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At a Glance
Market Segments
Small-Business (78.6% of reviews)
Small-Business (87.9% of reviews)
Entry-Level Pricing
$1,000.00
Free
Northbeam
Star Rating
(14)4.7 out of 5
Market Segments
Small-Business (78.6% of reviews)
Pros & Cons
Entry-Level Pricing
$1,000.00
Browse all 4 pricing plansTriple Whale
Star Rating
(478)4.5 out of 5
Market Segments
Small-Business (87.9% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Triple Whale excels in its Reports Interface with a score of 9.3, making it easier for small businesses to generate insightful reports quickly. In contrast, Northbeam's reporting features, while solid, do not match this level of user satisfaction.
- Reviewers mention that Triple Whale's Ease of Use is rated at 8.7, which is higher than Northbeam's 7.8. This suggests that users find Triple Whale more intuitive and user-friendly, particularly for those who may not be tech-savvy.
- G2 users highlight that Triple Whale's Quality of Support is rated at 9.0, indicating a strong customer service experience. Users on G2 have noted that Northbeam's support, rated at 8.8, is good but not as responsive or helpful as that of Triple Whale.
- Reviewers say that Triple Whale's Campaign Tracking feature scores 8.9, which is praised for its effectiveness in monitoring marketing efforts. Northbeam, while offering similar capabilities, does not receive the same level of acclaim, with a lower score in this area.
- Users report that Triple Whale's Data Management capabilities, particularly in Data Governance (9.3), are superior, allowing for better oversight and control of data. Northbeam's data management features, while functional, do not provide the same level of confidence among users.
- Reviewers mention that Triple Whale's Predictive Analytics feature, rated at 8.7, is particularly useful for forecasting trends, whereas Northbeam's predictive capabilities, rated at 7.4, are seen as less robust, leading to a preference for Triple Whale among users focused on data-driven decision-making.
Pricing
Entry-Level Pricing
Northbeam
Starter MTA
$1,000.00
Early-stage brands with up to 1 million page views per month
- Multi-touch attribution across all your channels
- Variable monthly pricing based on your pageviews
- Automatic integration with Shopify
Triple Whale
Free
Free
Essential tools for tracking the metrics that matter most, in real time.
- Key Channel Performance Across Ads, Amazon, Email, SMS, & more
- First- and Last-Click Attribution Models
- Standard Shop Performance & Logistics
Free Trial
Northbeam
No trial information availableTriple Whale
Free Trial is available
Ratings
Meets Requirements
8.7
14
8.7
423
Ease of Use
8.0
14
8.7
428
Ease of Setup
8.3
14
8.7
240
Ease of Admin
9.2
8
8.7
238
Quality of Support
8.9
14
8.9
392
Has the product been a good partner in doing business?
9.2
8
9.1
236
Product Direction (% positive)
10.0
14
9.6
438
Features by Category
Analytics
Not enough data
8.8
337
Not enough data
9.0
349
Not enough data
8.7
309
Not enough data
8.9
330
Not enough data
7.6
258
Not enough data
7.7
198
Administration
Not enough data
8.3
186
Not enough data
7.7
170
Not enough data
8.7
313
Generative AI
Not enough data
5.9
17
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.7
247
Not enough data
8.8
259
Not enough data
8.7
204
Not enough data
8.4
222
Not enough data
Feature Not Available
Not enough data
8.1
151
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
6.9
82
Not enough data
8.8
202
Not enough data
8.9
255
Not enough data
8.8
245
Reporting
Not enough data
8.8
269
Not enough data
8.6
254
Not enough data
8.2
202
Development
Not enough data
9.0
135
Not enough data
7.7
79
Management
Not enough data
9.1
155
Not enough data
8.6
136
Integration Options
Not enough data
Feature Not Available
Not enough data
7.3
67
Not enough data
8.2
87
Not enough data
Feature Not Available
Data Management
Not enough data
8.8
24
Not enough data
8.8
24
Not enough data
8.0
20
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Analytics
Not enough data
8.0
22
Not enough data
9.1
27
Not enough data
9.2
27
Not enough data
8.8
27
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
8.3
24
Not enough data
8.3
30
Not enough data
8.3
25
Not enough data
8.1
23
Not enough data
8.2
30
Analytics
Not enough data
8.9
37
Not enough data
8.6
32
Not enough data
9.1
44
Not enough data
8.8
31
Mobile
Not enough data
8.9
28
Not enough data
8.8
26
Platform Additional Functionality
Not enough data
8.3
17
Not enough data
Feature Not Available
Integration
Not enough data
8.7
23
Not enough data
8.2
20
Not enough data
8.5
16
Generative AI
Not enough data
8.7
5
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Activity
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Northbeam and Triple Whale are categorized as Attribution and E-Commerce Analytics
Unique Categories
Northbeam is categorized as Marketing Analytics
Triple Whale is categorized as Retail Analytics, E-Commerce Data Integration, and Retail Intelligence
Reviews
Reviewers' Company Size
Northbeam
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Triple Whale
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.7%
Retail
7.1%
Market Research
7.1%
Information Technology and Services
7.1%
Hospital & Health Care
7.1%
Other
35.7%
Marketing and Advertising
22.8%
Retail
18.6%
Apparel & Fashion
15.4%
Consumer Goods
11.2%
Health, Wellness and Fitness
8.2%
Other
23.7%
Alternatives
Discussions
Northbeam has no discussions with answers
Triple Whale has no discussions with answers
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