Compare Muck Rack and Universal Information Services
See this
side-by-side comparison of Muck Rack vs. Universal Information Services
based on preference data from user reviews. Muck Rack rates 4.3/5 stars with 66 reviews. By contrast, Universal Information Services rates 4.8/5 stars with 17 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
 Muck Rack Optimized for quick response |  Universal Information Services | |
| Star Rating | Muck Rack | Universal Information Services |
| Market Segments | Muck Rack Small-Business (55.4% of reviews) | Universal Information Services Small-Business (62.5% of reviews) |
| Entry Level Price | Muck Rack No pricing information available | Universal Information Services No pricing information available |
Muck Rack vs Universal Information Services
When assessing the two solutions, reviewers found Universal Information Services easier to use, set up, and administer. Reviewers also preferred doing business with Universal Information Services overall.
- Reviewers felt that Universal Information Services meets the needs of their business better than Muck Rack.
- When comparing quality of ongoing product support, reviewers felt that Universal Information Services is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Universal Information Services over Muck Rack.
Categories
Shared Categories
Muck Rack and Universal Information Services are categorized as PR Analytics, Media and Influencer Targeting, and Media Monitoring
Unique Categories
Muck Rack is categorized as PR CRM
Universal Information Services has no unique categories
Pricing
Free Trial Unavailable
Free Trial Unavailable
Ratings
Meets Requirements
Muck Rack
Responses: 54
Universal Information Services
Responses: 15
Ease of Use
Muck Rack
Responses: 54
Universal Information Services
Responses: 15
Ease of Setup
Muck Rack
Responses: 11
Universal Information Services
Responses: 8
Ease of Admin
Muck Rack
Responses: 12
Universal Information Services
Responses: 8
Quality of Support
Muck Rack
Responses: 48
Universal Information Services
Responses: 15
Ease of Doing Business With
Muck Rack
Responses: 12
Universal Information Services
Responses: 8
Product Direction (% positive)
Muck Rack
Responses: 51
Universal Information Services
Responses: 15
Features
Media Channels
Broadcast Media
Muck Rack
Universal Information Services
Print Media
Muck Rack
Responses: 5
Universal Information Services
Online Media
Muck Rack
Responses: 5
Universal Information Services
Database
Media Database
Muck Rack
Responses: 20
Universal Information Services
Contact/Campaign Management
Muck Rack
Responses: 16
Universal Information Services
Newsroom
Muck Rack
Universal Information Services
Geographic Coverage
Local Media
Muck Rack
Universal Information Services
National Media
Muck Rack
Responses: 5
Universal Information Services
International Media
Muck Rack
Universal Information Services
Outreach
Media Distribution
Muck Rack
Responses: 11
Universal Information Services
PR Planner
Muck Rack
Responses: 10
Universal Information Services
Social Media Services
Muck Rack
Responses: 10
Universal Information Services
Reporting
Keyword Targeting
Muck Rack
Responses: 5
Universal Information Services
Custom Feeds and Alerts
Muck Rack
Responses: 5
Universal Information Services
Custom Reports
Muck Rack
Responses: 5
Universal Information Services
Dashboards
Muck Rack
Responses: 5
Universal Information Services
Reporting
Monitoring
Muck Rack
Responses: 15
Universal Information Services
Response Desk
Muck Rack
Responses: 11
Universal Information Services
Impact Measurement
Muck Rack
Responses: 15
Universal Information Services
User Rights/Roles
Version Control
Muck Rack
Responses: 13
Universal Information Services
Team Collaboration
Muck Rack
Responses: 15
Universal Information Services
Reviewers' Company Size
Reviewers of both Muck Rack and Universal Information Services were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Muck Rack
Universal Information Services
Mid-Market
(51-1000 emp.)
Muck Rack
Universal Information Services
Enterprise
(> 1000 emp.)
Muck Rack
Universal Information Services
Reviewers' Industry
Public Relations and Communications
41.5%
Media Production
6.2%
Computer Software
4.6%
Marketing and Advertising
3.1%
Internet
3.1%
Other
41.5%
Public Relations and Communications
12.5%
Non-Profit Organization Management
12.5%
Insurance
12.5%
Publishing
6.3%
Newspapers
6.3%
Other
50.0%
Reviews
Most Helpful Favorable Review
User in Public Relations and Communications
- The ability to find any information needed about reporters, like their beat, email and recent articles. - The ability to track words and phrases that have to do with my clients. - The ability to send batches of pitches to journalists. - Creating media...
Administrator in Hospital & Health Care
They know our market and our organization
Most Helpful Critical Review
User in Public Relations and Communications
Information on reporters isn't always current or up to date. Sometimes reporters change outlets and this isn't shown on their profile making it difficult to determine if everything is correct. Also, the beat for each reporter can be board. For example, a...
User in Newspapers
Another service in an era of declining revenues
Top Alternatives
Discussions
Muck Rack has no discussions with answers
Universal Information Services has no discussions with answers
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