Compare Moz Pro and UpCity 
At a Glance
Market Segments
Small-Business (58.1% of reviews)
Small-Business (83.7% of reviews)
Entry-Level Pricing
$49.00 1 User Per Month
$0/ month
Moz Pro
Star Rating
(606)4.3 out of 5
Market Segments
Small-Business (58.1% of reviews)
Pros & Cons
Entry-Level Pricing
$49.00 1 User Per Month
Browse all 5 pricing plansUpCity
Star Rating
(54)4.4 out of 5
Market Segments
Small-Business (83.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$0/ month
Browse all 4 pricing plansMoz Pro vs UpCity
When assessing the two solutions, reviewers found UpCity easier to use and set up. Reviewers also felt that UpCity was easier to do business with overall. However, reviewers felt that administration of both products was equally easy.
- Reviewers felt that UpCity meets the needs of their business better than Moz Pro.
- When comparing quality of ongoing product support, reviewers felt that UpCity is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of UpCity over Moz Pro.
Pricing
Entry-Level Pricing
Moz Pro
Starter
$49.00
1 User Per Month
$39/mo when you pay yearly. For small businesses or startups with only one website.
- User seats - 1
- MozBar Premium
- 24/7 Support
UpCity
Top Local Agency Profile
$0
/ month
Free marketplace profile & listing to promote your agency on one of our Top Local Agency lists.
Free Trial
Moz Pro
Free Trial is available
UpCity
Free Trial is available
Ratings
Meets Requirements
8.4
527
8.9
43
Ease of Use
8.6
530
9.1
43
Ease of Setup
8.8
323
9.0
35
Ease of Admin
8.9
248
8.9
35
Quality of Support
8.5
430
9.3
41
Has the product been a good partner in doing business?
8.9
238
9.4
34
Product Direction (% positive)
8.3
521
8.6
41
Features by Category
Listing Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Performance
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
B2B Services Reviews
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Anti Money Laundering
Not enough data
Not enough data
Not enough data
Not enough data
SEO Auditing & Monitoring
8.1
246
Not enough data
8.4
232
Not enough data
Feature Not Available
Not enough data
8.1
232
Not enough data
Agentic AI - SEO Tools
5.6
28
Not enough data
5.7
27
Not enough data
5.8
28
Not enough data
6.3
29
Not enough data
6.1
28
Not enough data
5.8
28
Not enough data
5.8
28
Not enough data
SEO Content & Rankings
7.8
450
Not enough data
8.5
458
Not enough data
8.6
449
Not enough data
7.4
240
Not enough data
7.5
220
Not enough data
SEO Reporting
8.4
453
Not enough data
7.7
242
Not enough data
7.4
241
Not enough data
6.8
225
Not enough data
Generative AI
6.0
202
Not enough data
6.1
202
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Consumer Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Media Monitoring
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
Not enough data
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Moz Pro and UpCity share no categories
Unique Categories
Moz Pro is categorized as Answer Engine Optimization (AEO), SEO Tools, and AI Search Visibility Optimization Tools
UpCity is categorized as B2B Services Review Platforms, Local Listing Management, Local SEO, and Online Reputation Management
Reviews
Reviewers' Company Size
Moz Pro
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
UpCity
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
7.3%
Retail
2.9%
Other
42.5%
Marketing and Advertising
37.7%
Internet
18.9%
Information Technology and Services
11.3%
Media Production
3.8%
Graphic Design
3.8%
Other
24.5%
Discussions
How to get audit report of my website?
3 Comments
MR
This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your...Read more
What is Moz Pro used for?
2 Comments
SP
To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your...Read more
What is moz ranking?
2 Comments
MM
Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility...Read more
UpCity has no discussions with answers
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