9% - **Online Media:** 2.9% - **Internet:** 2.9% - **Other:** 28.6% --- ## Alternatives ### Alternatives to Numerator Insights - [Wiser Solutions](https://www.g2.com/products/wiser-solutions/reviews) — 4.3/5 stars (63 reviews) - [Pathmatics by Sensor Tower](https://www.g2.com/products/pathmatics-by-sensor-tower/reviews) — 4.3/5 stars (345 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) — 4.5/5 stars (481 reviews) - [BigCommerce](https://www.g2.com/products/bigcommerce/reviews) — 4.2/5 stars (580 reviews) - [Shopify Plus](https://www.g2.com/products/shopify-plus/reviews) — 4.4/5 stars (871 reviews) - [Shopify POS](https://www.g2.com/products/shopify-shopify-pos/reviews) — 4.4/5 stars (367 reviews) - [Qualtrics Market Research](https://www.g2.com/products/qualtrics-market-research/reviews) — 4.4/5 stars (3018 reviews) - [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1991 reviews) - [UserTesting](https://www.g2.com/products/usertesting/reviews) — 4.4/5 stars (792 reviews) ### Alternatives to Sensor Tower - [AppTweak](https://www.g2.com/products/apptweak/reviews) — 4.6/5 stars (207 reviews) - [Apptopia](https://www.g2.com/products/apptopia/reviews) — 3.7/5 stars (18 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [AppMagic](https://www.g2.com/products/appmagic/reviews) — 4.8/5 stars (36 reviews) - [AppsFlyer](https://www.g2.com/products/appsflyer/reviews) — 4.5/5 stars (778 reviews) - [AppFollow](https://www.g2.com/products/appfollow/reviews) — 4.6/5 stars (197 reviews) - [MobileAction](https://www.g2.com/products/mobileaction/reviews) — 4.4/5 stars (113 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews) - [Adjust](https://www.g2.com/products/adjust/reviews) — 4.7/5 stars (719 reviews) - [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6849 reviews) --- ## Top Discussions ### Numerator Insights No discussions available for this product. ### Sensor Tower - Title: [What does App Annie do?](https://www.g2.com/discussions/what-does-app-annie-do) — 1 comment > **Top comment:** "Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/numerator-insights-vs-sensor-tower)