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At a Glance
Market Segments
Enterprise (56.4% of reviews)
Mid-Market (47.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Numerator Insights
Star Rating
(39)4.6 out of 5
Market Segments
Enterprise (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Numerator InsightsSensor Tower
Star Rating
(142)4.3 out of 5
Market Segments
Mid-Market (47.5% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Sensor TowerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Numerator Insights excels in "Quality of Support" with a score of 9.4, while Sensor Tower's support quality is rated lower at 8.6. Reviewers mention that Numerator's support team is responsive and helpful, making it a preferred choice for businesses needing reliable assistance.
- Reviewers mention that Numerator Insights offers superior "Ad Creatives" insights with a score of 8.8 compared to Sensor Tower's 7.7. Users say that Numerator provides more detailed analysis on ad performance, which helps in optimizing campaigns effectively.
- G2 users highlight that Sensor Tower shines in "Ease of Admin" with a score of 9.0, while Numerator Insights does not have a score listed for this category. Users report that Sensor Tower's administrative features are intuitive, making it easier for teams to manage their accounts.
- Users on G2 indicate that Numerator Insights has a better "User Identification" capability with a score of 7.3, while Sensor Tower lacks specific scores in this area. Reviewers mention that Numerator's demographic insights are more comprehensive, aiding in targeted marketing efforts.
- Reviewers say that Sensor Tower's "Category Ranking" feature is highly rated at 9.6, which is significantly higher than Numerator's offerings. Users report that this feature provides valuable insights into market positioning, helping businesses strategize effectively.
- Users report that Numerator Insights has a more favorable "Product Direction" score of 8.8 compared to Sensor Tower's 8.7. Reviewers mention that Numerator's roadmap appears more aligned with user needs, indicating a commitment to continuous improvement and innovation.
Pricing
Entry-Level Pricing
Numerator Insights
No pricing availableSensor Tower
No pricing availableFree Trial
Numerator Insights
No trial information availableSensor Tower
Free Trial is available
Ratings
Meets Requirements
8.6
22
8.2
113
Ease of Use
8.5
21
8.1
118
Ease of Setup
Not enough data
8.1
39
Ease of Admin
Not enough data
8.4
38
Quality of Support
9.4
21
8.6
106
Has the product been a good partner in doing business?
Not enough data
8.4
40
Product Direction (% positive)
8.3
20
8.9
119
Features by Category
User Identification
Not enough data
7.4
65
Not enough data
7.4
60
Not enough data
8.4
62
Tracking & Reporting
Not enough data
6.8
48
Not enough data
7.5
62
Not enough data
7.2
52
Not enough data
8.1
67
Not enough data
7.1
49
Not enough data
7.5
53
Metrics
Not enough data
8.0
49
Not enough data
7.1
38
Not enough data
8.0
46
Not enough data
7.5
38
Not enough data
7.3
41
Optimization
Not enough data
7.4
29
Not enough data
7.7
31
Not enough data
7.8
31
Not enough data
8.1
37
Not enough data
8.8
30
Not enough data
7.5
29
Not enough data
7.1
23
Reporting & Alerts
Not enough data
8.6
31
Not enough data
7.8
21
Not enough data
8.3
25
Not enough data
7.9
22
Competition Monitoring
Not enough data
8.0
21
Not enough data
8.3
25
Not enough data
7.5
21
Not enough data
9.3
27
Platform Additional Functionality
Not enough data
7.3
22
Not enough data
8.2
25
Not enough data
8.5
26
Agentic AI - App Store Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
8.2
32
Not enough data
6.6
30
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
7.5
29
Not enough data
8.3
30
Not enough data
7.9
28
Platform Content
Not enough data
6.7
31
Platform Reporting
Not enough data
8.0
35
Not enough data
8.2
34
Data collection
Not enough data
6.7
26
Not enough data
8.3
29
Not enough data
7.7
27
Not enough data
7.0
25
Not enough data
8.3
26
Segment Trending
Not enough data
6.5
27
Not enough data
6.5
27
Not enough data
8.2
28
Not enough data
7.1
28
Analysis
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.6
28
Platform
Not enough data
8.0
27
Not enough data
8.5
29
Not enough data
8.6
28
Not enough data
8.2
28
Not enough data
8.2
28
Not enough data
8.0
28
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
8.2
36
Not enough data
7.0
27
Not enough data
8.1
32
Not enough data
6.7
33
Not enough data
7.3
31
Not enough data
7.6
34
Not enough data
7.5
32
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
7.8
33
Not enough data
7.7
32
Data Management
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Analytics
8.3
5
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
8.0
5
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Omnichannel Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.0
49
Not enough data
7.1
38
Not enough data
8.0
46
Not enough data
7.5
38
Not enough data
7.3
41
Categories
Categories
Shared Categories
Numerator Insights and Sensor Tower are categorized as Digital Advertising Intelligence
Unique Categories
Numerator Insights is categorized as Retail Analytics, Omnichannel Commerce, Retail Intelligence, and Consumer Insights Platforms
Sensor Tower is categorized as App Store Optimization, Mobile App Analytics, Competitive Intelligence, and Market Intelligence
Reviews
Reviewers' Company Size
Numerator Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sensor Tower
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Consumer Goods
41.0%
Food & Beverages
25.6%
Marketing and Advertising
12.8%
Food Production
5.1%
Retail
2.6%
Other
12.8%
Computer Games
23.0%
Information Technology and Services
10.8%
Marketing and Advertising
10.1%
Entertainment
5.8%
Retail
4.3%
Other
46.0%
Alternatives
Discussions
Numerator Insights has no discussions with answers
What does App Annie do?
1 Comment
AJ
Aggregates Data on app KPI's from the app stores and presents it through graphs and other visuals. It provides estimates on user metrics such as retention...Read more
Sensor Tower has no more discussions with answers
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