# Muck Rack vs NewsWhip Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Muck Rack excels in user experience, with many praising its **intuitive interface** and the ability to quickly find reporters' contact information. Users appreciate how easy it is to navigate the platform and access the information they need efficiently.
- **Users say** that NewsWhip is particularly strong in tracking news sources and social media performance, with features that allow for real-time updates on trending stories. Reviewers highlight the **alert system** for overperforming posts, which helps them stay ahead of the news cycle.
- **According to verified reviews** , Muck Rack's support team is frequently commended for their **responsiveness** and helpfulness, with users noting that they receive answers almost instantly. This level of support contributes to a smoother overall experience for users.
- **Reviewers mention** that while NewsWhip provides valuable insights into viral topics and social media trends, some users find it less user-friendly compared to Muck Rack. The learning curve can be steeper, which may affect day-to-day usability for some teams.
- **G2 reviewers highlight** that Muck Rack has a strong focus on small businesses, with over half of its reviews coming from this segment. This suggests that the platform is tailored to meet the specific needs of smaller organizations, making it a great fit for those looking for targeted media outreach tools.
- **Users report** that while both platforms offer robust features, Muck Rack's **search functionality** for finding reporters by location and topic is particularly praised, making it a go-to choice for PR professionals looking to connect with the right media contacts.



| | Muck Rack | NewsWhip | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 419 | 77 | 
| **Largest Market Segment** | Small-Business (53.4% of reviews) | Mid-Market (40.0% of reviews) | 
| **Entry Level Price** | No pricing available | No pricing available | 

---
## Top Pros & Cons

### Muck Rack

Pros:
- Ease of Use (72 reviews)
- Database Quality (51 reviews)

Cons:
- Limited Functionality (23 reviews)
- Data Inaccuracy (22 reviews)

### NewsWhip

**Not enough data**

---
## Ratings Comparison
| Rating | Muck Rack | NewsWhip | 
|---|---|---|
  | **Meets Requirements** | 8.8 (280 reviews) | 8.7 (60 reviews) | 
  | **Ease of Use** | 8.8 (283 reviews) | 8.7 (62 reviews) | 
  | **Ease of Setup** | 8.9 (168 reviews) | 8.9 (33 reviews) | 
  | **Ease of Admin** | 9.0 (91 reviews) | 9.0 (24 reviews) | 
  | **Quality of Support** | 9.2 (264 reviews) | 9.6 (60 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.2 (92 reviews) | 9.0 (24 reviews) | 
  | **Product Direction (% positive)** | 9.0 (269 reviews) | 9.4 (61 reviews) | 

---
## Pricing

### Muck Rack

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### NewsWhip

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | N/A | N/A |
| **NewsWhip** | N/A | N/A |

#### Social Analytics

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Competitor Analysis** | Not enough data | Not enough data | 
| **Follower Analysis** | Not enough data | Not enough data | 
| **Post Performance** | Not enough data | Not enough data | 
| **Paid Campaign Tracking** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Hashtag Analytics** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Report Customizability** | Not enough data | Not enough data | 
| **Report Exporting** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Press Release Distribution

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 7.1/10 | 9 |
| **NewsWhip** | N/A | N/A |

#### Content Creation

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Press Release Creation** | 6.0 (5 reviews) | Not enough data | 
| **Multimedia** | 7.0 (5 reviews) | Not enough data | 
| **Newsrooms** | Feature Not Available | Not enough data | 
| **SEO** | 6.7 (5 reviews) | Not enough data | 

#### Agentic AI - Press Release Distribution

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Content Distribution

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Distribution** | 8.3 (8 reviews) | Not enough data | 
| **Contact List** | 8.8 (8 reviews) | Not enough data | 
| **Social Sharing** | 5.0 (5 reviews) | Not enough data | 
| **Analytics** | 8.1 (8 reviews) | Not enough data | 

### PR CRM

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 8.8/10 | 68 |
| **NewsWhip** | N/A | N/A |

#### Contact Management

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Media Database** | 9.3 (65 reviews) | Not enough data | 
| **Record Management** | 8.6 (50 reviews) | Not enough data | 
| **Relationship Management** | 9.0 (53 reviews) | Not enough data | 
| **Segmentation** | 9.1 (43 reviews) | Not enough data | 

#### PR Management

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Communications** | 8.9 (52 reviews) | Not enough data | 
| **Campaign Management** | 8.9 (46 reviews) | Not enough data | 
| **Engagement Tracking** | 8.3 (42 reviews) | Not enough data | 
| **PR Analytics** | 8.4 (52 reviews) | Not enough data | 

#### Agentic AI - Regulatory Change Management

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

#### Workflow Automation

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Lead Scoring** | Feature Not Available | Not enough data | 
| **Pitching** | 8.8 (56 reviews) | Not enough data | 
| **Campaign Scheduling** | 8.9 (45 reviews) | Not enough data | 
| **Follow-ups** | 8.5 (51 reviews) | Not enough data | 

### Media Monitoring

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 6.6/10 | 170 |
| **NewsWhip** | 8.2/10 | 50 |

#### Media Channels

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Broadcast Media** | 7.0 (84 reviews) | Feature Not Available | 
| **Print Media** | 8.1 (114 reviews) | Feature Not Available | 
| **Online Media** | 9.0 (133 reviews) | 9.3 (47 reviews) | 

#### Geographic Coverage

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Local Media** | 8.4 (124 reviews) | 8.0 (45 reviews) | 
| **National Media** | 9.1 (125 reviews) | 8.9 (44 reviews) | 
| **International Media** | 7.9 (100 reviews) | 8.5 (43 reviews) | 

#### Reporting

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Keyword Targeting** | 8.4 (130 reviews) | 8.6 (46 reviews) | 
| **Custom Feeds and Alerts** | 8.1 (125 reviews) | 8.8 (46 reviews) | 
| **Custom Reports** | 8.1 (127 reviews) | 7.7 (42 reviews) | 
| **Dashboards** | 8.3 (117 reviews) | 8.8 (45 reviews) | 

#### Agentic AI - Media Monitoring

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Autonomous Task Execution** | 3.6 (7 reviews) | Not enough data | 
| **Cross-system Integration** | 5.2 (11 reviews) | Not enough data | 
| **Adaptive Learning** | 3.6 (7 reviews) | Not enough data | 
| **Natural Language Interaction** | 3.1 (7 reviews) | Not enough data | 
| **Proactive Assistance** | 3.1 (7 reviews) | Not enough data | 

#### Generative AI

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **AI Text Generation** | 5.6 (36 reviews) | 6.7 (26 reviews) | 
| **AI Text Summarization** | 5.4 (32 reviews) | 6.7 (27 reviews) | 

### Social Media Listening Tools

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | N/A | N/A |
| **NewsWhip** | 7.9/10 | 48 |

#### Monitoring & Listening

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Social Measurement** | Not enough data | 8.4 (41 reviews) | 
| **Influencer Identification** | Not enough data | 6.9 (39 reviews) | 
| **Brand Monitoring** | Not enough data | 8.4 (32 reviews) | 
| **Keyword Tracking** | Not enough data | 8.5 (37 reviews) | 
| **Trend Analysis** | Not enough data | 8.6 (38 reviews) | 
| **Competitor Analysis** | Not enough data | 8.1 (33 reviews) | 

#### Agentic AI - Social Media Listening Tools

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Data Management & Analysis

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Sentiment Analysis** | Not enough data | 6.4 (38 reviews) | 
| **Social Reporting** | Not enough data | 7.9 (39 reviews) | 
| **Alerts and Notifications** | Not enough data | 8.7 (37 reviews) | 
| **Advanced Data Filtering** | Not enough data | 7.5 (34 reviews) | 

### PR Analytics

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 5.4/10 | 34 |
| **NewsWhip** | N/A | N/A |

#### Generative AI

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **AI Text Generation** | 5.4 (33 reviews) | Not enough data | 
| **AI Text Summarization** | 5.6 (30 reviews) | Not enough data | 

### Answer Engine Optimization (AEO)

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | N/A | N/A |
| **NewsWhip** | N/A | N/A |

#### AI Visibility & Tracking

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **AI Mention Tracking** | Not enough data | Not enough data | 
| **AI Search Ranking Insights** | Not enough data | Not enough data | 

#### Sentiment & Brand Analysis

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **AI Sentiment Monitoring** | Not enough data | Not enough data | 
| **AI Hallucination Detection** | Not enough data | Not enough data | 

#### Competitive Benchmarking

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | 
| **Competitor AI Presence Comparison** | Not enough data | Not enough data | 

#### AI Content Optimization

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Semantic Optimization for AI Models** | Not enough data | Not enough data | 
| **AI-Driven Content Recommendations** | Not enough data | Not enough data | 

#### Reporting & Alerts

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Real-Time AI Mention Alerts** | Not enough data | Not enough data | 
| **AI Visibility Reporting** | Not enough data | Not enough data | 

### Media and Influencer Targeting

| Product | Score | Reviews |
|---|---|---|
| **Muck Rack** | 6.9/10 | 184 |
| **NewsWhip** | N/A | N/A |

#### Database

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Media Database** | 9.2 (170 reviews) | Not enough data | 
| **Contact/Campaign Management** | 8.5 (134 reviews) | Not enough data | 
| **Newsroom** | Feature Not Available | Not enough data | 

#### Outreach

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Media Distribution** | 8.6 (129 reviews) | Not enough data | 
| **PR Planner** | 7.7 (97 reviews) | Not enough data | 
| **Social Media Services** | 6.8 (85 reviews) | Not enough data | 

#### Reporting

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Monitoring** | 8.5 (147 reviews) | Not enough data | 
| **Response Desk** | 8.7 (117 reviews) | Not enough data | 
| **Impact Measurement** | 8.1 (115 reviews) | Not enough data | 

#### Agentic AI - Media and Influencer Targeting

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Autonomous Task Execution** | 3.9 (9 reviews) | Not enough data | 
| **Cross-system Integration** | 4.1 (9 reviews) | Not enough data | 
| **Adaptive Learning** | 4.4 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | 4.4 (9 reviews) | Not enough data | 
| **Proactive Assistance** | 3.9 (9 reviews) | Not enough data | 

#### User Rights/Roles

| Feature | Muck Rack | NewsWhip | 
|---|---|---|
| **Version Control** | 7.8 (84 reviews) | Not enough data | 
| **Team Collaboration** | 8.6 (106 reviews) | Not enough data | 

---
## Categories
**Shared Categories (2):** [Media Monitoring Software](https://www.g2.com/categories/media-monitoring), [Social Media Listening Tools](https://www.g2.com/categories/social-media-listening-tools)

**Unique to Muck Rack (5):** [PR CRM Software](https://www.g2.com/categories/pr-crm), [Media and Influencer Targeting Software](https://www.g2.com/categories/media-and-influencer-targeting), [PR Analytics Software](https://www.g2.com/categories/pr-analytics), [Press Release Distribution Software](https://www.g2.com/categories/press-release-distribution), [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo)

**Unique to NewsWhip (1):** [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)


---
## Reviewer Demographics

### By Company Size

| Segment | Muck Rack | NewsWhip | 
|---|---|---|
| **Small-Business** | 53.4% | 24.0% | 
| **Mid-Market** | 31.6% | 40.0% | 
| **Enterprise** | 14.9% | 36.0% | 

### By Industry

#### Muck Rack

- **Public Relations and Communications:** 45.8%
- **Marketing and Advertising:** 5.2%
- **Non-Profit Organization Management:** 4.6%
- **Entertainment:** 4.0%
- **Information Technology and Services:** 3.7%
- **Computer Software:** 3.4%
- **Higher Education:** 2.9%
- **Food & Beverages:** 1.7%
- **Hospital & Health Care:** 1.4%
- **Health, Wellness and Fitness:** 1.4%
- **Other:** 25.8%

#### NewsWhip

- **Public Relations and Communications:** 21.2%
- **Marketing and Advertising:** 15.2%
- **Online Media:** 13.6%
- **Hospital & Health Care:** 4.5%
- **Broadcast Media:** 4.5%
- **Newspapers:** 4.5%
- **Entertainment:** 3.0%
- **Media Production:** 3.0%
- **Automotive:** 3.0%
- **Consulting:** 3.0%
- **Other:** 24.2%

---
## Alternatives

### Alternatives to Muck Rack

- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (399 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Prowly](https://www.g2.com/products/prowly/reviews) — 4.2/5 stars (112 reviews)
- [Critical Mention](https://www.g2.com/products/critical-mention/reviews) — 4.3/5 stars (221 reviews)
- [Newswire](https://www.g2.com/products/newswire/reviews) — 4.4/5 stars (720 reviews)
- [Onclusive](https://www.g2.com/products/onclusive/reviews) — 4.3/5 stars (208 reviews)
- [PR Newswire](https://www.g2.com/products/pr-newswire/reviews) — 3.9/5 stars (765 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)

### Alternatives to NewsWhip

- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)
- [Brandwatch Consumer Intelligence](https://www.g2.com/products/brandwatch-consumer-intelligence/reviews) — 4.4/5 stars (726 reviews)
- [CisionOne](https://www.g2.com/products/cisionone/reviews) — 3.9/5 stars (1317 reviews)
- [Hootsuite](https://www.g2.com/products/hootsuite/reviews) — 4.3/5 stars (7163 reviews)
- [Agility PR Solutions](https://www.g2.com/products/agility-pr-solutions/reviews) — 4.1/5 stars (399 reviews)
- [Brandwatch Social Media Management](https://www.g2.com/products/brandwatch-social-media-management/reviews) — 4.1/5 stars (982 reviews)
- [Brand24](https://www.g2.com/products/brand24/reviews) — 4.6/5 stars (345 reviews)
- [Mention](https://www.g2.com/products/mention/reviews) — 4.3/5 stars (442 reviews)
- [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews)
- [TVEyes](https://www.g2.com/products/tveyes/reviews) — 4.2/5 stars (1322 reviews)

---
## Top Discussions

### Muck Rack

- Title: [What is Muck Rack used for?](https://www.g2.com/discussions/muck-rack-what-is-muck-rack-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "Muck Rack is the AI communications platform that helps communications, PR, and marketing teams understand what’s happening, why it matters, and what to do..."

### NewsWhip

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/muck-rack-vs-newswhip)