# Moz Pro vs UpCity Comparison | | Moz Pro | UpCity | |---|---|---| | **Star Rating** | 4.3 out of 5 | 4.4 out of 5 | | **Total Reviews** | 608 | 54 | | **Largest Market Segment** | Small-Business (58.3% of reviews) | Small-Business (83.7% of reviews) | | **Entry Level Price** | $49.00 1 User Per Month | $0/ month | --- ## Top Pros & Cons ### Moz Pro Pros: - Keyword Research (11 reviews) - User-Friendly (11 reviews) Cons: - Limited Features (8 reviews) - Feature Deficiency (4 reviews) ### UpCity **Not enough data** --- ## Ratings Comparison | Rating | Moz Pro | UpCity | |---|---|---| | **Meets Requirements** | 8.4 (529 reviews) | 8.9 (43 reviews) | | **Ease of Use** | 8.6 (532 reviews) | 9.1 (43 reviews) | | **Ease of Setup** | 8.8 (325 reviews) | 9.0 (35 reviews) | | **Ease of Admin** | 8.9 (248 reviews) | 8.9 (35 reviews) | | **Quality of Support** | 8.5 (433 reviews) | 9.3 (41 reviews) | | **Has the product been a good partner in doing business?** | 8.9 (238 reviews) | 9.4 (34 reviews) | | **Product Direction (% positive)** | 8.3 (522 reviews) | 8.6 (41 reviews) | --- ## Pricing ### Moz Pro #### Entry-Level Pricing Plan: Starter Price: $49.00 1 User Per Month Description: $39/mo when you pay yearly. For small businesses or startups with only one website. Key Features: - User seats - 1 - MozBar Premium - 24/7 Support [Browse all 5 editions](https://www.g2.com/products/moz-pro/pricing) #### Free Trial Yes ### UpCity #### Entry-Level Pricing Plan: Top Local Agency Profile Price: $0 / month Description: Free marketplace profile & listing to promote your agency on one of our Top Local Agency lists. [Browse all 4 editions](https://www.g2.com/products/upcity/pricing) #### Free Trial Yes --- ## Features Comparison By Category ### Local Listing Management | Product | Score | Reviews | |---|---|---| | **Moz Pro** | N/A | N/A | | **UpCity** | N/A | N/A | #### Listing Management | Feature | Moz Pro | UpCity | |---|---|---| | **Network Directory** | Not enough data | Not enough data | | **Data Aggregators** | Not enough data | Not enough data | | **Duplicate Monitoring** | Not enough data | Not enough data | | **Optimization** | Not enough data | Not enough data | #### Performance | Feature | Moz Pro | UpCity | |---|---|---| | **Real-Time Updates** | Not enough data | Not enough data | | **Analytics** | Not enough data | Not enough data | ### Local SEO | Product | Score | Reviews | |---|---|---| | **Moz Pro** | N/A | N/A | | **UpCity** | N/A | N/A | #### Local Search Optimization | Feature | Moz Pro | UpCity | |---|---|---| | **Rank Tracking** | Not enough data | Not enough data | | **Online Listings** | Not enough data | Not enough data | | **Google My Business** | Not enough data | Not enough data | | **Reputation Management** | Not enough data | Not enough data | | **Social Media** | Not enough data | Not enough data | | **Dashboards and Reporting** | Not enough data | Not enough data | ### B2B Services Review Platforms | Product | Score | Reviews | |---|---|---| | **Moz Pro** | N/A | N/A | | **UpCity** | N/A | N/A | #### B2B Services Reviews | Feature | Moz Pro | UpCity | |---|---|---| | **Category Taxonomy** | Not enough data | Not enough data | | **Review Search** | Not enough data | Not enough data | | **Review Submission** | Not enough data | Not enough data | | **Localization** | Not enough data | Not enough data | | **Service Provider Profiles** | Not enough data | Not enough data | #### Agentic AI - Anti Money Laundering | Feature | Moz Pro | UpCity | |---|---|---| | **Adaptive Learning** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **Moz Pro** | 7.0/10 | 483 | | **UpCity** | N/A | N/A | #### SEO Auditing & Monitoring | Feature | Moz Pro | UpCity | |---|---|---| | **SEO Alerting** | 8.1 (246 reviews) | Not enough data | | **SEO Auditing** | 8.4 (233 reviews) | Not enough data | | **SEO Change Tracking** | Feature Not Available | Not enough data | | **Technical SEO** | 8.1 (232 reviews) | Not enough data | #### Agentic AI - SEO Tools | Feature | Moz Pro | UpCity | |---|---|---| | **Autonomous Task Execution** | 5.6 (28 reviews) | Not enough data | | **Multi-step Planning** | 5.7 (27 reviews) | Not enough data | | **Cross-system Integration** | 5.8 (29 reviews) | Not enough data | | **Adaptive Learning** | 6.3 (29 reviews) | Not enough data | | **Natural Language Interaction** | 6.1 (28 reviews) | Not enough data | | **Proactive Assistance** | 5.8 (28 reviews) | Not enough data | | **Decision Making** | 5.8 (28 reviews) | Not enough data | #### SEO Content & Rankings | Feature | Moz Pro | UpCity | |---|---|---| | **Link Building** | 7.8 (450 reviews) | Not enough data | | **Keyword Research** | 8.5 (460 reviews) | Not enough data | | **SERP Rank Tracking** | 8.6 (450 reviews) | Not enough data | | **Localization** | 7.4 (240 reviews) | Not enough data | | **Content Insights** | 7.5 (221 reviews) | Not enough data | #### SEO Reporting | Feature | Moz Pro | UpCity | |---|---|---| | **Competitor Analysis** | 8.4 (453 reviews) | Not enough data | | **Data Visualization** | 7.8 (242 reviews) | Not enough data | | **Custom Reports** | 7.4 (241 reviews) | Not enough data | | **White Label** | 6.8 (225 reviews) | Not enough data | #### Generative AI | Feature | Moz Pro | UpCity | |---|---|---| | **AI Text Generation** | 6.0 (202 reviews) | Not enough data | | **AI Text Summarization** | 6.1 (202 reviews) | Not enough data | ### Answer Engine Optimization (AEO) | Product | Score | Reviews | |---|---|---| | **Moz Pro** | N/A | N/A | | **UpCity** | N/A | N/A | #### AI Visibility & Tracking | Feature | Moz Pro | UpCity | |---|---|---| | **AI Mention Tracking** | Not enough data | Not enough data | | **AI Search Ranking Insights** | Not enough data | Not enough data | #### Sentiment & Brand Analysis | Feature | Moz Pro | UpCity | |---|---|---| | **AI Sentiment Monitoring** | Not enough data | Not enough data | | **AI Hallucination Detection** | Not enough data | Not enough data | #### Competitive Benchmarking | Feature | Moz Pro | UpCity | |---|---|---| | **Industry AI Sentiment Benchmarking** | Not enough data | Not enough data | | **Competitor AI Presence Comparison** | Not enough data | Not enough data | #### AI Content Optimization | Feature | Moz Pro | UpCity | |---|---|---| | **Semantic Optimization for AI Models** | Not enough data | Not enough data | | **AI-Driven Content Recommendations** | Not enough data | Not enough data | #### Reporting & Alerts | Feature | Moz Pro | UpCity | |---|---|---| | **Real-Time AI Mention Alerts** | Not enough data | Not enough data | | **AI Visibility Reporting** | Not enough data | Not enough data | ### AI Search Visibility Optimization Tools | Product | Score | Reviews | |---|---|---| | **Moz Pro** | N/A | N/A | | **UpCity** | N/A | N/A | #### AI Content Structuring - AI Search Visibility Optimization tools | Feature | Moz Pro | UpCity | |---|---|---| | **AI-Optimized Content Structuring** | Not enough data | Not enough data | | **Schema & Structured Data Optimization** | Not enough data | Not enough data | | **AI-Readable Content Formatting** | Not enough data | Not enough data | | **LLM-Ready Content Preparation** | Not enough data | Not enough data | #### Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools | Feature | Moz Pro | UpCity | |---|---|---| | **Entity Recognition & Mapping** | Not enough data | Not enough data | | **Knowledge Graph & Entity Linking** | Not enough data | Not enough data | | **Semantic Content Analysis** | Not enough data | Not enough data | | **Topic Authority Optimization** | Not enough data | Not enough data | #### AI Retrieval Optimization - AI Search Visibility Optimization tools | Feature | Moz Pro | UpCity | |---|---|---| | **Passage & Chunk Optimization** | Not enough data | Not enough data | | **AI Citation Optimization** | Not enough data | Not enough data | | **Retrieval Readiness Analysis** | Not enough data | Not enough data | | **AI Query Matching Analysis** | Not enough data | Not enough data | #### AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools | Feature | Moz Pro | UpCity | |---|---|---| | **AI Citation Monitoring** | Not enough data | Not enough data | | **AI Answer Visibility Tracking** | Not enough data | Not enough data | | **Generative Search Performance Analytics** | Not enough data | Not enough data | #### Workflow & Platform Integrations - AI Search Visibility Optimization tools | Feature | Moz Pro | UpCity | |---|---|---| | **CMS & Publishing Workflow Integrations** | Not enough data | Not enough data | ### Online Reputation Management | Product | Score | Reviews | |---|---|---| | **Moz Pro** | N/A | N/A | | **UpCity** | N/A | N/A | #### Consumer Intelligence | Feature | Moz Pro | UpCity | |---|---|---| | **Customer Feedback** | Not enough data | Not enough data | | **Competitive Intelligence** | Not enough data | Not enough data | | **Sentiment Analysis** | Not enough data | Not enough data | #### Reporting | Feature | Moz Pro | UpCity | |---|---|---| | **Revenue Reporting** | Not enough data | Feature Not Available | | **Corporate Reporting** | Not enough data | Not enough data | | **Dashboard** | Not enough data | Not enough data | #### Media Monitoring | Feature | Moz Pro | UpCity | |---|---|---| | **Social Networks Monitoring** | Not enough data | Not enough data | | **Social Media Management** | Not enough data | Feature Not Available | | **Digital Media Monitoring** | Not enough data | Feature Not Available | #### In-House Management | Feature | Moz Pro | UpCity | |---|---|---| | **Employee Performance** | Not enough data | Feature Not Available | | **Team Workflow** | Not enough data | Feature Not Available | #### Generative AI | Feature | Moz Pro | UpCity | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - Online Reputation Management | Feature | Moz Pro | UpCity | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **Moz Pro** | N/A | N/A | | **UpCity** | N/A | N/A | #### Platform | Feature | Moz Pro | UpCity | |---|---|---| | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | --- ## Categories **Unique to Moz Pro (3):** [Answer Engine Optimization (AEO) Tools](https://www.g2.com/categories/answer-engine-optimization-aeo), [SEO Tools](https://www.g2.com/categories/seo-tools), [AI Search Visibility Optimization Tools Software](https://www.g2.com/categories/ai-search-visibility-optimization-tools) **Unique to UpCity (4):** [B2B Services Review Platforms](https://www.g2.com/categories/b2b-services-review-platforms), [Local Listing Management Software](https://www.g2.com/categories/local-listing-management), [Local SEO Software](https://www.g2.com/categories/local-seo), [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) --- ## Reviewer Demographics ### By Company Size | Segment | Moz Pro | UpCity | |---|---|---| | **Small-Business** | 58.3% | 83.7% | | **Mid-Market** | 33.3% | 14.0% | | **Enterprise** | 8.4% | 2.3% | ### By Industry #### Moz Pro - **Marketing and Advertising:** 30.3% - **Information Technology and Services:** 9.0% - **Computer Software:** 8.1% - **Internet:** 7.3% - **Retail:** 2.9% - **Hospital & Health Care:** 2.5% - **Non-Profit Organization Management:** 2.4% - **Financial Services:** 1.9% - **Manufacturing:** 1.5% - **Higher Education:** 1.5% - **Other:** 32.5% #### UpCity - **Marketing and Advertising:** 37.7% - **Internet:** 18.9% - **Information Technology and Services:** 11.3% - **Media Production:** 3.8% - **Graphic Design:** 3.8% - **Broadcast Media:** 1.9% - **Construction:** 1.9% - **Consumer Services:** 1.9% - **Design:** 1.9% - **Financial Services:** 1.9% - **Other:** 15.1% --- ## Alternatives ### Alternatives to Moz Pro - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3809 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1559 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [BrightEdge](https://www.g2.com/products/brightedge/reviews) — 4.4/5 stars (818 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (772 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (701 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Siteimprove](https://www.g2.com/products/siteimprove/reviews) — 4.6/5 stars (432 reviews) ### Alternatives to UpCity - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3809 reviews) - [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5519 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (701 reviews) - [Moz Local](https://www.g2.com/products/moz-local/reviews) — 4.2/5 stars (475 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews) - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4064 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.8/5 stars (1559 reviews) - [Serpstat](https://www.g2.com/products/serpstat/reviews) — 4.6/5 stars (464 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1121 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews) --- ## Top Discussions ### Moz Pro - Title: [How to get audit report of my website?](https://www.g2.com/discussions/how-to-get-audit-report-of-my-website) — 3 comments, 1 upvote > **Top comment:** "This page shows Moz's site audit. https://moz.com/products/pro/site-crawl. The one page is the on-page optimization report. The site audit crawls your..." - Title: [What is Moz Pro used for?](https://www.g2.com/discussions/what-is-moz-pro-used-for) — 2 comments > **Top comment:** "To determine how you're ranking for whatever keyword phrases you enter with insight as to why, including the actual rankings, crawl errors, links to your..." - Title: [What is moz ranking?](https://www.g2.com/discussions/what-is-moz-ranking) — 2 comments > **Top comment:** "Ranking refers to the order of URLs on the search engine results page (SERP) and the process search engines use to determine these results. Search visibility..." - Title: [How much does Moz pro cost?](https://www.g2.com/discussions/how-much-does-moz-pro-cost) — 1 comment > **Top comment:** "Non-discounted pricing (they offer a 30% discount at the time of posting this since it is their 20th anniversary): * Standard: $950 per year (when paid..." - Title: [What is moz tool?](https://www.g2.com/discussions/what-is-moz-tool) — 1 comment, 1 upvote > **Top comment:** "Moz Pro is the proven, all-in-one SEO toolset: keyword research, link building, site audits, page optimization, rank tracking, reporting, and more. With..." ### UpCity No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/moz-pro-vs-upcity)