# Muck Rack vs Onclusive Comparison --- ## AI Generated Summary - **G2 reviewers report** that Onclusive excels in user-friendliness, with many users appreciating its **intuitive interface** and ease of use. One user noted, "I find Onclusive very easy to use, and the UI is intuitive, clean, and good to use," highlighting its accessibility for daily tasks. - **Users say** Muck Rack stands out for its extensive media database, making it easy to find journalists and their contact information. A reviewer mentioned, "The extensive database and rarely is a journalist not discoverable," which is a significant advantage for PR professionals needing reliable media contacts. - **According to verified reviews** , Muck Rack's onboarding process is praised for being straightforward, allowing users to get up to speed quickly. One user stated, "The onboarding process was easy," which can be crucial for teams looking to implement a new tool without extensive downtime. - **Reviewers mention** that Onclusive provides valuable insights through its sentiment analysis feature, which tracks conversations across social media platforms. Users appreciate this capability, stating it offers "clear and valuable insights in real time," making it a useful tool for monitoring brand perception. - **G2 reviewers highlight** that Muck Rack's reporting features, particularly the **Generative Pulse Reports** , are exceptional. Users love how these reports simplify the process of tracking media coverage, with one noting, "I love how easy it is to find broadcast clips about the company I work for," showcasing its effectiveness in media tracking. - **Users express** that while Onclusive has strong features, it sometimes struggles with specific workflow needs, as indicated by its lower scores in areas like **record management** and **relationship management**. This suggests that teams with complex requirements may find Muck Rack's offerings more aligned with their needs. | | Muck Rack | Onclusive | |---|---|---| | **Star Rating** | 4.5 out of 5 | 4.3 out of 5 | | **Total Reviews** | 436 | 207 | | **Largest Market Segment** | Small-Business (53.6% of reviews) | Mid-Market (37.1% of reviews) | | **Entry Level Price** | No pricing available | Contact Us | --- ## Top Pros & Cons ### Muck Rack Pros: - Ease of Use (74 reviews) - Database Quality (51 reviews) Cons: - Limited Functionality (22 reviews) - Data Inaccuracy (21 reviews) ### Onclusive Pros: - Ease of Use (25 reviews) - Detailed Information (17 reviews) Cons: - Data Inaccuracy (10 reviews) - Inaccuracy (10 reviews) --- ## Ratings Comparison | Rating | Muck Rack | Onclusive | |---|---|---| | **Meets Requirements** | 8.8 (295 reviews) | 8.7 (178 reviews) | | **Ease of Use** | 8.8 (298 reviews) | 8.6 (178 reviews) | | **Ease of Setup** | 8.9 (183 reviews) | 8.2 (101 reviews) | | **Ease of Admin** | 9.0 (91 reviews) | 8.6 (64 reviews) | | **Quality of Support** | 9.2 (276 reviews) | 9.0 (171 reviews) | | **Has the product been a good partner in doing business?** | 9.2 (92 reviews) | 9.0 (63 reviews) | | **Product Direction (% positive)** | 8.9 (283 reviews) | 8.8 (172 reviews) | --- ## Pricing ### Muck Rack #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Onclusive #### Entry-Level Pricing Plan: Unified Platform Price: Contact Us Description: Onclusive's Unified Platform delivers superior coverage and AI-powered intelligence through one seamless experience, with scalable solutions that grow with your changing business needs. Access best-in-class solutions through one seamless platform experience - from media monitoring and media contacts database and management workflows, to social listening and measurement and insights dashboards and reporting. Key Features: - Media Monitoring - Media Workflow Management & PR Distribution - Media Contacts Database [Browse all 3 editions](https://www.g2.com/products/onclusive/pricing) #### Free Trial No --- ## Features Comparison By Category ### Social Media Analytics | Product | Score | Reviews | |---|---|---| | **Muck Rack** | N/A | N/A | | **Onclusive** | 8.0/10 | 15 | #### Social Analytics | Feature | Muck Rack | Onclusive | |---|---|---| | **Competitor Analysis** | Not enough data | 7.2 (10 reviews) | | **Follower Analysis** | Not enough data | 7.6 (11 reviews) | | **Post Performance** | Not enough data | 8.1 (12 reviews) | | **Paid Campaign Tracking** | Not enough data | Feature Not Available | | **Attribution** | Not enough data | 7.4 (9 reviews) | | **Hashtag Analytics** | Not enough data | 8.5 (11 reviews) | | **Sentiment Analysis** | Not enough data | 8.1 (13 reviews) | #### Reports & Dashboards | Feature | Muck Rack | Onclusive | |---|---|---| | **Report Customizability** | Not enough data | 8.3 (11 reviews) | | **Report Exporting** | Not enough data | 9.2 (11 reviews) | | **Scalability** | Not enough data | 8.5 (12 reviews) | | **White Label** | Not enough data | 7.4 (9 reviews) | #### Agentic AI - Social Media Analytics | Feature | Muck Rack | Onclusive | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Press Release Distribution | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 7.2/10 | 10 | | **Onclusive** | N/A | N/A | #### Content Creation | Feature | Muck Rack | Onclusive | |---|---|---| | **Press Release Creation** | 6.0 (5 reviews) | Not enough data | | **Multimedia** | 7.0 (5 reviews) | Not enough data | | **Newsrooms** | Feature Not Available | Not enough data | | **SEO** | 6.7 (5 reviews) | Not enough data | #### Agentic AI - Press Release Distribution | Feature | Muck Rack | Onclusive | |---|---|---| | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | #### Content Distribution | Feature | Muck Rack | Onclusive | |---|---|---| | **Distribution** | 8.5 (9 reviews) | Not enough data | | **Contact List** | 8.9 (9 reviews) | Not enough data | | **Social Sharing** | 5.0 (5 reviews) | Not enough data | | **Analytics** | 8.1 (8 reviews) | Not enough data | ### PR CRM | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 8.8/10 | 72 | | **Onclusive** | 5.5/10 | 12 | #### Contact Management | Feature | Muck Rack | Onclusive | |---|---|---| | **Media Database** | 9.3 (69 reviews) | 7.3 (10 reviews) | | **Record Management** | 8.6 (50 reviews) | 5.2 (8 reviews) | | **Relationship Management** | 9.0 (55 reviews) | 5.2 (8 reviews) | | **Segmentation** | 9.1 (43 reviews) | 6.0 (10 reviews) | #### PR Management | Feature | Muck Rack | Onclusive | |---|---|---| | **Communications** | 9.0 (53 reviews) | 7.0 (10 reviews) | | **Campaign Management** | 9.0 (47 reviews) | 7.5 (10 reviews) | | **Engagement Tracking** | 8.3 (42 reviews) | 7.6 (9 reviews) | | **PR Analytics** | 8.4 (54 reviews) | 7.7 (10 reviews) | #### Agentic AI - Regulatory Change Management | Feature | Muck Rack | Onclusive | |---|---|---| | **Autonomous Task Execution** | Not enough data | 3.7 (5 reviews) | | **Multi-step Planning** | Not enough data | 3.7 (5 reviews) | | **Cross-system Integration** | Not enough data | 3.7 (5 reviews) | | **Natural Language Interaction** | Not enough data | 3.7 (5 reviews) | | **Proactive Assistance** | Not enough data | 3.7 (5 reviews) | #### Workflow Automation | Feature | Muck Rack | Onclusive | |---|---|---| | **Lead Scoring** | Feature Not Available | 4.6 (8 reviews) | | **Pitching** | 8.9 (58 reviews) | 5.4 (9 reviews) | | **Campaign Scheduling** | 8.9 (46 reviews) | 6.3 (8 reviews) | | **Follow-ups** | 8.5 (52 reviews) | 4.4 (8 reviews) | ### Media Monitoring | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 6.6/10 | 176 | | **Onclusive** | 7.2/10 | 80 | #### Media Channels | Feature | Muck Rack | Onclusive | |---|---|---| | **Broadcast Media** | 7.0 (86 reviews) | 8.6 (69 reviews) | | **Print Media** | 8.1 (115 reviews) | 7.8 (67 reviews) | | **Online Media** | 8.9 (136 reviews) | 8.6 (77 reviews) | #### Geographic Coverage | Feature | Muck Rack | Onclusive | |---|---|---| | **Local Media** | 8.4 (126 reviews) | 8.4 (73 reviews) | | **National Media** | 9.0 (127 reviews) | 8.9 (73 reviews) | | **International Media** | 7.9 (101 reviews) | 7.7 (70 reviews) | #### Reporting | Feature | Muck Rack | Onclusive | |---|---|---| | **Keyword Targeting** | 8.4 (133 reviews) | 8.3 (78 reviews) | | **Custom Feeds and Alerts** | 8.1 (127 reviews) | 8.2 (74 reviews) | | **Custom Reports** | 8.0 (132 reviews) | 8.4 (74 reviews) | | **Dashboards** | 8.3 (121 reviews) | 8.6 (80 reviews) | #### Agentic AI - Media Monitoring | Feature | Muck Rack | Onclusive | |---|---|---| | **Autonomous Task Execution** | 3.6 (7 reviews) | 5.3 (25 reviews) | | **Cross-system Integration** | 5.2 (11 reviews) | 5.1 (26 reviews) | | **Adaptive Learning** | 3.6 (7 reviews) | 5.3 (26 reviews) | | **Natural Language Interaction** | 3.1 (7 reviews) | 5.2 (26 reviews) | | **Proactive Assistance** | 3.1 (7 reviews) | 5.1 (26 reviews) | #### Generative AI | Feature | Muck Rack | Onclusive | |---|---|---| | **AI Text Generation** | 5.6 (37 reviews) | 6.1 (48 reviews) | | **AI Text Summarization** | 5.4 (32 reviews) | 6.3 (48 reviews) | ### Social Media Listening Tools | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 7.6/10 | 10 | | **Onclusive** | 7.7/10 | 16 | #### Monitoring & Listening | Feature | Muck Rack | Onclusive | |---|---|---| | **Social Measurement** | Not enough data | 7.5 (10 reviews) | | **Influencer Identification** | 7.6 (7 reviews) | 6.5 (10 reviews) | | **Brand Monitoring** | Not enough data | 8.2 (13 reviews) | | **Keyword Tracking** | Not enough data | 8.5 (13 reviews) | | **Trend Analysis** | Not enough data | 7.1 (8 reviews) | | **Competitor Analysis** | Not enough data | 7.1 (8 reviews) | #### Agentic AI - Social Media Listening Tools | Feature | Muck Rack | Onclusive | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Data Management & Analysis | Feature | Muck Rack | Onclusive | |---|---|---| | **Sentiment Analysis** | Not enough data | 7.7 (13 reviews) | | **Social Reporting** | Not enough data | 7.8 (13 reviews) | | **Alerts and Notifications** | Not enough data | 8.9 (11 reviews) | | **Advanced Data Filtering** | Not enough data | 8.0 (9 reviews) | ### Online Newsroom | Product | Score | Reviews | |---|---|---| | **Muck Rack** | N/A | N/A | | **Onclusive** | 7.5/10 | 11 | #### Management | Feature | Muck Rack | Onclusive | |---|---|---| | **Content Management** | Not enough data | 7.3 (8 reviews) | | **Customization** | Not enough data | 7.9 (8 reviews) | | **White Label** | Not enough data | 7.9 (8 reviews) | | **Media Kits** | Not enough data | 6.9 (8 reviews) | | **Contact Management** | Not enough data | 7.0 (9 reviews) | #### Distribution & Reporting | Feature | Muck Rack | Onclusive | |---|---|---| | **Omnichannel Distribution** | Not enough data | 6.7 (8 reviews) | | **Analytics** | Not enough data | 8.0 (9 reviews) | | **Publication** | Not enough data | 8.1 (8 reviews) | | **Scheduling Tools** | Not enough data | 7.1 (8 reviews) | | **Media Monitoring** | Not enough data | 8.3 (10 reviews) | ### Influencer Marketing Platforms | Product | Score | Reviews | |---|---|---| | **Muck Rack** | N/A | N/A | | **Onclusive** | N/A | N/A | #### Influencer Marketing | Feature | Muck Rack | Onclusive | |---|---|---| | **Influencer Recruitment** | Not enough data | Not enough data | | **Influencer Scoring** | Not enough data | Not enough data | | **Audience Analysis** | Not enough data | Not enough data | | **Influencer Segmentation** | Not enough data | Not enough data | | **Influencer Collaboration** | Not enough data | Not enough data | | **User-Generated Content (UGC) Management** | Not enough data | Not enough data | | **Content Approval** | Not enough data | Not enough data | | **Campaign Analytics** | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | | **Data Importing and Exporting Tools** | Not enough data | Not enough data | | **Influencer Whitelisting** | Not enough data | Not enough data | | **Influencer Compensation** | Not enough data | Not enough data | | **Social Commerce** | Not enough data | Not enough data | | **E-Commerce Integration** | Not enough data | Not enough data | #### Agentic AI - Influencer Marketing Platforms | Feature | Muck Rack | Onclusive | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### PR Analytics | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 5.4/10 | 34 | | **Onclusive** | 5.9/10 | 33 | #### Generative AI | Feature | Muck Rack | Onclusive | |---|---|---| | **AI Text Generation** | 5.4 (33 reviews) | 5.9 (32 reviews) | | **AI Text Summarization** | 5.6 (30 reviews) | 5.9 (32 reviews) | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Muck Rack** | N/A | N/A | | **Onclusive** | N/A | N/A | #### AI Visibility & Tracking | Feature | Muck Rack | Onclusive | |---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Muck Rack | Onclusive | |---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Muck Rack | Onclusive | |---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | #### AI Content Optimization | Feature | Muck Rack | Onclusive | |---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Muck Rack | Onclusive | |---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | ### Media and Influencer Targeting | Product | Score | Reviews | |---|---|---| | **Muck Rack** | 6.9/10 | 194 | | **Onclusive** | 8.1/10 | 49 | #### Database | Feature | Muck Rack | Onclusive | |---|---|---| | **Media Database** | 9.2 (179 reviews) | 8.0 (42 reviews) | | **Contact/Campaign Management** | 8.5 (139 reviews) | 8.2 (38 reviews) | | **Newsroom** | Feature Not Available | 8.0 (23 reviews) | #### Outreach | Feature | Muck Rack | Onclusive | |---|---|---| | **Media Distribution** | 8.6 (132 reviews) | 7.5 (27 reviews) | | **PR Planner** | 7.7 (99 reviews) | 7.5 (34 reviews) | | **Social Media Services** | 6.8 (86 reviews) | 7.3 (28 reviews) | #### Reporting | Feature | Muck Rack | Onclusive | |---|---|---| | **Monitoring** | 8.5 (154 reviews) | 8.7 (37 reviews) | | **Response Desk** | 8.7 (118 reviews) | 8.0 (21 reviews) | | **Impact Measurement** | 8.1 (118 reviews) | 8.5 (39 reviews) | #### Agentic AI - Media and Influencer Targeting | Feature | Muck Rack | Onclusive | |---|---|---| | **Autonomous Task Execution** | 3.9 (9 reviews) | Not enough data | | **Cross-system Integration** | 4.1 (9 reviews) | Not enough data | | **Adaptive Learning** | 5.0 (10 reviews) | Not enough data | | **Natural Language Interaction** | 4.4 (9 reviews) | Not enough data | | **Proactive Assistance** | 4.5 (10 reviews) | Not enough data | #### User Rights/Roles | Feature | Muck Rack | Onclusive | |---|---|---| | **Version Control** | 7.7 (85 reviews) | 8.4 (34 reviews) | | **Team Collaboration** | 8.6 (109 reviews) | 8.8 (38 reviews) | --- ## Categories **Shared Categories (5):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools) **Unique to Muck Rack (2):** [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo) **Unique to Onclusive (3):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms), [Online Newsroom Software](https://www.g2.com/categories/online-newsroom) --- ## Reviewer Demographics ### By Company Size | Segment | Muck Rack | Onclusive | |---|---|---| | **Small-Business** | 53.6% | 33.5% | | **Mid-Market** | 32.1% | 37.1% | | **Enterprise** | 14.3% | 29.4% | ### By Industry #### Muck Rack - **Public Relations and Communications:** 46.4% - **Marketing and Advertising:** 5.2% - **Non-Profit Organization Management:** 4.4% - **Entertainment:** 4.1% - **Computer Software:** 3.6% - **Information Technology and Services:** 3.6% - **Higher Education:** 2.7% - **Food & Beverages:** 1.6% - **Hospital & Health Care:** 1.4% - **Health, Wellness and Fitness:** 1.4% - **Other:** 25.5% #### Onclusive - **Public Relations and Communications:** 16.3% - **Non-Profit Organization Management:** 7.4% - **Information Technology and Services:** 6.3% - **Marketing and Advertising:** 5.8% - **Computer Software:** 5.8% - **Government Administration:** 3.7% - **Higher Education:** 3.2% - **Hospital & Health Care:** 2.6% - **Entertainment:** 2.6% - **Health, Wellness and Fitness:** 2.6% - **Other:** 43.7% --- ## Alternatives ### Alternatives to Muck Rack - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (406 reviews) - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1318 reviews) - [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews) - [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews) ### Alternatives to Onclusive - [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2656 reviews) - [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1318 reviews) - [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (406 reviews) - [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (727 reviews) - [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (350 reviews) - [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews) - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3972 reviews) - [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews) - [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews) - [Sprout Social](https://www.g2.com/products/sprout-social/reviews) — 4.4/5 stars (6433 reviews) --- ## Top Discussions ### Muck Rack - Title: [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) — 1 comment *(includes official response)* > **Top comment:** "Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do..." ### Onclusive - Title: [Do you offer global media monitoring?](https://www.g2.com/discussions/media-monitoring) — 1 comment, 1 upvote > **Top comment:** "Yes, we offer global media monitoring. " --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/muck-rack-vs-onclusive)