Compare AdRoll ABM (Formerly RollWorks) and N.Rich 
Featured Products
At a Glance
Market Segments
Mid-Market (57.1% of reviews)
Mid-Market (51.4% of reviews)
Entry-Level Pricing
No pricing available
€9,750.00 Per Year
AdRoll ABM (Formerly RollWorks)
Star Rating
(626)4.3 out of 5
Market Segments
Mid-Market (57.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about AdRoll ABM (Formerly RollWorks)N.Rich
Star Rating
(112)4.7 out of 5
Market Segments
Mid-Market (51.4% of reviews)
Pros & Cons
Entry-Level Pricing
€9,750.00 Per Year
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that AdRoll ABM (Formerly RollWorks) excels in its user support, with many users highlighting the exceptional assistance from account managers during the onboarding process. This support has been noted as a key factor in helping users achieve immediate ROI through effective dashboarding in Salesforce.
- Users say that N.Rich stands out for its ease of use and efficiency, particularly in managing one-to-many ABM campaigns. Reviewers appreciate how simple it is to set up and utilize, allowing them to effectively reach target accounts and pull valuable data from their advertising efforts.
- Reviewers mention that while AdRoll ABM offers a robust platform for display advertising, some users find it challenging to adjust campaigns based on performance insights. However, many appreciate the platform's intuitive setup for playbooks, which aids in making necessary adjustments over time.
- According to verified reviews, N.Rich provides a more comprehensive channel mix for ABM campaigns, which users find beneficial for reaching their target accounts effectively. This versatility is often highlighted as a significant advantage over AdRoll ABM.
- G2 reviewers report that AdRoll ABM has a strong presence in the mid-market segment, with a majority of its users coming from this demographic. This focus allows it to cater well to mid-sized businesses, although some users feel it could enhance its features to better meet specific workflow needs.
- Users say that N.Rich's reporting and analytics capabilities are particularly strong, with many praising its ability to provide actionable insights into the advertising and buying journey. This feature is seen as a critical advantage for users looking to optimize their campaigns effectively.
Pricing
Entry-Level Pricing
AdRoll ABM (Formerly RollWorks)
No pricing availableN.Rich
LITE
€9,750.00
Per Year
For small revenue teams looking to power up their GTM strategy with intent data
- 1 Intent report
- 10 intent topics
- 1 Marketing user seat
Free Trial
AdRoll ABM (Formerly RollWorks)
No trial information availableN.Rich
No trial information availableRatings
Meets Requirements
8.4
513
9.1
95
Ease of Use
8.4
518
9.2
96
Ease of Setup
8.3
342
8.9
72
Ease of Admin
8.6
260
9.1
49
Quality of Support
8.9
493
9.7
95
Has the product been a good partner in doing business?
8.9
265
9.5
49
Product Direction (% positive)
8.6
477
9.0
89
Features by Category
Data Availability
8.0
67
Not enough data
8.4
71
Not enough data
7.0
54
|
Verified
Not enough data
6.2
21
Not enough data
Data Accuracy
8.1
62
Not enough data
8.3
65
Not enough data
6.8
19
Not enough data
Agentic AI - Sales Intelligence
6.7
5
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
6.3
5
Not enough data
6.3
5
Not enough data
6.7
5
Not enough data
Platform
Feature Not Available
Not enough data
8.5
51
|
Verified
Not enough data
8.8
47
Not enough data
8.0
52
|
Verified
Not enough data
5.9
33
|
Verified
Not enough data
7.5
38
Not enough data
Features
8.2
58
Not enough data
8.7
65
Not enough data
7.0
33
Not enough data
8.0
50
Not enough data
7.9
59
|
Verified
Not enough data
7.2
32
Not enough data
Feature Not Available
Not enough data
8.0
60
|
Verified
Not enough data
7.3
48
|
Verified
Not enough data
Channel Functionality
8.6
186
9.2
36
Platform Interoperability
7.4
75
Feature Not Available
Agentic AI - Display Advertising
6.6
19
Not enough data
6.8
19
Not enough data
6.7
19
Not enough data
6.8
19
Not enough data
7.0
19
Not enough data
6.9
19
Not enough data
Campaign Management
8.3
180
9.0
35
7.9
169
8.7
30
8.3
170
8.8
30
7.6
138
8.5
27
8.3
149
8.3
26
8.5
128
9.0
27
8.2
111
8.5
24
7.8
114
8.2
21
8.2
147
9.0
25
7.7
137
8.5
25
7.8
113
8.8
24
Feature Not Available
Feature Not Available
7.5
98
Feature Not Available
Targeting
8.6
185
9.1
36
8.9
182
8.5
28
8.3
150
9.0
29
8.0
129
8.1
26
Platform
8.2
144
8.5
26
7.6
142
8.5
26
8.7
164
9.1
26
8.6
167
9.0
26
8.3
136
8.9
24
8.0
138
8.2
23
8.1
126
8.7
21
Feature Not Available
8.8
23
7.9
127
8.5
24
Lead Intelligence
8.2
87
|
Verified
9.1
9
8.6
94
9.4
13
7.8
75
9.2
10
Lead Management
8.3
104
9.3
14
7.5
79
9.1
13
8.2
101
9.3
14
Marketing Campaigns
8.0
93
9.2
13
7.5
76
8.2
12
7.7
83
9.3
12
7.8
74
|
Verified
9.2
13
7.9
85
9.3
14
Campaign Execution
7.3
62
8.7
9
8.3
90
9.3
12
8.4
82
9.2
11
7.4
64
8.8
8
Agentic AI - Account Data Management
6.7
30
Not enough data
7.1
33
Not enough data
6.9
29
Not enough data
6.7
29
Not enough data
7.0
30
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
7.4
65
9.1
11
8.6
142
9.0
12
8.2
131
8.8
12
8.1
148
9.3
12
8.3
114
9.0
12
8.0
117
8.9
11
7.8
113
9.1
11
Agentic AI - Retargeting
6.7
18
Not enough data
6.6
18
Not enough data
6.8
18
Not enough data
6.8
19
Not enough data
6.7
18
Not enough data
7.2
19
Not enough data
Data Sourcing
9.1
9
Not enough data
8.1
7
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
Intelligence
8.1
8
Not enough data
8.9
6
Not enough data
7.7
5
Not enough data
Data Availability
7.4
90
Feature Not Available
8.1
97
9.4
22
6.9
60
Feature Not Available
Platform Additional Functionality
8.4
96
9.5
20
7.9
71
9.3
16
7.3
51
9.2
14
8.0
76
9.4
14
8.2
88
9.3
22
Platform Basics
8.7
35
9.2
6
8.2
37
9.2
6
8.0
34
9.0
5
9.3
9
Not enough data
8.6
6
Not enough data
Platform Data
8.5
40
9.7
5
8.2
33
Not enough data
Platform Additional Functionality
8.7
39
9.7
5
Agentic AI - Account-Based Orchestration Platforms
7.8
6
Not enough data
7.8
6
Not enough data
7.2
6
Not enough data
7.2
6
Not enough data
7.8
6
Not enough data
Artificial Intelligence
8.6
7
Not enough data
6.7
5
Not enough data
Platform Basics
8.6
217
8.6
46
Platform Data
8.3
214
8.9
57
7.6
197
8.5
49
Platform Additional Functionality
Feature Not Available
8.4
43
8.1
206
8.4
44
Agentic AI - Account-Based Advertising
6.4
22
7.9
8
6.4
22
8.1
8
6.7
22
8.5
8
6.9
21
8.6
7
6.1
22
8.6
7
6.6
24
8.8
8
Platform Interoperability
Not enough data
Not enough data
Video Functionality
8.8
7
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
180
9.0
35
7.9
169
8.7
30
8.3
170
8.8
30
7.6
138
8.5
27
8.3
149
8.3
26
8.5
128
9.0
27
8.2
111
8.5
24
7.8
114
8.2
21
8.2
147
9.0
25
7.7
137
8.5
25
7.8
113
8.8
24
Feature Not Available
Feature Not Available
7.5
98
Feature Not Available
Targeting
8.6
185
9.1
36
8.9
182
8.5
28
8.3
150
9.0
29
8.0
129
8.1
26
Platform
8.2
144
8.5
26
7.6
142
8.5
26
8.7
164
9.1
26
8.6
167
9.0
26
8.3
136
8.9
24
8.0
138
8.2
23
8.1
126
8.7
21
Feature Not Available
8.8
23
7.9
127
8.5
24
Platform Interoperability
7.3(won by default)
25
Not enough data
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
7.3(won by default)
48
Not enough data
Campaign Management
8.3
180
9.0(won by 0.7)
35
7.9
169
8.7(won by 0.8)
30
8.3
170
8.8(won by 0.5)
30
7.6
138
8.5(won by 0.9)
27
8.3(tied score)
149
8.3(tied score)
26
8.5
128
9.0(won by 0.5)
27
8.2
111
8.5(won by 0.3)
24
7.8
114
8.2(won by 0.4)
21
8.2
147
9.0(won by 0.8)
25
7.7
137
8.5(won by 0.8)
25
7.8
113
8.8(won by 1.0)
24
Feature Not Available
Feature Not Available
7.5(won by default)
98
Feature Not Available
Targeting
8.6
185
9.1(won by 0.5)
36
8.9(won by 0.4)
182
8.5
28
8.3
150
9.0(won by 0.7)
29
8.0
129
8.1(won by 0.1)
26
Platform
8.2
144
8.5(won by 0.3)
26
7.6
142
8.5(won by 0.9)
26
8.7
164
9.1(won by 0.4)
26
8.6
167
9.0(won by 0.4)
26
8.3
136
8.9(won by 0.6)
24
8.0
138
8.2(won by 0.2)
23
8.1
126
8.7(won by 0.6)
21
Feature Not Available
8.8(won by default)
23
7.9
127
8.5(won by 0.6)
24
Lead Intelligence
7.8
10
Not enough data
7.2
10
Not enough data
7.0
11
Not enough data
7.1
11
Not enough data
7.0
10
Not enough data
Agentic AI - Lead Intelligence
6.9
6
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.3
180
9.0
35
7.9
169
8.7
30
8.3
170
8.8
30
7.6
138
8.5
27
8.3
149
8.3
26
8.5
128
9.0
27
8.2
111
8.5
24
7.8
114
8.2
21
8.2
147
9.0
25
7.7
137
8.5
25
7.8
113
8.8
24
Feature Not Available
Feature Not Available
7.5
98
Feature Not Available
Targeting
8.6
185
9.1
36
8.9
182
8.5
28
8.3
150
9.0
29
8.0
129
8.1
26
Demand Side Platforms
9.0
7
Not enough data
8.3
7
Not enough data
8.1
6
Not enough data
Platform
8.2
144
8.5
26
7.6
142
8.5
26
8.7
164
9.1
26
8.6
167
9.0
26
8.3
136
8.9
24
8.0
138
8.2
23
8.1
126
8.7
21
Feature Not Available
8.8
23
7.9
127
8.5
24
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
9.0
5
Not enough data
9.3
5
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
5.3
5
Not enough data
4.7
5
Not enough data
5.3
5
Not enough data
5.3
5
Not enough data
Lead Intelligence
8.3
62
Not enough data
8.4
77
9.7
5
7.6
59
Not enough data
Lead Management
8.6
71
9.3
5
7.8
49
Not enough data
8.4
57
9.3
5
Marketing Campaigns
7.8
48
9.7
5
7.3
40
Not enough data
7.8
42
Not enough data
8.1
42
9.3
5
8.1
47
Not enough data
Data Availability - Marketing Account Intelligence
7.1
11
Not enough data
Data Accuracy - Marketing Account Intelligence
7.0
11
Not enough data
Agentic AI - Account-Based Analytics
6.9
18
8.8
7
7.1
18
8.8
7
6.8
18
8.6
7
6.7
17
8.9
6
6.6
18
8.9
6
Lead Intelligence
8.0
111
8.3
27
8.3
129
9.1
34
7.4
109
8.1
25
Lead Management
8.3
124
9.0
33
7.8
102
8.8
32
8.4
124
9.0
35
Marketing Campaigns
7.8
107
8.9
33
7.4
94
7.8
23
7.6
110
8.6
27
7.5
101
9.0
29
7.5
111
8.6
29
8.3
119
8.5
28
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
6.7
7
Not enough data
6.2
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll ABM (Formerly RollWorks) and N.Rich are categorized as Account-Based Advertising, Account-Based Orchestration Platforms, Buyer Intent Data Providers, Retargeting, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, and Display Advertising
Unique Categories
AdRoll ABM (Formerly RollWorks) is categorized as Connected TV (CTV) Advertising Platforms, Customer Data Platform (CDP), Lead Intelligence, Visitor Identification, Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, and Sales Intelligence
N.Rich has no unique categories
Reviews
Reviewers' Company Size
AdRoll ABM (Formerly RollWorks)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
N.Rich
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
27.4%
Information Technology and Services
15.2%
Marketing and Advertising
11.7%
Financial Services
5.1%
Hospital & Health Care
2.8%
Other
37.7%
Computer Software
18.0%
Hospital & Health Care
16.2%
Information Technology and Services
12.6%
Marketing and Advertising
9.9%
Telecommunications
7.2%
Other
36.0%
Alternatives
Discussions
When is full HubSpot Integration coming?
1 Comment
EC
Hi Kate, Thanks for your question!
RollWorks currently has a bidirectional integration that syncs HubSpot contact + company data, and sends RollWorks...Read more
What new integrations are coming for those running the Hubspot platform?
1 Comment
G2
How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation?
I almost believed it when I lost my...Read more
Check out our help center!
1 Comment
Official Response from AdRoll ABM (Formerly RollWorks)
https://help.rollworks.com/Read more
What does n rich do?
1 Comment
Official Response from N.Rich
N.Rich is an Account-Based GTM platform. It provides B2B marketing and sales teams with easy-to-use solutions to:
- Define best-performing ICPs (ideal...Read more
N.Rich has no more discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
