# Muck Rack vs Sprinklr Insights Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Muck Rack excels in user experience, with many praising its **intuitive interface** and ease of use. Users appreciate how simple it is to find media contacts and utilize features like the **Generative Pulse Reports** , which enhance their workflow significantly.
- **Users say** that Sprinklr Insights offers powerful analytics capabilities, particularly in **social listening**. Reviewers highlight the platform's ability to gather and analyze data across multiple channels, providing a comprehensive view of online activity, which is beneficial for strategic decision-making.
- **According to verified reviews** , Muck Rack's implementation process is notably smooth, with users mentioning that the **onboarding process** is easy and efficient, allowing them to quickly start leveraging the platform's features without extensive training.
- **Reviewers mention** that while Sprinklr Insights has well-designed dashboards that minimize the need for complex filtering, some users find the overall **ease of use** to be less intuitive compared to Muck Rack, which may lead to a steeper learning curve for new users.
- **G2 reviewers highlight** Muck Rack's superior support quality, with many users noting that the team is responsive and helpful, contributing to a positive overall experience. This contrasts with Sprinklr Insights, where users have reported a slightly lower satisfaction with support services.
- **Users appreciate** Muck Rack's extensive database, stating that it is rare not to find a journalist when searching for contacts. This feature is particularly valuable for PR professionals looking to connect with the right media outlets, showcasing Muck Rack's strength in media monitoring.



| | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 459 | 105 | 
| **Largest Market Segment** | Small-Business (54.7% of reviews) | Enterprise (48.5% of reviews) | 
| **Entry Level Price** | No pricing available | Contact Us 1 Seat/Per month (billed annually) Per Year | 

---
## Top Pros & Cons

### Muck Rack

Pros:
- Ease of Use (74 reviews)
- Database Quality (51 reviews)

Cons:
- Limited Functionality (22 reviews)
- Data Inaccuracy (21 reviews)

### Sprinklr Insights

Pros:
- Artificial Intelligence (4 reviews)
- Helpful (4 reviews)

Cons:
- Learning Curve (4 reviews)
- Improvement Needed (2 reviews)

---
## Ratings Comparison
| Rating | Muck Rack | Sprinklr Insights | 
|---|---|---|
  | **Meets Requirements** | 8.8 (315 reviews) | 8.5 (80 reviews) | 
  | **Ease of Use** | 8.8 (318 reviews) | 7.7 (79 reviews) | 
  | **Ease of Setup** | 8.9 (203 reviews) | 7.0 (43 reviews) | 
  | **Ease of Admin** | 9.0 (92 reviews) | 7.5 (38 reviews) | 
  | **Quality of Support** | 9.2 (295 reviews) | 8.3 (77 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (93 reviews) | 8.1 (39 reviews) | 
  | **Product Direction (% positive)** | 8.9 (295 reviews) | 9.3 (80 reviews) | 

---
## Pricing

### Muck Rack

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Sprinklr Insights

#### Entry-Level Pricing

Plan: Sprinklr Insights Enterprise 

Price: Contact Us 1 Seat/Per month (billed annually) Per Year

Key Features:
- Best data coverage across the web, social and digital channels
- Product and location Insights
- Visual and content insights

[Learn more about Sprinklr Insights](https://www.g2.com/products/sprinklr-insights/reviews)

#### Free Trial

Yes

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | N/A | N/A |
| **Sprinklr Insights** | 7.8/10 | 64 |

#### Social Analytics

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Competitor Analysis** | Not enough data | 7.7 (56 reviews) | 
| **Follower Analysis** | Not enough data | 7.7 (55 reviews) | 
| **Post Performance** | Not enough data | 8.6 (58 reviews) | 
| **Paid Campaign Tracking** | Not enough data | 7.1 (43 reviews) | 
| **Attribution** | Not enough data | 7.1 (43 reviews) | 
| **Hashtag Analytics** | Not enough data | 8.0 (51 reviews) | 
| **Sentiment Analysis** | Not enough data | 7.8 (54 reviews) | 

#### Reports & Dashboards

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Report Customizability** | Not enough data | 8.2 (59 reviews) | 
| **Report Exporting** | Not enough data | 8.2 (57 reviews) | 
| **Scalability** | Not enough data | 8.5 (52 reviews) | 
| **White Label** | Not enough data | 7.2 (39 reviews) | 

#### Agentic AI - Social Media Analytics

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Press Release Distribution

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 7.2/10 | 14 |
| **Sprinklr Insights** | N/A | N/A |

#### Content Creation

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Press Release Creation** | 6.0 (5 reviews) | Not enough data | 
| **Multimedia** | 7.0 (5 reviews) | Not enough data | 
| **Newsrooms** | Feature Not Available | Not enough data | 
| **SEO** | 6.7 (5 reviews) | Not enough data | 

#### Agentic AI - Press Release Distribution

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Distribution

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Distribution** | 8.3 (12 reviews) | Not enough data | 
| **Contact List** | 9.1 (11 reviews) | Not enough data | 
| **Social Sharing** | 5.0 (5 reviews) | Not enough data | 
| **Analytics** | 8.1 (8 reviews) | Not enough data | 

### PR CRM

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 8.8/10 | 76 |
| **Sprinklr Insights** | N/A | N/A |

#### Contact Management

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Media Database** | 9.4 (72 reviews) | Not enough data | 
| **Record Management** | 8.6 (50 reviews) | Not enough data | 
| **Relationship Management** | 9.0 (55 reviews) | Not enough data | 
| **Segmentation** | 9.1 (43 reviews) | Not enough data | 

#### PR Management

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Communications** | 9.0 (53 reviews) | Not enough data | 
| **Campaign Management** | 9.0 (47 reviews) | Not enough data | 
| **Engagement Tracking** | 8.3 (42 reviews) | Not enough data | 
| **PR Analytics** | 8.4 (54 reviews) | Not enough data | 

#### Agentic AI - Regulatory Change Management

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Workflow Automation

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Lead Scoring** | Feature Not Available | Not enough data | 
| **Pitching** | 8.9 (58 reviews) | Not enough data | 
| **Campaign Scheduling** | 8.9 (46 reviews) | Not enough data | 
| **Follow-ups** | 8.6 (53 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 6.6/10 | 192 |
| **Sprinklr Insights** | 7.6/10 | 23 |

#### Media Channels

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Broadcast Media** | 6.9 (91 reviews) | 6.7 (20 reviews) | 
| **Print Media** | 8.1 (117 reviews) | 6.6 (20 reviews) | 
| **Online Media** | 8.9 (140 reviews) | 8.7 (21 reviews) | 

#### Geographic Coverage

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Local Media** | 8.4 (128 reviews) | 8.1 (20 reviews) | 
| **National Media** | 9.0 (128 reviews) | 8.3 (19 reviews) | 
| **International Media** | 7.8 (102 reviews) | 7.8 (20 reviews) | 

#### Reporting

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Keyword Targeting** | 8.4 (139 reviews) | 8.1 (23 reviews) | 
| **Custom Feeds and Alerts** | 8.1 (132 reviews) | 7.7 (22 reviews) | 
| **Custom Reports** | 8.0 (138 reviews) | 8.1 (23 reviews) | 
| **Dashboards** | 8.3 (125 reviews) | 8.8 (22 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | 4.4 (8 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 3.6 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 3.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 3.1 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **AI Text Generation** | 5.6 (40 reviews) | 6.2 (15 reviews) | 
| **AI Text Summarization** | 5.4 (32 reviews) | 6.1 (15 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 7.6/10 | 11 |
| **Sprinklr Insights** | 8.2/10 | 54 |

#### Monitoring & Listening

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.8 (49 reviews) | 
| **Influencer Identification** | 7.6 (7 reviews) | 7.5 (40 reviews) | 
| **Brand Monitoring** | Not enough data | 8.5 (45 reviews) | 
| **Keyword Tracking** | Not enough data | 8.4 (44 reviews) | 
| **Trend Analysis** | Not enough data | 8.4 (43 reviews) | 
| **Competitor Analysis** | Not enough data | 7.7 (44 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 7.9 (48 reviews) | 
| **Social Reporting** | Not enough data | 8.7 (50 reviews) | 
| **Alerts and Notifications** | Not enough data | 7.7 (45 reviews) | 
| **Advanced Data Filtering** | Not enough data | 8.3 (41 reviews) | 

### Brand Intelligence

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | N/A | N/A |
| **Sprinklr Insights** | 7.8/10 | 35 |

#### Brand Signals

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Comparison** | Not enough data | 8.1 (31 reviews) | 
| **AI** | Not enough data | 6.8 (29 reviews) | 
| **Brand Health** | Not enough data | 7.9 (34 reviews) | 

#### Brand Analytics

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Trend Analysis** | Not enough data | 8.0 (33 reviews) | 
| **Tracking** | Not enough data | 8.4 (32 reviews) | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 5.4/10 | 34 |
| **Sprinklr Insights** | N/A | N/A |

#### Generative AI

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **AI Text Generation** | 5.4 (33 reviews) | Not enough data | 
| **AI Text Summarization** | 5.6 (30 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | N/A | N/A |
| **Sprinklr Insights** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 6.9/10 | 199 |
| **Sprinklr Insights** | N/A | N/A |

#### Database

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Media Database** | 9.2 (184 reviews) | Not enough data | 
| **Contact/Campaign Management** | 8.5 (141 reviews) | Not enough data | 
| **Newsroom** | Feature Not Available | Not enough data | 

#### Outreach

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Media Distribution** | 8.6 (134 reviews) | Not enough data | 
| **PR Planner** | 7.7 (99 reviews) | Not enough data | 
| **Social Media Services** | 6.8 (86 reviews) | Not enough data | 

#### Reporting

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Monitoring** | 8.5 (157 reviews) | Not enough data | 
| **Response Desk** | 8.7 (118 reviews) | Not enough data | 
| **Impact Measurement** | 8.1 (118 reviews) | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Autonomous Task Execution** | 3.9 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 4.1 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 5.0 (10 reviews) | Not enough data | 
| **Natural Language Interaction** | 4.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 4.5 (10 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Version Control** | 7.7 (85 reviews) | Not enough data | 
| **Team Collaboration** | 8.6 (109 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Muck Rack (5):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)

**Unique to Sprinklr Insights (2):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Brand Intelligence Software](https://www.g2.com/categories/brand-intelligence)


---
## Reviewer Demographics

### By Company Size

| Segment | Muck Rack | Sprinklr Insights | 
|---|---|---|
| **Small-Business** | 54.7% | 25.3% | 
| **Mid-Market** | 31.4% | 26.3% | 
| **Enterprise** | 14.0% | 48.5% | 

### By Industry

#### Muck Rack

- **Public Relations and Communications:** 46.9%
- **Marketing and Advertising:** 6.3%
- **Non-Profit Organization Management:** 4.4%
- **Entertainment:** 3.9%
- **Computer Software:** 3.4%
- **Information Technology and Services:** 3.4%
- **Higher Education:** 2.6%
- **Food & Beverages:** 1.6%
- **Leisure, Travel & Tourism:** 1.3%
- **Hospital & Health Care:** 1.3%
- **Other:** 25.0%

#### Sprinklr Insights

- **Marketing and Advertising:** 22.0%
- **Retail:** 6.0%
- **Information Technology and Services:** 6.0%
- **Financial Services:** 5.0%
- **Market Research:** 5.0%
- **Computer Software:** 5.0%
- **Automotive:** 4.0%
- **Hospital & Health Care:** 4.0%
- **Consumer Services:** 3.0%
- **Telecommunications:** 3.0%
- **Other:** 37.0%

---
## Alternatives

### Alternatives to Muck Rack

- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (408 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1337 reviews)
- [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews)
- [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews)
- [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)

### Alternatives to Sprinklr Insights

- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (728 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews)
- [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6442 reviews)
- [Dash Social](https://www.g2.com/products/dash-social/reviews) — 4.7/5 stars (410 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7321 reviews)
- [Later Social](https://www.g2.com/products/later-social/reviews) — 4.5/5 stars (384 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1337 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.0/5 stars (983 reviews)
- [Emplifi](https://www.g2.com/products/emplifi-emplifi/reviews) — 4.4/5 stars (382 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews)

---
## Top Discussions

### Muck Rack

- Title: [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do..."

### Sprinklr Insights

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/muck-rack-vs-sprinklr-insights)