# Moz Pro, Yoast vs Raven Tools Comparison | | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Star Rating** | 4.3 out of 5 | 4.5 out of 5 | 4.2 out of 5 | | **Total Reviews** | 608 | 202 | 154 | | **Largest Market Segment** | Small-Business (58.3% of reviews) | Small-Business (82.4% of reviews) | Small-Business (75.2% of reviews) | | **Entry Level Price** | $49.00 1 User Per Month | Starting at $19.00 Per Month | $79/ month | --- ## Top Pros & Cons ### Moz Pro Pros: - Keyword Research (11 reviews) - User-Friendly (11 reviews) Cons: - Limited Features (8 reviews) - Feature Deficiency (4 reviews) ### Yoast Pros: - SEO Optimization (7 reviews) - Ease of Use (4 reviews) Cons: - Limited Features (5 reviews) - High Costs (3 reviews) ### Raven Tools Pros: - Detailed Reporting (1 reviews) - Time Saving (1 reviews) Cons: - Credit Issues (1 reviews) - Email Issues (1 reviews) --- ## Ratings Comparison | Rating | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Meets Requirements** | 8.4 (529 reviews) | 9.0 (139 reviews) | 8.1 (135 reviews) | | **Ease of Use** | 8.6 (532 reviews) | 9.1 (145 reviews) | 8.3 (135 reviews) | | **Ease of Setup** | 8.8 (325 reviews) | 8.8 (66 reviews) | 8.4 (103 reviews) | | **Ease of Admin** | 8.9 (248 reviews) | 8.7 (48 reviews) | 8.7 (102 reviews) | | **Quality of Support** | 8.5 (433 reviews) | 8.4 (103 reviews) | 8.3 (111 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (238 reviews) | 8.4 (42 reviews) | 8.8 (97 reviews) | | **Product Direction (% positive)** | 8.3 (522 reviews) | 8.7 (132 reviews) | 7.8 (135 reviews) | --- ## Pricing ### Moz Pro #### Entry-Level Pricing Plan: Starter Price: $49.00 1 User Per Month Description: $39/mo when you pay yearly. For small businesses or startups with only one website. Key Features: - User seats - 1 - MozBar Premium - 24/7 Support [Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing) #### Free Trial Yes ### Yoast #### Entry-Level Pricing Plan: Yoast SEO for Shopify Price: Starting at $19.00 Per Month Description: SEO best practice can be difficult to navigate, especially if you are wearing multiple hats and have limited time available. Yoast SEO for Shopify takes the guesswork out of SEO, guiding you through optimization best practice. Set up in 5 mins or less Key Features: - Structured data output for your products, meaning more attractive SERP listings - AI powered suggestions to optimize your meta descriptions and titles for SEO - Seamless integrations: judge.me, Ali Reviews, Loox, Opinew, Semrush & Weglot [Browse all 4 editions](https://www.g2.com/products/yoast-yoast/pricing) #### Free Trial Yes ### Raven Tools #### Entry-Level Pricing Plan: Start Price: $79 / month Description: This feature is for startups. SME’s (small and medium enterprise) and growing marketing agencies. With start plan you get all the Pro features plus: Branded reports, Historical Data, and Monthly Page Crawls and more. Key Features: - Campaigns/Domains: 20 - Users : 4 - Backlink Explorer (Majestic): 40 Reports (up to 2 Million URL results) [Browse all 4 editions](https://www.g2.com/products/raven-tools/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### SEO Tools | Product | Score | Reviews | |---|---|---| | **Moz Pro** | 7.0/10 | 483 | | **Yoast** | 7.9/10 | 115 | | **Raven Tools** | 7.5/10 | 114 | #### SEO Auditing & Monitoring | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **SEO Alerting** | 8.1 (246 reviews) | Feature Not Available | Not enough data | | **SEO Auditing** | 8.4 (233 reviews) | Feature Not Available | Not enough data | | **SEO Change Tracking** | Feature Not Available | Feature Not Available | Not enough data | | **Technical SEO** | 8.1 (232 reviews) | 8.6 (73 reviews) | Not enough data | #### Agentic AI - SEO Tools | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Autonomous Task Execution** | 5.6 (28 reviews) | Not enough data | Not enough data | | **Multi-step Planning** | 5.7 (27 reviews) | Not enough data | Not enough data | | **Cross-system Integration** | 5.8 (29 reviews) | 7.0 (5 reviews) | Not enough data | | **Adaptive Learning** | 6.3 (29 reviews) | 8.0 (5 reviews) | Not enough data | | **Natural Language Interaction** | 6.1 (28 reviews) | Not enough data | Not enough data | | **Proactive Assistance** | 5.8 (28 reviews) | Not enough data | Not enough data | | **Decision Making** | 5.8 (28 reviews) | 8.0 (5 reviews) | Not enough data | #### SEO Content & Rankings | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Link Building** | 7.8 (450 reviews) | Feature Not Available | 7.9 (97 reviews) | | **Keyword Research** | 8.5 (460 reviews) | 7.9 (99 reviews) | 7.3 (104 reviews) | | **SERP Rank Tracking** | 8.6 (450 reviews) | 7.9 (82 reviews) | 7.0 (90 reviews) | | **Localization** | 7.4 (240 reviews) | 7.7 (63 reviews) | Not enough data | | **Content Insights** | 7.5 (221 reviews) | 8.5 (75 reviews) | Not enough data | #### SEO Reporting | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Competitor Analysis** | 8.4 (453 reviews) | Feature Not Available | 7.8 (95 reviews) | | **Data Visualization** | 7.8 (242 reviews) | 7.7 (70 reviews) | Not enough data | | **Custom Reports** | 7.4 (241 reviews) | Feature Not Available | Not enough data | | **White Label** | 6.8 (225 reviews) | Feature Not Available | Not enough data | #### Generative AI | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **AI Text Generation** | 6.0 (202 reviews) | 7.6 (31 reviews) | Not enough data | | **AI Text Summarization** | 6.1 (202 reviews) | 7.9 (30 reviews) | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Moz Pro** | N/A | N/A | | **Yoast** | N/A | N/A | | **Raven Tools** | N/A | N/A | #### AI Visibility & Tracking | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | Not enough data | #### AI Content Optimization | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | Not enough data | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **Moz Pro** | N/A | N/A | | **Yoast** | N/A | N/A | | **Raven Tools** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to Moz Pro (2):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) --- ## Reviewer Demographics ### By Company Size | Segment | Moz Pro | Yoast | Raven Tools | |---|---|---|---| | **Small-Business** | 58.3% | 82.4% | 75.2% | | **Mid-Market** | 33.3% | 15.1% | 20.8% | | **Enterprise** | 8.4% | 2.5% | 4.0% | ### By Industry #### Moz Pro - **Marketing and Advertising:** 30.3% - **Information Technology and Services:** 9.0% - **Computer Software:** 8.1% - **Internet:** 7.3% - **Retail:** 2.9% - **Hospital & Health Care:** 2.5% - **Non-Profit Organization Management:** 2.4% - **Financial Services:** 1.9% - **Manufacturing:** 1.5% - **Higher Education:** 1.5% - **Other:** 32.5% #### Yoast - **Marketing and Advertising:** 26.9% - **Information Technology and Services:** 13.2% - **Computer Software:** 7.1% - **Education Management:** 4.6% - **Health, Wellness and Fitness:** 2.5% - **Online Media:** 2.5% - **Writing and Editing:** 2.5% - **Accounting:** 2.0% - **Photography:** 2.0% - **Entertainment:** 2.0% - **Other:** 34.5% #### Raven Tools - **Marketing and Advertising:** 59.7% - **Internet:** 9.4% - **Information Technology and Services:** 6.7% - **Computer Software:** 2.7% - **Consumer Goods:** 2.0% - **Hospitality:** 1.3% - **Insurance:** 1.3% - **Media Production:** 1.3% - **Online Media:** 1.3% - **Publishing:** 1.3% - **Other:** 12.8% --- ## Alternatives ### Alternatives to Moz Pro - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1555 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (817 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (773 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (699 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) ### Alternatives to Yoast - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (699 reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) — 4.8/5 stars (543 reviews) - [Squirrly SEO by AISQ](https://www.g2.com/products/squirrly-seo-by-aisq/reviews) — 4.7/5 stars (150 reviews) - [SEOPress](https://www.g2.com/products/seopress/reviews) — 4.4/5 stars (15 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1555 reviews) - [RankIQ](https://www.g2.com/products/rankiq/reviews) — 4.9/5 stars (532 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (817 reviews) - [Frase.io](https://www.g2.com/products/frase-io/reviews) — 4.8/5 stars (302 reviews) ### Alternatives to Raven Tools - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3385 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (817 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (699 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (447 reviews) - [Web CEO](https://www.g2.com/products/web-ceo/reviews) — 4.7/5 stars (166 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1555 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (773 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) --- ## Top Discussions ### Moz Pro - Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote > **Top comment:** "This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..." - Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments > **Top comment:** "To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..." - Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..." - Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary): * Standard: $950 per year (when paid..." - Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With..." ### Yoast - Title: [How can we go beyond Yoast?](https://www.g2.com/discussions/how-can-we-go-beyond-yoast) — 4 comments, 1 upvote > **Top comment:** "Ok, so you want to know about What Yoast offers beyond SEO, right? Ans : In reality Yoast is a Company which only offer SEO for Everyone. Their main..." - Title: [What is Yoast software?](https://www.g2.com/discussions/what-is-yoast-software) — 2 comments > **Top comment:** "Yoast is an app that helps you add SEO to your Wordpress site/blog. Very helpful if you don’t know much about that" - Title: [What can Yoast do?](https://www.g2.com/discussions/what-can-yoast-do) — 2 comments > **Top comment:** "You can manage on page SEO of the site using this tool. The tool suggests all necessary elements you can work on for SEO." ### Raven Tools - Title: [What happens if I cancel?](https://www.g2.com/discussions/cancellation) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "We do not offer refunds for partial months. We do store your data for 30 days in case you change your mind. Then we delete all of it for security reasons." - Title: [Is there a contract?](https://www.g2.com/discussions/contract-pricing) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "If you pay month-to-month, you can change plans or cancel at anytime. If you choose the annual plan option, you get the discount, however you are signing up..." - Title: [How do I pay?](https://www.g2.com/discussions/payment-options-e35284d4-5157-4405-8d0d-f816c384e096) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "With a credit card. That's the only form of payment we accept. We don't accept PayPal or payments by check. " - Title: [How do I start a Free Trial?](https://www.g2.com/discussions/free-trial-902fa7cf-4ea4-4c7a-95cc-d9b4e2533f2e) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "All Raven accounts start with a free, limited trial. When you're ready to upgrade to Start or any of the other packages, simply enter your credit card..." - Title: [What does Raven cost?](https://www.g2.com/discussions/pricing-0519e248-3256-4ee6-b04d-09b55ea119c2) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Now you can get a discounted Annual Plan - and the billing is still monthly! The Start annual package costs $99 a month. Grow annual package costs $169 a..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/moz-pro-vs-yoast-yoast-vs-raven-tools)