# Muck Rack, PR.co vs Critical Mention Comparison | | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Star Rating** | 4.5 out of 5 | 4.7 out of 5 | 4.3 out of 5 | | **Total Reviews** | 434 | 40 | 221 | | **Largest Market Segment** | Small-Business (53.9% of reviews) | Small-Business (50.0% of reviews) | Small-Business (47.2% of reviews) | | **Entry Level Price** | No pricing available | Free Trial Per Month | No pricing available | --- ## Top Pros & Cons ### Muck Rack Pros: - Ease of Use (74 reviews) - Database Quality (51 reviews) Cons: - Limited Functionality (22 reviews) - Data Inaccuracy (21 reviews) ### PR.co Pros: - Ease of Use (5 reviews) - Helpful (5 reviews) ### Critical Mention Pros: - Features (2 reviews) - Client Satisfaction (1 reviews) Cons: - Limited Search Functionality (1 reviews) - Navigation Difficulty (1 reviews) --- ## Ratings Comparison | Rating | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Meets Requirements** | 8.8 (294 reviews) | 9.1 (21 reviews) | 8.4 (181 reviews) | | **Ease of Use** | 8.8 (297 reviews) | 9.6 (22 reviews) | 8.0 (181 reviews) | | **Ease of Setup** | 8.9 (182 reviews) | 9.4 (13 reviews) | 8.5 (63 reviews) | | **Ease of Admin** | 9.0 (91 reviews) | 9.3 (10 reviews) | 8.6 (61 reviews) | | **Quality of Support** | 9.2 (275 reviews) | 9.8 (22 reviews) | 8.5 (162 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (92 reviews) | 9.5 (10 reviews) | 8.9 (63 reviews) | | **Product Direction (% positive)** | 9.0 (282 reviews) | 9.4 (21 reviews) | 8.1 (171 reviews) | --- ## Pricing ### Muck Rack #### Entry-Level Pricing No pricing available #### Free Trial No information available ### PR.co #### Entry-Level Pricing Plan: Start Price: Free Trial Per Month Description: For agile communications teams managing PR for a single market or brand. Key Features: - Online newsroom - Base PR CMS - Up to 2 languages [Browse all 3 editions](https://www.g2.com/products/pr-co/pricing) #### Free Trial Yes ### Critical Mention #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Press Release Distribution | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 7.2/10 | 10 | | **PR.co** | 8.7/10 | 10 | | **Critical Mention** | N/A | N/A | #### Content Creation | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Press Release Creation** | 6.0 (5 reviews) | 9.2 (10 reviews) | Not enough data | | **Multimedia** | 7.0 (5 reviews) | 8.0 (10 reviews) | Not enough data | | **Newsrooms** | Feature Not Available | 9.6 (9 reviews) | Not enough data | | **SEO** | 6.7 (5 reviews) | 8.5 (9 reviews) | Not enough data | #### Agentic AI - Press Release Distribution | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Natural Language Interaction** | Not enough data | Feature Not Available | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Content Distribution | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Distribution** | 8.5 (9 reviews) | 9.2 (8 reviews) | Not enough data | | **Contact List** | 8.9 (9 reviews) | 8.8 (7 reviews) | Not enough data | | **Social Sharing** | 5.0 (5 reviews) | 8.1 (7 reviews) | Not enough data | | **Analytics** | 8.1 (8 reviews) | 8.1 (9 reviews) | Not enough data | ### PR CRM | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 8.8/10 | 72 | | **PR.co** | 9.6/10 | 7 | | **Critical Mention** | N/A | N/A | #### Contact Management | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Media Database** | 9.3 (69 reviews) | Not enough data | Not enough data | | **Record Management** | 8.6 (50 reviews) | Not enough data | Not enough data | | **Relationship Management** | 9.0 (55 reviews) | Not enough data | Not enough data | | **Segmentation** | 9.1 (43 reviews) | Not enough data | Not enough data | #### PR Management | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Communications** | 9.0 (53 reviews) | 9.7 (6 reviews) | Not enough data | | **Campaign Management** | 9.0 (47 reviews) | 9.8 (7 reviews) | Not enough data | | **Engagement Tracking** | 8.3 (42 reviews) | 9.2 (6 reviews) | Not enough data | | **PR Analytics** | 8.4 (54 reviews) | Not enough data | Not enough data | #### Agentic AI - Regulatory Change Management | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | #### Workflow Automation | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Lead Scoring** | Feature Not Available | Not enough data | Not enough data | | **Pitching** | 8.9 (58 reviews) | 9.2 (6 reviews) | Not enough data | | **Campaign Scheduling** | 8.9 (46 reviews) | 10.0 (6 reviews) | Not enough data | | **Follow-ups** | 8.5 (52 reviews) | Not enough data | Not enough data | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 6.6/10 | 175 | | **PR.co** | N/A | N/A | | **Critical Mention** | 8.5/10 | 62 | #### Media Channels | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Broadcast Media** | 7.0 (86 reviews) | Not enough data | 9.0 (59 reviews) | | **Print Media** | 8.1 (115 reviews) | Not enough data | 8.8 (52 reviews) | | **Online Media** | 8.9 (135 reviews) | Not enough data | 8.5 (58 reviews) | #### Geographic Coverage | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Local Media** | 8.4 (126 reviews) | Not enough data | 9.1 (60 reviews) | | **National Media** | 9.0 (127 reviews) | Not enough data | 9.1 (54 reviews) | | **International Media** | 7.9 (101 reviews) | Not enough data | 8.1 (34 reviews) | #### Reporting | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Keyword Targeting** | 8.4 (133 reviews) | Not enough data | 8.8 (59 reviews) | | **Custom Feeds and Alerts** | 8.1 (127 reviews) | Not enough data | 9.0 (53 reviews) | | **Custom Reports** | 8.1 (131 reviews) | Not enough data | 9.3 (57 reviews) | | **Dashboards** | 8.3 (121 reviews) | Not enough data | 9.0 (53 reviews) | #### Agentic AI - Media Monitoring | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Autonomous Task Execution** | 3.6 (7 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 5.2 (11 reviews) | Not enough data | Not enough data | | **Adaptive Learning** | 3.6 (7 reviews) | Not enough data | Not enough data | | **Natural Language Interaction** | 3.1 (7 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | 3.1 (7 reviews) | Not enough data | Not enough data | #### Generative AI | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **AI Text Generation** | 5.6 (37 reviews) | Not enough data | 7.0 (5 reviews) | | **AI Text Summarization** | 5.4 (32 reviews) | Not enough data | 6.7 (5 reviews) | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 7.6/10 | 10 | | **PR.co** | N/A | N/A | | **Critical Mention** | 8.4/10 | 25 | #### Monitoring & Listening | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Social Measurement** | Not enough data | Not enough data | 7.9 (21 reviews) | | **Influencer Identification** | 7.6 (7 reviews) | Not enough data | 7.0 (14 reviews) | | **Brand Monitoring** | Not enough data | Not enough data | 9.0 (15 reviews) | | **Keyword Tracking** | Not enough data | Not enough data | 9.0 (16 reviews) | | **Trend Analysis** | Not enough data | Not enough data | 7.5 (12 reviews) | | **Competitor Analysis** | Not enough data | Not enough data | 8.0 (11 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | Not enough data | #### Data Management & Analysis | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Sentiment Analysis** | Not enough data | Not enough data | 8.5 (21 reviews) | | **Social Reporting** | Not enough data | Not enough data | 8.1 (19 reviews) | | **Alerts and Notifications** | Not enough data | Not enough data | 9.3 (15 reviews) | | **Advanced Data Filtering** | Not enough data | Not enough data | 9.3 (12 reviews) | ### Online Newsroom | Product | Score | Reviews | |---|---|---| | **Muck Rack** | N/A | N/A | | **PR.co** | 8.3/10 | 7 | | **Critical Mention** | N/A | N/A | #### Management | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Content Management** | Not enough data | 9.0 (7 reviews) | Not enough data | | **Customization** | Not enough data | 8.1 (7 reviews) | Not enough data | | **White Label** | Not enough data | 7.6 (7 reviews) | Not enough data | | **Media Kits** | Not enough data | 9.0 (7 reviews) | Not enough data | | **Contact Management** | Not enough data | 8.6 (7 reviews) | Not enough data | #### Distribution & Reporting | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Omnichannel Distribution** | Not enough data | 7.6 (7 reviews) | Not enough data | | **Analytics** | Not enough data | 7.1 (7 reviews) | Not enough data | | **Publication** | Not enough data | 9.0 (7 reviews) | Not enough data | | **Scheduling Tools** | Not enough data | 9.2 (6 reviews) | Not enough data | | **Media Monitoring** | Not enough data | 7.5 (6 reviews) | Not enough data | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 5.4/10 | 34 | | **PR.co** | N/A | N/A | | **Critical Mention** | N/A | N/A | #### Generative AI | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **AI Text Generation** | 5.4 (33 reviews) | Not enough data | Not enough data | | **AI Text Summarization** | 5.6 (30 reviews) | Not enough data | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Muck Rack** | N/A | N/A | | **PR.co** | N/A | N/A | | **Critical Mention** | N/A | N/A | #### AI Visibility & Tracking | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | #### AI Content Optimization | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 6.9/10 | 193 | | **PR.co** | N/A | N/A | | **Critical Mention** | 9.2/10 | 14 | #### Database | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Media Database** | 9.2 (178 reviews) | Not enough data | 8.5 (10 reviews) | | **Contact/Campaign Management** | 8.5 (139 reviews) | Not enough data | 8.8 (10 reviews) | | **Newsroom** | Feature Not Available | Not enough data | Feature Not Available | #### Outreach | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Media Distribution** | 8.6 (132 reviews) | Not enough data | Feature Not Available | | **PR Planner** | 7.7 (99 reviews) | Not enough data | Feature Not Available | | **Social Media Services** | 6.8 (86 reviews) | Not enough data | Feature Not Available | #### Reporting | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Monitoring** | 8.5 (153 reviews) | Not enough data | 9.6 (13 reviews) | | **Response Desk** | 8.7 (118 reviews) | Not enough data | Feature Not Available | | **Impact Measurement** | 8.1 (118 reviews) | Not enough data | 9.4 (12 reviews) | #### Agentic AI - Media and Influencer Targeting | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Autonomous Task Execution** | 3.9 (9 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 4.1 (9 reviews) | Not enough data | Not enough data | | **Adaptive Learning** | 5.0 (10 reviews) | Not enough data | Not enough data | | **Natural Language Interaction** | 4.4 (9 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | 4.5 (10 reviews) | Not enough data | Not enough data | #### User Rights/Roles | Feature | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Version Control** | 7.7 (85 reviews) | Not enough data | Feature Not Available | | **Team Collaboration** | 8.6 (109 reviews) | Not enough data | 9.8 (8 reviews) | --- ## Categories **Unique to Muck Rack (7):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Unique to PR.co (3):** [Online Newsroom Software](https://www.g2.com/categories/online-newsroom), [PR CRM Software](https://www.g2.com/categories/pr-crm), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution) **Unique to Critical Mention (4):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting) --- ## Reviewer Demographics ### By Company Size | Segment | Muck Rack | PR.co | Critical Mention | |---|---|---|---| | **Small-Business** | 53.9% | 50.0% | 47.2% | | **Mid-Market** | 31.8% | 42.1% | 28.4% | | **Enterprise** | 14.3% | 7.9% | 24.3% | ### By Industry #### Muck Rack - **Public Relations and Communications:** 46.6% - **Marketing and Advertising:** 5.2% - **Non-Profit Organization Management:** 4.4% - **Entertainment:** 4.1% - **Information Technology and Services:** 3.6% - **Computer Software:** 3.6% - **Higher Education:** 2.8% - **Food & Beverages:** 1.7% - **Hospital & Health Care:** 1.4% - **Health, Wellness and Fitness:** 1.4% - **Other:** 25.3% #### PR.co - **Public Relations and Communications:** 13.2% - **Financial Services:** 10.5% - **Automotive:** 7.9% - **Non-Profit Organization Management:** 7.9% - **Sporting Goods:** 5.3% - **Museums and Institutions:** 5.3% - **Marketing and Advertising:** 5.3% - **Management Consulting:** 5.3% - **Government Administration:** 5.3% - **Accounting:** 2.6% - **Other:** 31.6% #### Critical Mention - **Public Relations and Communications:** 50.0% - **Marketing and Advertising:** 5.5% - **Non-Profit Organization Management:** 5.5% - **Government Administration:** 4.1% - **Hospital & Health Care:** 2.8% - **Higher Education:** 2.8% - **Consumer Goods:** 1.8% - **Publishing:** 1.4% - **Health, Wellness and Fitness:** 1.4% - **Government Relations:** 1.4% - **Other:** 23.4% --- ## Alternatives ### Alternatives to Muck Rack - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (404 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews) - [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews) - [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3941 reviews) ### Alternatives to PR.co - [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews) - [ACCESS Newswire](https://www.g2.com/products/access-newswire/reviews) — 4.3/5 stars (396 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews) - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (404 reviews) - [Notified PR Platform](https://www.g2.com/products/notified-notified-pr-platform/reviews) — 4.4/5 stars (342 reviews) - [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews) - [Prezly](https://www.g2.com/products/prezly/reviews) — 4.3/5 stars (77 reviews) - [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (207 reviews) - [Business Wire](https://www.g2.com/products/business-wire/reviews) — 4.1/5 stars (199 reviews) ### Alternatives to Critical Mention - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2655 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews) - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (404 reviews) - [TVEyes](https://www.g2.com/products/tveyes/reviews) — 4.2/5 stars (1326 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (347 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3941 reviews) --- ## Top Discussions ### Muck Rack - Title: [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) — 1 comment *(includes official response)* > **Top comment:** "Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do..." ### PR.co No discussions available for this product. ### Critical Mention - Title: [How well does Critical Mention work in monitoring podcasts and Youtube channels?](https://www.g2.com/discussions/35029-how-well-does-critical-mention-work-in-monitoring-podcasts-and-youtube-channels) — 1 comment, 1 upvote > **Top comment:** "Thanks for your question! We have extremely sophisticated speech to text for both YouTube and podcasts. Our accuracy rates are on par with the best in the..." - Title: [Can the bandwidth insights be captured for real time motion?](https://www.g2.com/discussions/14998-can-the-bandwidth-insights-be-captured-for-real-time-motion) — 1 comment, 2 upvotes > **Top comment:** "Hi Anuj - Yes, Critical Mention captures content and users receive alerts for their searches in real-time." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/muck-rack-vs-pr-co-vs-critical-mention)