# Muck Rack vs PR Newswire Comparison --- ## AI Generated Summary - **G2 reviewers report** that PR Newswire excels in its distribution capabilities, with users appreciating its "wide and credible distribution network" that effectively amplifies their press releases. This makes it a strong choice for businesses looking to reach a broad audience quickly. - **Users say** Muck Rack stands out for its user-friendly interface and responsive support team. Many find it "easy to navigate" and appreciate the "helpful team that answers almost instantly," which enhances the overall user experience and efficiency in managing PR efforts. - **Reviewers mention** that PR Newswire's new AI-Powered Content Creation feature is a significant time-saver, allowing users to generate campaign assets efficiently. This innovation positions PR Newswire as a forward-thinking option for those looking to streamline their PR processes. - **According to verified reviews** , Muck Rack shines in its ability to help users find reporters' contact information and track their recent articles. This feature is particularly beneficial for PR professionals seeking targeted outreach, making Muck Rack a valuable tool for building media relationships. - **Users highlight** that while PR Newswire has a solid reputation for press release creation, Muck Rack's analytics capabilities receive higher praise, with users noting its effectiveness in tracking email pitches and engagement metrics, which is crucial for measuring PR success. - **G2 reviewers indicate** that PR Newswire's implementation process is straightforward, but Muck Rack's ease of setup and administration is notably superior, with many users finding it "very easy to navigate" and quick to get started, which is essential for busy PR teams. | | Muck Rack | PR Newswire | |---|---|---| | **Star Rating** | 4.5 out of 5 | 3.9 out of 5 | | **Total Reviews** | 433 | 765 | | **Largest Market Segment** | Small-Business (54.0% of reviews) | Small-Business (51.3% of reviews) | | **Entry Level Price** | No pricing available | No pricing available | --- ## Top Pros & Cons ### Muck Rack Pros: - Ease of Use (74 reviews) - Database Quality (51 reviews) Cons: - Limited Functionality (22 reviews) - Data Inaccuracy (21 reviews) ### PR Newswire Pros: - Ease of Use (2 reviews) - Client Service (1 reviews) Cons: - Expensive (1 reviews) - Limited Functionality (1 reviews) --- ## Ratings Comparison | Rating | Muck Rack | PR Newswire | |---|---|---| | **Meets Requirements** | 8.8 (293 reviews) | 8.1 (685 reviews) | | **Ease of Use** | 8.8 (296 reviews) | 7.5 (686 reviews) | | **Ease of Setup** | 8.9 (181 reviews) | 7.6 (267 reviews) | | **Ease of Admin** | 9.0 (91 reviews) | 7.6 (258 reviews) | | **Quality of Support** | 9.2 (274 reviews) | 8.2 (624 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (92 reviews) | 8.2 (247 reviews) | | **Product Direction (% positive)** | 9.0 (281 reviews) | 6.6 (666 reviews) | --- ## Pricing ### Muck Rack #### Entry-Level Pricing No pricing available #### Free Trial No information available ### PR Newswire #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Press Release Distribution | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 7.2/10 | 10 | | **PR Newswire** | 8.2/10 | 57 | #### Content Creation | Feature | Muck Rack | PR Newswire | |---|---|---| | **Press Release Creation** | 6.0 (5 reviews) | 8.4 (40 reviews) | | **Multimedia** | 7.0 (5 reviews) | 8.2 (42 reviews) | | **Newsrooms** | Feature Not Available | 7.9 (28 reviews) | | **SEO** | 6.7 (5 reviews) | 7.4 (24 reviews) | #### Agentic AI - Press Release Distribution | Feature | Muck Rack | PR Newswire | |---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Content Distribution | Feature | Muck Rack | PR Newswire | |---|---|---| | **Distribution** | 8.5 (9 reviews) | 8.9 (54 reviews) | | **Contact List** | 8.9 (9 reviews) | 8.3 (32 reviews) | | **Social Sharing** | 5.0 (5 reviews) | 8.0 (29 reviews) | | **Analytics** | 8.1 (8 reviews) | 8.4 (47 reviews) | ### PR CRM | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 8.8/10 | 71 | | **PR Newswire** | N/A | N/A | #### Contact Management | Feature | Muck Rack | PR Newswire | |---|---|---| | **Media Database** | 9.3 (68 reviews) | Not enough data | | **Record Management** | 8.6 (50 reviews) | Not enough data | | **Relationship Management** | 9.0 (54 reviews) | Not enough data | | **Segmentation** | 9.1 (43 reviews) | Not enough data | #### PR Management | Feature | Muck Rack | PR Newswire | |---|---|---| | **Communications** | 9.0 (53 reviews) | Not enough data | | **Campaign Management** | 9.0 (47 reviews) | Not enough data | | **Engagement Tracking** | 8.3 (42 reviews) | Not enough data | | **PR Analytics** | 8.4 (53 reviews) | Not enough data | #### Agentic AI - Regulatory Change Management | Feature | Muck Rack | PR Newswire | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Workflow Automation | Feature | Muck Rack | PR Newswire | |---|---|---| | **Lead Scoring** | Feature Not Available | Not enough data | | **Pitching** | 8.9 (57 reviews) | Not enough data | | **Campaign Scheduling** | 8.9 (46 reviews) | Not enough data | | **Follow-ups** | 8.5 (52 reviews) | Not enough data | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 6.6/10 | 174 | | **PR Newswire** | N/A | N/A | #### Media Channels | Feature | Muck Rack | PR Newswire | |---|---|---| | **Broadcast Media** | 7.0 (86 reviews) | Not enough data | | **Print Media** | 8.1 (115 reviews) | Not enough data | | **Online Media** | 8.9 (135 reviews) | Not enough data | #### Geographic Coverage | Feature | Muck Rack | PR Newswire | |---|---|---| | **Local Media** | 8.4 (126 reviews) | Not enough data | | **National Media** | 9.0 (127 reviews) | Not enough data | | **International Media** | 7.9 (101 reviews) | Not enough data | #### Reporting | Feature | Muck Rack | PR Newswire | |---|---|---| | **Keyword Targeting** | 8.4 (132 reviews) | Not enough data | | **Custom Feeds and Alerts** | 8.1 (127 reviews) | Not enough data | | **Custom Reports** | 8.0 (130 reviews) | Not enough data | | **Dashboards** | 8.3 (120 reviews) | Not enough data | #### Agentic AI - Media Monitoring | Feature | Muck Rack | PR Newswire | |---|---|---| | **Autonomous Task Execution** | 3.6 (7 reviews) | Not enough data | | **Cross-system Integration** | 5.2 (11 reviews) | Not enough data | | **Adaptive Learning** | 3.6 (7 reviews) | Not enough data | | **Natural Language Interaction** | 3.1 (7 reviews) | Not enough data | | **Proactive Assistance** | 3.1 (7 reviews) | Not enough data | #### Generative AI | Feature | Muck Rack | PR Newswire | |---|---|---| | **AI Text Generation** | 5.6 (36 reviews) | Not enough data | | **AI Text Summarization** | 5.4 (32 reviews) | Not enough data | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 7.6/10 | 10 | | **PR Newswire** | N/A | N/A | #### Monitoring & Listening | Feature | Muck Rack | PR Newswire | |---|---|---| | **Social Measurement** | Not enough data | Not enough data | | **Influencer Identification** | 7.6 (7 reviews) | Not enough data | | **Brand Monitoring** | Not enough data | Not enough data | | **Keyword Tracking** | Not enough data | Not enough data | | **Trend Analysis** | Not enough data | Not enough data | | **Competitor Analysis** | Not enough data | Not enough data | #### Agentic AI - Social Media Listening Tools | Feature | Muck Rack | PR Newswire | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Management & Analysis | Feature | Muck Rack | PR Newswire | |---|---|---| | **Sentiment Analysis** | Not enough data | Not enough data | | **Social Reporting** | Not enough data | Not enough data | | **Alerts and Notifications** | Not enough data | Not enough data | | **Advanced Data Filtering** | Not enough data | Not enough data | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 5.4/10 | 34 | | **PR Newswire** | N/A | N/A | #### Generative AI | Feature | Muck Rack | PR Newswire | |---|---|---| | **AI Text Generation** | 5.4 (33 reviews) | Not enough data | | **AI Text Summarization** | 5.6 (30 reviews) | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Muck Rack** | N/A | N/A | | **PR Newswire** | N/A | N/A | #### AI Visibility & Tracking | Feature | Muck Rack | PR Newswire | |---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Muck Rack | PR Newswire | |---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Muck Rack | PR Newswire | |---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | #### AI Content Optimization | Feature | Muck Rack | PR Newswire | |---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Muck Rack | PR Newswire | |---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 6.9/10 | 192 | | **PR Newswire** | N/A | N/A | #### Database | Feature | Muck Rack | PR Newswire | |---|---|---| | **Media Database** | 9.2 (177 reviews) | Not enough data | | **Contact/Campaign Management** | 8.5 (138 reviews) | Not enough data | | **Newsroom** | Feature Not Available | Not enough data | #### Outreach | Feature | Muck Rack | PR Newswire | |---|---|---| | **Media Distribution** | 8.6 (132 reviews) | Not enough data | | **PR Planner** | 7.7 (99 reviews) | Not enough data | | **Social Media Services** | 6.8 (86 reviews) | Not enough data | #### Reporting | Feature | Muck Rack | PR Newswire | |---|---|---| | **Monitoring** | 8.5 (152 reviews) | Not enough data | | **Response Desk** | 8.7 (118 reviews) | Not enough data | | **Impact Measurement** | 8.1 (117 reviews) | Not enough data | #### Agentic AI - Media and Influencer Targeting | Feature | Muck Rack | PR Newswire | |---|---|---| | **Autonomous Task Execution** | 3.9 (9 reviews) | Not enough data | | **Cross-system Integration** | 4.1 (9 reviews) | Not enough data | | **Adaptive Learning** | 5.0 (10 reviews) | Not enough data | | **Natural Language Interaction** | 4.4 (9 reviews) | Not enough data | | **Proactive Assistance** | 4.5 (10 reviews) | Not enough data | #### User Rights/Roles | Feature | Muck Rack | PR Newswire | |---|---|---| | **Version Control** | 7.7 (85 reviews) | Not enough data | | **Team Collaboration** | 8.6 (109 reviews) | Not enough data | --- ## Categories **Shared Categories (2):** [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution) **Unique to Muck Rack (5):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) --- ## Reviewer Demographics ### By Company Size | Segment | Muck Rack | PR Newswire | |---|---|---| | **Small-Business** | 54.0% | 51.3% | | **Mid-Market** | 31.6% | 33.9% | | **Enterprise** | 14.4% | 14.8% | ### By Industry #### Muck Rack - **Public Relations and Communications:** 46.7% - **Marketing and Advertising:** 5.2% - **Non-Profit Organization Management:** 4.4% - **Entertainment:** 4.1% - **Information Technology and Services:** 3.6% - **Computer Software:** 3.3% - **Higher Education:** 2.8% - **Food & Beverages:** 1.7% - **Hospital & Health Care:** 1.4% - **Health, Wellness and Fitness:** 1.4% - **Other:** 25.4% #### PR Newswire - **Public Relations and Communications:** 26.0% - **Marketing and Advertising:** 12.8% - **Non-Profit Organization Management:** 5.5% - **Computer Software:** 4.0% - **Hospital & Health Care:** 3.9% - **Higher Education:** 3.6% - **Information Technology and Services:** 2.8% - **Internet:** 2.3% - **Entertainment:** 2.0% - **Media Production:** 1.9% - **Other:** 35.3% --- ## Alternatives ### Alternatives to Muck Rack - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (403 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2650 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews) - [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews) - [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3779 reviews) ### Alternatives to PR Newswire - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [ACCESS Newswire](https://www.g2.com/products/access-newswire/reviews) — 4.3/5 stars (390 reviews) - [Notified PR Platform](https://www.g2.com/products/notified-notified-pr-platform/reviews) — 4.4/5 stars (342 reviews) - [Business Wire](https://www.g2.com/products/business-wire/reviews) — 4.1/5 stars (199 reviews) - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (403 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2650 reviews) - [PR Underground](https://www.g2.com/products/pr-underground/reviews) — 4.3/5 stars (107 reviews) - [Presspage](https://www.g2.com/products/presspage/reviews) — 4.6/5 stars (46 reviews) - [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews) - [Mynewsdesk](https://www.g2.com/products/mynewsdesk/reviews) — 4.3/5 stars (96 reviews) --- ## Top Discussions ### Muck Rack - Title: [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) — 1 comment *(includes official response)* > **Top comment:** "Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do..." ### PR Newswire - Title: [What is Cision PR Newswire used for?](https://www.g2.com/discussions/what-is-cision-pr-newswire-used-for) — 1 comment > **Top comment:** "To distribute news across multiple media points simultaneously for editors, journalists etc. to pick up and develop content for their media publications." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/muck-rack-vs-pr-newswire)