Compare Nielsen vs Vuture

See this
comparison of Nielsen vs. Vuture
based on data from user reviews. Nielsen rates 4.3/5 stars with 15 reviews. Vuture rates 4.1/5 stars with 6 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial Unavailable
Nielsen
Free Trial Unavailable
Vuture
Free Trial Unavailable

Ratings

Meets Requirements
Meets Requirements
8.5
9.3
Ease of Use
Ease of Use
6.7
8.7
Ease of Setup
Ease of SetupNot enough data availableNot enough data available
Ease of Admin
Ease of AdminNot enough data availableNot enough data available
Quality of Support
Quality of Support
8.3
Not enough data available
Ease of Doing Business With
Ease of Doing Business WithNot enough data availableNot enough data available
Product Direction (% positive)
Product Direction (% positive)
6.4
7.7
Meets Requirements
Nielsen
8.5
Vuture
9.3
Ease of Use
Nielsen
6.7
Vuture
8.7
Ease of Setup
Nielsen
Not enough data available
Vuture
Not enough data available
Ease of Admin
Nielsen
Not enough data available
Vuture
Not enough data available
Quality of Support
Nielsen
8.3
Vuture
Not enough data available
Ease of Doing Business With
Nielsen
Not enough data available
Vuture
Not enough data available
Product Direction (% positive)
Nielsen
6.4
Vuture
7.7

Features

Operations
Return on Investment (ROI)
Nielsen
8.6
Vuture
Not enough data available
Cross-Functional Access
Nielsen
8.3
Vuture
Not enough data available
Discovery
Data Collection
Nielsen
8.5
Vuture
Not enough data available
Customer Retention
Nielsen
8.1
Vuture
Not enough data available
Campaign Activity
Campaign Insights
Nielsen
8.3
Vuture
Not enough data available
Reports and Dashboards
Nielsen
7.9
Vuture
Not enough data available
Campaign Stickiness
Nielsen
7.7
Vuture
Not enough data available
Brand Optimization
Nielsen
7.9
Vuture
Not enough data available
Platform
Multichannel Tracking
Nielsen
7.5
Vuture
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
20.0%
0%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
26.7%
33.3%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
53.3%
66.7%
Nielsen
Small-Business
20.0%
Mid-Market
26.7%
Enterprise
53.3%
Vuture
Small-Business
0%
Mid-Market
33.3%
Enterprise
66.7%

Reviewers' Industry

 
Marketing and Advertising
26.7%
Marketing and Advertising
33.3%
 
Food & Beverages
13.3%
Law Practice
33.3%
 
Consumer Goods
13.3%
Legal Services
16.7%
 
Security and Investigations
6.7%
Information Services
16.7%
 
Media Production
6.7%
 
Other
33.3%
Other
0.0%
Nielsen
Marketing and Advertising
26.7%
Food & Beverages
13.3%
Consumer Goods
13.3%
Security and Investigations
6.7%
Media Production
6.7%
Other
33.3%
Vuture
Marketing and Advertising
33.3%
Law Practice
33.3%
Legal Services
16.7%
Information Services
16.7%
Other
0.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Candace F.
Agency

I like in the Ad Intel section how you can filter your request for information/data precisely down to what you need and it send back what you requested in an orderly manner with creative that is being run by competitors.

Administrator in Marketing and Advertising

Unlike a previous program I used Vuture was very streamline and made mass mailings simplified and quick.

Most Helpful Critical Review
Most Helpful Critical Review
Christina G.
User in Cosmetics

I do not like the layout function of the software. It is not intuitive and takes quite a bit of manipulation to ensure you are actually laying out your data selections appropriately in order to return the data you are looking for.

User

The price point is high, no doubt. And as the platform grows and evolves, we have found a few technical glitches that do get in the way. But their customer service is solid and does their best to resolve things quickly and efficiently.

 
Nielsen
Most Helpful Favorable Review
Candace F.
Agency

I like in the Ad Intel section how you can filter your request for information/data precisely down to what you need and it send back what you requested in an orderly manner with creative that is being run by competitors.

Most Helpful Critical Review
Christina G.
User in Cosmetics

I do not like the layout function of the software. It is not intuitive and takes quite a bit of manipulation to ensure you are actually laying out your data selections appropriately in order to return the data you are looking for.

Vuture
Most Helpful Favorable Review
Administrator in Marketing and Advertising

Unlike a previous program I used Vuture was very streamline and made mass mailings simplified and quick.

Most Helpful Critical Review
User

The price point is high, no doubt. And as the platform grows and evolves, we have found a few technical glitches that do get in the way. But their customer service is solid and does their best to resolve things quickly and efficiently.

Screenshots

 No screenshots providedNo screenshots provided
Nielsen
No screenshots provided
Vuture
No screenshots provided
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