Compare MSG91 and Wati 
At a Glance
Market Segments
Small-Business (67.9% of reviews)
Small-Business (78.2% of reviews)
Entry-Level Pricing
Pay As You Go Per Month
Contact Us
MSG91
Star Rating
(205)4.5 out of 5
Market Segments
Small-Business (67.9% of reviews)
Pros & Cons
Entry-Level Pricing
Pay As You Go Per Month
Free Trial is available
Browse all 3 pricing plansWati
Star Rating
(461)4.6 out of 5
Market Segments
Small-Business (78.2% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MSG91 excels in providing a reliable support team and comprehensive features for both emails and SMS, making it a strong choice for businesses looking for an all-in-one communication solution. Users appreciate the straightforward campaign setup and reliable message scheduling, which significantly enhances customer engagement.
- Users say Wati stands out for its user-friendly interface and effective communication tools, particularly for WhatsApp marketing. Reviewers highlight how the platform streamlines client communication through structured message campaigns and automated replies, which is especially beneficial during busy periods.
- According to verified reviews, MSG91's API integration is highly praised for its ease of understanding and implementation, allowing businesses to enhance their workflows efficiently. Users have noted that the consistent delivery and helpful logs for debugging are crucial for their operations.
- Reviewers mention that Wati's dashboard is easy to navigate, making task management straightforward. Users appreciate the convenience of assigning tasks to team members quickly, which contributes to a more organized workflow, especially when updates are needed.
- G2 reviewers highlight that while MSG91 has a slightly higher quality of support, Wati's overall user satisfaction is reflected in its higher G2 Score. This indicates that Wati may offer a more favorable experience for users who prioritize ease of use and setup.
- Users report that both platforms have their strengths, but MSG91's focus on automation and customer engagement tools makes it particularly effective for small businesses. In contrast, Wati's emphasis on WhatsApp communication provides a unique advantage for companies looking to enhance their messaging capabilities.
Pricing
Entry-Level Pricing
MSG91
Pay-as-you-go
Pay As You Go
Per Month
Usage-based pricing. Add funds to a prepaid wallet and consume credits across MSG91 products (WhatsApp, SMS/OTP, Voice, Email, Chatbot). Charges vary by channel, country, and message type. No monthly commitment.
- Prepaid wallet & usage-based billing
- WhatsApp Business messaging (templates + session messaging)
- WhatsApp Chat + Chatbot flows + live agent handoff
Wati
Growth
Contact Us
Send WhatsApp messages to thousands of users in one click to improve reach.
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month
Free Trial
MSG91
Free Trial is available
Wati
Free Trial is available
Ratings
Meets Requirements
8.8
127
8.9
356
Ease of Use
9.0
127
9.2
366
Ease of Setup
9.1
116
9.0
329
Ease of Admin
8.6
70
9.1
275
Quality of Support
9.1
126
8.6
348
Has the product been a good partner in doing business?
9.0
69
9.1
271
Product Direction (% positive)
9.3
115
9.3
336
Features by Category
Authentication type
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Implementation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
10.0
5
Not enough data
10.0
7
Not enough data
Text Messaging
10.0
8
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
10.0
6
Not enough data
SMS Platform
9.3
10
Not enough data
9.5
7
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
10.0
10
Not enough data
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Design
Not enough data
8.7
154
Not enough data
7.9
152
Not enough data
8.6
165
Not enough data
8.5
153
Not enough data
8.7
154
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Functionality
9.5
64
|
Verified
8.8
133
9.3
36
|
Verified
8.5
117
8.9
55
|
Verified
8.5
114
Support
8.8
41
|
Verified
8.6
119
8.3
21
8.3
114
9.2
86
|
Verified
8.6
129
Responses
Not enough data
8.6
173
Not enough data
8.8
167
Not enough data
8.7
165
Not enough data
8.6
159
Not enough data
8.5
153
Platform
Not enough data
8.7
163
Not enough data
8.8
142
Not enough data
8.4
159
Not enough data
8.0
162
Not enough data
Feature Not Available
Not enough data
8.7
150
Not enough data
8.6
151
Generative AI
Not enough data
7.3
96
Not enough data
Feature Not Available
Messaging Channels
Not enough data
7.4
44
Not enough data
Feature Not Available
Not enough data
7.1
46
Not enough data
9.1
67
Administration
Not enough data
9.2
66
Not enough data
9.0
63
Not enough data
8.4
59
Not enough data
8.7
67
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Process
Not enough data
8.3(won by default)
55
Not enough data
8.6(won by default)
57
Not enough data
8.5(won by default)
54
Channels
Not enough data
Feature Not Available
Not enough data
8.4(won by default)
56
Not enough data
8.6(won by default)
59
Not enough data
7.7(won by default)
50
Not enough data
8.5(won by default)
51
Insight
Not enough data
8.0(won by default)
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics - Phone Verification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Features - Phone Verification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Phone Verification
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
9.1
90
Not enough data
9.4
92
9.3
5
9.2
88
Not enough data
9.0
87
Not enough data
9.1
86
Not enough data
9.2
90
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
8.9
83
10.0
7
9.1
84
Not enough data
8.6
78
Not enough data
8.8
81
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Categories
Categories
Shared Categories
MSG91 and Wati are categorized as WhatsApp Marketing and Communication Platform as a Service (CPaaS)
Unique Categories
MSG91 is categorized as RCS Business Messaging, SMS Marketing, Transactional Email, Multi-Factor Authentication (MFA), and Phone Verification
Wati is categorized as Chatbots, Proactive Notification, Customer Communications Management, and Social Customer Service
Reviews
Reviewers' Company Size
MSG91
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wati
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.5%
Information Technology and Services
9.4%
Financial Services
8.0%
Education Management
8.0%
Apparel & Fashion
5.1%
Other
55.1%
Education Management
10.3%
Information Technology and Services
7.2%
Retail
6.5%
Health, Wellness and Fitness
6.0%
Marketing and Advertising
6.0%
Other
64.1%
Discussions
MSG91 has no discussions with answers
What is WATI used for?
2 Comments
PP
Wati is WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their...Read more
Can i send custom pdf by template by providing custom link tomy customer?
2 Comments
JD
Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF...Read more
Can we know from which website we recieved the chat on whatsapp
1 Comment
JD
Our chat widget allows you to add a page title as default message when users land from a specific website.
If users allow the default message to be sent,...Read more
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