Compare Nielsen vs Selligent Marketing Cloud

See this
comparison of Nielsen vs. Selligent Marketing Cloud
based on data from user reviews. Nielsen rates 4.3/5 stars with 15 reviews. Selligent Marketing Cloud rates 4.1/5 stars with 24 reviews. Each product's score is calculated by real-time data from verified user reviews.

Pricing

 
Free Trial Unavailable
Free Trial
Nielsen
Free Trial Unavailable
Selligent Marketing Cloud
Free Trial

Ratings

Meets Requirements
Meets Requirements
8.5
8.1
Ease of Use
Ease of Use
6.7
7.6
Ease of Setup
Ease of SetupNot enough data available
7.2
Ease of Admin
Ease of AdminNot enough data available
7.8
Quality of Support
Quality of Support
8.3
8.8
Ease of Doing Business With
Ease of Doing Business WithNot enough data available
8.5
Product Direction (% positive)
Product Direction (% positive)
6.4
8.9
Meets Requirements
Nielsen
8.5
Selligent Marketing Cloud
8.1
Ease of Use
Nielsen
6.7
Selligent Marketing Cloud
7.6
Ease of Setup
Nielsen
Not enough data available
Selligent Marketing Cloud
7.2
Ease of Admin
Nielsen
Not enough data available
Selligent Marketing Cloud
7.8
Quality of Support
Nielsen
8.3
Selligent Marketing Cloud
8.8
Ease of Doing Business With
Nielsen
Not enough data available
Selligent Marketing Cloud
8.5
Product Direction (% positive)
Nielsen
6.4
Selligent Marketing Cloud
8.9

Features

Operations
Return on Investment (ROI)
Nielsen
8.6
Selligent Marketing Cloud
Not enough data available
Cross-Functional Access
Nielsen
8.3
Selligent Marketing Cloud
Not enough data available
Discovery
Data Collection
Nielsen
8.5
Selligent Marketing Cloud
Not enough data available
Customer Retention
Nielsen
8.1
Selligent Marketing Cloud
Not enough data available
Campaign Activity
Campaign Insights
Nielsen
8.3
Selligent Marketing Cloud
Not enough data available
Reports and Dashboards
Nielsen
7.9
Selligent Marketing Cloud
Not enough data available
Campaign Stickiness
Nielsen
7.7
Selligent Marketing Cloud
Not enough data available
Brand Optimization
Nielsen
7.9
Selligent Marketing Cloud
Not enough data available
Platform
Multichannel Tracking
Nielsen
7.5
Selligent Marketing Cloud
Not enough data available

Reviewers' Company Size

Small-Business (50 or fewer emp.)
Small-Business
(50 or fewer emp.)
20.0%
16.7%
Mid-Market (51-1000 emp.)
Mid-Market
(51-1000 emp.)
26.7%
50.0%
Enterprise (> 1000 emp.)
Enterprise
(> 1000 emp.)
53.3%
33.3%
Nielsen
Small-Business
20.0%
Mid-Market
26.7%
Enterprise
53.3%
Selligent Marketing Cloud
Small-Business
16.7%
Mid-Market
50.0%
Enterprise
33.3%

Reviewers' Industry

 
Marketing and Advertising
26.7%
Retail
12.5%
 
Food & Beverages
13.3%
Internet
12.5%
 
Consumer Goods
13.3%
Photography
8.3%
 
Security and Investigations
6.7%
Marketing and Advertising
8.3%
 
Media Production
6.7%
Hospitality
8.3%
 
Other
33.3%
Other
50.0%
Nielsen
Marketing and Advertising
26.7%
Food & Beverages
13.3%
Consumer Goods
13.3%
Security and Investigations
6.7%
Media Production
6.7%
Other
33.3%
Selligent Marketing Cloud
Retail
12.5%
Internet
12.5%
Photography
8.3%
Marketing and Advertising
8.3%
Hospitality
8.3%
Other
50.0%

Reviews

Most Helpful Favorable Review
Most Helpful Favorable Review
Candace F.
Agency

I like in the Ad Intel section how you can filter your request for information/data precisely down to what you need and it send back what you requested in an orderly manner with creative that is being run by competitors.

Executive Sponsor

Selligent's user interface for data import and segmentation make it extremely easy for a marketer or technical person to interact with the system. Also - it's consistent across all modules in the Marketing Cloud. A lot of their competitors' feel like a...

Most Helpful Critical Review
Most Helpful Critical Review
Christina G.
User in Cosmetics

I do not like the layout function of the software. It is not intuitive and takes quite a bit of manipulation to ensure you are actually laying out your data selections appropriately in order to return the data you are looking for.

User in Marketing and Advertising

The functionalities we were sold were not delivered after over a year of services. It’s as if they have no knowledge of how e-mail marketing should work or how it should be built and setup. Very disappointing.

 
Nielsen
Most Helpful Favorable Review
Candace F.
Agency

I like in the Ad Intel section how you can filter your request for information/data precisely down to what you need and it send back what you requested in an orderly manner with creative that is being run by competitors.

Most Helpful Critical Review
Christina G.
User in Cosmetics

I do not like the layout function of the software. It is not intuitive and takes quite a bit of manipulation to ensure you are actually laying out your data selections appropriately in order to return the data you are looking for.

Selligent Marketing Cloud
Most Helpful Favorable Review
Executive Sponsor

Selligent's user interface for data import and segmentation make it extremely easy for a marketer or technical person to interact with the system. Also - it's consistent across all modules in the Marketing Cloud. A lot of their competitors' feel like a...

Most Helpful Critical Review
User in Marketing and Advertising

The functionalities we were sold were not delivered after over a year of services. It’s as if they have no knowledge of how e-mail marketing should work or how it should be built and setup. Very disappointing.

Screenshots

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Nielsen
No screenshots provided
Selligent Marketing Cloud

Videos

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Nielsen
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Selligent Marketing Cloud

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Downloads

Nielsen
No downloads provided
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