Link copied to clipboard # Moz Pro vs UpCity Comparison - What are their main differences? Share [ Export ](/compare/moz-pro/upcity/export.csv) Moz ProUpCity[+ Add Product](#) Reviews **Moz Pro** [ 4.3/5(608) ](https://www.g2.com/products/moz-pro/reviews#reviews) **UpCity** [ 4.4/5(54) ](https://www.g2.com/products/upcity/reviews#reviews) Pricing **Moz Pro** Free Trial **$49.00** 1 User Per Month · Starter **UpCity** Free Trial **$0** / month · Top Local Agency Profile **Pricing Insights** from reviews Time to Implement **Moz Pro** 1 month Based on 128 responses **UpCity** \<1 monthFaster Based on 18 responses Return on Investment **Moz Pro** 10 months Based on 115 responses **UpCity** 8 months2 months sooner Based on 18 responses Perceived Cost **Moz Pro** $$$$$ **UpCity** $$$$$ Average Discount **Moz Pro** 8% **UpCity** 11%3% more ![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro") ![UpCity](https://images.g2crowd.com/uploads/product/hd_favicon/83715deaf673d80cb0e3aea3c7e1abe6/upcity.svg "UpCity") G2 offers free advice on this comparison. Chat with an expert How do we contact you? ![](/assets/advisor_router/text_message-df41c2977e57ce19bdccb768c56510d9fa9182b581f7903660ca57fd8634bf09.svg)Text Message ![](/assets/advisor_router/phone_call-c9171db19e0526ecaea5fcbe1122f2ba459d8ab314c830a23440e5a1a536d62f.svg)Phone Call Who do you want to talk with? ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)AI Agent ![](/assets/advisor_router/human-26a980d7eed0089d422337af1b2588329a59f3fec5a0eff6d1b43312553d4c7b.svg)Human Pros & Cons **Moz Pro** [ Keyword Research (11) ](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1251306&qs=pros-and-cons#reviews)[ User-Friendly (11) ](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1250595&qs=pros-and-cons#reviews)[ Limited Features (8) ](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1251320&qs=pros-and-cons#reviews)[ Feature Deficiency (4) ](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1251833&qs=pros-and-cons#reviews) **UpCity** Not enough data Integrations **Moz Pro** [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image") Google Analytics ](https://www.g2.com/products/google-analytics/reviews)[ View all ](https://www.g2.com/products/moz-pro/integrations) **UpCity** Not enough data Screenshots **Moz Pro** ![Moz Pro screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1275491/04-Moz-ExplorebyKeyword-polished-v1.png) **UpCity** ![UpCity screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/48357/marketplace-and-dashboard.jpg) Ratings Meets Requirements **Moz Pro** 8.4 8.4529 **UpCity** 8.9 8.943 Ease of Use **Moz Pro** 8.6 8.6532 **UpCity** 9.1 9.143 Ease of Setup **Moz Pro** 8.8 8.8325 **UpCity** 9.0 9.035 Ease of Admin **Moz Pro** 8.9 8.9248 **UpCity** 8.9 8.935 Quality of Support **Moz Pro** 8.5 8.5433 **UpCity** 9.3 9.341 Has the product been a good partner in doing business? **Moz Pro** 8.9 8.9238 **UpCity** 9.4 9.434 Product Direction (% positive) **Moz Pro** 8.3 8.3522 **UpCity** 8.6 8.641 Features SEO Tools[Hide 107 FeaturesShow 107 Features](javascript:void(0);) 7.0 483 Not enough data SEO Auditing & Monitoring SEO Alerting 8.1(won by default) 246 Not enough data SEO Auditing 8.4(won by default) 233 Not enough data Technical SEO 8.1(won by default) 232 Not enough data SEO Change Tracking Feature Not Available Not enough data Engagement Tracking Not enough data Not enough data Agentic AI - SEO Tools Autonomous Task Execution 5.6(won by default) 28 Not enough data Multi-step Planning 5.7(won by default) 27 Not enough data Cross-system Integration 5.8(won by default) 29 Not enough data Adaptive Learning 6.3(won by default) 29 Not enough data Natural Language Interaction 6.1(won by default) 28 Not enough data Proactive Assistance 5.8(won by default) 28 Not enough data Decision Making 5.8(won by default) 28 Not enough data Third-Party Integrations Not enough data Not enough data Multi-Language Not enough data Not enough data Social Media Integration Not enough data Not enough data Google Analytics Integration Not enough data Not enough data SEO Content & Rankings Link Building 7.8(won by default) 450 Not enough data Keyword Research 8.5(won by default) 460 Not enough data SERP Rank Tracking 8.6(won by default) 450 Not enough data Localization 7.4(won by default) 240 Not enough data Content Insights 7.5(won by default) 221 Not enough data Customer Activity Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Referral Tracking Not enough data Not enough data Visitor Tracking Not enough data Not enough data Mobile Keywords Not enough data Not enough data Keyword Research Tools Not enough data Not enough data Keyword Tracking Not enough data Not enough data ROI Tracking Not enough data Not enough data SEO Reporting Competitor Analysis 8.4(won by default) 453 Not enough data Data Visualization 7.8(won by default) 242 Not enough data Custom Reports 7.4(won by default) 241 Not enough data White Label 6.8(won by default) 225 Not enough data Real-Time Data Not enough data Not enough data Trend Analysis Not enough data Not enough data Scheduled/Automated Reports Not enough data Not enough data Generative AI AI Text Generation 6.0(won by default) 202 Not enough data AI Text Summarization 6.1(won by default) 202 Not enough data Generative AI Not enough data Not enough data Additional Functionality Retargeting Not enough data Not enough data API Not enough data Not enough data User Management Not enough data Not enough data Website Analytics Not enough data Not enough data Broken Link Discovery Not enough data Not enough data URL Shortener Not enough data Not enough data Social Media Monitoring Not enough data Not enough data Custom Domains Not enough data Not enough data Visual Analytics Not enough data Not enough data Backlink Management Not enough data Not enough data Collaboration Tools Not enough data Not enough data Customizable Branding Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data For Marketing and Advertising Not enough data Not enough data AI Copilot Not enough data Not enough data Reporting/Analytics Not enough data Not enough data SEO Management Not enough data Not enough data Secure Data Storage Not enough data Not enough data Real-Time Analytics Not enough data Not enough data Activity Dashboard Not enough data Not enough data Campaign Management Not enough data Not enough data Geotargeting Not enough data Not enough data Link Editing Not enough data Not enough data URL Customization Not enough data Not enough data Data Import/Export Not enough data Not enough data Link Analytics Not enough data Not enough data Multi-Channel Marketing Not enough data Not enough data Campaign Scheduling Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data WYSIWYG Editor Not enough data Not enough data Conversion Rate Optimization Not enough data Not enough data A/B Testing Not enough data Not enough data Localization Automation Not enough data Not enough data Multi-Location Not enough data Not enough data Content Management Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Real-Time Notifications Not enough data Not enough data Dashboard Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Link Management Not enough data Not enough data Customizable Templates Not enough data Not enough data Real-Time Updates Not enough data Not enough data Monitoring Not enough data Not enough data Audit Management Not enough data Not enough data Workflow Management Not enough data Not enough data Campaign Analytics Not enough data Not enough data Reporting & Statistics Not enough data Not enough data Multi-Campaign Not enough data Not enough data Email Marketing Not enough data Not enough data Website Management Not enough data Not enough data Performance Management Not enough data Not enough data Backlink Monitoring Not enough data Not enough data Performance Metrics Not enough data Not enough data Advertising Management Not enough data Not enough data Content Personalization Not enough data Not enough data Issue Management Not enough data Not enough data Heatmaps Not enough data Not enough data Problem Area Alerts Not enough data Not enough data Widgets Not enough data Not enough data Multivariate Testing Not enough data Not enough data Behavior Analytics Not enough data Not enough data Audience Targeting Not enough data Not enough data Real-Time Reporting Not enough data Not enough data Customer Segmentation Not enough data Not enough data Product Recommendations Not enough data Not enough data Session Recording Not enough data Not enough data Mobile Friendly Test Not enough data Not enough data Drag & Drop Not enough data Not enough data Show 8 feature categories with incomplete data Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);) Not enough data Not enough data Additional Functionality Tagging Not enough data Not enough data Natural Language Processing Not enough data Not enough data Data Extraction Not enough data Not enough data Multi-Language Not enough data Not enough data Predictive Analytics Not enough data Not enough data Drag & Drop Not enough data Not enough data Speech Recognition Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Data Storage Management Not enough data Not enough data Virtual Personal Assistant (VPA) Not enough data Not enough data AI Copilot Not enough data Not enough data Customer Segmentation Not enough data Not enough data Collaboration Tools Not enough data Not enough data Data Import/Export Not enough data Not enough data Generative AI Not enough data Not enough data For eCommerce Not enough data Not enough data Role-Based Permissions Not enough data Not enough data Customizable Branding Not enough data Not enough data Search/Filter Not enough data Not enough data Monitoring Not enough data Not enough data Document Management Not enough data Not enough data API Not enough data Not enough data Data Visualization Not enough data Not enough data Trend Analysis Not enough data Not enough data Machine Learning Not enough data Not enough data Access Controls/Permissions Not enough data Not enough data Alerts/Escalation Not enough data Not enough data Performance Metrics Not enough data Not enough data Real-Time Data Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Mobile App Not enough data Not enough data Multiple Data Sources Not enough data Not enough data For Sales Teams/Organizations Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Activity Dashboard Not enough data Not enough data Chatbot Not enough data Not enough data Workflow Automation Not enough data Not enough data Local Listing Management[Hide 6 FeaturesShow 6 Features](javascript:void(0);) Not enough data Not enough data Listing Management Network Directory Not enough data Not enough data Data Aggregators Not enough data Not enough data Duplicate Monitoring Not enough data Not enough data Optimization Not enough data Not enough data Performance Real-Time Updates Not enough data Not enough data Analytics Not enough data Not enough data Local SEO[Hide 35 FeaturesShow 35 Features](javascript:void(0);) Not enough data Not enough data Local Search Optimization Rank Tracking Not enough data Not enough data Online Listings Not enough data Not enough data Google My Business Not enough data Not enough data Reputation Management Not enough data Not enough data Social Media Integration Not enough data Not enough data Dashboards and Reporting Not enough data Not enough data Web Traffic Reporting Not enough data Not enough data Conversion Tracking Not enough data Not enough data Click Tracking Not enough data Not enough data Pageview Tracking Not enough data Not enough data Content Management Not enough data Not enough data Advertising Management Not enough data Not enough data Campaign Management Not enough data Not enough data Link Management Not enough data Not enough data Listing Management Not enough data Not enough data SEO Management Not enough data Not enough data Reviews Management Not enough data Not enough data Additional Functionality AI Copilot Not enough data Not enough data Geo Rankings Not enough data Not enough data Landing Pages/Web Forms Not enough data Not enough data Localization Automation Not enough data Not enough data Bounce Rate Analysis Not enough data Not enough data Keyword Research Tools Not enough data Not enough data SEO Audit Not enough data Not enough data Campaign Analytics Not enough data Not enough data Generative AI Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Backlink Monitoring Not enough data Not enough data Trend Analysis Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Multi-Language Not enough data Not enough data Third-Party Integration Not enough data Not enough data Performance Metrics Not enough data Not enough data Competitive Analysis Not enough data Not enough data Multi-Location Not enough data Not enough data B2B Services Review Platforms[Hide 8 FeaturesShow 8 Features](javascript:void(0);) Not enough data Not enough data B2B Services Reviews Category Taxonomy Not enough data Not enough data Review Search Not enough data Not enough data Review Submission Not enough data Not enough data Localization Not enough data Not enough data Service Provider Profiles Not enough data Not enough data Agentic AI - Anti Money Laundering Adaptive Learning Not enough data Not enough data Decision Making Not enough data Not enough data AI/Machine Learning Not enough data Not enough data Answer Engine Optimization (AEO)[Hide 10 FeaturesShow 10 Features](javascript:void(0);) Not enough data Not enough data AI Visibility & Tracking AI Mention Tracking Not enough data Not enough data AI Search Ranking Insights Not enough data Not enough data Sentiment & Brand Analysis AI Sentiment Monitoring Not enough data Not enough data AI Hallucination Detection Not enough data Not enough data Competitive Benchmarking Industry AI Sentiment Benchmarking Not enough data Not enough data Competitor AI Presence Comparison Not enough data Not enough data AI Content Optimization Semantic Optimization for AI Models Not enough data Not enough data AI-Driven Content Recommendations Not enough data Not enough data Reporting & Alerts Real-Time AI Mention Alerts Not enough data Not enough data AI Visibility Reporting Not enough data Not enough data AI Search Visibility Optimization Tools[Hide 49 FeaturesShow 49 Features](javascript:void(0);) Not enough data Not enough data AI Content Structuring - AI Search Visibility Optimization tools AI-Optimized Content Structuring Not enough data Not enough data Schema & Structured Data Optimization Not enough data Not enough data AI-Readable Content Formatting Not enough data Not enough data LLM-Ready Content Preparation Not enough data Not enough data Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools Entity Recognition & Mapping Not enough data Not enough data Knowledge Graph & Entity Linking Not enough data Not enough data Semantic Content Analysis Not enough data Not enough data Topic Authority Optimization Not enough data Not enough data Content Gap Analysis Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Response Position Analysis Not enough data Not enough data Trend Analysis Not enough data Not enough data AI Retrieval Optimization - AI Search Visibility Optimization tools Passage & Chunk Optimization Not enough data Not enough data AI Citation Optimization Not enough data Not enough data Retrieval Readiness Analysis Not enough data Not enough data AI Query Matching Analysis Not enough data Not enough data Brand Entity Analysis Not enough data Not enough data AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools AI Citation Monitoring Not enough data Not enough data AI Answer Visibility Tracking Not enough data Not enough data Generative Search Performance Analytics Not enough data Not enough data Multi-Language Tracking Not enough data Not enough data Prompt Visibility Monitoring Not enough data Not enough data AI Crawler Analytics Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Workflow & Platform Integrations - AI Search Visibility Optimization tools BI Integration Not enough data Not enough data BI Integration Not enough data Not enough data Additional Functionality AI Visibility Score Not enough data Not enough data Share of Voice (SoV) Not enough data Not enough data AI Content Scoring Not enough data Not enough data AI Traffic Attribution Not enough data Not enough data Prompt Organization Not enough data Not enough data Citation Intelligence Not enough data Not enough data AI Accessibility Audit Not enough data Not enough data White Label Not enough data Not enough data Change Simulation Not enough data Not enough data Schema Guidance Not enough data Not enough data LLMs Text File Management Not enough data Not enough data Multi-Platform AI Coverage Not enough data Not enough data API Not enough data Not enough data GEO-Optimized Content Creation Not enough data Not enough data Prompt Library Not enough data Not enough data Collaboration Tools Not enough data Not enough data Persona-Based Segmentation Not enough data Not enough data Multi-Brand Management Not enough data Not enough data SEO Management Not enough data Not enough data Misinformation Detection Not enough data Not enough data Real User Prompt Dataset Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Competitive Benchmarking Not enough data Not enough data Online Reputation Management[Hide 51 FeaturesShow 51 Features](javascript:void(0);) Not enough data Not enough data Consumer Intelligence Customer Feedback Not enough data Not enough data Competitive Intelligence Not enough data Not enough data Sentiment Analysis Not enough data Not enough data Competitive Analysis Not enough data Not enough data Reporting Revenue Reporting Not enough data Feature Not Available Corporate Reporting Not enough data Not enough data Dashboard Not enough data Not enough data Media Monitoring Social Networks Monitoring Not enough data Not enough data Social Media Management Not enough data Feature Not Available Digital Media Monitoring Not enough data Feature Not Available Review Monitoring Not enough data Not enough data Brand Management Not enough data Not enough data Template Management Not enough data Not enough data SEO Management Not enough data Not enough data Response Management Not enough data Not enough data Customer Experience Management Not enough data Not enough data Negative Feedback Management Not enough data Not enough data Keyword Tracking Not enough data Not enough data In-House Management Employee Performance Not enough data Feature Not Available Team Workflow Not enough data Feature Not Available Generative AI AI Text Generation Not enough data Not enough data Generative AI Not enough data Not enough data Agentic AI - Online Reputation Management Autonomous Task Execution Not enough data Not enough data Multi-step Planning Not enough data Not enough data Cross-system Integration Not enough data Not enough data Adaptive Learning Not enough data Not enough data Proactive Assistance Not enough data Not enough data Decision Making Not enough data Not enough data AI/Machine Learning Not enough data Not enough data CRM Integration Not enough data Not enough data Third-Party Integrations Not enough data Not enough data Social Media Integration Not enough data Not enough data Additional Functionality White Label Not enough data Not enough data Hashtag Tracking Not enough data Not enough data Review Sharing Not enough data Not enough data Reporting/Analytics Not enough data Not enough data Predictive Analytics Not enough data Not enough data Customer Advocacy Not enough data Not enough data Automated Responses Not enough data Not enough data Multi-Channel Distribution Not enough data Not enough data AI Copilot Not enough data Not enough data Employee Advocacy Not enough data Not enough data Widgets Not enough data Not enough data Search/Filter Not enough data Not enough data Scoring Not enough data Not enough data API Not enough data Not enough data Customizable Reports Not enough data Not enough data Alerts/Notifications Not enough data Not enough data Customizable Fields Not enough data Not enough data Review Request Not enough data Not enough data Engagement Tracking Not enough data Not enough data Local Marketing[Hide 5 FeaturesShow 5 Features](javascript:void(0);) Not enough data Not enough data Platform Internationalization Not enough data Not enough data User, Role, and Access Management Not enough data Not enough data Performance and Reliability Not enough data Not enough data Reporting and Dashboards Not enough data Not enough data Mobile User Support Not enough data Not enough data User Insights Reviewers' Company Size [![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")](https://www.g2.com/products/moz-pro/reviews) Moz Pro Small-Business(50 or fewer emp.) 58.3% Mid-Market(51-1000 emp.) 33.3% Enterprise(\> 1000 emp.) 8.4% [![UpCity](https://images.g2crowd.com/uploads/product/hd_favicon/83715deaf673d80cb0e3aea3c7e1abe6/upcity.svg "UpCity")](https://www.g2.com/products/upcity/reviews) UpCity Small-Business(50 or fewer emp.) 83.7% Mid-Market(51-1000 emp.) 14.0% Enterprise(\> 1000 emp.) 2.3% Small-Business (50 or fewer emp.) 58.3% 83.7% Mid-Market (51-1000 emp.) 33.3% 14.0% Enterprise (\> 1000 emp.) 8.4% 2.3% Reviewers' Industry [![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")](https://www.g2.com/products/moz-pro/reviews) Moz Pro Marketing and Advertising 30.3% Information Technology and Services 9.0% Computer Software 8.1% Internet 7.3% Retail 2.9% Other 42.4% [![UpCity](https://images.g2crowd.com/uploads/product/hd_favicon/83715deaf673d80cb0e3aea3c7e1abe6/upcity.svg "UpCity")](https://www.g2.com/products/upcity/reviews) UpCity Marketing and Advertising 37.7% Internet 18.9% Information Technology and Services 11.3% Media Production 3.8% Graphic Design 3.8% Other 24.5% Alternatives **Moz Pro Alternatives** ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking") [ SE Ranking ](/products/se-ranking/reviews) ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb") [ Similarweb ](/products/similarweb/reviews) ![BrightEdge](https://images.g2crowd.com/uploads/product/hd_favicon/1487565729/brightedge.svg "BrightEdge") [ BrightEdge ](/products/brightedge/reviews) **UpCity Alternatives** ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush") [ Semrush ](/products/semrush/reviews) ![G2 Marketing Solutions](https://images.g2crowd.com/uploads/product/hd_favicon/543629e60e9e4cdf9b1179317ae7a2bd/g2.svg "G2 Marketing Solutions") [ G2 Marketing Solutions ](/products/g2/reviews) ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs") [ Ahrefs ](/products/ahrefs/reviews) ![BrightEdge](https://images.g2crowd.com/uploads/product/hd_favicon/1487565729/brightedge.svg "BrightEdge") [ BrightEdge ](/products/brightedge/reviews) ## Moz Pro vs UpCity When assessing the two solutions, reviewers found UpCity easier to use and set up. Reviewers also felt that UpCity was easier to do business with overall. However, reviewers felt that administration of both products was equally easy. - Reviewers felt that UpCity meets the needs of their business better than Moz Pro. - When comparing quality of ongoing product support, reviewers felt that UpCity is the preferred option. - For feature updates and roadmaps, our reviewers preferred the direction of UpCity over Moz Pro.