2026 Best Software Awards are here!See the list
Compare Nightwatch and Serpstat 
Featured Products
At a Glance
Market Segments
Small-Business (87.8% of reviews)
Small-Business (80.3% of reviews)
Entry-Level Pricing
No pricing available
Free Trial
Nightwatch
Star Rating
(43)4.9 out of 5
Market Segments
Small-Business (87.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about NightwatchSerpstat
Star Rating
(463)4.6 out of 5
Market Segments
Small-Business (80.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free Trial
Browse all 5 pricing plansNightwatch vs Serpstat
When assessing the two solutions, reviewers found Nightwatch easier to use, set up, and administer. Reviewers also preferred doing business with Nightwatch overall.
- Reviewers felt that Nightwatch meets the needs of their business better than Serpstat.
- When comparing quality of ongoing product support, reviewers felt that Nightwatch is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Nightwatch over Serpstat.
Pricing
Entry-Level Pricing
Nightwatch
No pricing availableSerpstat
Free Trial
Free Trial
Trying out Serpstat with a free trial is an excellent way to experience it.
- Seats: 1
Free Trial
Nightwatch
Free Trial is available
Serpstat
Free Trial is available
Ratings
Meets Requirements
9.5
32
9.1
414
Ease of Use
9.4
32
8.8
417
Ease of Setup
9.4
21
9.0
198
Ease of Admin
9.5
20
9.0
193
Quality of Support
9.7
32
9.4
377
Has the product been a good partner in doing business?
9.8
20
9.5
185
Product Direction (% positive)
10.0
31
9.1
401
Features by Category
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
9.3
5
SEO Auditing & Monitoring
7.5
8
9.0
33
Not enough data
9.0
27
Not enough data
8.8
26
Not enough data
9.1
27
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
8.3
29
8.5
320
8.8
28
9.0
338
9.7
32
8.9
325
9.8
8
8.6
32
Not enough data
8.6
22
SEO Reporting
9.0
29
8.9
321
9.6
8
9.1
35
9.6
8
8.8
32
10.0
5
9.0
23
Generative AI
Not enough data
Not enough data
Not enough data
Feature Not Available
Data collection
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
9.7
5
Not enough data
10.0
6
Segment Trending
Not enough data
10.0
7
Not enough data
9.7
5
Not enough data
10.0
6
Not enough data
10.0
5
Analysis
Not enough data
10.0
6
Not enough data
9.8
7
Not enough data
9.7
6
Platform
Not enough data
10.0
7
Not enough data
9.2
6
Not enough data
9.3
5
Not enough data
10.0
6
Not enough data
9.3
5
Not enough data
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.7
5
Metrics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Unique Categories
Nightwatch has no unique categories
Serpstat is categorized as Competitive Intelligence, Content Creation, Market Intelligence, Content Analytics, and Paid Search Intelligence
Reviews
Reviewers' Company Size
Nightwatch
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Serpstat
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Internet
9.8%
Information Technology and Services
9.8%
Online Media
7.3%
Retail
4.9%
Other
31.7%
Marketing and Advertising
26.8%
Internet
13.9%
Information Technology and Services
6.6%
Computer Software
6.2%
Consumer Goods
2.7%
Other
43.8%
Discussions
Nightwatch has no discussions with answers
What is Serpstat used for?
3 Comments
SS
helps us analyze our competitor ads and perform long-tail keyword research,Read more
Will you have any sales in future?
1 Comment
Official Response from Serpstat
Hi Alex,
We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.comRead more
Serpstat has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
