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Compare Muck Rack and Sprout Social 
Featured Products
At a Glance
Market Segments
Small-Business (57.7% of reviews)
Small-Business (44.6% of reviews)
Entry-Level Pricing
No pricing available
Starting at $199.00 1 user/per month (billed annually)
Muck Rack
Star Rating
(317)4.6 out of 5
Market Segments
Small-Business (57.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Muck RackSprout Social
Star Rating
(6,166)4.4 out of 5
Market Segments
Small-Business (44.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $199.00 1 user/per month (billed annually)
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Sprout Social excels in its social publishing capabilities, allowing users to publish across multiple channels simultaneously. This feature significantly reduces the hassle of managing posts on different platforms, making it a favorite among users who value efficiency.
- Users say Muck Rack stands out for its exceptional customer service, with many praising the responsiveness and helpfulness of the support team. This level of support is particularly appreciated by users who encounter issues, as they feel confident that their concerns will be addressed promptly.
- Reviewers mention that Sprout Social's intuitive interface and robust data tracking tools provide clear and actionable performance insights. Users appreciate the ease of setup, which allows them to get started quickly and effectively manage their social media strategies.
- According to verified reviews, Muck Rack is recognized for its comprehensive media tracking capabilities, making it a solid choice for organizations focused on monitoring their media presence. Users find it easy to capture hits and search for relevant reporter contacts, enhancing their outreach efforts.
- G2 reviewers highlight that while Sprout Social has a larger user base and more reviews, Muck Rack's higher ratings in areas like ease of use and product direction suggest a strong alignment with user needs, particularly for those who prioritize a straightforward experience.
- Users report that both platforms have their strengths, but Sprout Social's extensive feature set and analytics capabilities may appeal more to businesses looking for a comprehensive social media management tool, while Muck Rack's focus on media tracking and customer support makes it ideal for organizations in need of dedicated media relations tools.
Pricing
Entry-Level Pricing
Muck Rack
No pricing availableSprout Social
Standard
Starting at $199.00
1 user/per month (billed annually)
- 5 social profiles
- All-in-one social inbox
- Social content calendar
Free Trial
Muck Rack
No trial information availableSprout Social
Free Trial is available
Ratings
Meets Requirements
8.9
228
8.5
5,259
Ease of Use
8.9
229
8.8
5,317
Ease of Setup
9.0
120
8.7
3,683
Ease of Admin
9.0
78
8.8
2,221
Quality of Support
9.2
214
8.6
4,698
Has the product been a good partner in doing business?
9.3
79
8.7
2,188
Product Direction (% positive)
9.0
221
8.9
5,174
Features by Category
Social Analytics
Not enough data
7.7(won by default)
2972
Not enough data
7.8(won by default)
3152
Not enough data
8.8(won by default)
3358
Not enough data
7.2(won by default)
2600
Not enough data
7.0(won by default)
2607
Not enough data
7.2(won by default)
2365
Not enough data
7.1(won by default)
2305
Reports & Dashboards
Not enough data
8.1(won by default)
3209
Not enough data
8.5(won by default)
3262
Not enough data
8.5(won by default)
3122
Not enough data
Feature Not Available
Agentic AI - Social Media Analytics
Not enough data
6.2(won by default)
893
Not enough data
6.2(won by default)
889
Not enough data
6.2(won by default)
879
Not enough data
6.2(won by default)
885
Not enough data
6.3(won by default)
889
Content Creation
6.0
5
Not enough data
7.0
5
Not enough data
Feature Not Available
Not enough data
6.7
5
Not enough data
Agentic AI - Press Release Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Content Distribution
8.3
6
Not enough data
9.2
6
Not enough data
5.0
5
Not enough data
8.3
6
Not enough data
Contact Management
9.2
58
Not enough data
8.6
47
Not enough data
8.9
50
Not enough data
9.1
41
Not enough data
PR Management
8.9
50
Not enough data
8.9
46
Not enough data
8.3
42
Not enough data
8.3
51
Not enough data
Agentic AI - Regulatory Change Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow Automation
Feature Not Available
Not enough data
8.7
51
Not enough data
8.8
43
Not enough data
8.4
48
Not enough data
Content & Collaboration
Not enough data
8.9
3180
Not enough data
7.9
2921
Not enough data
8.2
3002
Not enough data
8.0
2886
Not enough data
8.3
2997
Not enough data
Feature Not Available
Social Management
Not enough data
8.6
4282
Not enough data
8.9
4303
Not enough data
8.1
3809
Not enough data
8.5
4170
Not enough data
Feature Not Available
Not enough data
7.9
2896
Not enough data
7.5
2485
Agentic AI - Social Media Management
Not enough data
6.2
1062
Not enough data
6.4
1053
Not enough data
6.5
1057
Not enough data
6.5
1045
Not enough data
6.4
1035
Not enough data
6.4
1036
Not enough data
6.5
1036
Media Channels
6.9
75
Not enough data
8.0
106
Not enough data
9.0
119
Not enough data
Geographic Coverage
8.4
114
Not enough data
9.1
117
Not enough data
7.8
95
Not enough data
Reporting
8.3
113
Not enough data
8.1
115
Not enough data
8.1
105
Not enough data
8.2
107
Not enough data
Agentic AI - Media Monitoring
3.6
7
Not enough data
3.1
7
Not enough data
3.6
7
Not enough data
3.1
7
Not enough data
3.1
7
Not enough data
Generative AI
5.6
34
Not enough data
5.5
31
Not enough data
Monitoring & Listening
Not enough data
8.5
1899
Not enough data
7.0
1432
Not enough data
8.0
1211
Not enough data
7.9
1188
Not enough data
7.7
1157
Not enough data
7.8
1186
Agentic AI - Social Media Listening Tools
Not enough data
6.4
386
Not enough data
6.4
385
Not enough data
6.4
387
Not enough data
6.3
385
Not enough data
6.4
387
Data Management & Analysis
Not enough data
7.5
1204
Not enough data
8.6
1962
Not enough data
8.0
1221
Not enough data
7.8
1124
Generative AI
Not enough data
7.1
862
Not enough data
6.9
848
Process
Not enough data
8.4
1457
Not enough data
7.9
1242
Not enough data
7.7
1005
Channels
Not enough data
Feature Not Available
Not enough data
8.8
1514
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Insight
Not enough data
7.4
1125
Not enough data
8.4
1426
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
5.4
33
Not enough data
5.6
30
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
Database
9.2
153
Not enough data
8.4
129
Not enough data
Feature Not Available
Not enough data
Outreach
8.6
122
Not enough data
7.7
96
Not enough data
6.8
85
Not enough data
Reporting
8.5
138
Not enough data
8.7
114
Not enough data
8.1
112
Not enough data
Agentic AI - Media and Influencer Targeting
3.9
9
Not enough data
4.1
9
Not enough data
4.4
9
Not enough data
4.4
9
Not enough data
3.9
9
Not enough data
User Rights/Roles
7.7
83
Not enough data
8.6
104
Not enough data
Categories
Categories
Shared Categories
Muck Rack and Sprout Social are categorized as Social Media Listening Tools
Unique Categories
Muck Rack is categorized as PR CRM, Media Monitoring, Answer Engine Optimization (AEO), Media and Influencer Targeting, PR Analytics, and Press Release Distribution
Sprout Social is categorized as Social Media Suites, Social Media Management, Social Media Analytics, and Social Customer Service
Reviews
Reviewers' Company Size
Muck Rack
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Sprout Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Public Relations and Communications
43.2%
Non-Profit Organization Management
4.4%
Entertainment
4.4%
Marketing and Advertising
4.1%
Information Technology and Services
4.1%
Other
39.8%
Marketing and Advertising
20.5%
Non-Profit Organization Management
6.2%
Higher Education
5.6%
Information Technology and Services
3.7%
Computer Software
3.2%
Other
60.9%
Alternatives
Discussions
What is Muck Rack used for?
1 Comment
Official Response from Muck Rack
Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do...Read more
Muck Rack has no more discussions with answers
Is there a place of education for users?
6 Comments
EC
https://support.sproutsocial.com/hc/en-usRead more
Is Sprout Social legit?
4 Comments
JG
Definitely! Very useful and intuitive platform to manage and analyze social media.Read more
How can I access a more affordable reasonably priced membership with Sprout Social
3 Comments
RS
Feel free to chat us directly at Sprout and we can get you in touch with a team member who can walk through your specific use case for you and the best...Read more
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